• International Journal of Costume and Fashion
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• 제7권1호
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• pp.62-71
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• 2007

The color is one of the important key words in Fashion arena today. In fashion, the image and concept changes by use of color or color combinations. The purpose of this research is to pursue the characteristics of color and color combinations through analyzing the colors utilized in oriental fashion design. It is necessary to define the oriental fashion design to build a criteria for collecting law materials for analysis of the research. As a conclusion, traditional oriental colors already used in various traditional artifacts were popular in use by many fashion designers with volatile attitudes towards its original symbolic meanings or philosophy. For example, yellow and red stands for gorgeous or sexy images through fashion design instead of express its original symbols of power and prosperity. The Complimentary Color Combination in hue, value and intensity of colors were also found in fashion design impling oriental images. While Contemporary Fashion Trend Color were also used in expressing Oriental images with oriental details considering fashion market. In using Oriental colors The characteristics of oriental colors and its combinations used in fashion designs are significant and their influences are meaningful not only in fashion design but also adjacent design areas.

• 패션비즈니스
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• 제25권6호
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• pp.70-80
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• 2021

The purpose of this study is to compare and analyze the identities and roles so that they can grasp their social roles and directions. Artists show a change in identity from the deification of modern artists with freedom and genius to artists who challenge the cognitive aspect of art and redefine the scope and concept of artists by expanding their social role. Artists dreaming of an ideal art utopia, in which art, society, politics, and daily life are coordinated, are constantly presenting the social role and direction of art through the combination and challenge of new ways of art and craft, beauty and function, creative imagination, and public service. Fashion designers act as contemporary genius artists, creators who express the appearance of the times, practitioners who advocate social values and changes, members of business in the fashion system, celebrities who are spotlighted by the public at the center of the fashion industry, or fashion influencers. Thus, fashion designers are complex or selective in their role depending on the fashion philosophy of individual designers or location given within the fashion system. They are becoming the subject of creating the culture of the times by expressing social ideology or playing a role in practicing art in life that leads social culture so as to raise the value of fashion in their development and satisfy cultural enjoyment of fashion consumers who consume art in everyday life.

• International Journal of Costume and Fashion
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• 제6권1호
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• pp.56-70
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• 2006

The purpose of this study was to develop the high-value-added fashion cultural products with Korean image for the enhancement of global competitiveness. For this purpose, theoretical examination of the unique beauty of Korea and Korean image was first performed. Especially, characteristics of Korean traditional botanic patterns were investigated with LOHAS(Lifestyles of Health and Sustainability) philosophy which is the focus of the current design trend. Along with the above, the environmentally-friendly digital textile printing technology and Korean traditional botanic patterns were used to produce creative and globally-competitive fashion cultural products. Finally, a series of fashion cultural products were developed such as table runner, table mat and bedclothes.

• 복식
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• 제37권
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• pp.103-118
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• 1998

The purpose of this study is to describe the central argument of postmodern theory ; pro-vide a central concept about postmodernism for fashion ; identify the signficance of open fashion in the 20th century. Postmodern is used to refer to a body of social theory, a style of aesthetic expression, and to various social practics and economic conditions. In this paper, postmodern theory is interpreted as an anti-aesthetics propesed by Derrida, Lyotard, Baudrillard, and Foster. The key principles and consepts of postmodern the-ory reflect and restate assumptions of nihilism influenced by the works of Nietzsche, being synonymous with the phrase philosophy of difference. The death of art, the end of progress, the will to the sublime, and the principle of pure difference support postmodern ideas, which could be the framework to interprete fashion phenomenon in postmodern condition.

• 복식문화연구
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• 제9권1호
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• pp.141-153
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• 2001

In the midst of rapid cultural and artistic changes with the turn of the century, postmodernism is exerting great influence on the value and trends of arts. many artists are making utmost efforts in order to overcome ambiguity and confusion caused by these changes. Analysis of the works and philosophy of prominent fashion designers provides insight into the influence of postmodernism to the creation of modern arts including fashion. This paper attempts to explore how pluralism, one o the most important features of postmodernism, has given impacted to the modern fashion design. fashion trend and works of Paco Rabanne were reviewed with particular emphasis on pluralistic expressions in his fashion creation. it was found that Paco Rabanne's diversified and innovative use of materials and design methods were possible due to the influence of pluralism. It is anticipated that this trend will e observed in the various forms of arts wit the further analysis of fashion designers and artists.

