• The korean journal of orthodontics
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• v.47 no.2
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• pp.108-117
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• 2017

Objective: To investigate the effects of frontal facial type (FFT) and sex on preferred chin projection (CP) in three-dimensional (3D) facial images. Methods: Six 3D facial images were acquired using a 3D facial scanner (euryprosopic [Eury-FFT], mesoprosopic [Meso-FFT], and leptoprosopic [Lepto-FFT] for each sex). After normal CP in each 3D facial image was set to $10^{\circ}$ of the facial profile angle (glabella-subnasale-pogonion), CPs were morphed by gradations of $2^{\circ}$ from normal (moderately protrusive [$6^{\circ}$], slightly protrusive [$8^{\circ}$], slightly retrusive [$12^{\circ}$], and moderately retrusive [$14^{\circ}$]). Seventy-five dental students (48 men and 27 women) were asked to rate the CPs ($6^{\circ}$, $8^{\circ}$, $10^{\circ}$, $12^{\circ}$, and $14^{\circ}$) from the most to least preferred in each 3D image. Statistical analyses included the Kolmogorov-Smirnov test, Kruskal-Wallis test, and Bonferroni correction. Results: No significant difference was observed in the distribution of preferred CP in the same FFT between male and female evaluators. In Meso-FFT, the normal CP was the most preferred without any sex difference. However, in Eury-FFT, the slightly protrusive CP was favored in male 3D images, but the normal CP was preferred in female 3D images. In Lepto-FFT, the normal CP was favored in male 3D images, whereas the slightly retrusive CP was favored in female 3D images. The mean preferred CP angle differed significantly according to FFT (Eury-FFT: male, $8.7^{\circ}$, female, $9.9^{\circ}$; Meso-FFT: male, $9.8^{\circ}$, female, $10.7^{\circ}$; Lepto-FFT: male, $10.8^{\circ}$, female, $11.4^{\circ}$; p < 0.001). Conclusions: Our findings might serve as guidelines for setting the preferred CP according to FFT and sex.

• Journal of Fashion Business
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• v.8 no.6
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• pp.103-112
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• 2004

A Politician Appearance Acceptance Model (PAAM model) was formed and designed based on an analysis of how the electorate would accept a female politician. The PAAM model evaluated factors which influenced the voter's view of the female politician based on appearance. Causative factors were assessed that impacted acceptance based on appearance and analyzed whether voting was influenced by the appearance image; appearance image preferences for a female politician included the classic, dramatic, romantic and natural images. Through validations, the appearance image and competency had a causative factor that contributed to the acceptance of the politician image. The Classic Image demonstrated the strongest and most important image among the appearance images. As voters were more interested in the appearance image of a female politician, more emphasis and weight was on the appearance image during the voting selection process.

• Fashion & Textile Research Journal
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• v.11 no.2
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• pp.200-209
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• 2009

Mirrors often appear in fashion advertisements. This study aimed to analyze meanings of the images represented in fashion advertisements using mirrors. This study analyzed the meanings of mirror image in Western art history, and also studied meanings of female representations in the paintings. Based on previous studies, this study classified mirrors' expressions in three types and analyzed their meanings. To analyze the meanings of the three types, this study researched the symbolic meanings of the mirrors in visual arts chronologically, first. And then, this study interpreted that in the context of consumption cultures and consuming ideologies in view of feminism, consumption ideology, desire theory, and fetishism. The results of this study were as follows; 1. Narcistic body expressions associated with strong and independent women, while associated submissive being overwhelmed by consumption cultures. 2. The method of revealing the female body throughout mirrors was meant to attract the attention of consumer. 3. Multiplied body images meaning was like a commodity in fashion advertisements.

• Journal of Fashion Business
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• v.17 no.4
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• pp.164-176
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• 2013

The study aims to find differences in clothing image preferences according to gender-roleidentity. The questionnaire developed by the researchers was distributed to 533 men and women who aged between 20 and 59. Fourhundred eight questionnaires were used for the final analysis. The data were analyzed by ANOVA, and Tukey's test using SPSS 18.0/Windows. As results, both male and female participant groups of the study were classified into 4 groups according to their gender-role identity: masculinity, femininity, androgyny, and the undifferentiated. For men, the masculinity group showed a higher preference for flamboyant, sexy, expressive, cold, mature, hard, strong, weighty, heavy, sharp images, while the femininity group showed a stronger preference for flamboyant, bold, luxurious clothing images. The male androgyny group preferred masculine, sexy, cold, mature, hard, strong, weighty, luxurious, heavy, artificial images, whereas the undifferentiated group preferred flamboyant, sexy and mature images. On the other hand, for women, the masculinity group showed a higher preference for luxurious image, while the femininity group showed a stronger preference for sexy, urban, decorative, modern, complicated, luxurious images. The female androgyny group preferred expressive, modern, mature, complicated, and luxurious images, whereas the undifferentiated group preferred bold, decorative, rational, and complicated clothing images.

