• 복식
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• 제52권1호
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• pp.159-173
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• 2002

The subject of the paper is for the study about the implication and the changes of design and functions in the underwear by the change of the times from late 19c until present time. Researching on documents and magazine's articles, and interviewing with women older than 60s is used for the period of previous 1960s. researching on documents, advertising, newspaper, and interviewing with the persons concerned is used for the period of after 1960s. Analysis showed periodical change in underwear is divided into that the changes of the time is divided into 1890-1950 start to Westernization in underwear, 1957-1969 Ready made in underwear. 1950-1969 Variety in underwear, 1980-1989 Fashioning, functioning in underwear, 1990-present Withdrawing from fundamental notion in underwear. The time of 1890-l950 showed the biggest change in an external form in underwear. In 1950-1969, notions of beauty in underwear ultimately swatch from Oriental sense to Western sense, In 70s, underwear achieved the early stage of fashioning. In 80s, Underwear became one of fashion item. In 90s, underwear achieved higher quality and variety. The basic notion of underwear was destroyed by exposing underwear.

• 복식
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• 제54권4호
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• pp.113-127
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• 2004

This study examined the trend of pattern which appeared throughout men's clothing fashion magazine from 1999 to 2002 and the influence which the demographic characteristic have on the sensibility dimension of pattern and the preference degree of kinds of pattern. The results of study were as follows. 1) The pattern which was used most frequently on recent men's clothing was a length stripe, and the representation technique which was used most frequently on recent men's clothing was the technique of a geometric expression. 2) The pattern which men and women preferred most out of ten kinds of patterns-length stripe, width stripe, oblique stripe, check, square, waterdrop, paisley, flower of style shape, flower of realistic shape, flower of shape-was a length stripe. 3) The sensibility dimension of pattern image was composed of fascination, dignity, daring, gentleness, and reality. 4) Because sensitivity dimension and kinds of pattern were significant according to the distinction of sex, vocation, academic career, income, this study can conclude the demographic characteristic have an influence on sensitivity dimension and kinds of pattern.

• 한국의류학회지
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• 제28권1호
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• pp.66-75
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• 2004

The purposes of this study was to identify the evaluative dimensions of advertising and to examine the effect of evaluative dimensions of advertising on advertising effects(attitude to advertising/buying intention). The subjects used for the study were 202 female university students. Through the pretest, 15 casual wear brand's advertisements were selected and presented as stimuli. The questionnaire was employed and descriptive statistics, factor analysis, t-test, paired t-test and multiple regression analysis were used for data analysis. The results of this study were as follows. First, 5 evaluative dimensions of advertising were identified; model, message, product, brand and image. The dimension of advertising evaluated most positively was image. Second, the dimensions of advertising that significantly affected the attitude to advertising were model, message and image, whereas the dimensions that affected buying intention were product and brand. The influence of the evaluative dimensions of advertising on the attitude to advertising were different according to advertising involvement.

• 복식문화연구
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• 제7권4호
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• pp.69-79
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• 1999

The study has the aim to now the significance of hippie dress and hairstyle and to understand the influence upon them in 1990\`. The results of this study are as follow. First, the results of the significance of hippie dress and hairstyle in 1960\` which and analized by the basis of pierce\`s semiotic theory showed social resistence, piece and anti-war, psychodelic, ethnic and nostalgia, and individualism. Second, studying the character of the end of 1990\` when hippie dress and hairstyle reappeared through related the papers, magazine, and articles, we could get the phenomenon of pastiche, postmodernism which had excepted the spiritual significance of hippie in 1960\`.

• The International Journal of Costume Culture
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• 제8권1호
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• pp.11-22
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• 2005

The present study attempted to analyze the behavioral patterns and attitudes of high school girls toward apparel ads in magazines in relation to their physical self-concept. The study used a self-administered questionnaire. The sample consisted of 419 students at 3 girl's high schools located in Seoul. Likert scales were used for most measures with 1=never or very unimportant and 5=always or very important. Physical self-concept was measured on the basis of W S. Jung's Standardized Self-concept Test and Tennessee Self-concept Scale. Percentage, t-test, and Chi-square were used for the analysis of the data. Results are as follows: (1) Those with a high sense of physical self-concept read more magazines. (2) Those with higher sense of physical self-concept showed greater interest in magazine ads, consulted magazines for fashion trends, found ads more useful, and more often expressed satisfaction with the ads, than the lower self-concept group. (3) Advertisers should attempt to gain a deeper understanding of the socio-psychological characteristics of their readership as self-concept appeared to be related to several magazine readership attitudes and behaviors. Apparel ads targeting high school girls should consider the importance of company ads.

• 대한가정학회지
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• 제35권1호
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• pp.401-414
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• 1997

This study examined the transition of costume in middle and high school girls after the abolition of school-uniform. Fashion photographs of $\ulcorner$Junior$\lrcorner$a Korean magazine for girls were used for the investigation. Skirts used mainly were changed in order of pleat tight flare and tight skirt And skirt length was changed in order of knee midi knee and mini. Slim baggy and straight pants together showed high frequency but after 1992 straight pants were used mainly. And pants of ankle length was prevalent. In jacket Hip line natural waist and H-line silhouette dominated. Silhouette of one-piece dress was changed in order or X line H line and A line. Semi fit and natural waist were prevalent. And length was changed in order of midi knee and mini. The coat of H line Loose semi fit and Knee length was the most frequently appeared style. Waist line of coat was changed in order of natural low no natural waist. In skirt blue white black and black were mainly in spring summer fall and winter respectively. In pants blue was used mainly regardless of the season, In jacket blue in spring and black in other seasons were used. In one-piece derss blue in spring red in summer black in fall and winter were used mainly. Black coat was used mainly. Therefore blue was the most frequently used color by middle and high school girls.

