• International Journal of Costume and Fashion
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• 제11권2호
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• pp.25-36
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• 2011

There seems to have arisen a preference for wearing white clothes amongst Koreans from the long past, even tracing back to the ancient times in tradition of Shamanism worshipping the sun. This "preference" persevered throughout the passage of time, even with the numerous internal and external pressures to forbid or interrupt this tradition. The wearing of White Clothes by Koreans can also be often found in the various records made by foreign visitors recognized as a noticeable phenomenon, and representative of Korea which seems to have influences even until now in the impressions of the country. Despite of this tradition that seems to have lasted over the last 5000 years, all of a sudden it disappeared within the last 50years. In the contemporary modern fashion of Korea, it seems hard to say, Koreans enjoyably sporting White clothes, is a stand out trait anymore, thus the equation of Koreans equivalent to the people of white not a valid stamen anymore. it could not be said that this tradition is representative of the Korean cultural Identity. Why would this be the case? What happened to the long lasted pattern? In what form or shape has this tradition trasnsformed and reappears before us today? This paper seeks to find the answers to these questions.

• 패션비즈니스
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• 제14권3호
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• pp.52-63
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• 2010

The Hanryu(韓流) phenomenon in and around Asia looks like slowing down lately. At that time, the research about contents that can inform the high traditional culture of Korea is useful. The references which can make a study about cultural clothes, especially paintings, let us to infer the life of the people of that period. In this research, I try to study the characteristics of customs, symbol and costumes by analyzing the paintings of Shin, Yun-Bok who was genre painter of the late Chosun. The mens are wearing dopo(道袍) and are putting sejodae(細條帶) around their waists and gat(黑笠). Also, We can see many different types of job such police, official man, a buddhist priest, a barmair, kisaeng and shaman through the costume. Most of women in the paintings, They are wearing Deep blue skirts, banhwoejang pale tone jeogori and tress. We discussed the common lives of the people through genre painting. They have satire, humor, and symbolism. Also, we can look into the various lifestyles, customs of times and seasons, ceremonial occasions, civilian beliefs, and plays ransmitted from the past. The philosophy in Shin, Yun- Bok's genre painting, is close to Taoism not Confucianism.

• 한국의상디자인학회지
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• 제7권2호
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• pp.75-85
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• 2005

This study analyzed the factors of change of women's underwear in the Renaissance, which had a sudden change of shape. First, the spirit of the Renaissance was focused on human-attached importance to glamorous beauty of the body and pursued the glamorous well-proportioned figure as the ideal of the human body. This expressed a woman's beautiful curved lines by reduction of their waist size and emphasis of breast and hip lines. It also created and emphasized one's physical figure, which is a characteristic of sex. Also the materials and size of underwear cleared up the classification of class. Second, through the development of weaving techniques, more textiles were produced, from linen, the most common material used, to silk in underwear and stomacher, and chemise, which was made more splendid be devising elaborate embroidery techniques. Third, as we know that the farthingale was devised in Spain and transmitted to France because of the prevalence of printing and trade, where it changed and developed to more convenient style, this shows that information interchange was active, and we can see the phenomenon that it is developing continually through the prevalence of printing and trade.

• 대한가정학회지
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• 제44권12호
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• pp.117-126
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• 2006

A movie's fashion style delivers the overall atmosphere of the scene including the characters's class, personality, spiritual world and inner thinking and even their conflicts in the story. The movie 'American Psycho' directed by Mary Harron and based on from Bret Easton Ellis's original novel ridicules the American yuppie culture of the 1980's through the behavior of the hero Patrick Bateman. The life style of the yuppie sees itself as the high-class embodiment of a particular culture, but the various subcultures such as Glam and Punk show that it is merely a two-faced culture suffering from hypocrisy and mammonism. An analysis of the costumes found in the movie indicated an exhibition of the 1980's Haute Couture fashion, which was mainly occupied by the mainstream social class and of the social phenomenon of post-modernism. The anti-fashion presented in the movie as the resistance culture formed by the subculture was in extreme contrast with the expression of self-actualization.

• 복식
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• 제58권1호
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• pp.116-132
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• 2008

Continuity and discontinuity is a relative concept, and there are various categories of the continuity and discontinuity in our circumference. In the thought of postmodernism of the late of 20th Century, continuous creations of the difference and the repetition have being regarded as a discontinuity. But, because of that catches the moment occurring qualitative skip though the flowing of the everlasting time, this has been known to a shortsighted viewpoint overlooking characteristic of the qualitative continuity of an organism, which have being created continuous formation for life through the flowing of the time. Therefore, this had studied like this complex social condition and various relationships expressed in modern fashion focusing on permanently creative movements and behaviors equal to the qualitative continuity. This Thesis is following study about continuity, and aims at understanding of those formative characteristics through consideration about characteristics of qualitative continuity. And, this analyzes formative characteristics of the qualitative continuity into 5 sets: enlargement, conversion, structural variability, mutual combination, and deconstruction. This thesis intends to grasp complex modern social phenomenon and modern fashion into qualitative continuity that means continuous formation and the change of various relationships according to recognition about the course toward open thinking.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2005년도 춘계 종합학술대회 논문집
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• pp.248-251
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• 2005

