• 한국가정과교육학회지
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• 제22권2호
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• pp.115-131
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• 2010

본 연구는 인터넷 쇼핑몰 운영 경험 유무에 따른 진로성숙과 창업교육의 필요성에 대한 인식 차이를 비교하여 창업경험이 청소년의 진로성숙에 미치는 영향을 분석하고자 하였다. 또한 청소년 인터넷 쇼핑몰 운영 실태를 조사하여 문제점을 파악하고, 학교 내 창업교육에 대한 요구도를 조사하여 학교교육과정 중 창의적 재량활동으로 창업교육에 대한 운영 방안을 수립하는데 기초 자료를 제공하고자 하였으며 다음과 같은 결과를 얻었다. 첫째, 청소년 인터넷 쇼핑몰 운영 실태를 조사한 결과, 청소년 인터넷 쇼핑몰은 주로 운영인력이 적고 초기 창업투자 비용이 적은 소규모 소자본의 형태로 나타났으며 매출도 소규모였다. 판매품목으로 의류 및 패션잡화를 주로 취급하고 있었으며, 대부분의 청소년 쇼핑몰 운영자들이 홍보, 마케팅지식 부족과 유행의 흐름 및 소비자의 요구도 파악에 가장 어려움을 많이 느끼고, 이와 관련된 정보를 가장 필요로 하였다. 청소년들은 창업에 필요한 정보를 주로 인터넷이나 주변지인을 통해 직 간접적으로 얻는 것으로 나타났는데 이는 학교에서의 전문적인 창업교육 부재로 인한 것으로 판단된다. 또한 청소년들은 인터넷 쇼핑몰이 성공하기 위해 가장 필요한 것으로 자신감과 도전정신과 지식 및 경험을 주로 선택하였다. 따라서 창업에 관심 있는 학생들에게 효과적인 창업교육을 통해 창업에 대한 동기를 부여하고 창업의 시작과 성장과정, 자원관리와 팀 관리, 사업계획, 마케팅 등 창업경영 방법을 체계적으로 교육시킨다면 이들에게 창업을 성공적으로 수행할 수 있는 자신감과 능력을 동시에 제고시킬 수 있을 것이다. 둘째, 인터넷 쇼핑몰의 운영 경험에 따른 청소년들의 진로성숙도와 창업교육 필요도의 차이를 조사한 결과, 쇼핑몰 운영 경험이 없는 청소년보다 경험이 있는 청소년들이 진로성숙도와 창업교육에 대한 필요도가 더 높은 것으로 나타났다. 따라서 청소년들의 진로성숙도를 높이고 창업교육에 대한 요구를 만족시키기 위해 창업 실무 능력을 증진시키고 창업 마인드를 심어줄 수 있는 체계화 다양화된 실질적 학교 내 창업교육의 확대가 필요하다. 셋째, 학교 내 창업교육에 대한 필요도를 조사한 결과 대부분 청소년들이 창업교육이 필요하다고 답하였으며 학교 내 창업교육은 전문적인 경험과 실질적인 지식을 가진 외부강사에게 재량활동시간이나 동아리 활동시간에 견학 및 현장 실습을 통해 창업교육을 받는 것을 선호하였다. 2009년 개정 교육과정에서 진로활동, 봉사활동, 동아리 활동이 포함된 창의적 체험활동에 대한 배당 시간이 대폭 확대 되었는데, 이를 활용하여 직업교육의 일환인 창업교육에 대한 구체적인 교육과 체험이 이루어져 학생진로를 자발적으로 확인할 수 있는 과정을 운영할 필요가 있다고 하겠다. 결론적으로 창업교육은 청소년 대상으로 학교 내 교육의 일환으로 확대될 필요가 있으며, 실무 위주의 창업교육 프로그램 및 교재 개발, 창업교육 전문 지도 교사 양성, 창업동아리의 활성화 등을 통해 체계화 다양화된 실질적 학교 내 창업교육이 필요하다고 하겠다.

• 한국멀티미디어학회논문지
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• 제14권8호
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• pp.1061-1069
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• 2011

정보통신기술의 발달로 인터넷을 이용하는 패션/코디 쇼핑몰은 그 시장이 매년 큰 폭으로 증가하고 있다. 하지만, 자신의 신체나 패션스타일에 맞는 의류를 온라인 쇼핑몰에서 검색하는 것은 쉽지 않다. 본 논문은 여성 의류의 패션/코디 추천시스템에 대하여 특히, 개인의 신체적 특성에 가장 잘 맞추어진 의류 추천기능에 대하여 논한다. 또한, 계절별 유행에 대한 전문가의 추천도 고려할 수 있고, 자신의 좋아하는 의류스타일도 미리 등록해 둔 후에, 다양한 방법의 선택을 통하여 등록된 상품 중 자신이 원하는 최적의 상품을 추천받을 수 있도록 패션/코디 쇼핑몰에서의 추천방법을 제안하였다.

