• 한국컴퓨터정보학회논문지
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• 제24권10호
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• pp.251-256
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• 2019

본 논문에서는 대학재정지원사업의 사업 프로세스 및 관리 특성을 분석하여 대학재정지원사업 통합정보관리시스템 구축을 위한 기능을 정의하였다. 이를 위해 대학재정지원사업의 사업 프로세스를 살펴보았고 이를 통하여 공통으로 필요한 6가지 기능을 도출하였다. 도출된 기능을 적용한 통합시스템 구축을 위해서 먼저 선행되어야 할 사항들은 사업 기획 단계에서 통합을 고려한 사업 관리 체계를 표준화하고 회계 관련 규정의 정리가 필요하다. 본 논문에서 도출된 기능들과 시사점을 바탕으로 향후 대학재정지원사업 통합정보관리시스템 설계하는데 도움이 될 것으로 기대한다.

• 한국프랜차이즈경영연구
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• 제13권1호
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• pp.19-33
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• 2022

Purpose: Based on the resource-based view and the competitive advantage theory, the study views marketing capabilities (product, pricing, delivery/inventory, and promotional support) as sources of competitive advantage (differentiation advantage and low-cost advantage) and examines their impacts on competitive advantage, which in turn, will influence non-business and business performance. Research design, data and methodology: Data were collected from 149 representatives of franchising companies in South Korea and analyzed with SmartPLS 3.3.7. Results: First, promotional support and product have a significant impact on differentiation advantage. Second, pricing and promotional support have a significant impact on low-cost advantage. Third, differentiation advantage has an influence on non-financial and financial business performance. Fourth, low-cost advantage has an impact on non-financial performance but has no significant direct impact on financial performance. Fifth, non-financial performance is related to financial performance. Finally, the result of IPMA shows that importance and performance values of exogeneous variables are different depending on firm size. Conclusions: The findings suggest that franchisors should focus on different marketing capabilities depending on their strategic focus and objectives. Finally, the findings based on an IPMA suggest that small companies perceive low-cost advantage as important, while their counterparts do not. Several theoretical and managerial implications are offered.

• 유통과학연구
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• 제13권4호
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• pp.65-76
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• 2015

Purpose - This article aims to present and test a model regarding franchisors' supporting activities that may positively influence franchisees' attitude toward the franchising headquarter and their own business performance. Moreover, the authors examine the moderating effect of competitive intensity between franchisee attitude and business performance. Most previous research focused on behavioral performance measurements such as satisfaction, trust, and commitment. There are few empirical studies that focus on financial performance data because it is difficult to determine a relational mechanism between behavioral and financial performance. Moreover, financial data is confidential and difficult to collect in many cases. However, this study measures financial performance (e.g., sales revenue per square meter) differently than most previous research, which is mostly focused on the behavioral performance measurements. Research design, data, and methodology - To test our hypotheses, we selected 137 franchisee managers who are running chains of one of the foremost bakery franchise brands in South Korea. This study carefully investigated the reliability, content validity, convergent validity, and discriminant validity of the proposed instrument by analyzing the data obtained from the samples. The data was analyzed using the AMOS structural equation modeling program. Results - The results indicated that: non-financial support activities (e.g., information exchange and communication) had a positive impact on the franchisee attitude toward the franchising headquarter. The franchisee attitude in turn had a positive effect on the headquarters' business performance. Furthermore, competitive intensity could enhance the relationship between franchisee attitude toward franchising headquarter and business performance in a local franchise market. However, financial support activities (e.g., rewards and promotional support) and training had no relationship with either franchisee attitude or business performance. Conclusions - This study provides some practical implications to franchisors in terms of franchise operation and store opening strategies. With respect to the franchise operation strategy, franchisors need to focus on non-financial rather than financial support. Most franchisees consider the necessity of financial support activities and not their sufficiency because these activities are specified in their franchise contract. In addition, it is important for franchisees to maintain a positive attitude for the franchise headquarters. The franchisees with a positive attitude for the franchisor can show a high degree of solidarity for various support activities, and it consequently determines franchisees' sales performance. In terms of franchise store opening strategy, this study suggests an additional criterion that can be considered in determining the location of direct and non-direct management stores (e.g., franchisees' stores). In this research, franchise stores located within high level of competitive intensity are shown to have a high relationship between franchisee attitudes of franchisor support activities and business performance compared to the franchisees located within low competitive intensity level. This result shows that opening non-direct franchise stores is more effective than direct stores in higher competitive market situations. Research contribution, implications, and further research directions are discussed at the end of the paper.

