• 한국의류학회지
• /
• 제34권8호
• /
• pp.1319-1330
• /
• 2010

This study examines the underwear purchase behaviors of female consumers based on fashion leadership. Data research was conducted on 348 females in their 20s and 30s located in the city of Seoul & the surrounding Gyeonggi provincial area. The SPSS 17.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, cluster analysis, ANOVA, and Scheffe's test as a post-hoc analysis. The results of this study are as follow. 1. Fashion leadership was identified with four factors; fashion opinion leadership, fashion innovation, confidence of fashion, and potential fashion leadership. Customers were segmented into the following three subdivisions: fashion leaders, fashion followers, and fashion laggards. 2. The factors derived from the factor analysis of underwear purchase motive included pursuit of fashion, economic, and fashion coordination. Fashion leaders highly regarded the pursuit of fashion & fashion coordination, but fashion laggards regarded economics highly. 3. The factors derived from the factor analysis of selection criteria included design attributes, brand attributes, functionality of clothes, and practicality. Fashion leaders regarded the attributes of design and brands highly; fashion followers regarded design attributes highly. 4. The factors derived from the factor analysis of underwear attitude included fashion/shopping orientation, fashion coordination orientation, and wear sensation/modesty orientation. Fashion leaders regarded fashion, shopping, design, and fashion coordination orientation highly relative to fashion followers and fashion laggards. 5. Fashion leadership showed significant differences in purchase motives, selection criteria, and underwear attitude.

• 한국지역사회생활과학회지
• /
• 제14권3호
• /
• pp.21-30
• /
• 2003

An underwear originated from when a human lost his purity and recognized his situation. But, it could not be sure when underwear and an outer garment were classified according to a function. An underwear has been used for a decorative and mental function, as well as a practical one. Also, it is the most fundamental medium to understand a human and a period. However, many studies on outer garments not an underwear have been done till now Therefore, this study was done to be arranged and analyzed materials scattered in order to give a correct understanding of an underwear as a clothes. The data were based on the existing fashion pamphlets, fashion magazines and other materials. The main results were as follows; Female's contemporary underwear was classified into Hosiery, Foundation and Lingerie. The Hosiery was again classified into chemise, combination, drawers and brief. The most typical hosiery was a chemise for a health and hygiene, and the drawers was adhered closely to a body. The Foundation which had a function to be well shaped was classified into Brassiere, Girdle, All in one, Body suit, Corset, Waist nipper and Garter belt. A typical contemporary foundation was a brassiere and a girdle. A brassiere had a role to support the breast up and A girdle compensate a hip area. The Lingerie which made body silhouette be vivid was classified into Slip, Panty, Wintum, Linge, Home lingerie, and so on. A slip, a panty and a lingo were typical lingeries. A slip made an outer garment be well-formed.

• 한국의류학회지
• /
• 제25권7호
• /
• pp.1203-1214
• /
• 2001

This study is to analyze the competition structure and the brand image in underwear market, and to examine the relationships between brand preference and evaluation criteria on purchase among the age of 20's females. The samples are composed of 591 females aged 20's in cheong-ju city. For data analysis, MDS, AVOVA, t-test were used. The results of this study are followed as; Brand group I [BYC·Try·Vicman] was positioned on the dimensions of casual/classic image, brand group II [BodyGuard·DonandDons·schaolphio·x-zon] was positioned on the dimension of casual/fashionable image, and brand group III [Wacor·Venus·Ravora] was posiotioned on the dimension of elegant image. Brand preference in group III was the highest, and brand preference had significant difference by age, occupation, and education level. Customers who prefer the group I evaluated useful and management attributes the most and customers who prefer the group II, considered economical and esthetic arributes for purchasing underwaer. Also, customers who prefer the group III, evaluated the esthetic appreciational quality, the functional quality, and the brand-symbolic quality. Also, the influence of advertisement is most effective to purchase underwears. A main source of information is the broadcast medium such as TV or radio. The main store types on purchase were types like a department store and underwear special store.