• 한국멀티미디어학회논문지
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• 제13권9호
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• pp.1348-1356
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• 2010

정보통신기술의 발달로 인터넷을 이용하는 패션/코디 쇼핑몰은 그 시장이 매년 큰 폭으로 증가하고 있다. 패션/코디 쇼핑몰의 개수가 증가함에 따라 소규모 쇼핑몰 운영자들은 자신의 사이트에 방문자를 늘이기 위하여 첫 페이지에 다양한 이벤트나 어울리는 상의-하의로 치장을 하게 된다. 운영자는 매일 혹은 며칠에 한번 씩 첫 페이지의 내용을 수작업으로 바꾸어서 방문자에게 항상 신선한 느낌으로 상품을 소개한다. 온라인 패션 쇼핑몰에서 판매하는 다양한 상품들에 대하여 상의와 하의의 어울리는 정도를 자동으로 계산하여 표기할 수 있다면, 첫 페이지의 장식을 도와줄 수 있을 뿐 아니라 오프라인에서의 점원에 의한 추천을 대신하여 사용자들의 연계 구매에도 한층 편리할 것으로 기대된다. 본 연구에서는 코디 전문가가 상의-하의 의류에 대하여 휴리스틱에 의한 어울림 값을 속성별 매트릭스 형태로 등록하여, 실제 의류들에 대하여 상의-하의 의류를 자동 매칭해주는 시스템을 설계하고 구현하였다.

• 한국의상디자인학회지
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• 제18권2호
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• pp.177-190
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• 2016

On-line consumer reviews are good references for consumers to evaluate and buy apparel products. The objective of this study is to facilitate communication about performance textiles between consumers and merchandisers who buy and sell apparel products on online. The survey was based on standardizing words used in consumer reviews written after purchase of summer knit t-shirts at internet shopping mall and evaluating the performance textiles including cellulose fibers. We collected reviews of five sorts of the clothing products including cotton/modal, tencel/polyurethane, polyester/rayon, linen, cotton and selected 1000 reviews related to textiles. For classifying each word used in the reviews by the performance textiles, they were quantified applying same standards. The results were as follow: First, the standard for consumer to consider importantly was tactile sensation, appearance, pilling, thickness, dimensional stability in washing. Second, the important category of performance textiles was healthy-comfort and psychological-comfort. Third, there were difference performance textiles for consumer to recognize, e.g. cotton/modal was important to air-permeability, tencel/polyurethane was noticed about tactile sensation, polyester/rayon was perceived about pilling unlike other things, linen had a problem of clothing care-convenience, then cotton was familiar fiber to important for appearance. The last, consumers usually focused on writing the most positive or negative online reviews. Although not familiar with professional terminologies, consumers are sensitive to physical properties of textiles. Therefore, standardizing and evaluating performance textiles are expected to improve satisfaction as providing objective information to consumers considering in buying apparel products at online shopping mall and increase in revenue to manufacturer.

• 한국의류학회지
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• 제29권6호
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• pp.847-858
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• 2005

The purpose of this study was to examine consumer purchasing behavior of the online shoppers particularly using online clothing shopping mall and to analyze the key factors of both satisfaction and dissatisfaction of their purchase and to compare the both group by lifestyle segmentation in order to provide the e-CRM strategies. Focus group interviews and survey were conducted in December, 2003 with 30 online shoppers who have an experience of online clothing purchasing. The data analysis included the content analysis, descriptive statistics, K-means and factor analysis. Key findings of the study were as follows: First, online shoppers spent average 3.5 hours on internet and usually purchased clothing while surfing the web. Second, consumers were satisfied with reasonable price and customized service but dissatisfied with delayed delivery, limited product availability in both size and color and return policy. Third, according to the lifestyle segmentation, online shoppers could be characterized as 'Luxurious', 'Trendy' and 'Prudent' 'Luxury-oriented consumers', who value fashion, diet and social activity, tended to purchase basic yet high quality products. However, 'Trend-oriented consumers', to whom fashion trend was most important, purchased various latest fashion products with reasonable price and showed generally positive response to emails sent by e-retailers. And lastly 'Prudence-oriented consumers', whose buying decision was based solely on practicality, appeared to be reluctant to purchase clothing online while seeking more credible information and competitive price. In conclusion, this study has its significance in that it helps promote relationships between customers and e-retailers by providing differentiated e-CRM strategies through each customer groups 'lifestyle segmentation and consumer purchasing behavior analysis.