• 기술혁신연구
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• 제31권2호
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• pp.333-369
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• 2023

본 논문에서는 정부 기업지원 사업이 기업성장에 미치는 영향을 분석하였으며, 정부지원 활동에 성장단계를 조절 변수로 활용하여 기업의 재무적 성과 또는 비재무적 성과에 미치는 영향을 실증분석하였다. 그 결과 정부 기업 지원은 재무적 성과, 비재무적 성과, 정부지원 활용에 유의적 영향을 미쳤으며, 성장단계의 조절 효과의 경우 재무적 성과 및 비재무적 성과 모두에 정(+)의 영향을 미치는 것으로 분석 되었다. 연구결과를 종합하면, 정부 기업지원은 기업의 성과에 긍정적 영향을 미치며, 성장단계는 재무적 성과 및 비재무적 성과 모두에 정(+)의 효과가 있으며, 재무적 성과에 미치는 영향이 더욱 큰 것으로 나타났다. 이에 각 기업의 성장단계에 맞추어 정부 지원사업을 지원하여야 하며, 그중 쇠퇴기에 기업은 산업분야 및 기업분석을 통하여 기업의 상태에 맞추어 지원하는 맞춤형 지원을 수행할 필요가 있으며 정부 기업지원 사업의 효율성을 개선하는데 의미가 있을 것으로 기대된다.

• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.283-292
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• 2020

The implementation of physical or social distancing during the Covid-19 pandemic has an implication on the shifting of conventional to online business activities. This study aims to explore how financial support, perceived benefits, external pressure determine social media marketing as well as understanding the role of internet and e-business technology (IEBT) that occurs in this relationship. This study adopted a quantitative study with Structural Equation Modeling (SEM)-based variance Partial Least Square (PLS), which aims to enhance understanding of the relationship between variables. The surveyed population of this study came from 123 small- and medium-sized enterprise (SME) owners in East Java of Indonesia, using an online survey and selected with the convenience random sampling method. The findings of this study indicated that the perceived benefits and external pressure have a positive effect on the adoption of IEBT. However, financial support failed in explaining SMEs' adoption of IEBT. This study confirmed that the adoption of IEBT has successfully mediated the influence of financial support, perceived benefits, and external pressure on social media marketing. Despite the samples solely collected from East Java, this study is the first step in research related to the social media marketing in SMEs in Indonesia.

• 한국콘텐츠학회논문지
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• 제19권4호
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• pp.54-62
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• 2019

산업 재해와 관련하여 대기업 및 공공기관에서는 체계적인 관리를 통해 지속적으로 재해감소가 이루어지고 있으나 소규모 영세사업장에서는 지속적으로 산업재해가 증가하고 있는 추세이다. 이에 정부에서는 근로자의 안전을 위해 소규모 사업장을 대상으로 재정지원사업을 실시함으로써 산업재해 예방에 필요한 물품구입을 지원하고 있다. 하지만, 이러한 재정적 투입에도 불구하고 사업에 대한 효과성은 검증이 거의 이루어지지 않는 실정이다. 본 연구에서는 2007년부터 2016년까지 최근 10년간 산업재해 발생현황, 연도별 사업장 현황 및 재정지원사업 수혜 사업장 현황 데이터를 바탕으로 이중차분법을 이용하여 소규모 사업장을 대상으로 한 산업재해 예방 재정지원 사업의 정책적 효과성을 분석하였다. 본 연구는 소규모 사업장 대상으로 재해 감소를 위한 재정지원사업의 순수 효과를 분석하였다는 점에서 의의가 있다.

