• Journal of Digital Convergence
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• v.18 no.8
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• pp.385-390
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• 2020

The purpose of this study is to analyze the cases of endangered species protection campaigns of domestic and foreign enterprises and to present improvement points and direction. Therefore, this study analyzed the cases and characteristics of the campaign by setting above small and medium sized domestic and foreign companies as subjects for research. The study found that there were mainly campaigns conducted in cooperation with large environmental organizations in Korea, and as an IT powerhouse, there were examples of such campaigns. Foreign companies independently participated in environmental protection, and cases of fashion and cosmetic brand campaigns were easily found. Based on these characteristics, this study aims to present improvements and directions for animal protection campaigns in the future.

• Journal of Digital Convergence
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• v.14 no.7
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• pp.83-91
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• 2016

The purpose of this study is to analyze the difference of environmental consciousness and its influence on the eco-friendly products purchase intention by the undergraduates' lifestyle patterns. The results of this analysis are as follows. First, the health orientation lifestyle of the undergraduates showed the high significant level to both cognition of environmental performance and environmental protection. However, both self pursuit and positive action lifestyle showing the low significant level were rejected. Second, the high environmental protection lifestyle of the undergraduates showed high significant level. This study shows that the health orientation lifestyle undergraduates are high environmental consciousness, and also they show high purchase intention of eco-friendly products.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.457-462
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• 2021

As South Korea is a mountainous topography, installation of tunnel is essential for construction of expressway in straight lines. According to "2019 Road Bridge and Tunnel Status Report", there are 2,682 tunnels in Korea with total length of 2,077km. Tunnels take up 1.9% of total road length and the number of tunnel increased by 94% with 1,300 newly constructed tunnels over the 10 years. According to domestic and foreign researches, a long tunnel over 1km in expressway has dark lightings and monotonous wall design which decrease driver's concentration and make the driver feel bored. This leads to feeling fatigue and drowsiness more easily. In response, Korea Expressway Corporation installed design lighting that increases attentiveness on 10 tunnels with total length over 3km by 2020. To reduce the risks of accident that may happen inside the tunnel, this study conducted a comparative analysis on characteristics of each type of LED landscape lighting installed inside the expressway tunnel. The study aimed on providing the basic material for effective installation of LED landscape lighting for securing driving stability, reducing fatigue, and lowering the risk of drowsiness.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.471-483
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• 2021

The purpose of this study is to find out audience' response of virtual influencer at the starting line of virtual influencer marketing. Therefore, posts, comments, number of likes, and video reviews were collected from Instagram of virtual influencers active in Korea. Python 3.7 and Textom were used for data collection and analysis. Sentimental analysis showed that the rate of positivity was higher than the rate of negativity and neutrality. The appearance of virtual influencer was found to be a major factor in both positive and negative. Consumers' interest in virtual influencer could be inferred from the neutral sensibility. This study is meaningful in that it presented data to help establish strategies for virtual influencer marketing by examining consumer reactions to virtual influencer and identifying factors of positive and negative emotions toward virtual influencer.

• Journal of Digital Convergence
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• v.17 no.8
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• pp.423-428
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• 2019

As areas of ICT devices expand due to development of fourth industry, Smart Jewelry is being released. Jewelry is not only a fashion tool to dress up the human body as it merges with the functional aspects of smart devices, but it also delivers the information needed to improve users' living conditions and the interaction of the information needed is likely to be expanded. Although wearable Jewelry is not widely popular with consumers due to its recognition that it is a Smartphone aid and technical limitations, it needs to be ultra-smallized and improved in design. By analyzing emotional types according to design, materials, and colors, focusing on the current wearable jewelry products, the company aims to contribute to enhancing the value of creative smart jewelry by thinking about how smart jewelry will stimulate people's emotions.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.375-381
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• 2019

Recently, the recommendation system has attracted the attention of users as customized recommendation services have been provided focusing on fashion, video and music. But these services are difficult to provide users with proper service according to many different contexts because they do not use contextual information emerging in real time. When applied contextual information expands dimensions, it also increases data sparsity and makes it impossible to recommend proper music for users. Trying to solve these problems, our study proposed a music recommendation system to recommend proper music in real time by applying association rules and using relationships and rules about the current location and time information of users. The accuracy of the recommendation system was measured according to location and time information through 5-fold cross validation. As a result, it was found that the accuracy of the recommendation system was improved as contextual information accumulated.

