• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.2
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• pp.117-128
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• 2017

This study confirmed the types of shopping information sources during travel abroad, and developed a profile of tourists in terms of demographics, travel, and shopping behavior. Shopping information sources and characteristics of shopping products were identified first. Thereafter, travelers were segmented by their information-seeking behavior. An online survey method was used to get data from Korean vacationers in their 20s-50s, while factor analysis, cluster analysis, ${\chi}^2$ test and ANOVA were applied to analyze data. The results were as follows. First, the shopping information sources of overseas tourists were composed of four factors including sources from travel agents/media, information from travel books and local sources, and word-of-mouth sources. Also, four factors in product types and four product attributes were identified. Second, tourists were clustered into two groups, active and passive shopping information seekers, based on shopping source behavior. Third, two groups differed in terms of demographics, showing an older age and higher income for active shopping source seekers. Active shopping information users tended to join package trips with family members, and they were more satisfied with the trip. With regard to shopping, active shopping source seekers spent more money for shopping and preferred all kinds of shopping goods with an emphasis on travel shopping. In conclusion, shopping information sources seemed to be a meaningful tool for segmenting tourists. Rich, older, family tourists would be an major target market for local retailers.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.11
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• pp.1500-1509
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• 2007

The purpose of this study was to observe lifestyle of female consumers aged 15-25. Also it was to measure brand awareness, to determine purchase criteria in fashion magazine, and to determine promotion preferences according to lifestyle segmentation variables. We distributed 600 questionnaires and 475 reliable questionnaires were used for a statical analysis. Data analyses were conducted with SPSS program on the frequency mean value, Chi-square test, Cluster analysis, and Factor analysis. We classified four clusters such as individual style seekers, trend seekers, promotion/good appearance seekers, and low fashion interest group, based on lifestyle variables. There was a significant difference in brand awareness in Vogue Girl, Cosmo Girl, Elle, Figaro, Ecole magazine among four clusters. There was a significant difference in such purchase criteria as favorable cover models, good "burok" which is a magazine supplement, brand names, and price among four clusters. In addition, the results of ANOVA represent that there was a significant difference in preferred types of promotion such as discount price, clothing gifts, fashion accessary gifts and hair tool gifts. However, the first ranked preferred one was a cosmetic gift in all the magazines, which favored more by trend seeker group.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.4
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• pp.27-36
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• 2014

Lower body type of middle-aged(40 to 59) women was analyzed to develop body type-specific slacks. The analysis has four factors. Factor one is hip and leg type. Factor two is lower body height and length. Factor three is waist type, and factor four is hip length. By conducting a cluster analysis with scores of four factors, it came to have three types of classifications. Type one is a rectangular-shaped slim type. Women of this type have a high and lengthy lower body and middle-length hip. They have thin and small legs, their lower body is the longest, and the smallest with small curve among three types. Type two is the diamond-shaped obese type. They have a high and long lower body and legs are medium they are the most obese type. Type three is the large, trapezoidal-shaped, slightly overweight type. They have the longest and the biggest leg and hip. But the length and height of the lower body is the shortest among the three, and the hip is small. Legs are the thickest and shortest. The hip is big compared with the waist and is the longest. They have big hips and thick legs.

• Journal of the Korean Home Economics Association
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• v.40 no.7
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• pp.119-127
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• 2002

Fitness of clothes becomes a major concern in apparel industry. In order to improve clothing fitness, it's very important to suggest a systematical sizing system. The Purpose of this study was to suggest a standard sizing system for junior-high school girls'lower clothes. The subjects were 402 middle-high school girls of 13 to 15 year-old. 4 clusters were categorized by cluster analysis and the sizing system was classified according to four lower body types. The size intervals of waist girth and hip girth were 3cm and 4cm respectively. The most frequent size were 64-86 in the short and small figure type 1,67-90 in the fattest figure type 2, 61-86 in the average size type 3 and 64-90 in type 4 taller than others types. The sizing system, which had frequencies more than 4%, was classified 9 cases, 11 cases, 8 cases and 9 cases respectively by lower body types. This result will contribute to clothing fitness of consumer and the amount of production.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2005.11a
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• pp.79-84
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• 2005

The purpose of this study was to classify the middle aged corresponding to their Life Styles and analyze the senior housing types and services. the specific objectives of this study are as follows : First, analyze the specific of demography. Second classify the Life Style of the middle aged. Third, analyze the housing types and services that are classified. In analyzing the collected data, the frequency, factor analysis, cronbach's a, cluster analysis(K-means), X$^2$ ANOVA conducted within the SPSS 12.0. The Life Style were segmented four group : Actively outgoing group, self-confidence familial group, self-uncertainty responsible group, unsociable negative group. This study shows that the segmentation group's preference of senior housing types and services is different by the Life Style.

