• Human Ecology Research
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• v.55 no.5
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• pp.555-566
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• 2017

This study analyzes the practical tasks and required competency for technical designers to provide basic data on the training of domestic technical designers. The survey was applied to 21 technical designers of big vendors as well as investigated tasks, task flow, important tasks, time-consuming tasks, and required competencies. The results of the study are as follows. First, the technical designers were in charge of several brands of buyers and distributors of fashion companies, or several lines of the same brand. The main production items were cut and sewn knits. Second, the flow of task and tasks were in the order of buyer comments analysis, sloper decision to matching style, sewing specification, productive sewing method research, size specification suggestion, pattern correction comments, construction decision to matching style & fabric, sample evaluations, fit approval, business e-mail writing, specification & grading confirmation, and communication with buyer. Third, five tasks (analysis of buyer comments analysis, communication with buyer, pattern correction comments, productive sewing methods research, sample evaluation) were important and time-consuming tasks. Fourth, reeducation was required in order of sewing, pattern, English, fabric, and fitting. Fifth, competencies to be a technical designers were fitting, pattern correction, size specification & grading, construction & sewing specification, sewing terms & techniques, and communication skills. In conclusion, technical designer training should focus on technology-based instruction, such as sample evaluation, fitting, pattern correction, and productive sewing methods research of cut and sewn knits.

• Journal of the Korean Society of Costume
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• v.50 no.7
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• pp.33-46
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• 2000

Uniform is the dress of distinctive design or fashion worn by members of a particular group or serving as a means of identification. The postman's uniform of Ministry of Communication should be distinctive or characteristic clothing to provide high functionality and symbolization of job characteristics, cost effectiveness and esthetic. In order to design the postman's new uniform available in 2000, there has been a satisfaction survey to 1,116 postmen. A thorough analysis of survey and informal and face-to-face discussion with postmen give the direction of design concept. One of the most important things in the design concept is to make the uniform high quality & refinement. The style is a refined jumper suit in consideration of form stability, wearing satisfaction, convenience in activity. The basic colors selected are navy and medium gray. The colors of jumper are MOC red ; C.I color Green : a representative color of youth, white : a symbolic color of bright future. All three colors are plaid on a basic nary color. In the selection of the textile, synthetic fiber (Polyester 65%, rayon 35%) equipped with UV cutting as well as water resistance etc. was recommended. In the uniform design process, the effective communication with user (postman) is critical to find the requirements and needs of uniform user (postman). Also. the uniform designer should reflect the above four key factors in design development. Therefore, the uniform should provide the user with high job performance and job pride in wearing the uniform.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.7
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• pp.1128-1139
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• 2009

This study is on the works of Hussein Chalayan that is an expression of his idea and abstract concepts such as culture, history, time, space, nature, and humanity. The perspective of E. H. Gombrich is studied to understand the works of Chalayan who is the one of representative fashion designers in the present age. The 'schema and correction' process of E. H. Gombrich provides a suitable interpretation frame that considers the variety of works of art and the deconstruction of genre in the after 20th century. Hussein Chalayan attempts to combine clothes with other territories to show the spirit as materiality. He expresses the clothes that speaks the form of nature, symbolizes the combination of culture, visualizes time and space, and investigates the existence of human beings. Hussein Chalayan poses an endless question about the existence of human beings. He has put a question about the relationship of the human being and time, space, history, and nature. His trial to visualize the metaphysical conception of 'ego' and 'self' through his works makes him the representative designer of the 21st century.

