• 마케팅과학연구
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• 제17권4호
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• pp.141-173
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• 2007

본 연구는 점포를 방문하는 동안 노출되는 매장의 물리적 환경 특성이 서비스 브랜드 개성과 재구매의도에 미치는 영향력을 규명하기 위해 시도되었다. 이를 위해 연구모형을 개발하여, 특정 서비스 브랜드의 이용객을 대상으로 설문조사를 실시하고 구조방정식을 이용하여 분석하였다. 연구 결과는 우선, 서비스의 물리적 환경은 주변요인, 디자인요인, 사회요인으로, 그리고 서비스브랜드 개성은 유능함, 성실함, 흥분됨, 세련됨, 강인함 차원으로 분류되었다. 둘째, 물리적 환경의 모든 차원들이 모든 서비스 브랜드 개성차원에 정(+)의 영향을 주었으며, 물리적 환경의 서비스 브랜드 개성에 대한 영향력은 각 차원별로 상이하였다. 셋째, 서비스 브랜드 개성은 모두 재구매의도에 정(+)의 영향을 주었으며, 특히 세련됨 차원에 미치는 영향이 가장 켰다. 넷째, 서비스의 물리적 환경은 재구매의도에 정(+)의 영향을 주었으며, 특히 물리적 환경 중 사회요인이 재구매의도에 가장 큰 영향을 주는 것으로 나타났다. 이와 같은 결과들은 물리적 환경 연출은 브랜드 개성 형성의 결정요인으로 서비스 브랜드 차별화의 핵심요인으로 작용하므로, 호의적인 브랜드 개성 창출을 위해서는 우선적으로 물리적 환경에 대한 효율적 관리 방안이 강구되어야 함을 보여준다.

• 한국조리학회지
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• 제23권2호
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• pp.11-22
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• 2017

이 연구는 포지셔닝 전략에 관한 연구로서 프랜차이즈 분식점 브랜드의 경쟁관계를 분석하고, 고객의 욕구를 충족시켜주는 선택속성이 무엇인지 파악하여 효율적인 포지셔닝 전략을 수립함으로 발전적인 마케팅 방향을 제시하였다. 요인분석을 통하여 고객들이 인지하는 프랜차이즈 분식점들의 선택속성은 총 25의 문항들은 총 3개의 요인으로(음식의 품질, 직원들의 서비스, 물리적 환경)으로 범주화 되었다. 이용동기에 집단 간 유의미한 차이가 있는지를 알아보기 위하여 일원배치분석(ANOVA)를 실시하여 Duncan을 통하여 사후분석하였고, 다차원척도법(MDS)을 통하여 브랜드 유사성, 선택속성과 브랜드 선호도를 검증하였다. 아딸은 음식, 서비스, 물리적 환경 속성에서 평균보다 높은 점수를 받았으며, 봉구스 밥버거는 서비스와 물리적 환경, 고봉민 김밥은 음식과 물리적 환경속성이 평균보다 높았다. 김밥천국은 음식, 서비스, 물리적 환경의 세 요인 모두에서 평균보다 낮게 나타났다. 본 연구의 결과는 5개의 프랜차이즈 분식점에 대한 유용한 경쟁관계를 나타내는 포지셔닝 맵과 실용적인 제안을 제공하였다.

• 한국축산식품학회지
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• 제29권4호
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• pp.513-522
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• 2009

HACCP is a scientific and systematic program that identifies specific hazards and gives measures for their control to ensure the safety of foods. Based on the Livestock Products Processing Act, the HACCP system is now being applied to Korean livestock products since December 1997, and Korea is accelerating its application from farm to table, including in farms, slaughterhouses, livestock product industries, retail markets, and transportation. The transport of livestock and its products is one of the vulnerable sectors in terms of food safety in Korea. Meats are transported in trucks in the form of carcasses or packaged meats in boxes. Carcasses may be exposed to microbiological, physical, and chemical hazards from the environment or through cross-contamination from other meats. Poor cleaning or maintenance of vehicles and tools may also raise the exposure of carcasses to microbiological or chemical hazards. HACCP application and its acceleration in distribution, particularly in transport, is regarded as critical to the provision to consumers of ultimately safe livestock products. To achieve this goal, steady efforts to develop practical tools for HACCP application should be carried out.

• 급식외식위생학회지
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• 제4권2호
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• pp.60-66
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• 2023

This study was to suggest the roles of social enterprises in maintaining healthy life of the socially vulnerable by creating a customized care environment through chronic disease diet management targeting the elderly at home in need of care in the community. As for the subjects of this study, 102 in-home elderly people aged 65 or older (14 males & 88 females) who needed care in the community were provided with a diet management lunch box delivery service customized for chronic diseases. Theoretical education and cooking class on chronic diseases were provided to 15 volunteers with 10 sessions, and customized lunch boxes were provided to the elderly with chronic diseases at home on that day. In conclusion, it is believed that only by increasing the level of knowledge about chronic diseases and nutritional knowledge of the elderly will it be possible to establish a proper meal plan. Since the role of volunteers is important, it is necessary to systematically seek nutritional education methods for volunteers.

