• 인터넷정보학회논문지
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• 제20권3호
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• pp.101-109
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• 2019

본 연구는 최근 들어 큰 인기를 끌고 있는 온라인 쇼핑 페스티벌을 중심으로, 소비자들의 온라인 쇼핑 페스티벌 재이용행위에 영향을 미치는 요소를 합리적 행동이론과 기술수용모델을 통해 알아보고, 이런 요소들이 지각된 위험인식에 따라 차이가 있는지 알아보고자 한다. 연구결과는 다음과 같다. 첫째, 온라인 쇼핑 페스티벌에 대한 혜택태도, 주관적 규범은 온라인 쇼핑 페스티벌의 재이용의도에 정적인 영향을 미친 것으로 나타났다. 둘째, 지각된 온라인 쇼핑페스티벌 유용성, 용이성, 유희성은 온라인 쇼핑페스티벌 재이용의도에 긍정적인 영향을 미친 것으로 나타났다. 셋째, 지각된 온라인 쇼핑페스티벌 위험인식에 따라 온라인 쇼핑페스티벌 재이용의도에 영향을 미치는 요인에는 차이가 나타났다. 특히, 지각된 위험인식이 높은 사람들은 온라인 쇼핑페스티벌 용이성이, 지각된 위험인식이 낮은 사람들은 온라인 쇼핑페스티벌의 유용성이 재이용의도에 가장 큰 영향을 미친 것으로 나타났다. 이러한 연구결과를 바탕으로 이 연구의 함의 및 한계점, 후속 연구에 대한 제언을 논의하였다.

• Journal of East-Asian Urban History
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• 제2권2호
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• pp.235-271
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• 2020

Tainan was the capital of Taiwan and was the largest commercial city in Taiwan with a significant number of ports. However, after the end of the Qing era, the functions of the capital and major ports were shifted to Taipei and Kaohsiung, thus leading Tainan to lose its position. This article focuses on festivals in the city. The Qing dynasty administrative agency set up a local government that grouped multiple villages based on the religious beliefs which were closely related to the concept of the urban space as the primary temple. Mazu is an object of worship that attracted the attention of city residents from the Taisho era to the colonial era. At the Mazu temple in Tainan, which has acquired a new mystery, a Mazu festival was conducted with Mazu patrols. This festival was conducted from 1915 to 1937, when it was canceled due to the temple reorganization movement. At the festival, multiple participating groups used to compete to earn the luxury of running the pavilions. The procession ran through the north side of the city on the first day and the south side of the city on the second day. During this festival, in addition to going around the villages of the old city, a touring route was planned for the procession to pass through major landmarks related to the colonial administration and the Ginza-dori Shopping Street, which was newly created during the Taisho era. Therefore, this procession was unique because it ensured that people could explore the old and new streets that were transformed through urban remodeling during the colonial period. Moreover, passing through the licensed quarters called Shin-machi, which was relocated through urban remodeling by the administrative agency, allowed people to visualize the urban structure of colonial Taiwan. Tainan city was renewed through remodeling during the colonial period, thus leading to the formation of a new commercial area. The spirit of the people in Tainan city can be gauged based on the fact that the festival was financially and religiously supported by the merchants who promoted it. The restoration of Mazu during the colonial period indicates the restoration of urban commerce in Tainan, which had fallen from its position as the primary port city in Taiwan since the end of the Qing period. Therefore, it can be considered to represent the restoration of the city.

• 농촌계획
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• 제27권4호
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• pp.43-54
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• 2021

This study analysed changes in rural tourism between before and after COVID-19 using LDA topic analysis. In order to understand the changes in rural tourism, blog data including the keyword 'Gochang-gun travel' was used. As a result of LDA topic analysis with blog data retrieved, the study found nine topics in 2019 and 2020. 2019 and 2020 are, generally, consistent in topics, but the three topics related to rural experiential tourism that appeared in 2019 did not appear in 2020. In 2020, three new topics emerged: Beach vacations and campings. New travel activities of noncontact with other people(Untact tourism in Korean context) in the COVID-19 era, and The negative impacts on travel businesses and behaviours from COVID-19. Especially, the adverse effects of COVID-19 have made an enormous decline in rural experience tourism destinations and cancellation of local festivals. On the other hand, new tourism activities have emerged due to COVID-19. Those activities have included camping, drive-thru destinations, and cycling. Ecological and natural tourist sites such as Ungok Wetland, Seonunsan Mountain, Seonunsa Temple, and Gusipo Beach appeared. These tourist destinations have a quiet atmosphere and less density place noncontacting with other people when visiting. Also, because overseas travel has become difficult, long-term stay travel in rural areas has appeared. This study indicates that COVID-19 has less impacted rural tourism than other tourism destinations with these positive and negative impacts.