• Journal of the Korean Home Economics Association
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• v.51 no.2
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• pp.147-159
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• 2013

This study aims at developing and producing the creative design of a lingerie look after reviewing the aesthetic value about lingerie look featured in John Galliano's works. As for the research method, the selection process from the works was followed together with literature review for empirical analysis over lingerie looks, where 2,764 pieces in total were reviewed from Galliano's Pret-a-Porter collections covering from 2001S/S until 2010F/W and Christian Dior's Haute Couture and Pret-a-Porter collections that he is in charge of as head designer and 291 pieces were finally singled out that show the lingerie look image well. Then, the formative expression was examined about those looks and the characteristics were induced from them. Formativeness expressed in Galliano's lingerie look, in term of lingerie style, was categorized as erotic, retro, and deconstructive. The glittering and smooth material like silk and satin, and the visible material like lace and chiffon were mainly used for material rather than foreign material. By doing so, the romantic and erotic image was highlighted. In the production method, it was grouped into transposition of wear, direct and indirect exposition, and deconstructive way. These aesthetic characteristics introduced by formative expression appeared in the form of eroticism, play, and deconstructiveness.

• Journal of the Korean Society of Costume
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• v.56 no.3 s.102
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• pp.129-142
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• 2006

The historicism and romanticism of John Galliano's designs are rivaled only by the spectacular and theatrical nature of his fashion shows; romantic silhouette, the complexity of the cut and, of course, the painstaking attention to historical detail. Galliano's approach is very much that of a British designer in that he absorbs wildly diverging historical and cultural elements to invent new hybridizations of the contemporary. Galliano started his career as part of the wildly uninhibited avant-garde London design scene. His designs were twisted and artfully torn, weired and also beautiful. The purpose of this study is to investigate the Comic Expression depicted on John Galliano's works by borrowing the Comic. The Comic or the Comedy is a kind of art form that signifies exciting effects, and so, is a means of raising a laugh. The similar concepts of the Comic already were depicted by means of transformation and distortion of form, satire, fantastic pastiche and reversion of substances on Cubism, Dada, Surrealism, Pop Art and Postmodernism. Therefore, John Galliano selected the quixotic expressional methods to seek for having playful fun. The aesthetics of the Comic is the beauty based on quantitative or qualitative contradiction between expectations and realizations. That is, the Comic is characterized by getting rid of stress through laugh with clarifying a subject of contradiction. This study found that John Galliano's designs are expressed the quixotic comic on Historical image, Exotic image and Primitive image to make a complaint against the social evils.

• Journal of the Korean Society of Costume
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• v.59 no.7
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• pp.140-153
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• 2009

In the 21st century called an age of culture and art beyond the information and technology, many companies are developing various art marketings. Cases of the art marketing especially utilizing Korean features among art marketings are being increased recently. It is creating new values as a characteristic based on the cultures value of Korea. This thesis examined cooperative product development focusing on collaborative trends between designers, artists and companies through research on product and art marketing using Korean features. Additionally, by studying features of culture promotional event including exhibition and contest sponsorship, advertisement and packaging and the meaning of futures art marketing were discussed. Though, to date, academic researches have not been thoroughgoing enough in this field, it is considered that cultural product commercializing cultural particularity can strengthen the national image with acknowledgement of the global value as the art marketing using Korean features can contribute to improve recognition and the national image. Based upon this study, the value of Korean features on which custom culture of Korea dwells will be able to give a help to the designer and artist for progressing collaboration with companies as well as the companies for introducing new cultural characteristic to marketing, in the future-proof point of view. Additionally, it will be able to help the government planning the policy for intensifying the national image as a reference.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.2
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• pp.155-168
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• 1992

The purposes of this study were: (1) to identify the image dimensions of apparel stores according to how the consumers rate the importance of store attributes; (2) to classify the apparel stores in Seoul, Korea according to consumers' perception of the image attributes of their preferred store; (3) to develop a positioning map of the apparel stores according to their salient image dimensions; and (4) to classify the female adults in Seoul according to the criteria of their preferred store and to describe the characteristics of target customers according to storetype. 'A questionnaire was developed to measure store patronage, perceived importance of the store image attributes, perception of the store image attributes for the respondent's most frequently patronized store, and demographic information. Data from 520 female adults living in Seoul were analyzed. The results were as follows; 1. The image dimensions of fashion stores were product quality, shopping convenience, location, promotion, atmosphere, product information, design characteristics and price. 2. The apparel stores in Seoul were classified into five groups by the perception of store image, which were labeled as national chain store, designer store, specialty store, wholesale store and independent store, according to their discriminant characteristics. 3. According to the positioning map, product quality and location convenience were identified as the most important apparel store type patronage criteria. 4. The female adult group divided by store preference indicated significant differences in the perceived importance of store attributes. Each group showed multi-store patronage.

