• Journal of Global Scholars of Marketing Science
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• 제18권4호
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• pp.307-331
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• 2008

The CEO and the Corporate Image is considered very important in the aspect of marketing. The fact that CEO image itself influences the company or value of the product directly and indirectly has been verified through many cases. Recently, the differentiation of products and services between companies became difficult because the disparity in technique between companies retrenched. As a result, the rate of people who decide to purchase or invest their money based on the corporate image or reputation has been increased. Also in the knowledge society like today, the talented employees are the company's customer and the company's necessity for managing those brains of marketing perspective on how to satisfy and attract the customers is being embossed. The Fashion industry is one of the most value-added industry and in those value-added businesses, the most important factor is the human resources' knowledge power. However the study of the relationships among the CEO image, the corporate image and employment brand value in fashion industry has not been carried out yet. This research considers that dynamic relationship exists among the CEO image, corporate image and employment brand value that affects a company's main goal of pursuing benefits and intends to investigate the relationships of the three concepts. The specific purposes of this study were, 1) to analyze the impact of CEO image on a corporate image, 2) to analyze the impact of corporate image on employment brand value, 3) to analyze the impact of CEO image on employment brand value, 4) to analyze whether corporate image plays a mediating role in the relationship between CEO image and employment brand value or not. A survey design with a structured questionnaire was employed for this research. A convenience sample of 398 subjects was selected from two groups, which are university students majoring in fashion and practitioners working in fashion industry. For the data analysis, descriptive statistic (i.e., frequency, percentage), factor analysis, and multiple regression analysis were used by utilizing SPSS 12.0 for Windows program. The results for this research are as follows, first, the study of the impact of CEO image (i.e., Managerial Competence, Reliability/Leadership, Personal Attractiveness) on corporate image (i.e., Product Image, Corporate Social Responsibility Image, Corporate Cultural Image) brought conclusion that the CEO image generally affected the corporate image in fashion industry. Managerial Competence and Reliability/Leadership affected Product Image, Corporate Social Responsibility Image and Corporate Cultural Image. However, while CEO's Personal Attractiveness affected Product Image and Corporate Social Responsibility Image, it did not affect Corporate Cultural Image. Second, the study of the impact of corporate image on employment brand value brought conclusion that corporate image (i.e., Product Image, Corporate Social Responsibility Image, Corporate Cultural Image) affected employment brand value. Corporate Cultural Image affected employment brand value the most and then the Corporate Social Responsibility Image and Product Image. Third, the study of the impact of CEO image on employment brand value brought conclusion that CEO image (i.e., Managerial Competence, Reliability/Leadership, Personal Attractiveness) affected the employment brand value. CEO's Reliability/Leadership affected the employment brand value the most and then CEO's Personal Attractiveness and CEO's Managerial Competence. Forth, the study examined whether corporate image plays a mediating role in relationship of CEO image and employment brand value and concluded that it does. Corporate image played a full mediating role between CEO's Managerial Competence and employment brand value while it played a partial mediating role between CEO's Reliability/Leadership and CEO's Personal Attractiveness. This study is meaningful in a sense that it examines the relationship among the CEO image, corporate image and employment brand value which has not been carried out yet in fashion industry. It will ultimately contribute to the success of a fashion company by providing useful information of establishing strategies for managing proper the CEO and the corporate image to the fashion company and operating the talented employees.

• Journal of the Korea Fashion and Costume Design Association
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• 제22권1호
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• pp.97-111
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• 2020

Classifying clothing fabrics into fashion images lacks research, but is necessary due to the short cycle of fashion and rapidly changing modern trends as consumers seek to satisfy various needs with an increase of online purchases. There is also a lack of research on fashion trend books which attach real fabrics. Therefore, this study aims to help the planning field by recognizing fabric sensibility related to the fabric image perceived by consumers. The data analysis results from descriptive statistics, t-test, and ANOVA using SPSS are as follows: Differences in the visual tactility evaluation related to the consumer recognized fabric images showed more significant differences in F/W seasons. The elegance image was shown as relatively thick, the avant-garde image was shown as relatively heavy, thick fabric. The feminine image was shown as relatively thin and smooth fabric, the sporty images were shown to be moist, flexible and elastic, and the mannish images were relatively rough. The romantic images were shown as relatively thin fabrics. The conclusions inferred from the visual tactile evaluation related to the fabric images recognized by consumers vary by major, so the prior information concerning fabrics and trends can affect the selection of images. The results of this study show that in order to produce clothes suitable for fashion product planning by learning about visual tactility that consumers recognize, fabrics component data displayed in fashion trend books from 2016 to 2018 are needed, so the planner can receive help when selecting the fabrics suitable for each trend.