• Journal of The Korean Association For Science Education
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• v.32 no.1
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• pp.64-81
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• 2012

The purpose of this study was to analyse middle school students' images and perceptions about scientist, technician and engineer and to compare the images of male students with those of female students. Fralick et al.(2009)'s "Draw a scientist at work and draw an engineer at work" was modified and administered to 110 middle school 3rd grade students (43 male students, 67 female students) from 5 middle schools. They drew the figures at work and took explanation of what the person was doing in a drawing. The results of this study were as follows; First, the representative image of scientist was the man with glasses and lab gown performing the chemical experiment. There were no significant differences between the male students and female students in terms of the scientist images. Second, the representative image of technician was the man who was fixing a car and working with his hands. The technicians were illustrated as working with tools such as wrench, hammer and so on. There were no significant differences between the male students and female students in terms of the technician images. Third, the students involved in this study frequently perceived male engineers as working indoors. But perceptions about performance of engineers were significantly different between male students and female students. A majority of male students recognized that engineers should design, invent and create the products, however many female students perceived the engineers as car mechanics. Fourth, the students perceived differently the scientists' task compared with the technicians', but they had difficulty in distinguishing the scientists' task from the engineers' task.

• Korean Journal of Digital Imaging in Medicine
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• v.16 no.1
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• pp.49-59
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• 2014

For this study, this researcher conducted a questionnaire survey of college students as juniors who were majoring in radiology at universities located in Daegu and Gyeongbuk. The distribution and collection of the questionnaire copies were made from April 2nd to 30th, 2013 when the researcher explained the purpose of this study to those students and asked them to fill in the documents. Out of the distributed coies, 220 were finally collected and analyzed. The findings of this study can be summarized as follows. 1. Concerning conventional images of the radiological technologists, the male college students of radiology were most affirmative about 'being rational and logical' and 'doing business with putting patients first' while, the female ones of the same major, 'being accurate in doing business' and 'being reliable'. 2. Regarding social images of the radiological technologists. the male college students of radiology were most affirmative about 'being highly intellectual' while, the female ones of the same major, 'being attractive in profession'. 3. In terms of professional images of the radiologist, the college students, irrespective of gender, were most affirmative about 'having highly professional skills' and 'having expertise'. 4. In relation to personal images of the radiologist, both the male and female college students of radiology were most affirmative about 'being kind', but most negative about 'being egocentric'. 5. The radiology students' perceived images of the radiological technologists, and their self-esteem were statistically, significantly correlated with each other. Among those images, conventional ones were found most correlated with self-esteem.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.4
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• pp.492-504
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• 2015

This study verified the effect of self-image pursuits by female consumers for clothing purchase values and fashion images as well as the role of age regulations as a measurement invariance. We surveyed 717 women aged 20-60 residing in Seoul, Gyeonggi province and Incheon city. The survey showed that pursuit affects clothing purchase values, which subsequently affect fashion images. However, expressive value was not shown to affect urban style fashion images for clothing purchase values. Age (one of main parameters for market segmentation) was also shown not regulate the effect of self-image pursuits on clothing purchase values and fashion images. The results of this study can provide fundamental data to establish fashion image-based marketing to help predict consumer's purchase behavior and suggest practical advice for effective marketing strategies by applying marketing based on differentiated fashion images to fashion marketing programs.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.5
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• pp.839-854
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• 2018

This study (1) explores female consumers' attitudes toward fat people and perceptions about plus-size models, (2) addresses female consumers' responses to models with different body sizes, and (3) examines the effect of plus-size model presence on female consumers' body image. We collected an online questionnaire from a total of 600 female participants in their 20's and 30's. Stimuli included six full-colored photo images of models with thin and plus body sizes (three in each group). Images were captured from the online shopping site of the fashion brand currently providing both average and plus-size clothes. Respondents were randomly assigned one of the groups by model size. Results support the sociocultural perspective that a thin/ideal body of models has a negative influence on female viewers' sociocultural attitudes toward appearance, mood state and body satisfaction. Findings also suggest that exposure to plus-size models can reduce negative media effects on females body image perceptions, regardless of individual body size.

• The Research Journal of the Costume Culture
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• v.22 no.3
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• pp.399-410
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• 2014

The purpose of this study was to investigate emotional images and preference of knitwear by tone on tone combination. The subjects were 357 university students in Daejeon and Chungnam province, and the measuring instruments were 6 stimuli manipulated by color and tone combination type of background and pattern in the tone and tone combination, and self-administrated questionnaires consisted of emotional images items, preference items, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t-test, MANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. First, four factors (attractiveness, conspicuity, mildness, and activity) are emerged on emotional images of knitwear. Second, color had main effects on emotional images and preference. Gray color was perceived as most attractive image and more preferred than others. Third, tone combination type had some effects on emotional images. Vivid tone background/light tone pattern was perceived more attractive image but less conspicuous and mild than light tone background/vivid tone pattern. Forth, subjects' gender had an effects on conspicuous image. Male was perceived more conspicuous image on knitwear stimuli than female. Fifth, color and subjects' gender had interaction effects on attractiveness image and preference. Male perceived that blue is more attractive and preferred than female.

• Journal of The Korean Association For Science Education
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• v.22 no.1
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• pp.22-31
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• 2002

This research was designed to verify the effects of reading materials about scientists on the attitude toward science and images of scientists. The studies have been conducted for students in the tenth grade science class. In experimental group, students were instructed to read the reading material regarding the role models of five female scientists in class, while a control group were furnished with those of male scientists. Before and after instruction, the pre- and post-test about attitudes toward science and images of scientists were administered. In general, it was found that they successfully cast away the stereotyped images of scientists with the aid of the reading materials. There were significant differences between two groups in gender of a scientist (p = .000). Namely, more students in the experimental group had drawn the pictures of female scientists than those in the control group. In addition, test score in attitude toward science have shown significant differences between pre- and post-test (p < .001). And, the experimental group score is higher than control group (p < .05). Accordingly, this research has verified that the reading materials about scientists, especially of female scientists, can have favorable influence on the attitudes and images of scientists.