• Title/Summary/Keyword: fashion information source

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A Study on Clothes Purchase and Size Fit for Kindergarten Children (유치원 아동의 의복구매와 치수 맞음새에 관한 연구)

  • Zhang, Mei-Na;Lee, Young-Suk;Kim, Soon-Boon
    • Fashion & Textile Research Journal
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    • v.15 no.1
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    • pp.116-129
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    • 2013
  • This research analyzes the status of clothes purchase and the size fit of the clothes for kindergarten children in the Daegu city area. The total of 344 questionnaires were analyzed. The summary and the conclusion are as follows: First, the frequency of accompanying children when purchasing appeared mostly 'sometimes accompany'. Second, the parents appeared 'sometimes reflect children's opinions'. Third, the main information source was 'store display'. The main place of purchase was large discount stores, internet home-shopping, and department stores (respectively) with significant differences in the age of the parent(p<.05) and monthly incomes(p<.001). In the clothes size selection, 72.1% of the parents selected 'one size larger' at time purchase and showed asignificant difference by monthly income. Repair-experience after purchase appeared in 31.4% of the samples because of the inadequate length and width of the clothes. The unfit clothes parts were in the order of pant length, sleeve length, waist part, jacket length, pant width, hip part, and crotch, which showed a significant difference in children based on gender. The salient purchasing point for child clothing was in the order of 'size fit', 'color and pattern', 'design' and 'convenience in action'. It is important to consider that kindergarten children need adequate size for growing and convenient pattern designs (that include materials at stretching parts) for positive acting because they are in a period of frequent activity and growth.

A Comparison of the Clothing Behavior and Wearing Sensation of Early Elderly Women between Korea and USA (한국과 미국 노년 초기 여성의 의복행동과 착용감 비교)

  • Lee, Young-Ju
    • Fashion & Textile Research Journal
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    • v.12 no.6
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    • pp.774-780
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    • 2010
  • The purpose of this study was to better assess and understand current needs and wearing sensation, including clothing behavior for early elderly women in the Korea and USA. The subjects in this study were 135 and 173 early elderly women in the Korea and USA. This research was done by a survey method and chi-square test. The major objectives of this study were as follows; First, it was found that the early elderly women of Korea utilize mostly human information as information source when purchasing clothing, whereas those of USA mostly media information. The women of Korea were found to put most emphasis in esthetic aspects of clothing, whereas those of USA in comfort. The most frequently worn clothes by the early elderly women of Korea were jumper, T-shirt and slacks, whereas jacket, sweater and slacks by those of USA. As for skirt, flare skirt was highly preferred in Korea, whereas A-line skirt in USA. Second, regarding the wearing sensation of ready-made clothing, the wearing sensation of jacket was found to be worst on the shoulder in Korea, whereas on the waist in USA. And the early elderly women of both Korea and USA had poor wearing sensations due to the length of sleeve, of trouser, of skirt and of one-piece dress. The comparison of the clothing behavior and wearing sensation of the early elderly women between Korea and USA showed a greater difference in clothing behavior than in wearing sensation.

A Study on the Suits Purchasing Conditions of the Chinese Men

  • Im, Soon;Sohn, Hee-Soon;Kim, Jee-Yeon
    • Journal of Fashion Business
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    • v.5 no.5
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    • pp.87-96
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    • 2001
  • The purposes of this study is to supply information on the most common and generalized purchasing conditions of suits in China by surveying male customers from Beijing, Shanghai, Dalian, Tianjin, Harbin and Guangzhou with ages from 20's to 40's. Statistic data from the questionnaire was analyzed by SPSS 10.0 for windows and the analyzing method was processed by descriptive statistics, cross analysis and dispersed analysis and for verifying similarities, t-test and $\chi^2$-test were used. The results could be summarized as follows; First, Purchasing places for suits were stores specializing in men's wear, department stores and reasons for purchasing suits were 'For business' and 'Change of season'. Two, for purchasing information provider, television worked as the key source of providing purchasing information and outdoor advertisement, for main influence of purchasing, the consumers answered that they are the key decision makers and replied their wife or girlfriend's opinion as the answer. Three, for number of suits in possession, answered three suits followed by more than five suits and for the purchasing period, the consumers chose one suit per year or every 6month. Four, according to the questionnaire on prices, colors, fabrics and styles of suits they buy, the consumers pay between 1,000 and 1,999RMB per suit and for the colors, black, dark gray and deep blue. For the choice of fabrics, said pure wool. For the styles of the suits, answered single three buttons. Five, the result from a question on the level of satisfaction shows 'satisfied', 'average' and 'very satisfied' with the purchase.