• The Research Journal of the Costume Culture
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• 제24권1호
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• pp.67-78
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• 2016

The Indonesian population is estimated at 250 million and ranked as the world's fourth-largest. It is also one of the world's largest Muslim nations. Seventy percent of the population of Indonesia is young consumers in their 20s and 30s. In additions, Indonesian consumers have recently developed a great interest in fashion in general and Korean fashion in particular. This paper addresses issues related to young Indonesian consumers' clothing behavior in terms of clothing image, clothing style, body image, clothing and attitudes toward Korean fashion brands. The survey method was used as a primary research instrument. All measurements were adapted from the existing scales from previous studies. A total of 172 questionnaires were used for the final statistical analysis. Empirical results showed that Indonesian consumers' preferences regarding clothing image were new, casual, humorous, futuristic, soft, interesting and active. In terms of style, Indonesian consumers scored high in their preferences of casual and classic styles. With regard to body image, Indonesian consumers have significant concern for their appearance and body, but at the same time they are more satisfied with their body shape. More than half of the respondents had experience in purchasing Korean fashion products. Indonesian consumers recognized the clothing image of Korean fashion brands as new, futuristic, and hi-tech. Furthermore, they perceive the clothing style of Korean fashion brands as casual, feminine, and sexy. Korean fashion brand purchase intension was significantly influenced by recognition and preference of Korean fashion brand.

• Journal of the Korean Society of Clothing and Textiles
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• 제30권8호
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• pp.1275-1287
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• 2006

This was to confirm the Web-SFAS and street Fashion trend 2005. Korea women's street fashion in 2005 S/S was analyzed by using the Web-SFAS(Street Fashion Analysis System) that was developed and completed in the earlier research. Total 270 women who were sensitive to the fashion were surveyed around in 5 nationwide cities and 9 commercial zones. The analysis results of the questionnaire and image survey in 2005 S/S for each commercial zone is shown as follows: 1. The sequence of care with most interest in producing fashionable shape is in the order of clothes>accessory>hair style>make up>shoes, and it was found that the proper reason for visiting the commercial zone is to meet with friends than shopping. 2. Most preferred item for tops were shirts and T-shirts, while for bottoms were blue jeans of denim material in various colors and designs. The color had the clear winner in white color with the pink or yellow line of colors preferred in all commercial zones. The blue jeans and skirt items were the most dominant with the preference on the blue color. The color and image were diversely favored with light, natural, modern, elegance and warm images. 3. The semi-formal image was preferred in women's street fashion, 2005 S/S in Apgujeong-dong, Hapseong-dong, Myeong-dong, Hongik University area, Dongseong-ro, and the active comfort casual image was preferred by womens in Seo-myeon, Nampo-dong and Sangnam-dong. However the retro image were represented in Daehak-ro specially. The tendency of street fashion for women had the difference of their own trends for each commercial zone, rather then the regional differences for each city with the conspicuous preference of color for the items.

• International Journal of Costume and Fashion
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• 제6권1호
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• pp.56-70
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• 2006

The purpose of this study was to develop the high-value-added fashion cultural products with Korean image for the enhancement of global competitiveness. For this purpose, theoretical examination of the unique beauty of Korea and Korean image was first performed. Especially, characteristics of Korean traditional botanic patterns were investigated with LOHAS(Lifestyles of Health and Sustainability) philosophy which is the focus of the current design trend. Along with the above, the environmentally-friendly digital textile printing technology and Korean traditional botanic patterns were used to produce creative and globally-competitive fashion cultural products. Finally, a series of fashion cultural products were developed such as table runner, table mat and bedclothes.

• Journal of the Korea Fashion and Costume Design Association
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• 제13권4호
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• pp.167-177
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• 2011

As today the world has been globalized, each country and race has been trying its best to preserve and develop its own unique culture to have its identity. Same exertion has been added in the areas of fashion and textile such as developing traditional textile or fabrics and applying them to the materials of modem fashion. The Korean traditional gold foil is one of invaluable cultural heritages, and another means to elevate the wearer's social status, and its beauty and artistic quality is very excellent. So, in order to preserve and develop of the Korean traditional gold foil, the exertion of developing the gold foil into multi-purpose modem fashion material which is endurable and practical by using the image of Korean traditional gold foil should be done. The purposes of this study are to preserve Korean traditional gold foil, to develop Korean textile and fashion industry by utilizing Korean traditional gold foil images in modem fashion. The results are as follows: textile designs applied plant motives of Korean traditional gold foil were carried out, modem fashion materials of Korean traditional gold foil image were developed by Jacquard weave. They were to certify that those were registered on the register of the Korean of design registrations from commissioner the Korean Intellectual Property Office, and developed fabrics of Korean gold foil image were examined the utility for modern fashion materials through using them in the modem wearing, interior goods and fashion items.

