• 제목/요약/키워드: female idol

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Purchasing Behavior of K-pop Idol Goods Consumers in Korea

  • Kim, Yu Jin;Lee, Jieun;Lee, MiYoung
    • 패션비즈니스
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    • 제22권6호
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    • pp.1-13
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    • 2018
  • Idol goods refer to products such as cups and towels, or mementos or souvenirs that are manufactured to gratify the desires of fandom and may include the facial images of a star. The objective of this research was to explore the purchase behaviors of K-pop idol goods. Two hundred and sixty female idol goods purchasers in their twenties participated in an online survey. Cheering tools were the most often purchased idol goods, followed by idol slogans and dolls. To investigate the difference in idol goods' attributes they considered when shopping, respondents were divided into three purchase groups based on their annual total expense for purchasing idol goods. There were significant differences among light, medium and heavy purchasers in terms of goods' price, practical features, and scarcity. The light shopper group was majorly guided by price and practical features as compared to the other two groups, and heavy shopper group was majorly guided by scarcity attribute than in the other two shopper groups. The more they identified their favorite idols, the more they worked hard, the higher their income, the higher the expenses of investing in idol products, the more likely they were to repurchase idol goods. In term of post-purchase behavior of idol goods, most idol goods purchase by fans were stored rather than used, and few indicated that they purchase two identical idol goods for use and storage.

아이돌 스타를 촬영한 선정적인 영상물 시청과 청소년 성개방성과의 관계에서 사회적 지지의 매개효과 (Mediating effect of social support on the relationship between viewing sensational videos of idol stars and adolescent sexual openness)

  • 김석환
    • 한국학교ㆍ지역보건교육학회지
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    • 제23권4호
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    • pp.41-48
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    • 2022
  • Objectives: This study aims to investigate the mediating effect of social support on the relationship between the viewing of sensational videos of idol stars through the mass media and the sexual openness of adolescents. Methods: This study used the 'Study on countermeasures against sexual commodification of adolescents through mass media in the smart era' conducted by the 'Korea Youth Policy Institute' in 2014 for the entire country as the main data. Variables consisted of socio-demographic characteristics of study subjects, video viewing, social support, and sexual openness. For data analysis, SPSS ver 23.0 program was used. Results: As a result of comparing the averages, male students (20.40) had higher sexual openness than female students (18.67), and high school students (20.27) had higher sexual openness than middle school students (18.05) at school level. By grade level, sexual openness increased from the first year of middle school (17.47) to the third year of high school (20.82) (p<0.001). In order to verify the mediating effect of video viewing on the effect of adolescent social support on sexual openness, 3-step mediated regression analysis and Sobel test were conducted. As a result, video viewing had a significant effect on sexual openness through social support (p<0.001). Conclusion: Rather than obscuring the environment of mass media unconditionally, creating an atmosphere according to the tendency of realistic social support and reinforcing emotional education will help prevent the adverse effects of reckless sexualization of adolescents.

아이돌 스타의 선정적인 영상과 사회적 지지가 청소년의 성개방성에 미치는 영향 (Effect of Idol Star's Sexual Image and Social Support on Sex Openness of Adolescent)

  • 김석환;윤현경
    • 한국학교ㆍ지역보건교육학회지
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    • 제18권2호
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    • pp.43-53
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    • 2017
  • Objectives: The purpose of this study is to examine the relationship between sexually explicit video viewing and social support through the mass media and the sex openness of adolescents. Methods: This study used as the main data of 'Study on Measures against Sexualization of Juveniles through Mass Media in the Smart Age' conducted by 'National Youth Policy Institute' in 2014 nationwide. 3,176 of the 4,356 adolescents in Korea were selected as the final study subjects after excluding the 1,180 missing adjectives. Results: As a result, sex openness of male students was higher than that of female students. The higher the grade, the higher the sex openness, and the higher the stimulus, the higher the sex openness. The higher the imitation sharing, the higher the sex openness. The higher the human rights violation, the lower sex openness. Finally, the higher the social support, the higher the sex openness. Conclusions: In conclusion, strengthening the management of realistic media providers and emotional education rather than the unconditional regulation of mass media is expected to help prevent adverse effects on the sex openness of adolescents.

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아이돌을 둘러싼 젠더화된 샤덴프로이데(Schadenfreude)의 문화정치학 <아이유 사태>를 중심으로 (Cultural Politics of Gendered Schadenfreude Surrounding an Idol Focusing on the debate over IU)

