• Journal of Fashion Business
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• v.14 no.2
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• pp.110-126
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• 2010

The purpose of this study is for finding the demand and perception about color situation of the working environment including work places and working clothes according to the workers in the machinery automobile shipbuilding companies. Data were collected by questionnaire surveying 679 workers. The collected data were analysed through frequency, mean, cross tabs analysis by SPSS for windows 17.0. As a result, most of the workers responded that they were not satisfied with the current working environment and the colors of their working clothes. However, the workers held a perception that influence that the colors of the working environment has on their psychology and safety or the colors' role was relatively significant. And they had a very positive expectation for the effect of the working clothing's color planning. The study would serve as the beneficial information for formulating the safer and more pleasant working environment in industrial work places as well as a basic material for the subsequent research on colors.

• Fashion & Textile Research Journal
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• v.6 no.1
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• pp.23-31
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• 2004

The purpose of this study is to analyze the satisfaction, practical use, preference in design and recognition of the Saenghwalhanbok in the adult females living in Gyeongnam province. The data used for this study were collected by questionnaires and 420 questionnaires were used for statistic analysis. The data were analyzed by using the SPSS 8.0 to perform the ANOVA, $X^2$-test, t-test. The results of this study can be summarized as follows; Most women have Saenghwalhanbok for wearing in festive days. who showed good impression on the Saenghwalhanbok is high-educated people, and high-incommer showed positive preference as well. The color of blouse and skirt is different each other. The most preference color is soft color. The purchasing behavior on the Saenghwalhanbok was verified that there are planning of purchase because of convienience in wearing. The primary reason for not buying Saenghwalhanbok is price. So the goods of various level of price should be prepared, and the preference factors of purchasing for younger ages were color, patterns and design, and for old ages were quality of clothes, colors and patterns. Major application of the Saenghwalhanbok was found that wearing for festive days as it is Korean traditional costume.

• Korean Journal of Human Ecology
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• v.15 no.1
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• pp.157-168
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• 2006

This research is to investigate the perception and satisfaction of high school students for Saenghwal Hanbok school uniforms. With this study we will be able to provide useful information for clothing companies as well as schools which are planning to introduce Saenghwal Hanbok as a uniform. The research subjects included 446 high school students of Chungcheong and Gyeonggi areas. The results of this study are as follows: 1. Male students evaluated Saenghwal Hanbok affirmatively in terms of its activity convenience. Female students, on the other hand, thought highly of it in such aspects as modern beauty, aesthetic color, distinction, symmetry, wearability, tidiness, color harmony, color unity, decoration details, and suitability for special occasions as well as modem daily life. 2. The satisfaction with Saenghwal Hanbok as a school uniform stayed, on an average, below a mid-level. It appeared that high schools with long history showed more interest than comparatively newly-established schools. Also, students with obesity liked Saenghwal Hanbok more than normal students. 3. The students' demand for price cut was highest among other demands of Saenghwal Hanbok school uniform. In addition, almost all items including wearability, material, color, activity convenience, and patterns appeared to need more improving.

• The International Journal of Costume Culture
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• v.4 no.3
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• pp.229-240
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• 2001

The purpose of the present study was to analyze the acceptance level of forecasted information of casual wear in tate 1990s in Korea and the way of utilizing fashion trends information by casual wear industries. The Present study was implemented by content analysis and descriptive survey using questionnaire and interview. Trends information in fashion journals published by fashion institute and articles in daily newspapers were analyzed in terms of fashion image, color, fabric, and silhouette. The data collected from questionnaire and interview with 113 fashion specialists were analyzed through frequency, percentage. The results indicated that among the forecasted information regarding fashion image, romantic and feminine images showed a high level of acceptance to national brand women's casual wear in the late 1990s, while mannish image showed a low level of acceptance. For men's casual wear in the same time period, androgynous trends appeared most frequently, not only in forecasted information, but also in actual trend. it was forecasted that yellow, white, and gray would be in trend and those colors appeared frequently in actual trend. On the other hand pastel tone appeared much more frequently than forecasted. Natural, thin - transparent (S/S) and stretch fabrics (F/W) were in actual trend as it was forecasted. Fit and Pare (woman), and long and slim (man) silhouettes were in actual trend as if was forecasted, but barrel silhouette appeared only in forecasted information. Most of the information forecasting fashion trends for next season were applied to the product planning of the season, right after the information comes out.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.7
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• pp.995-1003
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• 2000

This study examined the role of apparel merchandisers’in Korea. Data were collected by interviewing 7 apparel merchandisers who had worked for major apparel manufacturers. The interviews were analyzed by use of chronologically sequenced events. Korean apparel merchandisers take part in planning and production of the merchandise, sales management, and promotion. Merchandisers’activities related to merchandise planning were as follows: analysis of fashion trend and market, concept evolvement, planning of assortment and volume assortment, time table set up, color pallette decision, fabrication, line adoption, pricing, line preview, production planning, and placing order of materials. Merchandisers’activities related to apparel production were planning and controlling production and consolidation. In sales, merchandisers analyze retail sales and control inventory by reorder or conducting markdown sale. In relation to promotion, apparel merchandisers monitor merchandise advertisement, and educate salesman.