• 고문화
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• 65호
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• pp.31-55
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• 2005

원환비는 한 개의 독립된 원환이 재갈멈추개의 역할을 하는 특징적인 재갈로서 삼국시대, 특히 6세기대를 중심으로 우리나라 중남부지방에서 유행하였다. 그 형태는 원환 자체 혹은 입문에 따라 다양하나 우리나라의 경우 입문이 없는 정원형 원환이 주류이다. 그래서 다양한 형태의 입문이 발달한 일본의 원환비와 좋은 대비를 이룬다. 원환비의 출현은 6세기1/4분기에 백제와 (대)가야지역에서 비롯되며 이로부터 신라, 일본으로 전파되면서 기존의 표비나 판비와 더불어 새로운 마장문화를 형성해 나갔다. 원환비의 변화는 함, 인수, 원환 등 각 구성요소와 이들의 연결방법을 통해 살필 수 있다. 각 구성요소의 경우 함은 3연식에서 2연식으로, 인수는 두가닥에서 한가닥으로 변하며 원환은 처음에 크게 제작되다가 점차 크기가 줄어드는 특징이 있다. 또한 철봉의 단면은 원형에서 방형으로 변해 나간다. 원환비에서 가장 주목되는 변화는 이들 구성요소의 연결방법이다. 처음에는 유환이 있고 원환이 함외환에 걸린 형식을 백제와 가야가 공유한다. 그러나 5세기2분기를 전후하여 백제에서는 유환이 없는 형식으로의 빠른 변화가 상정되며 이후 이것이 주류를 점한다. 또한 원환은 유환의 유무와 상관없이 함외환에 걸리는 특징이 있다. 이에 비해 가야에서는 일정기간 동안 유환을 더욱 활용한다. 그래서 함외환에 걸려 있던 원환을 유환에 걸기도 하며 때로는 유환의 기능이 극대화된 상황에서 이를 변모, 종국에는 유환을 원환화한 새로운 형식을 채용하기도 하였다. 그러나 이후 가야에서 점차 유환이 없는 형식이 유행하는데, 이를 통해 6세기대 백제마구의 가야 확산의 일면을 엿볼 수 있다.

• 복식
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• 제62권3호
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• pp.120-136
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• 2012

The purposes of this study is to analyze the formative relationship between artistic eye-makeup and clothes design by focusing on the period from 2000 to 2010 and to find out the development direction of the next makeup design. This study considered formative theory to analyze the formative relationship between artistic eye-makeup and clothes design of $Marian$ $L.$ $Davis$ and $Marilyn$ $R.$ $Delong's$ theory, and analyzed the formative relationship between artistic eye-makeup and clothes design in an aspect of line and form, color and material, The results are as follows: First, the shapes of the artistic eye-makeup such as tear drops, and rectangular paisleys were similar with the form of clothes such as the hourglass, cylinders and mix-types. Second, monotonic color coordination mainly appeared and sometimes contrast color coordination that induced complex contrast coordination were apparent as well. Third, the objects of the artistic eye-makeup such as glitter papers, spangles and beads had similar features as the material of clothes such as silk and spangle, and contrast was partially used like colors. The results suggest that artistic eye-makeup and clothes have an organic relationship, and artistic eye-makeup is changed with formative elements of clothes.

• 복식
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• 제42권
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• pp.113-126
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• 1999

The purpose of this study was to identify the differences n preference of advertisement and intention to buy the advertised jeans among the consumer groups which perceived eroticism and attraction of female model in advertising differently. he data were collected using questio-nnaires which contained eleven advertisements of Guess jeans selected form Vogue magazine publ-ished from 1990 to 1996. Female college students (n=270) living in Seoul Korea participated in the study. The data were analyzed by one-way ANOVA. he results of this study were as follows:First there were significant differences in preference of advertisement and intentio to buy the advertised jeans among the consumer groups which had different perceptions of eroticism and attraction of model in the case of eleven advert-isements. Second consumer group which perceived model erotic and attractive highly had the most preference of advertisement and intention to buy the advertised jeans, However consumer group which perceived model low in two aspects had the lowest preference and intention to buy. Third consumer group which perceived model a low erotic but highly attractive women had a higher preference of advertisement and intention to buy the advertised jeans than consumer gorup which perceived model a highly erotic but low attractive women or the former group was similar in prefe-rence and intention to buy to the latter group.

• 고문화
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• 57호
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• pp.129-144
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• 2001

우리나라의 고와중에서 특히 막새기와에는 제작당시에 유행 또는 선호되었던 문양이 시문되어 있어 일찍부터 기와연구의 지름길로 인식되면서 주된 고갈 대상이 되어 왔다. 이 중에서 통일신라시대의 암수막새들은 그 문양과 종류의 다양함에서 다른 나라의 것과는 비교하기 어려울 정도이다. 본고에서는 막새문양면에 시문된 무늬는 같은데, 주연부 높이$\cdot$접합기법$\cdot$상하주연의 유무 등에서 차이를 드러낸 3종 8점에 대한 고찰을 통하여 다음과 같은 결론에 도발하게 되었다. 1. 고찰한 3종류의 기와들은 세부형태의 큰 차이에도 불구하고 종류별로 같은 시기에 제작되었을 것으로 본다. 2. 기와제작기법 그 자체가 편년의 기준이 될 수 있는 시간적 범위는 어떤 기법이 처음 도입$\cdot$발생되었을 무렵에 그 기법에 의하여 제작되었던 유물에만 적용가능하다고 생각된다. 3. 이러한 고찰 결과에 따라 고와편년에는 그것이 출토된 층위, 공반유물(특히 토기) 비교 등 외에도 다양한 방법에 의한 접근이 필요함을 재강조하고자 한다.