• The Journal of Asian Finance, Economics and Business
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• 제9권1호
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• pp.325-332
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• 2022

The aim of this research is to use a conceptual model to experimentally evaluate the mediating impact of government financial and training support on structural social capital and non-financial performance of family farms. Questionnaires were used to collect data from family farms in Guangxi, China, from August 25^th to September 8^th, 2021. There were 759 valid responses, accounting for 94.99 percent of the total number of respondents. The scales' reliability and validity, and the research's mediating effects and hypotheses, are tested using SPSS 22.0 and AMOS 26.0. The findings suggest that the impact of government financial assistance on family farms' non-financial performance cannot be substantiated. The intermediary chain connection of financial and training support, on the other hand, has a significant mediating effect between structural social capital and family farm non-financial performance. Direct financial assistance could be thought to encourage family farms to rely too much on funding, making them less competitive in market competition, innovation, and long-term operations. According to the conclusions of the study, government assistance to family farms could take a variety of forms, including providing diversified skills training programs in farming practices, managerial skills, and other areas.

• 한국유통학회지:유통연구
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• 제15권3호
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• pp.1-34
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• 2010

본 연구의 목적은 국내 외식 프랜차이즈 시스템에서 가맹점에 대한 가맹본부의 관계품질에 영향을 미치는 변수를 사후 지원서비스로 설정하고, 사후 지원서비스가 가맹점의 관계품질(신뢰, 만족, 몰입)과 경영성과(재무적 성과, 비재무적 성과)에 미치는 영향에 대한 포괄적인 모형을 개발하는 것이다. 제안된 모형을 검증하기 위하여 서울 및 경기 지역의 외식 프랜차이즈 가맹점 경영자 500명을 대상으로 설문 조사를 하여, 구조방정식을 통해 실증 분석하였다. 분석결과는 다음과 같다. 첫째, 사후 지원서비스 요인 중 제품범주 및 가격 요인과 정보제공 및 문제해결 능력 요인은 가맹점의 만족과 몰입에만 영향을 미치는 것으로 나타났다. 둘째, 물류지원과 슈퍼바이저 지원 요인은 신뢰와 만족에만 영향을 미치는 것으로 나타났다. 셋째, 재교육 및 훈련지원 요인은 가맹점의 신뢰와 몰입에만 영향을 미치는 것으로 나타났다. 넷째, 판매촉진 요인은 신뢰 만족, 그리고 몰입 모두에 영향을 미치는 것으로 나타났다. 다섯째, 관계품질요인들 간의 관계는 신뢰가 만족에 긍정적인 영향을 미치지만 몰입에는 직접적으로 영향을 미치지 못하고, 만족을 통해서 몰입에 긍정적인 영향을 미치는 것으로 나타났다. 여섯째, 신뢰는 재무적 성과에만 긍정적인 영향을 미치고, 만족과 몰입은 재무적 성과와 비재무적 성과 모두에 긍정적 영향을 미치는 것으로 나타났다. 마지막으로 본 연구의 결과요약과 시사점, 그리고 연구의 한계점과 향후 연구방향이 제시되었다.

• Asian Journal of Business Environment
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• 제7권3호
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• pp.33-43
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• 2017

Purpose - It is necessary to identify the level of marketing activities of the businesses that are recognized and carried out by the small and midsize businesses that have been supported by the government's small-business policy Research design, data, and methodology - The method of data analysis of this study was conducted by the researcher's acquaintances and center staffs who visited small business owners in a small - scale company operating a business. Results - It is found that the financial support part of the support programs for the small business owners is not related to the center affection among the support programs for the small business owners of the government. This is a fact-finding process that can be regarded as a forming process that has a significant effect on. As a result of the analysis, both marketing activity and center attachment were found to be possible parameters which have significant influence on business performance. Conclusions - Developing a variety of contact and customer management programs with small business owners in the field has enabled the government's policies to effectively penetrate the site, and these efforts eventually resulted in more business results for small business owners.

• 경영과정보연구
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• 제25권
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• pp.143-169
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• 2008

The purpose of this paper is to propose alternatives to help for the aged to implement start business as a method to recreate the aged population for their second life. There are three considerations that supports start business for the elderly. The first is to reinforce educational support system for the aged. Through the lifelong education, the aged require easy start business' information. This is not only goverment's job, a local autonomous entity is to support in the form of organic organization. The second is the maintenance of financial support system. Besides start business education, various financial support system must serve for the aged to challenge their start business enthusiastically. The last consideration is formation of start business network that joins the aged efficiently. Based on these aspects, the application for increasing elderly human resource is to consider both employment program of the aged and also start business program for them.