• 한국의류학회지
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• 제34권4호
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• pp.563-574
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• 2010

This study focused on the consumer post-complaint behavior in the Internet open market due to the rapid growth of Internet fashion markets and increased consumer dissatisfaction that has increased post complaint behavior. This study identifies the effect of perceived justice on consumer trust and repurchase intention, it then compares the effects of perceived justice on consumer trust and repurchase intention among the different types of dissatisfied groups. The respondents were 369 consumers who experienced dissatisfaction in the Internet open market. The data were analyzed by factor analysis, path analysis, ANOVA, cluster analysis using SPSS win 12.0 and Amos 7.0. In the research model, three components of perceived justice: distributive justice, procedural justice, and interactional justice have significant effects on trust. Trust has a positive effect on repurchase intention. Dissatisfied consumers were clustered into three types of those dissatisfied with 1) shopping mall/shipping, 2) service, and 3) products. The consumer groups classified by the types of dissatisfaction showed different effects of perceived justice on trust and repurchase intention in the Internet open market.

• 복식문화연구
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• 제18권5호
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• pp.991-1002
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• 2010

Nowadays, personal media is a new tool for communication as digital cameras and mobile phones are developing rapidly. We are concerned over Cyworld users who could have different personal characteristics which will influence on buying patterns in on line shopping behaviors. The purpose of this research was to observe fashion attitudes and purchase behavior of Cyworld mini homepage users, for establishing marketing strategies by understanding consumers. For this study, one line survey was used for 500 male and female subjects who are 20 to 40 years old. Only reliable 441 questionnaires were used for analysis. The SPSS program was used for frequency, K-means cluster, t test, and chi-square test. A total of 441 respondents were clustered on the basis of 8 item self-disclosure scale, using the K-means procedures. The results indicated that respondents were clustered into two segments; 267 respondents(active attitude towards self-disclosure) and 164 ones(not active). We examined fashion attitudes in mini home page and buying behavior by self-disclosed variable. Those who are involved actively in self expression and self-disclosure considered more fashion style and trend. The major motivates of web surfing was finding a good design, and good price. High self-disclosure group tends to search many shopping mall for right design and low self disclosure group tends to search them for the right price. High self-disclosure group tend to shop the fashion products more, while low self disclosure group tend to purchase books more through the internet. We realized that active group in self-disclosure purchased their clothing accidently when they visit Cyworld.

• 패션비즈니스
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• 제16권4호
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• pp.1-12
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• 2012

This study made an analysis on the relation and influence between outdoor wear benefit, clothing selection criteria and purchasing satisfaction. Survey was conducted targeting 20s-30s males and females who have experience of purchasing outdoor wear and 335 sheets of questionnaire were used for final analysis. And statistics package SPSS16.0 was used for analysis of collected materials. A group seeking the trendy brand turned out to give considerable thought to the brand and trend and purchase less than 100,000won at the discount outlet. A group pursuing functional practicality puts an emphasis on the activity and use, and purchases at the internet shopping mall or department store. Regarding material, function, design, style and color as important, a group pursuing individuality and appearance turned out to purchase clothing at various places such as discount outlet, specialty store and internet. A group that is indifferent to clothing appeared not to care about specific elements when selecting outdoor wear. The result of study showed that consumers of outdoor wear show purchasing satisfaction in respect of design, style, color or trend.

• International Journal of Advanced Culture Technology
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• 제8권4호
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• pp.18-24
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• 2020

The Korea Textile and Fashion Industry-Academic Association, which was established in 2004, has been operating without its own homepage until now. In 2019, it was judged that it was urgent to manage new members and build an installed homepage. Therefore, the program provided by 'I'mweb' was used by comparing domestic and overseas website manufacturers, and the reason is as follows. First, 'I'mweb' provides a web builder solution that allows individuals to easily create web sites without IT expertise such as program development, use of photoshop, and coding. Second, it faithfully provides bulletin boards and member management functions necessary in Korea, such as internet homepage builders and shopping mall production services. Third, there is an advantage in that it is easy to manage the homepage because it is convenient to use Q&A service through the administrator when building the web. However, it provides a responsive web function, but it is regrettable that the compatibility between PC and mobile is not smooth. This study is expected to be used as basic data for related research that needs help in opening a website in the future.

• 한국의류산업학회지
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• 제11권2호
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• pp.308-314
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• 2009

In creating an avatar, consumers can find out for themselves their own sizes to be entered. Also, putting in a face creation main-page menu option enables clients to make up their faces and match them to their bodies. Through this process when purchasing clothes through the internet consumers can enter their own body sizes and create avatars that are identical to their body shape. The uniqueness of developed prototype is that it creates an avatar similar to one's body shape according to body size inputs and demonstrates visually to customers the on-line comfort test which was only available off-line traditionally. The avatar follows the movement of mouse from left to right which enables 3 dimensional visualization. Through maximizing the visual effect this research focuses on enabling consumers to feel subjective parts as if they are off-line. This study seeks to provide a type of prototype of an online shopping mall that meets the demand of the consumers using the 3D avatar.