19세기 산업 혁명 이후 등장한 키치(Kitsch)는 대중문화와 고급문화를 연결시키는 역할을 하면서 오늘날에는 산업화된 현대 사회의 다양한 대중문화 속에서 새로운 미적 가치를 지니며 하나의 문화 현상으로 나타나고 있는 자리를 차지하고 있다. 한편 이 키치는 인간생활과 가장 밀접한 관련성을 가진 패션부분에서도 기존의 고정 관념에서 벗어나 파괴라는 형태를 통해 다양하고 새로운 미를 표현하고 있다. 본 연구는 치치에 대한 기본 이해와 아울러 최근의 국내 코미디 영화 속의 표현된 배우들의 패션에서는 키치가 어떻게 표현되었는지 알아 보았다.

• 패션비즈니스
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• 제14권5호
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• pp.49-65
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• 2010

The purpose of this paper is to derive the categories of negative e-WOM (electronic word of mouth) via consumer review. Disclosing the details of negative e-WOM based consumer reviews has never been done before. For this reason, a content analysis was adopted to provide knowledge and understanding of the phenomenon. This paper analyzes the content of 630 consumer reviews posted on the open market internet site, www.auction.co.kr. The analysis was conducted from October 20th, 2008 to March 10th, 2009. The results indicated that the negative e-WOM based consumer reviews can be divided into two categories: the cognitive evaluation and the expression of consumer's emotion. The category of cognitive evaluation is consisted of negative e-WOM of product, negative e-WOM of service, and warning about the risk of purchasing products. The category of expressing consumers' emotion are composed of venting customers' dissatisfaction and passive response of dissatisfaction. Investigating the details of negative e-WOM has a number of implications. Most importantly, the results revealed multidimensional structure of negative e-WOM. This understanding of negative e-WOM communication allows marketers to improve products and services that better meet customers' current and future needs.

• 한국의류학회지
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• 제43권1호
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• pp.154-166
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• 2019

Consumers believe it is more profitable to buy products at a discount price than at a fixed price. However, consumers who miss an opportunity for a discount would experience regret; consequently, they may also forgo a purchase despite experiencing regret if a subsequent opportunity was no more attractive than the initial one. This phenomenon has been conceptualized as inaction inertia. In this study we investigate if consumers showed behavior of inaction inertia under the situation of fashion products purchase as well as if price and involvement had a moderating effect on product purchase. The following are the results of the research based on an empirical investigation. First, according to the results of influence of inaction inertia on purchase intention, respondents exposed to scenario of experiencing similar price discount in the past, both under high-price situations and low-price situations, made statistically fewer responses than those exposed to situations without such experience; therefore, effect of inaction inertia could be confirmed. Second, the moderating effect of product price on relationships between inaction inertia and purchase intention was not statistically significant.

• 패션비즈니스
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• 제26권5호
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• pp.122-134
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• 2022

This study is conducted on hardening leather with improved firmness and stability of shape, based on research on types and thickness of leather. The purpose of this study is to test the physical properties of the leather for molding to prepare the foundation for leather molding based on the test results using four methods by thickness of Vegetable and Split. The tests were conducted using a total of five leather types, including three types of vegetable leathers and two types of split, by thickness. Based on the testing method for leathers in KS M 6882, the tests were performed at 27℃ with relative humidity of 65±20%. The samples were prepared with cowhide, size 9cm× 2cm. The measurement parameters are length and width. thickness, volume, mass, density. Regarding the hardening treatment method, changes in appearance and major physical characteristics of leather were reviewed by soaking in hot water, dry heating, hammering, waxing, and olive oil coating. The study results are as follows. In planar works, it is judged that hardening work using a hammer is more suitable for stiffness or density in order to prevent easy breakage with adult muscle density, rather than boiling water or baking. In conclusion, there is no curling, soot, or breaking phenomenon, and the densest curing method is 50℃ for 20 sec of V2 and 75℃ for 60 sec of V2 in boiling water. The combination of paraffin treatment improve waterproof and quality.

• 한국의류학회지
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• 제47권5호
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• pp.943-958
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• 2023

This study explores the sneakerhead subculture through the lens of subcultural capital, primarily focusing on online community interactions. The analysis utilizes text mining techniques and netnographic research methods to examine textual data extracted from the online sneakerhead community and aims to elucidate manifestations of subcultural capital within the subculture. The findings underscore several key points: Firstly, shared experiences cultivated by the collective consciousness of subcultural capital foster solidarity among members. Secondly, ongoing validation of authenticity and comprehension of sneakers' cultural significance are member requirements. Subsequently, exhibiting greater levels of subcultural capital empowers members, resulting in hierarchical structures both within and beyond the community. Fourthly, resale-driven sneaker commercialization yields positive outcomes, including individual profit and cultural expansion, yet also brings negative consequences, such as market distortion and intra-community conflict. Lastly, the online community fills a pivotal role in dictating subcultural trends, effectively functioning as an institutional network. Given sneakers' enduring status as a fashion phenomenon, further examination of in this realm is warranted.