• Journal of Korea Game Society
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• v.17 no.2
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• pp.155-164
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• 2017

This study conducted to analyze the difference of perceived benefits, psychological well-being, exercise application attachment, and perceived exercise achievement according to the message frame provided in the mobile fitness game. Repeated Measure Design and Playtest methodologies were used for this research. As a result, when gain messages were shown, all factors were higher than the case of showing loss message. The results of this study emphasize that when persuasion messages need to be presented through a health functional game, gain messages can be more effectively delivered to the users of health functional game than loss messages.