• Journal of Fashion Business
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• v.18 no.6
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• pp.174-187
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• 2014

This study intended to propose a guideline designed to secure safety by developing a functional color design for the color of the ordinary working clothes worn in the actual industrial settings of the machine industry in national industrial complexes in Korea. For this, a total of 6 sets of actual working clothes were produced for test, using 2-color arrangements with blue, of varying brightness and chroma for top and bottom, in relation to the visibility proven in preceding studies and evaluated in the machine industry. Blue was suggested the best proper color for machine industry by previous studies. For the material of working clothes, a total of 111 swatches were collected from the Dongdaemoon Fabric Market, and they were analyzed for color values. A total of 6 materials were used to produce working clothes for testing, which represented high brightness, medium brightness, low brightness, high chroma, medium chroma, and low chroma. Clothes were tried at the industrial settings for machine industry in a national industrial complex located in Gyeongsangnam-do and the expert satisfaction evaluation was performed based on items related with safety. As a result, higher satisfaction was shown when the brightness difference of top and bottom clothes was greater, and for chroma, relatively higher satisfaction appeared when the chroma of both top and bottom clothes was high. To secure satisfaction for both brightness and chroma, it is possible to deduce that the 2-color arrangement using the strong tone with high brightness and high chroma and the dark tone with somewhat low brightness and high chroma would be effective. Top and bottom clothes in the same color with high chroma had high visibility but had somewhat low evaluation for harmonious arrangements. This indicated that the arrangement of vivid colors for top-bottom clothes is inappropriate.

• The Research Journal of the Costume Culture
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• v.24 no.6
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• pp.777-787
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• 2016

This study was carried out in order to provide useful data for planning fabrics of summer eco-friendly fashion products. The fabrics used in this study were four cellulose fibers: cotton, cotton/mulberry blended, flax, and flax/lyocell blended. Dyeing with natural indigo was carried out under three different reducing conditions (i.e., general, eclectic, and eco-friendly) that have different reducing agent and pH levels, and hydrosulfite and glucose were used as a reducing agent. The dye uptake (K/S value) of fabrics dyed with natural indigo by a reducing condition was the highest at 660nm. Regardless of the fabrics, dye uptake was the highest under the general reducing condition and the lowest under the eco-friendly reducing condition. Under different reducing conditions, the dye uptake of natural indigo fabrics with the maximum absorption wavelength indicated a difference. The colorfastness of cellulose fabrics that were dyed with natural indigo had a rate of 4 to 5 except for rubbing fastness, which indicated good colorfastness. Additionally, natural indigo-dyed cotton and flax fabrics had good antibiosis. When the color characteristics of fabrics dyed with natural indigo were measured, all of the three reducing conditions created purple blue (PB) colors, and the color characteristics of dyed fabrics by reducing condition and fabric showed significant differences.

• Journal of Fashion Business
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• v.27 no.6
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• pp.37-46
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• 2023

This study aims to develop workwear prototypes by applying a systematic approach considering the characteristics of workwear. A case study was conducted before this study to derive workwear's four characteristics: 'Ergonomic Pattern-Making, Certified Fabric, Specialized Color, and Customized Details.' a prior study proposed the integrated framework combining these characteristics with the FEA model. The new framework identified that these characteristics are considered in terms of functionality, expression, and aesthetics; it can increase workers' satisfaction and meet the market demand without concentrating on only particular aspects. Before prototype production, the requirements for each characteristic of workwear were analyzed through theoretical research of previously published related papers. The study primarily gathered workwear requirements data and sources from consumer satisfaction surveys and investigations into the wearing conditions of work clothes. When considering all aspects of pattern-making, fabric, color, and detail in functionality, 'comfort movement, body protection, improved work efficiency' were identified as necessary. Expressive requirements were fundamental, including 'reflecting the wearer's preferences, expressing a sense of belonging and identity. It was clear that incorporating design elements and applying current trends to the aesthetic requirements of work clothes was necessary. Four prototypes comprised two top and bottom sets and two overalls using these requirements. The framework was used throughout the entire process of planning, producing, and evaluating prototypes, and through this, the results fulfilled the requirements. This study is significant because it produced workwear prototypes using an integrated approach that considered functional, expressive, and aesthetic aspects.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.4
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• pp.133-145
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• 2023

Competition is intensifying as the golfwear market grows and expands rapidly due to the influx of MZ generation golfers, so it is necessary to plan knit golfwear products suitable to consumer needs The purpose of this study is to contribute to product planning by analyzing knit design factors according to the brand image of golfwear. First, the top five sales brands surveyed by Apparel News were selected. The selected brands were G-Fore, PXG, Malbon Golf, Titleist, and Mark & Lona. Knit products sold by the selected golfwear brands were investigated based on design factors, such as image, item, stich, yarn, color, and pattern to analyze knit design factors according to brand image. G-Fore's modern classical image was influenced by pullovers, vest items, 100% wool, color contrast, intasha stich, and monotone colors. PXG's sporty modern image was due to a mixture of rayon and polyester in jumper items, while Malbon Golf's American casual image applied character patterns and intasha knitwear. Line points, plain knitwear, and monotone colors were analyzed as design factors for Titleist's modern minimal image, while Mark & Lona's classic casual was analyzed as knit design factors, such as check patterns and jacquard knitwear. Differences in knit design factors according to brand image can be identified.

• Journal of the Korean Home Economics Association
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• v.48 no.6
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• pp.119-132
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• 2010

The purpose of this study is to investigate the effect of the perceived motivations of the corporate social marketing to fashion brand and the process of consumer-brand relationship building. In this study, we proposed the hypotheses on the relationships among six focal variables. The collected data were analyzed by frequency analysis, reliability analysis, factor analysis and covariance structure analysis with SPSS 12.0 program and AMOS 7.0. 519 complete responses were obtained from core female adults consumers in fashion market. The results were as follows. First, philanthropic motivation significantly affected both benevolence and expert-based trust, but economic motivation significantly affected expert-based trust only. Second, there were significant effects in consumer trust and brand emotion. Third, the brand emotion had a strong influence on brand commitment. The results of this study will help fashion corporations to understand the relative importance of the two different motivations of CSR activities in building consumer-brand relationships.