• 한국가정과학회지
• /
• 제9권4호
• /
• pp.41-53
• /
• 2006

The purpose of this study was to compare the characteristics of underwear consumer's underwear purchasing behavior through survey. 630 questionnaires were distributed in Seoul and Chonju and 618 with usable data were analyzed frequency and factor analyses, t-test etc. using SPSSWIN 10.0. program. The results were summarized as follows : Most male consumers buy underwears at discount stores whereas most female consumers at chain store. Throughout all four seasons, more male and female consumers do not wear heat-retaining underwears. Most male and female consumers do not have function-fiber underwears nor functional-finishing and natural-dyeing-treated underwears. Most consumers are not satisfied with these underwears. The most important criteria for most male consumers to choose underwears are comfort levels while in action, the sense of touch, comfort levels while wearing them while not in action, pleasance levels; whereas for females are comfort levels while in action, and comfort levels while wearing them while not in action. Male consumers prefer a little bigger-than-their-bodies size, dry and soft fabrics, plain white color; whereas female consumers prefer a little tight size, dry and soft fabrics and plain beige color, Most consumers want to buy functional-fiber underwears made of yellow- soil-and-charcoal-dyeing fabrics which has jade.

• 복식문화연구
• /
• 제10권6호
• /
• pp.735-747
• /
• 2002

This study aimed at investigating the change of fat in each body part according to the wearing of sport underwear made of specially-processed materials. in this study. 6 females made up of three early twenties, and three later thirties took part in the exercises for 12 weeks to to out the change of fat amount in body, square of body part by CT and obesity after and before an exercise. The results are as follows: In the obesity condition after and before an exercise, Roller's index shows that in case of 51 and 54, one level was lowered concerning the basic physical strength and optimal index was not changed. In the silhouette between body frames. there are differences between ages. The body fat rate decreased 35.95% on the average. and the amount of the body fat of females in twenties was more than that in thirties. The amount of body fat decrease with the lapse of exercising time, while the amount of body fat shows increased of 0.75%, which showed the minus correlation. The rate of averaged flat by CT went up after an exercise in every body part. and also the decreased value of subcutaneous fat was not proportioned to that of weight and girth. Inbody parts, the lower abdomen was shown 49.7%, navel part 47.7% and waist part 37.3% each in numerical value. In the thickness of subcutaneous fat concerning waist, the value of front-center line was the lowest, and followed by rear-center line and lateral line. 1204degree part in the navel showed the most fat layed, and the lowest fat layed was in the lateral part. Concerning the lower part of abdomen, under-skin fat was the most layed in 120degree part like that of navel part.

• 한국의류학회지
• /
• 제21권2호
• /
• pp.442-454
• /
• 1997

The purpose of this study was 1) to identify the effects of lifestyle activities and decision -making related variables (shopping orientations, use of information sources and importance of store attributes) on the outshopping behavior of female consumers in Seoul and satellite cities, and 2) to investigate the differences in the effects of those variables on the outshopping behavior among 4 clothing categories (formal wear, separates, casual wear, underwear). The data were collected via a questionnaires from 508 adult females of ages over 20's living in Seoul and satellite cities around Seoul and were analyzed by factor analysis and discriminant analysis. The results of this study were as follows: 1) Some of the factors of 4 decision-making related variables significantly discriminated the outshoppers and inshoppers. The most influential factors were attitude toward imported products, time-oriented and price-oriented attitude of shopping orientations. 2) There were significant differences in the effects of 4 variables on outshopping behaviors among 4 clothing categories. More factors were effective in discriminating the outshopping behavior for formal wear or separates purchase.

• 한국의류학회지
• /
• 제15권4호
• /
• pp.417-430
• /
• 1991

The purpose of this study is to evaluate the level of seasonal adaptability of rural residents from a viewpoint of clothing weight. In this study, the 631 rural residents of both sexes and all generations were selected from 5 rural districts of Kyunggi, Kangwon, Chungnam, Chonnam and Kyungbuk province, and the survey on clothes worn by subjects carried out 4 times-once in each season-from 1989. 7 to 1990. 4. The clothing weight per a unit body surface area that is the index of clothing insulative value was calculated and the seasonal variations of clothing weight were investigated in each region, sex and age. The results of this study were as follows. 1. The clothing weight changed with the season and that increased in order of summer, autumn and spring, winter. But there was no significant difference between spring and autumn. 2. In general, the clothing weight of males was havier than that of females through out the year But the underwear clothing weight of males was lighter than that of females. 3. There were significant differences of clothing weight among age groups in the spring, autumn and winter and $14\~29$ age group had smallest clothing weight. Clothing weight increased with age above 29 years and decreased with age below 20 years. In the summer there was no significant di florence of clothing weight among age groups except that clothing weight of $14\~19$ age was significantly havier than the others. 4. The thermal sensation of the clothed body was comfortable in the spring, autumn and winter but that was warm in the summer. 5. The seasonal adaptability of rural adults from a viewpoint of clothing weight was relatively good but the children's clothing life had some problem because they wore too much.