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The Buying Behavior of Apparel Retail Buyers ; Satisfaction with Store Performance, Vendor Selection Criteria, and Information Sources (의류 소매업자들의 구매행동에 관한 연구 -상점 성과 만족도, 공급원 선택기준, 정보원 사용을 중심으로-)

  • 박은수;이설란
    • The Research Journal of the Costume Culture
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    • v.6 no.4
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    • pp.136-148
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    • 1998
  • A apparel retail buyer played an important role in the market by providing apparel products for consumers and acting as an specialist who selected the vendor and decided the apparel product assortment. The purpose of this study was to investigate the relationships among the vendor selection criteria and information sources used by retailers and the satisfaction with store performance. A questionnaire was developed based on the previous studies and pretest. Data were collected from 237 retailers for women's apparel living in Pusan. Results indicated that they didn't significantly relate among the vendor selection criteria, information sources and the satisfaction with store performance except the harmony of buying products and existing products. Only the age and the buying experience showed significance in relation to demographics of apparel retailers among the vendor selection criteria, information sources and the satisfaction with store performance. The information source affected the vendor selection criteria was the street fashion, the apparel of entertainers, the other apparel buyer, and the owner of production. The findings had implications for retailers as well as for researchers.

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An Analysis of the Operation of the GPS Location Provider in the Android Platform (안드로이드 플랫폼의 GPS 위치 제공자에 대한 동작 분석)

  • Lee, Kyesang
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.18 no.1
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    • pp.50-56
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    • 2014
  • Recently Android apps utilizing location based services are widely used. Understanding the operation of the GPS location provider, among various location providers supported in the Android platform, is an essential task for developers using the Android. This paper, based on the analysis of source codes of the GPS subsystem in the Android platform, shows clearly and orderly the operation of the GPS location provider, in key threads' perspectives as well as in a stepwise fashion from the initialization up to the final location report steps.

A Study on the Selective Criteria and Information Soruce of Imported Apparel Brand (해외의류상표 도입시 선택기준과 정보탐색 행동)

  • 권영아
    • Journal of the Korean Society of Costume
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    • v.47
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    • pp.101-112
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    • 1999
  • This study examined 1) retail buyer's reasons for buying imported apparel and brand license business and 2) types of information sources which they searched for the businesses 3) types of product/vendor selective criteria Seventy subjects of one hundred samples responded. They were designers merchandisers of apparel companies and buyers of department stores. The results of empirical studies were summarized as follows: 1) Buyers & merchandisers recognized domestic market responses as the most important information source for selecting foreign brand. The critical problem of buying and brand license was deficiency of professionals in fashion retail 2) Buyers & merchandisers primarily recognized brand identity and exclusive style of the product when selecting puoduct or vendor. 3) Buyers & merchandisers primarily recognized return policy and good delivery of the vendor when selecting vendor 4). There were relationships among incormation sources selective criteria of product/vendor and buyer's characteristics.

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Minimizing Cost and Delay in Shared Multicast Trees

  • Koh, Seok-Joo;Yi, Jong-Hwa;Hahm, Jin-Ho;Chin, Byoung-Moon;Park, Chee-Hang
    • ETRI Journal
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    • v.22 no.1
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    • pp.30-37
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    • 2000
  • Existing tree construction mechanisms are classified into source-based trees and center-based trees. The source-based trees produce a source-rooted tree with a low delay. However, for the applications with multiple senders, the management overheads for routing tables and resource reservations are too high. The center-based trees are easy to implement and manage, but a priori configuration of candidate center nodes is required, and the optimization mature such as tree cost and delay is not considered. In this paper, we propose a new multicast tree building algorithm. The proposal algorithm basically builds a non-center based shared tree. In particular, any center node is not pre-configured. In the purposed algorithm, a multicast node among current tree nodes is suitably assigned to each incoming user: Such a node is selected in a fashion that tree cost and the maximum end-to-end delay on the tree are jointly minimized. The existing and proposed algorithms are compared by experiments. In the simulation results, it is shown that the proposed algorithm approximately provides the cost saving of 30% and the delay saving of 10%, compared to the existing approaches. In conclusion, we see that the cost and delay aspects for multicast trees can be improved at the cost of additional computations.

