• 패션비즈니스
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• 제18권2호
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• pp.66-79
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• 2014

The purpose of this study was to find out the difference between preferred hairstyle and pursued-image of hairstyle according to demographic characteristics. The method of this study is a content analysis and survey research using a questionnaire, which consisted of items of pursued-image of hairstyle, preferred hairstyle and demographic characteristics. 450 women were selected as subjects of this study; they were randomly selected from hair salon located in Seoul, Inchon and Bundang. For the material analysis, We used the statistical program of SPSS 12.0; frequencies, factor nalysis, one-way ANOVA and Duncan's multiple range test, T Test and ${\chi}^2$ Test were carried out as the methods of analysis. The research findings were as follows. First, the results of hairstyles according to the content analysis usually resulted 5 hairstyles, such as cuts and crew cut, bobbed hair, long layered hair styles and nonelayered long hair styles. Second, under the survey regarding the difference of preferred hairstyle and pursued-image of hairstyle according to demographic characteristics. variety of hair styles due to the subjects were more willing to try a consciousness about other's suggestions and how they are portrayed. Moreover a low level of education was ralated to a attempting a variety of styles, considering their social life. Subjects with higher age, education level and salary preferred a glamorous image as well as crew cuts. Which made them look younger. However, when they were younger, they preferred long nonelayered hair styles. In conclusion, age, average monthly income and education level are important variations affecting the property of change in hairstyles and pursued-image of hairstyles.

• 디지털융복합연구
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• 제13권1호
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• pp.515-523
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• 2015

본 연구는 오늘날 웨딩스타일링의 근간이 되고 있는 한국 웨딩스타일링의 변천사를 살펴보고 웨딩스타일링의 유행경향과 스타일 및 특징을 분석하여 개인의 취향, 개성, 정체성 등이 내재된 웨딩스타일링이 미혼여성 뿐 아니라 세계가 주목 하고 선호하고 있는 유행 아이템으로 받아 들여지고 있는 시점에 한국 웨딩스타일링의 특징이 어떠한 형태로 변화 되어 왔는지 년대별로 제시하였다. 연구결과 1960년대부터 현재까지 50년 동안의 한국 웨딩스타일링의 변천사는 결혼식 때 착용한 웨딩드레스의 형태가 시대에 따라 실루엣, 색상등 디테일의 변화가 있었으며, 개성에 따라 선호하는 스타일이 확연히 구분되어지고 있음을 알 수 있었고, 메이크업, 헤어스타일, 액세서리도 시대와 트렌드에 따라 선호하는 경향이 다르게 나타나 시대별 웨딩스타일링의 유행경향을 파악할 수 있음을 확인시켜 주었다. 이러한 웨딩스타일링은 신부의 외모에 뚜렷한 분위기 또는 의미 있는 특징을 부여하고 있음을 알 수 있다.