• Journal of the Korea Fashion and Costume Design Association
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• 제25권3호
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• pp.81-95
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• 2023

The purpose of this study is to analyze the newtro fashion style and extract key descriptive terms for visual image evaluation based on the style. To achieve this, a literature review, case study, and survey were conducted. The results are as follows: 1) Newtro fashion exhibited a variety of styles depending on the items being considered. In particular, the windbreaker style is composed of windbreakers, sweatshirts, and training pants, the blazer style consists of blazers, sweatshirts, and denim pants, and the padding style is characterized by short padding, sweatshirts, and jogger pants. 2) A total of 28 terms were identified as vocabulary to represent the visual images of newtro fashion. Among these, 17 terms appeared with a frequency of 30 or more times across the three styles. Commonly used terms included 'emotional', 'desirable', 'empathetic', 'unique', 'moody', 'retro', 'sophisticated', 'stylish', 'vintage', 'confident', 'youthful', 'trendy', and 'modern'. 3) By examining terms with a frequency of 50 times or more, the visual images associated with each style were compared. For the windbreaker style, the newtro fashion image was predominantly described as 'desirable', 'youthful', 'modern', 'stylish', and 'emotional'. The blazer style was associated with 'retro', 'unconventional', 'stylish', 'trendy', 'empathetic', 'modern', 'intricate', and 'unique'. In the padding style, the newtro fashion image was characterized as 'youthful', 'intricate', 'cute', 'stylish', 'modern', 'unique', and 'confident'.

• Journal of the Korea Fashion and Costume Design Association
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• 제13권4호
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• pp.41-50
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• 2011

The purpose of this study is to help understanding of fun image in fashion & pattern to play a guideline's role in the development on fashion designs study. The methods of this study are academic literatures as well as practical study through case studies about actual works. Formative characteristics of fun image in fashion & pattern are summarized amusement, unexpecting, childishness, and incongruity as follows. First, Amusement pursuits pleasure, freedom, vitality of living and getting away from reality, while doing the mind gently. Second, Unexpecting leads to stop a moment by unforeseen circumstances which gives embarrassing. This embarrassing induces new ideas that led to a larger perspective on the will from exhilarating fun of the thrill of driving pleasure on fashion. Third, Childishness shows a pureness and relaxedness by approaching for innocent and naive child's Sights away from the desire required adult social roles. Fourth, Incongruity aim for fresh of fashion through humanism and freedom in mechanized and standardized society Recently fun images have received attention is interpreted that joy, pleasure, enjoyment because fun image gives emotional comfort in uncertainty, dissatisfaction, and rapid changes society.

• Journal of Fashion Business
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• 제14권5호
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• pp.1-20
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• 2010

The purposes of this study were to understand the military look in contemporary fashion by analyzing it based on the theory of Baudrillard, who offered explanations about images with the phenomenon of simulation, and provide basic data for the use of images in fashion by presenting new perspectives of images in fashion. The period from ancient times to the Renaissance does not belong to any of the three orders in Baudrillard's simulacra. In other words, there was no simulacrum created in the period according to his image changes. In the military look, however, the simulation phenomenon is different from his argument. To be specific, there is a "hyperreal" one as well as the simulacrum of "generalized image" as the simulacrum of a "transmuted image." It is because fashion exists only when it is worn widely by the imitations of others and in an inseparable relationship with imitation. In fashion, simulacra can always be found, which is one of the special qualities of fashion.

• The Research Journal of the Costume Culture
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• 제26권3호
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• pp.471-484
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• 2018

This study selected fashion brands claiming to advocate feminism to analyze their characteristics and female images. For the study's data, online foreign feminist fashion brands were sifted from March 2017 to January 2018 and 28 clothing brands were selected. The study's results show that feminist fashion brands aim at the demassification and individualization of fashion products to be more inclusive of individuals' physical characteristics and diversity. Additionally, feminist brands entice consumption through communication and participation in online communities and through the value of social coexistence. The essential female image produced by feminist fashion brands deconstructs a socially idealized female image and expresses a sense of self-body positivity. In turn, the concept of self-body positivity is communicated through natural images of independent women with distinct identities based on differences in race, culture, and sexual orientation. Moreover, feminist fashion brands produce social images featuring independent women using active wear to engage in social activities. Casual wear is also used to reflect active women, while mannish looks and power suits express women's social status and professional abilities. Ultimately, these offer functionally active and rational images, combined with female images featuring long hair and makeup. Yet another type of female image seeks to create a new vision of women as diverse due to their various cultures, countries of origin, races, and individual tastes. These new images express women's physical differences, distinct identities, and diversity while simultaneously deconstructing pre-existing forms of clothing.