  • 김현경
    • 한국언론정보학보
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    • 제80권
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    • pp.115-142
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    • 2016
  • 이 글은 작년 하반기 아이유 4집 앨범 발매 이후 벌어진 일련의 상황을 사례 삼아 최근 걸 아이돌에 대한 부정적인 대중 감정의 내용과 논리를 드러내고자 했다. 그간 팬덤 연구의 흐름은 스타에 대한 동일시와 그에 기반을 둔 팬덤 커뮤니티 형성에 초점을 맞추었지만 최근 '안티팬덤'이나 연예인에 대한 '악플' 현상은 이들에 대한 적의나 샤덴프로이데(타인의 불행을 기뻐하는 감정)와 같은 부정적 감정을 다루어야 할 필요를 제기한다. 샤덴프로이데는 공적 평등과 사적 소유 간 모순을 특징으로 하는 근대 자유주의에서 배태되어 '능력주의'를 중심으로 이 모순을 극대화하는 신자유주의에서 심화되는 사회적 감정이다. 오늘날 연예인은 종종 샤덴프로이데의 대상이 되는데, 이는 연예인이 본질적인 자질보다 '유명하다는 이유로 유명해지는' 방식으로 존재하게 된 상황과 관련이 있다. 또한 샤덴프로이데는 남녀 연예인에게 다르게 작동한다. 근대에 이르러 존재 자체가 남성의 사적 소유물로 위치되었던 여성의 '성공'은 섹슈얼리티를 이용한 '불공정한 자원 획득'으로 여겨지기 때문이다. 이는 현재 한국 사회에 만연한 '여성혐오' 문화의 배경이기도 한데, 이러한 맥락에서 아이유의 '여동생 아이돌 아티스트'로서의 성공은 젠더화된 샤덴프로이데의 적절한 대상이 된다. '페도필리아(소아성애증)'라는 명명은 작금의 여성주의 성폭력 정치가 직면한 교착상태를 반영하는 측면이 있지만, 아동성폭력/학대의 구조적 원인에 관심을 두게 하기보다 개인의 유명세에 흠집을 내는 추문으로서 작동한다. '아이유 사태'에서 '페도필리아' 규정의 작동 방식을 '성 정치의 샤덴프로이데화'로 본 것은 이 때문이다. 결과적으로 이 용어는 연예인 주가의 상승과 하락을 반복하며 장을 넓혀나가는 연예인 경제 지속에 기여하게 된다.

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페미니즘과 외모 꾸미기 패러독스 - 환불원정대를 중심으로 - (The paradox of feminism and beautification of outward appearance - Examining the Refund Sisters -)

  • 장은수;이순재
    • 복식문화연구
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    • 제29권5호
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    • pp.651-664
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    • 2021
  • The purpose of this study is to first examine the relationship between appearance-enhancing beauty practices and feminism, and secondly, to analyze public images of contemporary women using this paradigm. Through the lens of this relationship, we present a literature review and empirical research focusing on the evolution of public image trends among girl groups, with special attention to the Refund Sisters, a South Korean supergroup currently drawing mainstream attention as female icons. The scope of analysis includes girl groups dating from the 1990's to the year 2020 and photos of the Refund Sisters. Our results indicate that firstly, free sexual expression is evident based on active use of sexuality; images contain bold demonstrations of females desire, expressions previously considered taboo. Secondly, we note deviations from more standardized female images, unique adornment of outward appearance, and rejection of normative female images through freer forms of self-presentation. Lastly, there is greater cultural and racial diversity, rejection of modern race and gender binaries, and increased representation of queer identities. However, the relationship between appearance-enhancing beauty practices and feminism is sometimes considered paradoxical, with some arguing that beautifying one's outward appearance is a compulsory strategy and that it should be rejected in order to resist aesthetic pressure.

여성주의 문화이론에 따른 애니메이션의 여성 영웅 캐릭터 비교 분석 - 한·미·일 애니메이션을 중심으로 - (A Study on Female Hero Characters in Animation According to the Feminist Cultural Theory - Focusing on Korean·American·Japanese Animation -)

  • 김유나;정은혜
    • 만화애니메이션 연구
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    • 통권36호
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    • pp.91-119
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    • 2014
  • 본 논문은 한국, 미국, 일본 세 문화권의 애니메이션에 나타난 여성 캐릭터의 재현 서사를 비교 분석하고, 이를 통해서 각 문화권이 대중에게 제시하고자 하는 여성 캐릭터의 젠더 정체성을 도출했다. 이를 위해 먼저 2장에서는 문화권별 애니메이션 속 여성 캐릭터들의 표면적 이미지를 분석하고, 특히 이것이 어떠한 현실 인식을 반영하는지 살펴봤다. 애니메이션 속 여성 캐릭터들은, 대표적 문화 기호로 작용하면서 해당 문화권의 패러다임과 질서를 체현하고 있었다. 3장에서는 애니메이션 전체의 서사 구조 내에서 여성 캐릭터들이 극적 사건을 해결하는 방식을 비교 분석하고, 이를 통해서 여성 캐릭터의 행동과 사건 층위에서 나타난 문화적 함의를 도출했다. 한국의 경우 현실세계의 아이돌을 현실 연장적 맥락 안에서 모방했으며, 미국의 경우 비현실적 슈퍼 히어로를 실제 세계의 질서를 강화하는데 활용했다. 한편 일본의 경우에는 마법소녀로 하여금 매직 서클을 만들고 초현실적 여신으로 강림하도록 유도한다. 이처럼 본 논문은 애니메이션 속의 여성 캐릭터가 현실에 대한 인식과 문화적 패러다임에 따라서 해당 문화권의 남성 중심적 이데올로기를 각각 차별적으로 반영하고 있음을 밝혀냈다.