• 자연과학논문집
• /
• 제8권2호
• /
• pp.181-189
• /
• 1996

속옷광고의 표현기법에 따른 광고에 대한 태도와 상표선호도를 연구하기 위하여 5개의 속옷 상표(비비안, 라보라, 와코루. 라보라, 렛써스)의 광고에 대한 태도와 상표선호도, 그리고 선호동기에 대한 설문조사연구를 서울과 대전에 거주하는 233명의 여성들을 대상으로 실시하였다.그 결과, 첫째로 광고에 대한 태도에서는 전통적 기법을 사용한 광고(비비안, 라보라, 와코루)보다는 혁신적 기법을 사용한 광고(캘빈클라인, 렛써스)에 대해 긍정적 태도를 보이는 것으로 나타났다. 혁신적 기법의 캘빈클라인의 광고가 가장 긍정적인 반응을 얻었으며, 라보라가 가장 부정적인 반응을 얻었다.둘째, 상표선호도의 순서는 비비안, 캘빈클라인, 와코루, 라보라, 렛써스의 순서로 나타났으며, 인구통계적변인인 연령, 학력, 수입, 직업, 그리고 거주지에 따라 상표선호도가 차이가 있는 것으로 나타났다.셋째, 상표 선호동기에 관한 연구에서는 모양, 질, 광고, 편안함의 측면에서는 캘빈클라인을 가장 선호하였으며, 가격면에 있어서는 라보라를 가장 선호하는 것으로 나타났다. 렛써스는 다른 상표들에 비해 모든 측면에서 낮은 평가를 받았다.그리고 광고에 대한 태도와 실제구매상황에 있어서의 선호도가 일치하지 않는 것으로 나타나 광고에 대한 태도가 구매로 연결되지 않는 것으로 나타났다.

• 감성과학
• /
• 제22권2호
• /
• pp.59-69
• /
• 2019

본 연구는 패션제품에 QR코드를 부착하여 소재와 세탁 등의 전문적 정보의 제공뿐 아니라 기업과 소비자, 소비자와 소비자를 연결하는 기능을 부여할 수 있도록 하기 위한 기초연구로 QR코드 적용 시 요구되는 정보에 대한 소비자의 인식과 선호를 조사하였다. 타 연령대보다 스마트폰 보급률이 높고 1인 가구의 비율이 높아 비대면 정보교환의 필요성이 높을 것으로 생각되는 20대를 대상으로 설문하였다. 현행 라벨을 통한 의류제품의 정보제공 방법에 대해서 개선의 필요성이 확인되었으며 특히 불충분한 정보제공, 전문적인 용어 사용, 세탁 기호의 불확실함이 불만족의 요인이었다. 따라서 다양한 방식으로 많은 정보를 전달할 수 있는 QR코드는 패션제품의 관리 정보제공의 효율적인 대안이 될 수 있을 것이다. 또한 응답자들은 아웃도어, 패딩, 정장 등의 고관여 의류 상품과 신체에 닿는 언더웨어류에 대해서 자세한 세탁방법, 사용 및 보관 시 유의사항, 소재의 기능성에 대한 정보를 얻고 싶어 했으며 캐주얼웨어, 코트에 대해서는 제품을 활용한 SNS 데일리룩, 제품과 어울리는 다른 상품, 비슷한 아이템의 추천 등 스타일링이나 의복 구매 정보를 제공받고 싶어했다. 따라서 QR코드를 이와 같은 다양한 정보 제공을 위한 웹사이트 또는 SNS의 연결수단으로 사용한다면 소비자들의 정보추구 욕구의 충족과 함께 현명한 제품 사용을 도울 수 있을 것이며 초 연결시대 패션제품의 새로운 역할을 부여하는 대안이 될 수 있을 것이다.