• 동아시아식생활학회지
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• 제24권1호
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• pp.143-155
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• 2014

The purpose of this study was to analyze adaptation for Korean foods and satisfaction for university foodservice by nationality and residence period of Chinese and Japanese university students in Daejeon, Republic of Korea. Among 330 questionnaires distributed to Chinese and Japanese students, 294 complete questionnaires (89.1%) were analyzed. The questionnaire included two 5-point scales for measuring levels adaptation of for Korean food and satisfaction with university foodservice, respectively. Japanese students' level of adaptation for Korean food (3.16) was significantly higher than that of Chinese students (2.96). As the length of residence in Korea increased, the frequency of using university lunch service per week significantly decreased. The main factor when selecting a menu item was food taste (39.8%, 22.8%) in both Chinese and Japanese students, whereas the next main factor was preference (16.4%) in Chinese students and nutrition (18.7%) in Japanese students. The preferred cooking methods for meat were stir-frying (31.6%) and roasting (25.9%). For fish, Chinese students preferred braising (32.7%), whereas Japanese students preferred roasting (26.8%). Both Chinese and Japanese students preferred sukchae (45.6%, 43.1%) for vegetables. Factor analysis grouped 17 items measuring university foodservice into four factors, 'sanitation & employee service', 'physical environment', 'food' and 'customized menu & information' and the mean scores were 3.56, 3.30, 3.20 and 3.00, respectively. Chinese students were significantly more satisfied than Japanese students with the 'physical environment', 'sanitation & employee service' and 'customized menu & information'. These results suggest that efforts such as developing a greater variety of menu items with mild tastes and somewhat less flavor, applying preferred cooking methods, offering special menus for foreign students, providing nutrition information on menus, and offering a description of menu items in the foreign languages could improve Chinese and Japanese students' levels of satisfaction with university foodservice.

• 한국프랜차이즈경영연구
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• 제9권4호
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• pp.45-56
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• 2018

Purpose - Consumers perceive various risks while using food service franchise stores. Food service franchise stores offer consumers not just menus, but services, physical environment, and prices, which can be perceived as risk to consumers. This means that consumer behavior in foos service franchise stores needs to be studied based on perceived risk theory. Perceived risk consists of performance risk, financial risk, social risk, psychological risk, and time risk. The purpose of this study is to investigate the effects of perceived risk on satisfaction and trust, and in turn affect loyalty. The results of this study will provide guidelines for marketers to develop strategies to reduce the perceived risk of consumers. Research design, data, methodology - In order to achieve research purposes, the authors developed several hypotheses. Data were through online survey through an online survey firm. A questionnaire survey was distributed to customers who have visited the restaurant in the past three months. The survey was conducted from March 5, 2017 to October 14, 2017. A total of 1,500 people were e-mailed and 260 were returned. A total of 245 items were used in the analysis except 15 of the questionnaire. Data was analyzed by using SPSS 21.0 and AMOS 21.0. Results - The findings of this study are as follows: First, performance risk, economic risk, and psychological risk had negative effects on satisfaction. Social and time risks did not affect on satisfaction. Performance risk and time risk had negative impact on trust. Second, economic, social, and psychological risks did not affect trust, but satisfaction had significant positive effect on trust and loyalty. Third, satisfaction had positive effect on loyalty. Conclusions - The implications of this study are as follows. First, food service franchise marketers should increase their customer loyalty by establishing a risk reduction strategy. Second, there are various risks to customers visiting the store. Therefore, marketers need to analyze the perceived risks of customers. Third, it is also necessary to eliminate the perceived risks of customers. In addition, a restaurant franchise company needs to find a reasonable way to reduce the material cost and present a reasonable menu price.

• 한국식품영양학회지
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• 제20권4호
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• pp.384-391
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• 2007

The purpose of this study was to investigate the preference determinants of buddhist temple food(BTF) and leaded to its activation based on these results. 354 subjects were participated in the survey using questionnaires. 66.9% of subjects had over the normal interest. The taste of BTF was light(34.7%) and it would be helpful in their health(72.9%), subjects answered. Lightness and not strong taste was the main reason of preferring BTF(50.8%), but lack of nutrients was dislike reason of BTF generally. According to factor analysis, the factors of preference determinants deduced as the external form, social environment, health, essential quality and information of food. There were not significantly different between factors by sex and family form. External form, health and essential quality of food had the significant difference by generation and education level. The factors of external form and the essential quality of food showed the significant difference by job. According to the monthly income, the factor of social environment, health and information of food had the significant difference.