• Journal of Society of Preventive Korean Medicine
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• v.24 no.3
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• pp.15-25
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• 2020

Background : Mutual understanding between North and South Korea is essential for the engagement of Inter-Korean exchange and cooperation. However, the two Koreas have been divided for 70 years where Korean evolved differently within the two countries. This created a gap in the most basic foundation for mutual understanding, language. Fostering exchange and cooperation in the traditional medicine field requires a higher understanding of the specialized traditional medicine terminologies. Objectives : The purpose of this study is to formulate a future management plan for the "Comparative Terminology of Korean Medicine in South and North Korea," providing a foundation for standardizing Korean medicine terminology of the two Koreas. Methods : The study collected case studies of Korean medicine terminology management and standardization from government and international organization websites and documents. It provided future terminology management strategies based on this data. Results : The project for the standardization of Korean medicine terminology between North and South Korea can be divided into 4 stages according to the level of exchange and cooperation. The first step is to "establish a foundation for terminology standardization." The second step is "term comparison." If the exchanges and cooperation between North and South Korea, the third step will be to promote the "terminology standardization" project through Inter-Korean dialogue. Finally, after incorporating discussion on terminology standardization, the Inter-Korean Medicine Terminology can be published. Conclusions : This requires a system to support and facilitate Inter-Korean medicine exchange and cooperation. It is important to provide a support system that can provide results in a timely fashion by training relevant experts, collecting data and information, communicating with experts in the industry, academia and research institutes. This system will be able to ensure the continuity of the terminology standardization project.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.533-541
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• 2020

This study aims for investigating the consumers' reaction to the New Hanbok Style of K-pop idol groups. We collected YouTube videos and user comments that include 'Black Pink New Hanbok' as a keyword, applying social network analysis and sentiment analysis. First, the New Hanbok of Black Pink was designed as a mini-dress to make it easier to dance and turned out that it reinterpreted traditional elements modernly. Second, the issue about revealing costumes appeared as a keyword in domestic reactions, it did not appear in international reaction. Third, as a result of sentiment analysis, international audience viewed New Hanbok outfit more positively than domestic audience. This study is significant in that it suggests the direction to which New Hanbok should head to by investigating extensive consumers' reaction and finding out the positive and negative elements of New Hanbok.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.445-456
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• 2021

The purpose of this study is to identify the importance of variables affecting women's golf wear sales with macroeconomic variables and consumer selling prices that affect consumers' purchasing behavior, and to propose a price strategy to increase sales of golf wear. Data of domestic women's golf wear brands were analyzed using decision tree algorithms and ensemble. Consumer selling price is the most significant factors in terms of sales volume for T-shirt, pants and knit, while categories were found to be the most important factors in addition to consumer sales prices for skirt and one piece dress. These findings suggest that items have different economic variables that affect consumers' purchasing behavior, suggesting that sales and profits can be maximized through appropriate price strategies.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.791-797
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• 2022

Through recent metaverse marketing case studies, success factors and activation methods were analyzed from the perspective of content, platform, network, and device of the metaverse ecosystem in each industry. The importance of contents and platform of metaverse could be found in entertainment, fashion, office space and real estate, education, advertisement and commerce industries. In order to vitalize the metaverse, firstly, it is necessary to strengthen active participation and retention by providing a stable revenue model for market participants. Secondly, the importance of attractive content to expand subscribers is a key trigger for metaverse activation. Thirdly, it is necessary to increase the convenience of using metaverse service by using a light and simple device for the user. Fourthly, a win-win cooperation strategy should be supported in the value chain of the industry through ecosystem scalability. In addition, business opportunities for market participants and additional revenue models should be continuously provided.