여성 아이돌 스타에 대한 수용자의 주관적 인식유형과 팬덤현상 연구 (A Study on Fandom and Audience's Subjectivity Types for Female Idol Star)

  • 현승훈
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2012년도 춘계 종합학술대회 논문집
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    • pp.327-328
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    • 2012
  • 본 연구의 목적은 TV드라마 출연 여성 아이돌스타의 스타 마케팅 기법과 이에 따른 수용자의 선호유형을 분석해 보는 것이다. 아이돌 스타의 TV방송 드라마 출연은 최근 유행처럼 빠르게 번지고 있다. 철저한 스타마케팅 차원에서 고려된 것이기는 하지만 남성아이돌 스타와 다르게 여성 아이돌 스타가 방송 드라마에서 차지하는 비중은 상대적으로 아직까지 매우 미약한 수준에 그치고 있다. 이는 드라마 소비계층의 차별적 요인도 있겠지만 전반적 여성 아이돌 스타에 대한 수용자들의 인식이 남성 아이돌과는 다른 방식으로 작용한다는 것을 의미하기도 하다. 따라서 본 연구는 남성 아이돌 스타와 차별화된 여성 스타에 대한 수용자 인식유형과 이에 따른 팬덤현상을 주관성 연구방법인 Q방법론을 중심으로 분석해 볼 것이다.

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구약성서(舊約聖書)에 나타난 히브리인의 복식(服飾) - 두식(頭飾), 신발 및 장신구(裝身具) 중심(中心)으로 - ("A Study on Hebrews Clothing in the Old Testament" - Especially on Hair Styles, Headgears, Footwear and Personal Ornaments -)

  • 박찬부
    • 복식
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    • 제10권
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    • pp.63-80
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    • 1986
  • The Old Testament cotains mention of the history of creation and clothing in ancient Hebrew. This study dealt with Hebrew dress customs especially aimed at the manners of their hair styles, headgears, footwear and personal ornaments. References are Korean Revised Version, English King James Version and Revised Standard Version. There is little mention of hair styles and headgears in the Old Testament. Some sort of turban was worn by priests, and soldiers protected themselves with helmets, but most Israelitish men went bareheaded except on special occasions and often wear simple headbands. It was more common for women to use headwear of some type-turbans, scarves, and veils concealing the face. The veil was the distinctive female wearing apparel. All females, with the exception of maidservants and women in a low condition of life, wore a veil. It was the custom for women to wear a veil entirely covering their head in the public. Through most of the Old Testament periods long and thick hair was admired on men and women alike. The Hebrews were proud to have thick and abundant long hair, and they gave much attention to the care of their hair. The caring of hair was deeply related to their rituals. Nazirites never took a razor to their hair during his vow-days, but instead let it grow long, as an offering to God. Men would not cut their beards, but allow them to grow long. The Israelites' standard footwear was a pair of simple leather sandals. This was one of the items of clothing not highly prized. In a colloquial saying of the time, a pair of shoes signified something of small value, and to be barefoot except in times of mourning or on holy place, was a sign either of extreme poverty or humiliation, as in the case of war prisoners. Because precious stones were not mined in the Palestine-Syria region, Hebrews imported them from foreign country. They were consumer-to a large degree limited by their very modest standard of living-but not producers. Hebrews liked the precious stones and were motivated to acquire and wear jewels. Besides their use for adornment and as gifts, the precious or semiprecious stones were regarded by Jews of property. The Hebrews were not innovators in the field of decorative arts. The prohibition of the Law against making any "graven image" precluded the development of painting, sculpture, and other forms of representational art. Jewish men did not indulge in extravagances of dress, and there was little ornamentation among them. Men wore a signet ring on their right hand or sometimes suspended by a cord or chain around the neck. The necklaces, when worn by a male, also bore any symbol of his authority. Bracelets were extremely popular with both men and women, men usually preferring to wear them on their upper arms. The girdle was a very useful part of a man's clothing. It was used as a waist belt, or used to fasten a man's sword to his body, or served as a pouch in which to keep money and other things. Men often carried a cane or staff, which would be ornamented at the top. Among the women there was more apt to be ornamentation than among the men. Hebrew women liked to deck themselves with jewels, and ornamentation of the bride were specially luxurious and numerous. They wore rings on their fingers or On toes, ankle rings, earrings, nosering, necklace, bracelets. Their shapes were of cresent, waterdrops, scarab, insect, animal or plant. Sometimes those were used as amulets. They were made of ceramics, gold, silver, bronze, iron, and various precious stones which were mostly imported from Egypt and Sinai peninsular. Hebrews were given many religious regulations by Moses Law on their hair, headgears, sandals and ornamentation. Their clothing were deeply related with their customs especially with their religions and rituals. Hebrew religion was of monotheism and of revealed religion. Their religious leaders, the prophets who was inspired by God might need such many religious regulations to lead the idol oriented people to God through them.

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