• 수산경영론집
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• 제52권4호
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• pp.1-11
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• 2021

This study is to investigate the determinants of consumption expenditure by considering potential expenditure factors such as socioeconomic, fishing village tourism behavior, motivation for visits, and optional attributes of tourists at Muchangpo webfoot octopus and finespotted flounder festival in Boryeong. The analysis data are 300 questionnaires of visitors to the festival during the 2018 Muchangpo Mysterious Sea Road Webfoot Octopus and Finespotted Flounder Festival from March 17 to April 8, 2018. As a result of analyzing the factors of consumption expenditure of tourists to the festival in Boryeong, socioeconomic factors such as gender and residential groups outside Chungcheong-do have a positive (+) effect on consumption expenditure. Among the factors of fishing village tourism behavior, the only number of days of stay more than one night has a positive (+) effect on consumption expenditure. In addition, in the analysis of factors for motivation to visit the festival, fun/interest and simple rest/leisure have a significant positive (+) effect on expenditure whereas stress relief have a negative (-) effect on expenditure. In the analysis of the factors of festival selection attributes, tourism facilities has a significant positive (+) effect on expenditure, but natural scenery and excellent natural scenery show a significant negative (-) effect on expenditure. The main implications that can be obtained from the results of this study are as follows. First, it suggests that the promotion should be actively conducted outside of Chungcheong Province in order to achieve the original purpose of revitalizing the local economy from the Muchangpo webfoot octopus and finespotted flounder festival. Second, it indicates that there should be a variety of unique high-quality festival programs differentiated from other local festivals, promoting the existence of simple rest/leisure facilities rather than webfoot octopus boat fishing experiences or natural scenery (i.e., mysterious road and sunset) in order to attract festival tourists' spending at the Muchangpo webfoot octopus and finespotted flounder festival.

• 한국콘텐츠학회논문지
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• 제22권6호
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• pp.15-23
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• 2022

지역축제 등 오프라인 행사장들의 운영 방식은 보통 실시간 행사 및 부스 정보의 부재, 물품 구매 및 수령 과정에서 시간 낭비, 관람객 동선 교착 등의 문제점을 갖는다. 본 연구는 행사장 내의 모든 콘텐츠를 부스 형태로 통합함으로써 행사 정보에 대한 통일성과 부스 운영의 효율성을 높여 관람객과 관리자의 편의성을 높인다. 또한, 행사장 안에서 관람객들의 동선을 감지하고 위치 데이터를 기반으로 부스와 프로그램 배치의 효율성을 높여 동선의 문제를 최소화하며 성과를 높이는 시스템을 설계하였다. 휴대형 무선랜 AP와 제어용 유닛으로 무선 패킷을 측정하는 저비용 시스템으로 개발되었다. 이는 단기간에 가변형 부스의 설치와 해체로 이뤄지는 행사장 운영에 장점이 있다. 행사장 통합 운영을 관람객의 동선 데이터를 연계하여 활용함으로써 방문을 활성화하고 데이터 기반 프로모션에 의한 매출증대 효과가 기대된다.

• 한국의류산업학회지
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• 제24권5호
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• pp.593-604
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• 2022

The purpose of this study is to analyze the flow of change in perception of metaverse before and after COVID-19 through big data analysis. This research method used Textom to collect all data, including metaverse for two years before COVID-19 (2018.1.1~2019.11.30) and after COVID-19 outbreak (2020.1.11~2021.12.31), and the collection channels were selected by Naver and Google. The collected data were text mining, and word frequency, TF-IDF, word cloud, network analysis, and emotional analysis were conducted. As a result of the analysis, first, hotels, weddings, and glades were commonly extracted as social issues related to metaverse before and after COVID-19, and keywords such as robots and launches were derived, so the frequency of keywords related to hotels and weddings was high. Second, the association of the pre-COVID-19 metaverse keywords was platform-oriented, content-oriented, economic-oriented, and online promotion-oriented, and post-COVID-19 clusters were event-oriented, ontact sales-oriented, stock-oriented, and new businesses. Third, positive keywords such as likes, interest, and joy before COVID-19 were high, and positive keywords such as likes, joy, and interest after COVID-19. In conclusion, through this study, it was found that metaverse has firmly established itself as a new platform business model that can be used in various fields such as tourism, travel, festivals, and education using smart technology and metaverse.

• 한국콘텐츠학회논문지
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• 제21권7호
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• pp.328-339
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• 2021

글로벌 경쟁 시대에 도시 브랜드는 도시의 경쟁력을 확립하는데 중요한 요소이다. 도시 브랜딩은 도시의 콘텐츠에 대한 이야기를 만드는 과정이다. 이 연구는 도시를 차별화하는 다양한 콘텐츠 중에서 도시 마케팅과 이벤트 관광 문헌을 바탕으로 도시 브랜딩 과정에서 이벤트와 도시 브랜드의 역할에 대해서 논의하고자 한다. 이 연구는 지난 20년 동안 하이 서울 페스티벌과 하이 서울 브랜드의 변화를 탐구하면서 서울을 조사하기 위해 근거 이론 방법과 사례 연구를 사용하고, 질적 연구에는 국내외 사례 연구 및 축제 관련 2차 데이터 분석이 포함된다. 연구 분석 결과는 불일치, 정체성 결여, 정치적 영향력이라는 세 가지 한계로 결론지어진다. 본 연구는 이 한계점을 바탕으로 도시 정체성과 이벤트 콘텐츠의 연관성에 대해 논의하여 안정적인 서울시 브랜드 전략으로 나아가는 데 시사점을 제시한다.

