• 식품보건융합연구
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• 제10권1호
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• pp.1-6
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• 2024

Purpose: The research aims to address the intricacies of AI and Big Data application within the food industry. This study explores the strategic implementation of AI and Big Data in the food industry. The study seeks to understand how these technologies can be employed to bolster consumer engagement and contribute to market expansion, while considering ethical implications. Research Method: This research employs a comprehensive approach, analyzing current trends, case studies, and existing academic literature. It focuses on the application of AI and Big Data in areas such as supply chain management, consumer behavior analysis, and personalized marketing strategies. Results: The study finds that AI and Big Data significantly enhance market analytics, consumer personalization, and market trend prediction. It highlights the potential of these technologies in creating more efficient supply chains, improving consumer satisfaction through personalization, and providing valuable market insights. Conclusion and Implications: The paper offers actionable insights and recommendations for the effective implementation of AI and Big Data strategies in the food industry. It emphasizes the need for ethical considerations, particularly in data privacy and the transparency of AI algorithms. The study also explores future trends, suggesting that AI and Big Data will continue to revolutionize the industry, emphasizing sustainability, efficiency, and consumer-centric practices.

• Journal of Evidence-Based Herbal Medicine
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• 제3권1호
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• pp.25-33
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• 2010

The aims of this study recognize the limitations of the domestic chocolate market compared to domestic and foreign chocolate market and investigate the strategies for activation of the domestic chocolate culture and development of new chocolate market throughout pointing out the various problems. We analyzed the trends for the food market and confectionery market, main market for chocolate, and also compared domestic and foreign cases for market of chocolate as food or non-food. We sought for solutions and implications for diversification of domestic chocolate market through prospects for the future. Domestic chocolate market is not enough to be competitive compared with overseas market, yet. However, we speculated that domestic chocolate market would gradually develop through fusion with herbal bio-industry as rapid economic development. Besides, we demonstrated a few ways which derive larger development through combination of chocolate market and herbal bio-industry. For these sakes, we suggest that at first, if paradigm which is considered oriental medicinal characters and back innovative and differentiated ideas should be present, the activation of markets of chocolate and herbal bio-industry as well as the diversities of market may be obtained.

• 한국식생활문화학회지
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• 제24권5호
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• pp.451-456
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• 2009

When globalizing Korean food, it is important to conduct regional consumer research before entering the market so that an effective market strategy can be developed. This study was conducted to compare the perceptions regarding Thai, Chinese, Japanese and Korean food between Swedish and Yugoslavian university students in $V{\ddot{a}}xj{\ddot{o}}$, Sweden, where regional market research is lacking. As immigration increases worldwide, comparison of consumer perceptions of immigrants and domestic individuals will provide meaningful insight for use in the development of marketing strategies for areas where immigrant populations are increasing rapidly. In this study, six attributes of Asian food, fresh vegetables, low fat, chicken and sea food, exotic ingredient, value for money and unknown food, were compared. The perception of fresh vegetables and low fat of Chinese food differed significantly among the two groups. Because both of these attributes are health related, these findings indicate that recipe modification may be necessary to adapt to the preferred taste of target customers in this prospective market.

• 식품보건융합연구
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• 제9권5호
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• pp.1-5
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• 2023

As the elderly population is rapidly increasing not only domestically but also globally, convenience foods for the elderly population are receiving attention. Therefore, the senior food market continues to grow rapidly both domestically and overseas. In relation to this, this study seeks to explore convenience food preferences through the growth status of the convenience food market and the demand for convenience food among the elderly population. We would like to consider various factors that influence the increase in convenience food consumption among the elderly population. This study uses meta-analysis and systematic literature research to find ways to revitalize the convenience food market targeting the elderly population. As a result of the analysis, it was mentioned that in order to revitalize the convenience food market for the elderly population, it is important to develop products with high nutritional value, suitable for the physical characteristics of the elderly population, and low price, and to consider convenience and accessibility. Through a multifaceted approach, we aim to increase the need for convenient food products that meet the needs of the elderly population, contribute to improving the health and well-being of the elderly, and further efficiently manage the health of the elderly nationally and globally.

• 아태비즈니스연구
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• 제10권2호
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• pp.65-77
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• 2019

The after China's reform and opening up, the country has been facing the era of material abundance based on its economic power. The Chinese food industry has been growing along with economic growth, high quality, and diversified customer needs. Also, as Chinese people have strong attachment to food, many food franchise companies have been also growing rapidly. As the Chinese government encourages and supports the field of food franchises, so that the quality and quantity of the Chinese restaurant industry have been improved largely. Meanwhile with the support of the Korean government to enter the overseas market, the number of Korean franchise companies are increasing to operate their business in China. Under the influence of Chinese food industrial climate, Korean companies are also in search of global market advancement to China. However, the risks in China are unexpectable, which means that the recent move of China is literally showing rugby action, criticism of operating businesses in China has been climbed up and the domestic SMEs are seriously considering whether to stay or leave. This study investigates the environmental risks of Chinese enterprises, in which the food franchise companies could experience, to manage any risks from entering the Chinese market with uncertainty. Through SWOT analysis and cases, strategies to avoid the risks are suggested for Korean companies to enter the Chinese markets. Therefore, this study researches in the current status of Chinese and Korean restaurants, explores any risks in China in terms of exports to China and market advance, develops strategies to avoid those risks, and provides essential suggestions for entering into Chinese market.