• 한국학교보건학회지
• /
• 제9권1호
• /
• pp.109-123
• /
• 1996

The study was designed to gain necessary basic data, in order to grasp the actual condition on personal hygiene of primary school students and to help school health education and child health education data development of parents of students, the survery was carried out through this reporter's interview for mothers who have primary school pupil in KyungBug area during the period of a month from 14 the April to 30 the April 1994. The results of this study can be summarized as follows. 1. As for general characteristics, the percent of answer mothers with 30~34 years 44.9%, and the percent of answer mothers with 35~39 years was 37.6%, 14.6% of answer mother was 40 years and over. The most house types was apartment house, that is 64.8% and independence house was 18.9%, 13.7% of answer mothers was multivalent house residents. As for level of school career, the percent of high school was 64.2% and the percent of university was 20.5%, 10.1% of answer mothers was finishment of middle school. As for religion a lack of religion was 38.4% and a Buddhist was 36.8%, a christian was 13.4%, 10.4% of answer mothers was a catholic. As for jobs, the percent of office was 33.9%, specialist and expert skiller was 17.3%, self-management was 16.0%, fishing and agrarian villiages was 11.6%, public service personnel and shool personnel was 9.1%. As for the number of sons and daughters, the percent of two was 70.5%, the percent of one was 16.0%, and the percent of male students was 54.1%. As for level of economic life middle level was 59.9%. 2. The percentage of washing hand after school hours was 66.8% and not washing hand after school hours was 33.2%. In washing hand after school hours family of independence house, mothers that have schoolcareer of university, female students, three and over of sons and daughters was high individually (p<0.05). 3. As for paring one's nails, once a ten days was 52.9% once a five days was 22.5% once a fifteen days was 19.0%, once a twenty and over was 5.6%. 4. 54.7% of primary school students of answer mother's take a bath once a few days and 31.6% take a bath once a week, 10.1% take a bath once a tendays. 5. The percentage of changing of underwear once a day was 60.9%, once a few days was 37.1%, once a week was 2.0%, as for changing of underwear, sons and daughters that has mothers with 29 years and downward, one number of sons and daughters, females students was high individually (p<0.01). 6. The percentage of haircut once a 20~30 days was 59.9%, once a 31~40 days was 17.9%, once a 40 days and over was 16.6%. As for the percentage of haircut once a 20~30 days apartment house residents, male students was high (p<0.01). 7. The percentage of experience in taking nutrition was 79.8% and the percentage of experience in taking restorative was 72.3%. As for taking nutrition, apartment house residents, one number of sons and daughters, male students was high individually (p<0.01). As for taking restorative apartment house residents, on number of sons and daughters, male students was high individually (p<0.05). 8. The percentage of habit of unbalanced diet was 44.0%, sons and daughters that have mother with 40 years and over apartment house residents, male students, one number of sons and daughters was high indivdually (p<0.05). 9. As for hygiene condition of sons and daughters, the percentage of good state of health was 65.2%, middle state of health was 3.5% bad state of health was 11.4%. In good state of health sons and daughters that have mothers with 29 years and downward, multivalent house residents, three numbers of sons and daughters, female students, high birth was high individually. 10. As for fattness of sons and daughters, existence was 18.2%. No existence was 81.8%. in existence sons and daughters who have mothers with 40 years and downward, independence house resident, special job and expert skill job, three and over number of sons and daughters, female students, low birth was high individually. 11. As for use aspect of medical facilities of sons and daughters, hospital doctors was 53.1%, drugstore was 42.3%, chinese medicine hospitals or health organization was 4.6%. In usage of drugstore, sons and daughters of mothers with 29 years, 40 years and over was 55.6%, 61.4% individully, inusage of hospital doctors 30~34 years, 34~39 tears was 64.5%, 49.1% individully (p<0.01), apartment house residents, one or two numbers of sons and daughters, male students was high individually. In the percentage of using drugstore, school career of middle school and downward, in occupation, three and over numbers of sons and daughters, low birth was high individually (p<0.05). According to the results mentioned above. An actual condition and a related matters on personal hygiene of primary school students must be used as the basis data of a health education program and a health data of a health education program and a health data related, a teaching materials development and must be helped to the health life education of parents of students and childs.