• 수산경영론집
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• 제53권3호
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• pp.17-26
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• 2022

This study attempted to estimate the amount of expenditure per capita of visitors to the Mongsanpo fishing village tourism festival, and quantitatively measure how much the festival contributes to the local and national economy through input-output model. The analysis data used 302 questionnaires, excluding missing questionnaires, surveyed on festival visitors from April 21 to May 7, 2018, during the 9th Mongsanpo port webfoot octopus and seafood festival. The main results of this study can be summarized as follows. First, analyzing the average expenditure per person of festival visitors, it shows that the average one-person festival visitor consumes KRW 129,519: entertainment costs KRW 5,672 (4.4%), accommodation costs KRW 16,860 (13.0%), food costs KRW 74,791 (57.7%), transportation costs KRW 21,646 (16.7%), shopping costs KRW 6,788 (5.2%), and other costs KRW 3,762 (2.9%). Among the expenditures of festival visitors, the proportion of food expenses was the highest, and transportation costs and accommodation costs were in order. Second, based on the actual expenses spent by visitors at the fishing village tourism festival, the direct economic effect of the Mongsanpo fishing village festival was estimated be approximately KRW 14.8 billion. Third, as a direct and indirect economic impact effect of the Mongsanpo fishing village tourism festival in 2018, the amount of production induced in the local and national economies was estimated at KRW 33.3 billion, and the amount of value-added inducement was estimated at 11.3 billion won, and employment inducement reached 272 people, which is considered to contribute greatly to the national economy. This study quantitatively analyzes and provides the extent to which the fishing village tourism festival using local specialized fisheries directly or indirectly contribute to the local and national economy. Thus, it is expected to serve as useful information by providing basic information on business feasibility required for budgeting for local fishing tourism festivals.

• 한국안전학회지
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• 제38권2호
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• pp.87-95
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• 2023

On October 29, 2022, a very large number of people gathered in Itaewondong, Yongsan-gu, Seoul, Korea for a Halloween festival, and as crowds pushed through narrow alleys, 159 deaths and 195 injuries occurred, making it the largest crushing incident in Korea. There have been a number of stampede deaths where crowds gathered at large-scale festivals, event venues, and stadiums, both at home and abroad. When the density increases, the physical contact between bodies becomes very strong, and crowd turbulence occurs when the force of the crowd is suddenly added from one body to another; thus, the force is amplified and causes the crowd to behave like a mass of fluid. When crowd turbulence occurs, people cannot control themselves and are pushed into he crowd. To prevent a stampede accident, investigation and management of areas expected to be crowded and congested must be systematically conducted, and related ministries and local governments are planning to establish a crowd management system to prepare safety management measures to prevent accidents involving multiple crowds. In this study, based on national data, a continuous digital topographic map is modeled in 3D to analyze the risk of crowding and present a plan for selecting high-risk walking routes. Areas with a high risk of crowding are selected in advance based on various data (numerical data, floating population, and regional data) in a realistic and feasible way, and the analysis is based on the visible results from 3D modeling of the risk area. The study demonstrates that it is possible to prepare measures to prevent cluster accidents that can reflect the characteristics of the region.

• 한국과학예술포럼
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• 제26권
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• pp.289-299
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• 2016

시대의 흐름에 따라 예술의 범위는 점차 확장되어왔다. 과학 기술 또한 미디어아트라는 이름으로 예술에 기여하게 되었고, 예술가와 기술자는 협업의 관계로 이어지게 되었다. 이러한 배경을 바탕으로 예술에서의 협업의 의미를 알아보고 미디어아트의 한 분야인 프로젝션 맵핑을 중심으로 사례를 분석하였다. 특히 본 연구에서는 순차협업형 프로젝션 맵핑 작품의 콘셉트와 제작 프로세스를 제안하고 작품 제작과 전시 과정을 하나의 실험으로 보았다. 이를 토대로 작품제작 사례를 통해 순차협업 절차를 정의하고, 협업에 필요한 기반기술과 절차를 제시하였다. 제시한 기술과 절차는 일종의 플랫폼으로써 프로젝션 맵핑 전시와 페스티벌 등에 적용할 수 있다. 또한 이러한 과정에서 예술가와 기술자의 협업 관계, 작품에서의 크레딧 문제 등을 되짚어보았다.