• The Research Journal of the Costume Culture
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• v.20 no.4
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• pp.529-534
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• 2012

An analysis of adult women's somatotypes classified by drop values can provide important preliminary data in determining standard clothing sizes for mass production of ready-made clothes. This is because the values are based on measurements of girth, which is essential information in the size-setting process. Adult women's body types are classified according to drop values in a standard clothing size system adopted by Korea and several other countries. This study aims to identify somatotype characteristics of adult women aged 20 to 69 by using five types of drop values: bust-waist, hip-waist, hip-bust, abdomen-waist, and hip-abdomen. Statistical cluster analysis of collected data revealed four somatotypes among adult women. Type R, with a developed lower body, accounted for 36.6%, and its bodyline was found to be closest to the average adult woman. Type X, constituting 25.4%, had the curviest contours of all and relatively large hip measurements, with the thinnest figure. Flat abdomen and hips characterized type Y, which accounted for 18.9%. Lastly, 19.0% fell into type H, the most obese figure, in which abdomen girth exceeded hip measurements. Since type H has excess fat deposits in the abdomen, not only hip measurements but also abdomen girth should be considered when designing top longer than torso-length and bottoms.

• Journal of the Korean Society of Costume
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• v.56 no.2 s.101
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• pp.101-111
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• 2006

The purpose of this research is to define body shapes of Plus-sized women at ages between 21 and 69 whose satisfied the Plus-sized judgment criteria took part in this study. This research also classifies different body types, and provides basic data for designing prototypes according to each body type. Based on factor analysis of the measured data, nine key factors are grouped. And four different body types are classified based on the cluster analysis using factor marks. Type 1 refers to those who are tall and characterized by 'Y' body shape when looked from the front. Looking from the side, this type is comparatively balanced obese type which has flat breast and abdomen, and which has a jutting back and buttocks. Type 2 refers to those who are the shortest of all the obese with 'X' front. This type is Sway-back shape which has jutting back and abdomen but flat buttocks when looked from the side. Type 3 is characterized by 'H' body shape when looked from the front. This type is Pway-back shape which has flat back, abdomen and buttocks when looked from the side. The prominent breast part of this type is the most outstanding figure. Type 4 is characterized by 'X' when looked from the front. This type has a jutting waist and prominent buttocks when looked from the side.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.3
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• pp.345-352
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• 2000

The purpose of this study was to classify lower body types of elementary school girls. The subjects for anthropometric study were 368 girls aged from 10 to 11. Factor analysis, cluster analysis, discriminant analysis, and analysis of variance were performed for statistical analysis of the data. Four lower body construction factors were extracted by the factor analysis of antropometric measurements. The factors extracted were lower body fatness factor, lower body height factor, lower body length from the waist to the crotch factor, and lower body configuration factor. On the basis of the cluster analysis, three different lower body types were categorized. Type 1 was short and small sized type and 42.4% of subjects belonged under this type. Type 2 was tall and fat type and 22.3% of subjects belonged under this type. Type 3 was the most similar to the average type having the largest waist-hip drop value and 35.3% of subjects belonged under this type. Discriminant analysis showed 7 discriminant factors that can classify the children's lower body type were Rohrer's index, height, fibulae length, waist girth, ilio cristale girth, trochanter girth, and weight.

• Journal of Families and Better Life
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• v.29 no.4
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• pp.175-186
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• 2011

The purpose of this study was to explore the differences in interactive peer play according to the type of problem behavior. The subjects were 112(67 boys, 45 girls) S-year-old children at 25 daycare centers in Seoul, Gyeonggi, and Gyeongsang areas. Instruments included the Preschool Behavior Questionnaire(PBQ; Behar & Stringfield, 1974) and the Penn Interactive Peer Play Scale(PIPPS) in both the teacher version(Choi & Shin, 2008) and the parent version(Fantuzzo, Mendez, & Tighe, 1998). The data were analyzed with descriptive statistics, cluster analysis, t-test, and one-way ANOVA using the SPSS 18.0 software program. The results showed that the clusters of problem behaviors on the PBQ could be grouped into four categories; 'hostility-aggressiveness', 'hyperactivity- distractibility', 'anxiety-fear', and 'combined'. In addition, group differences among the problem behaviors were significantly found in 'play disruption' and 'play disconnection' but not in 'play interaction' of the PIPPS on teachers' and parents' ratings. Specifically, group differences were not found in the parental reports, while significant group differences were noted in the 'play disconnection on PIPPS component of the teachers' reports.

• Journal of the Korean Home Economics Association
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• v.36 no.7
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• pp.39-56
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• 1998

This paper concerned with the Honsu(婚需) norms of urban residents in Korea, and was designed to suggest a solution to solve the current problems of the extravagant Honsu with the changes int he customs related to Honsu. Data collected through interviews with questionaire were analyzed statistically by X2-test, ANOVA, Scheffe-test, factor analysis, cluster analysis and product moment correlation coefficients using SPSS PC+ program. Factors of HONSU norm, was characterized into 3 types, exchangabilities and focusing on groom's family, preparation of goods for housekeeping, and independence from parents and individualism. HONSU was found to be regarded as the basis for better life for the new family provided by their patents in terms of the family norm. The current problems of extravagant HONSU seems due to the family norm. Factors of HONSU norms could be grouped into 4 categories by the cluster analysis. They are 1)the preparation of basic house-keeping items for independent family, 2)an opportunity to secure an economic base for the new family, 3)an opportunity to show off their wealth by selecting easily exchangable goods, and 4)others who select items based on their personalities. An oppportunity to show off their wealth by selecting easily exchangable was the cultural norm of Honsu, and it was found that urban housewives had almost uniform thoughts about Honsu. Consideration of items for individuals' needs and independent life took place in deciding on Honsu for all four types of couples although the weight given to this consideration showed difference. Preparation for the new family and individual needs were the common grounds of HONSU norms in all categories through the weight was different.