• 대한지역사회영양학회지
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• 제10권5호
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• pp.668-676
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• 2005

The purpose of this study was to determine the relationship between the students' levels of involvement in school lunch service and their satisfaction levels with the service. A survey was conducted with $5^{th}\;and\;6^{th}$ grade elementary students eating school lunches. Out of 1,680 questionnaires distributed to the students from 14 schools, 1,254 complete questionnaires $(74.6\%)$ were analyzed. The questionnaire included two 5-point multi-item scales for measuring levels of involvement in and satisfaction with school lunch service, respectively. A factor analysis grouped 20 items measuring school lunch satisfaction into three factors: 'food satisfaction', 'nutrition & sanitation satisfaction', and 'service & environment satisfaction'. As a result of multiple regression analyses controlling the influence of such variables as students' grades, gender, school location, years and places of eating school lunches, students' levels of involvement in school lunch service was proven to be positively associated with levels of school lunch satisfaction overall, as well as satisfaction levels in regard to 'food', 'nutrition & sanitation', and 'service & environment', respectively. It was suggested that efforts such as nutrition education to increase students' levels of involvement in school lunches could be a useful strategy to improve students' satisfaction with school lunch service.

• 한국조리학회지
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• 제20권2호
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• pp.199-213
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• 2014

일식 레스토랑 경영자는 급변하고 경쟁적인 환경속에서 전략적 경쟁우위를 선점하기 위해서 차별화된 서비스를 제공하고자 노력하고 있다. 이러한 위협속에서 브랜드 마케팅, 확장, 그리고 파트너쉽 등이 경영전략으로 제시되고 있다. 본 연구는 일식레스토랑 고객들의 관점에서 서비스 품질 속성에 대한 중요도와 만족도를 파악하여 차별화된 경쟁우위를 지속하기 위한 전략을 제시하기 위해 수행되었다. 이를 위해, 자기기입식 설문지 230부를 배포하여 205부를 분석에 이용하였다. 전체 20 항목에 대한 Cronbarch's 알파값은 0.911으로 나왔으며 중요도 항목에서 0.887(음식), 0.796(메뉴), 0.851(종사원), 0.815(서비스), and 0.730(물리적 환경)으로 내적일관성이 있음을 보여주었다. 만족도 항목에서도 Cronbarch's 알파값은 0.876(음식), 0.860(메뉴), 0.880(종사원), 0.851(서비스), 0.730(물리적 환경)으로 내적 일관성을 보여주었다. 또한, 탐색적 요인분석은 20항목과 5개의 요인에 대한 타당도를 검증해 주었다. 전반적으로 일식레스토랑에 대한 중요도는 만족도보다 높은 수치를 보여주었다. 특히 IPA 분석 결과 음식과 서비스 요인은 1사분면에 위치하여 중요도에 비해 고객 만족도 역시 좋음을 보여주고 있다. 하지만, 서비스 요인은 2사분면에 위치함으로서 고객이 중요하게 여기지만 그 만족도가 높지 않음을 보여주고 있다. 따라서 이 연구 결과는 일식레스토랑은 2사분면에 위치한 서비스항목에 더욱 집중하여 고객만족도를 위한 노력이 필요함을 보여주고 있다. 마지막으로 메뉴와 물리적 환경요인은 3사분면에 위치해 중요도와 만족도 모두 낮게 나타났음을 알 수 있었다. 이러한 IPA 분석은 일식레스토랑 경영자에게 그들의 강점과 약점을 보여주고 있으며 전략적으로 자신의 서비스 품질을 높일 수 있도록 도와주는 좋은 도구임을 입증해주었다.

• 한국환경생태학회지
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• 제30권5호
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• pp.865-873
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• 2016

지리산국립공원 반달가슴곰은 2004년부터 러시아 연해주, 북한, 중국 동북부 일대와 서식지외 보전기관인 서울대공원에서의 재도입을 통해 복원사업을 진행하고 있다. 본 연구의 목적은 배설물을 통해 식이물을 분석하여 반달가슴곰의 먹이습성, 지리산국립공원에서의 먹이 자원 환경을 파악하기 위함이다. 2005년부터 2013년 사이에 무선 위치 모니터링이 가능한 반달가슴곰 배설물 78점을 채집하여 먹이원을 분석한 결과 상대출현빈도는 식물이 77%로 가장 높게 나타났고, 곤충 12.8%, 포유류 5.6%, 기타 3.6%, 조류 0.5%, 절지동물문 0.5%의 순이었다. 또한 수집한 배설물 중 건중량을 측정한 52점 대상으로 먹이 비(ratio)를 분석한 결과 식물이 91.2%로 가장 높게 나타났으며, 포유류 3.6%, 곤충류 1.0%, 기타 4.2%의 순이었다. 배설물을 통한 먹이원 분석 연구 결과 지리산에 서식하는 반달가슴곰은 잡식성이며, 동물성 먹이보다 식물성 먹이가 주 먹이원인 것으로 확인할 수 있었다.