• 한국식생활문화학회지
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• 제38권1호
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• pp.1-14
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• 2023

This study was conducted to explore the change in the market issues on HMR (Home Meal Replacements) using local foods after the COVID-19 outbreak. Online text data were collected from internet news, social media posts, and web documents before (from January 2016 to December 2019) and after (from January 2020 to November 2022) the COVID-19 outbreak. TF-IDF analysis showed that 'Trend', 'Market', 'Consumption', and 'Food service industry' were the major keywords before the COVID-19 outbreak, whereas 'Wanju-gun', 'Distribution', 'Development', and 'Meal-kit' were main keywords after the COVID-19 outbreak. The results of topic modeling analysis and categorization showed that after the COVID-19 outbreak, the 'Market' category included 'Non-face-to-face market' instead of 'Event,' and 'Delivery' instead of 'Distribution'. In the 'Product' category, 'Marketing' was included instead of 'Trend'. Additionally, in the 'Support' category, 'Start-up' and 'School food service' appeared as new topics after the COVID-19 outbreak. In conclusion, this study showed that meaningful change had occurred in market issues on HMR using local foods after the COVID-19 outbreak. Therefore, governments should take advantage of such market opportunity by implementing policy and programs to promote the development and marketing of HMR using local foods.

• 한국지역사회생활과학회지
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• 제28권2호
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• pp.313-328
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• 2017

The purpose of this study was to analyze the role of perceived market influence, which is an important psychological factor influencing consumer behavior in the market, and explain how consumer beliefs related to the market can affect sustainable consumer behavior. First, this study found that gaps in perceived market influence were statistically significant for age and job. Second, environmental concern, organic food consumption (vegetables and meats), and purchase behavior of organic foods were found to be significantly different by degree of perceived market influence of consumers. The mean values were found to be high for the group having strong perceived market influence. This tendency suggests an association between higher perceived market influence consumers and more environmentally friendly consumer behavior. Lastly, this study used Structural Equation Modeling to analyze the effect of perceived market influence as a moderating variable and mediating variable on the relationship between environmental concerns and consumer behavior toward organic foods. The results show a mediating effect on perceived market influence, but a moderating effect could not be found. This result implies that perceived market influence might indirectly affect consumer behavior when transferring environmental concerns to consumer behavior toward organic foods.

• 대한한의학회지
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• 제35권1호
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• pp.68-74
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• 2014

Objectives: To analyze the growth pattern of the functional food market in Korea, and thus produce essential information in mapping out a strategy for Korean medicine. Methods: A survey of literature or analysis reports about market changes related to functional foods in Korea was undertaken. Results: The Korean functional food market has been growing rapidly, to 1.4 trillion won in 2012 compared to 250 billion won in 2004, which is an annual growth rate of about 14%. In particular, individually-approved functional food is worthy of notice regarding its growth rate and functional position, which is similar to herbal drugs. The expanding growth of functional food affects negatively the decrease of herbal drug industry in Korea to date. Conclusions: To compete with functional foods, the Korean medicine community needs to develop patient-friendly and cost-effective herbal drugs, and strategies to adopt them as therapeutic modalities.

• 한국조리학회지
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• 제11권3호
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• pp.56-69
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• 2005

The world is changing so rapidly and being globalized and competitive. Also, food service companies in Korea have been making a speedy growth. In order that food service companies ran take long-term viability, they should introduce the market-orientation concept. Because market-orientation requires to investigate the factors of ever-diversified market environment on a regular basis, they can build up more detailed, practical and differentiated strategies than before. Thus, this study aimed to establish that the strategy of competitive edges based on the concepts could yield excellent marketing performance.

• 농업과학연구
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• 제40권4호
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• pp.417-423
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• 2013

Recently, there is the huge interest to promote the export of Korean agro-food to Chinese market. However, small number of papers analyze the Chinese consumer to find the strategy for launching Korean agro-food in Chinese market. The purpose of this paper is to analyze Chinese consumer for Korean agro-food in Chine. Survey analysis was conducted in 4 big city (Beijing, Shanghai, Guangzhou, and Tsingtao) for this research. The results of studies present a few findings: First, many Chinese consumers prefer Korean agro-food. Second, among big cities, Beijing shows the highest level of preference for Korean agro-food, Third, Chinese consumers can pay higher price for Korean agro-food, Fourth, Chinese consumer usually buy small amount of agro-food. Fifth, the image of Korea is also important to promote the exportation of Korean agro-food to Chinese market.