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A Study on Consumer Perception of Safety Anxiety on Overall Clothing Environment (전반적인 의생활 환경에 대한 소비자의 안전 불안감 인식에 관한 연구)

  • Park, Shinyoung;Lee, Yuri;Kim, Jooyoun;Go, Eunkyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.44 no.2
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    • pp.209-223
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    • 2020
  • This study examined consumers' perceived anxiety regarding how safe the clothing and lifestyle products are as well as influencing factors. Data was collected using a self-ministered online survey of 1,126 adult consumers. The results of this study showed that consumer anxiety about chemicals and hygiene product safety had a greater impact on the anxiety perception of general safety than clothing and beauty products. It was confirmed that the reliability of information source (government agency, mass media, expert group, and internet community/blog) varies depending on the level of consumers' overall safety anxiety. The study also found the effect of consumers' subjective perception of health on safety anxiety about clothing and lifestyle products. Further, the moderating effect of age in the research model was confirmed. This result can be a useful guide to marketing communication for developing consumer safety-related policies to reduce consumer anxiety. The information will also help consumers make informed decisions that lead to safe and sustainable consumption.

Hairdo Involvement.Hairdo Attitude Differences Depending on Clothing Involvement and Actual Conditions of Hairdo (의복관여에 따른 헤어관여와 헤어태도의 차이 및 헤어실태)

  • Lee, Hye-Weon;Kim, Mi-Young
    • Journal of the Korea Fashion and Costume Design Association
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    • v.9 no.2
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    • pp.69-83
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    • 2007
  • The purpose of this study was to investigate the differences in the hairdo involvement and hairdo attitude influenced by clothing involvement. In addition, actual conditions of hairdo were investigated. The questionnaires were given to female residents in Seoul and Gyeong-gi province during September to October 2006. Four hundred and six questionnaires were used for data analysis. The collected data were analyzed by using SPSS 12.0 software with various techniques such as factor analysis, Cronbach's alpha, cluster analysis, ANOVA test, Duncan test, frequency analysis and $X^2-test$. The results of this study were as follows; 1. The factors for clothing involvement were found to be interests and pleasure in clothes, coordination of clothes, symbolic representation, fashionableness, and risk awareness. The hairdo involvement factors were found to be interests and pleasure in hairdo, fashionableness, symbolic representation, risk awareness, and coordination of hairdo. The factors for attitude toward hairdo were found to be orientations toward leader's fashion conformity, distinct individuality, constancy, and consciousness of others. 2. According to the level of clothing involvement, three types of group were defined. When difference in the hairdo involvement was analyzed, all factors showed significant differences. When difference in the hairdo attitude was analyzed, significant differences were found in orientations toward leader's fashion conformity, distinct individuality and consciousness of others. 3. Reason for choosing hair style is 'it's because they wanted the hair style', 'it's easy to groom', 'it's what they usually choose'. Average hair grooming time is less than 5 minute had higher rate, and then less than 10 minute came second. The money spend on buying consumption goods for hair treatment per month had the highest rate on spending 10,000 to 20,000won and the source of information on hairdo had the highest rate on hairdresser. The reason for choosing hair saloon had the highest rate on hairdressing skill, which shows that people choose hair saloons which they can trust on hair saloon's hairdressing skill.

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A Study on Knitwear Image Preference and Purchasing Behaviors by Benefit Sought in Clothing of Male University Students (남자 대학생의 의복추구혜택에 따른 니트웨어 선호이미지와 구매행동 연구)

  • Lee, Mi-Sook;Suh, Seo-Young
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.4
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    • pp.51-67
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    • 2011
  • The purposes of this study were to segment male university students on the basis of benefit sought in clothing, and to investigate knitwear image preference and purchasing behaviors of each segmented market. The research method was a survey and subjects were 249 male university students in Daejeon and Chungnam province. The questionnaire consisted of measurement items for benefit sought in clothing, knitwear image preference, knitwear purchasing behaviors, and subject's demographic attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, ${\chi}^2$ test, ANOVA and Scheffe test. The results were as follows. First, male university students were segmented into 6 consumer types (practicality pursuit, individuality pursuit, comport pursuit, brand pursuit, social status pursuit, and unconcern type) by benefit sought in clothing. Second, male university students generally preferred dandy image and causal image, however, brand pursuit type more preferred trendy image, and practicality pursuit type more preferred active image than other consumer types. Third, the segmented markets showed many differences on knitwear purchasing behaviors. On clothing selection criteria, practicality pursuit type considered resonable price as important, whereas brand pursuit type considered brand reputation. On fashion information source, individuality pursuit type considered store display and other people's clothing, while unconcern type considered advice from friend and family. On main purchasing place, individuality pursuit type more used speciality store with no brand, whereas brand pursuit type more used department store and brand store than other consumer types. The results of this study supported that benefit sought in clothing can be useful as an effective variable for market segmentation.

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