• 한국의류학회지
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• 제37권4호
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• pp.577-589
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• 2013

Fashion is traditionally perceived as a non-art in art philosophy; however, it is now being evaluated as art through the process of recognizing its cultural value and position. This study investigated the expanded concept of contemporary fashion in the same context of the expanded concept of contemporary art to present the possibility of fashion as art. This study enhances the artistic and cultural value, as well as the social function and position, of fashion by granting it the same status as art according to the concept of expanded contemporary art. For the research method, a literature review and a case analysis were conducted through specialty publications related to art history, aesthetics, and fashion in addition to regular publications, websites specializing in fashion, art museums and fashion style websites. The expanded aesthetic concept of contemporary art has embraced challenges to ideal beauty, production methods through interactivity, and expansion of art expression through mass media and industrial products. In the same context, the expanded aesthetic concept of contemporary fashion has established challenges to conventional beauty, the expansion of production methods, and the expansion and transfiguration of materials.

• 복식
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• 제55권6호
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• pp.125-140
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• 2005

The purpose of this study is to define the special characteristics of the neoclassic style in eighteenth to nineteenth century fashion. Researching into philosophy and aesthetics in eighteenth to nineteenth century, the characteristics of the neoclassic style in fashion is considered the clarity of form, the utility of function, and the sensuality combined with body. The results of this study are as follows: The clarify of form is found in geometric form based on anatomical truth of the human body in relation with rational and scientific thoughts. The utility of function is found in simple and suitable construction considering purely practical purpose of dresses. The sensuality combined with body is found in natural silhouette dress alluding naked body in connection with Rousseau' naturalism. Understanding aesthetic value of the neoclassic style will help to develop fashion designs associated with neoclassical forms.

• 한국의류산업학회지
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• 제22권6호
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• pp.705-715
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• 2020

The domestic fashion industry of the middle and late 20th century emphasized the importance of a standardized design process; however, the values of differentiated brand individuality have become increasingly important with the qualitative·quantitative growth of designer brands. Therefore, paying attention to designer individuality (or a differentiated element of a designer brand growing up in the domestic fashion industry) this study reestablished factors of the designer brand individuality. An in-depth interview was conducted with 13 designers and consumers for empirical analysis. In order to identify concepts of designer individuality based on the theory of the brand personality by Aaker along with precedent studies, the study devised a theoretical frame to explain a conceptual structure of designer brand individuality as well as reestablish its factors as the designer individuality, design and non-design factors through empirical research. Empirical research derived the designer individuality factors as an external designer image, designer taste, design philosophy and designer personality. Design factors were derived as concept, working process and method, style and formativeness. Non-design factors were also extracted as wearing experience, wearer image, lookbook image, fashion shows and exhibitions. It is meaningful that little empirical research has been conducted on domestic fashion designers who actually run designer brands and that this study helped understand designer brands through a new approach called designer individuality.

• 한국의류산업학회지
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• 제24권2호
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• pp.173-182
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• 2022

As consumption pattern and fashion communication become digitalized, fashion houses are being inherited by creative directors owing to their expanding role. While the roles and responsibilities of creative directors have been changing extensively along with the dynamic nature of the fashion industry, researches on creative directions have mostly focused on luxury brands. This study examined the creative direction of John Galliano for Maison Margiela, a conceptual brand to be maintained by a creative director. To analyze this, the authors established a creative direction analysis model constituting five elements: brand heritage, trend, democratization, brand status, and persona, drawing on the luxury brand architecture by Kapferer and Bastien. Thus, Galliano has maintained anonymity as a heritage of Maison Margiela, expanding the existing Replica lines, and introduced fashion shows focusing on current issues or social phenomena. As a democratization strategy, he directed the brand to associate with more popular brands or expanded diffusion lines to secure broader customer base, while demonstrating couturier-like showmanship in the media and establishing his own persona. His direction for Maison Margiela recreates and expands brand heritage by transforming the brand philosophy. Therefore the new creative direction communicates with the wider public and diversifies customer bases through democratization strategies, while building Galliano's own persona.

• 패션비즈니스
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• 제26권4호
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• pp.1-17
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• 2022

In the fashion industry, the demand for new perspectives to express creativity has always been high. Expression of new perspectives allows creative ideas to emerge, thereby breaking away from habitual and familiar perceptions. The purpose of this study is to identify and analyze how the theory of defamiliarization is being applied in fashion design by the brand Münn, which claims defamiliarization as a design philosophy. The study examined the concepts and the characteristics of Viktor Shklovsky by literature review and derived the main characteristics of the defamiliarization theory for fashion design analysis based on studies that used defamiliarization in other fields. Furthermore, after analyzing Münn's collection, we found how the main characteristics of defamiliarization derived from reviews were expressed in Münn's designs. The defamiliarization in Münn's collection was first, 'breakaway from stereotype' appeared through re-recognition of perception and unexpected use of heterogeneous materials. Second, 'distortion and analogy through image' was revealed through the East and West clothing-making methods, which broke away from the stereotype of image and the juxtaposition and cultural reconstruction of details. Third, 'transition of viewpoint' was shown as an avant-garde sense through the conversion of usage purpose of design, material, or items in which subjects and objects were converted with conceptual design and material or silhouette.