• The Journal of Industrial Distribution & Business
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• v.5 no.3
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• pp.35-43
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• 2014

Purpose - This study aims to identify the reasons behind the conspicuous consumption of Veblen products, viz. fashion designer wear, diamond and gold jewellery, and high-end cars, to examine how conspicuous consumption varies between Aryan and Dravidian cultures. Research design, data, and methodology - The researchers meticulously review the relevant literature, administered a well-structured questionnaire, and conducted personal interviews on various influential factors relating to the consumption of Veblen products. The convenience sampling technique was used to gather data, with a total sample of 200, equally selected from eight cities of both North and South India the collected data was analyzed through ANOVA and Z-Proportion tests. Results - Indian consumers' conspicuous consumption significantly varies among the Veblen products selected for the study, between the Aryan and Dravidian cultures. Regarding conspicuous consumption of branded accessories, 65 percent of Aryan culture Indians responded positively as against only 45 percent of the Dravidian culture Indians. Conclusions - This ingenious study proffers valuable insights about the conspicuous buying behavior of affluent class consumers in India, which are lucrative for both the corporate sector and academia.

• Korean Institute of Interior Design Journal
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• v.23 no.4
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• pp.52-62
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• 2014

The rapid growth of economy improves not only the life quality of people in this modern society but also standards of value in connection with how those people would spend money as they engage in various leisure and cultural activities. That being the case, hotels are currently changing into places of new concepts depending on those new lifestyles of these people, and in those new places, people can entertain and experience as enjoying cultures. The marketing collaboration of the hotels with brands can be used as a more inclusive way to enhance brand images. In addition, as having infinite possibilities of the collaboration's being able to create a new-concept space with an identity of a brand included, this collaboration makes it possible for the design hotels to decorate their interior spaces differently from those of other hotels. In the light of that, the brand collaboration is basically divided into three groups which are the fashion collaboration, the technique collaboration and the designer collaboration, and the brand collaboration is also able to express the interior spaces of the design hotels as working on those six components, such as reproduction, events, alteration, messages, culture and image. After all, through the brand collaboration marketing, this thesis expects an interior design of a new-concept design hotel which would play a role as a complex cultural space.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.11
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• pp.1410-1420
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• 2005

The purpose of this study was to analyze characteristics of effective expression on T-shirts pattern by peirce's semiotic theory. The methods of this study was to analyze 721 T-shirts patterns in designer's collection from 2000 to 2004. The results of this study were as follows: First of all, iconic expression showed high frequency after 2000. Characteristics of effective expression were as follows: In geometric expression, repetition was presented as a symbolic sign by regular proportion and rule of dot, line, plane, irregularity, mixture of irregular dot, line, plane. Mixed expression was presented as a iconic and symbolic sign by collage, mixture of dot, line, plane, icon and letter. In iconic expression, simplification of iconic sigrl was presented as a iconic sign by simplification of form, color, texture, realistic expression using digital as a iconic sign, and symbolic face, body as a symbolic sign. Pop art's expression was presented as a iconic sign by a cartoon and commercial character and illusion was presented as a iconic sign. In letter's expression, brand logo was presented as a symbolic sign by transformation of letter's design, a symbolic sign of numeral by transformation of size, thickness, form, color. Symbolic message phrase was presented by slogan, fashion trend, brand image, descriptive indication message as a index sign by using icon or singleness. In conclusion, characteristics of effective expression on T-shirts pattern will present not only the theoretical foundation to raise the value added, but also the information about beauty sense of times, political and social value.