• 대한가정학회지
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• 제46권6호
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• pp.49-59
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• 2008

The purpose of this study was to examine the role of consumers' self-image and pursued-image of clothes on the clothing purchase decision making according to the location. Data were obtained from a questionnaire filled out by 575 women living in Seoul and Jechon. For data comparative analysis, paired t-test, t-test, factor analysis and multiple regression analysis were used. The results of this study are as follows: 1. There were significant differences in self-image and pursued-image in terms of clothing purchases between women who live in Seoul and Jechon residents. 2. Demographic variables influenced to the self-image and pursued-image of clothes factor. Among them, size of the city was the most important factor which influence to the clothing purchase behavior. 3. Self-image, pursued-image of clothes, problem recognition and evaluative criteria factors significantly differed between Seoul and Jechon residents. In two cities, problem recognition factor which was arisen by external stimulus and all of the evaluative criteria factors showed significant differences. 4. When the cities were partitioned by size(large and small city), the influence of self-image and pursued-image of clothes on the clothing purchase behavior showed different phases. Generally, self image and pursued-image of clothes were more important to various problem recognition and evaluative criteria factors in large city(i.e. Seoul) than in small city(i.e. Jechon). However economic rational factor was the exception.

• 한국의류학회지
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• 제32권10호
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• pp.1548-1558
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• 2008

The goal of this study was to investigate the impacts of service quality, product quality, and perceived price on store loyalty of the clothes shops at a large-scale discount store. The subjects were 357 female adults living in Suncheon City, Jeollanam Province. The questionnaires were conveniently sampled from June 1 to 30, 2006. The collected data were factor and reliability analyzed using the SPSS program. And Regression was used to verified the relationships between the constructs. Among the five hypotheses set in the research model, total four were selected through empirical analysis and the rest one were rejected. The empirical results showed the following managerial implications. First, consumer' perceived service quality has a positive relationship with store image and store loyalty. Second, product quality has a positive relationship with store image. Third, store image has positively related with store loyalty. Fourth, perceived price has not significantly related with store loyalty. Finally, store image in large-scale discount store is 'sales people', 'VMD/atmosphere', and 'assortment' on forming the store image. Especially, 'assortment', 'oust and friendship', and 'symbol' have significantly related with store loyalty.

• 대한가정학회지
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• 제50권7호
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• pp.1-12
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• 2012

The purpose of this study was to identify the factor structure of self-efficacy, consumer behavior, and the learning effects of the unit 'Consumption Life' and to study the effects of self-efficacy on the consumer behavior, and the learning effects of the unit 'Consumption Life'. Questionnaires were administered to 370 female middle school students living in the Metropolitan City of Daegu. The data was analyzed by using the frequency, descriptive statistics, factor analysis, reliability analysis, multiple regression, and t-test. The findings are as follow. Self-efficacy was composed of five factors such as the capability in work performance, rational performance, fear, anxiety, and the ability to challenge oneself. Consumer behavior was composed of five factors such as emphasis on product display, emphasis on information, emphasis on fashion, emphasis on appearance, and the products/information exchange. The learning effects of the unit 'Consumption Life' was composed of two factors in the economical consumption, and rational consumption. The effects of consumer behavior and the learning effects of the unit 'Consumption Life' on each of the self-efficacy factors like the capability in work performance, rational performance, fear, anxiety, the ability to challenge oneself were explained by factors such as emphasis on product display, emphasis on information, emphasis on fashion, emphasis on appearance and products/information exchange, and economical consumption and rational consumption.

• 한국의상디자인학회지
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• 제18권2호
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• pp.51-64
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• 2016

The object of this study was to find out the influence of juvenile self-consciousness on the importance of unit 'clothing and self-express' in technology home economics curriculum and appearance management behavior. Questionnaires were administered to 244 middle school students living in Deagu metropolitan City. Frequency, factor analysis, reliability analysis, regression analysis, and ${\chi}^2-test$ were used for data analysis. Our findings are as follows. Self-consciousness had factors as privately and socially self-consciousness and social anxiety. The factors of the importance of unit 'Clothing and self-express' were clothing, self-express and excellence in traditional clothing. Appearance management behavior had factors as appearance management, plastic surgery interest, diet importance, health focus and eating habit. Self-consciousness was found to have significant effects on the factors of the importance of unit 'Clothing and self-express', and self-consciousness on factors of appearance management behavior. The differences by gender of middle students was examined in clothing and textile interest, clothing and textile unit interest and knowledge acquisition route.

• 대한가정학회지
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• 제43권4호
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• pp.49-63
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• 2005

The Purposes of this study were to segment Chinese consumers by clothing Purchase motive, and then to analyze and compare the clothing purchasing behavior among the segmented groups. The subjects were 655 career women of middle and high class in their 20's and 30's living in Benjing, Shanghai, Shenzhen, and Changchun. A total of 655 questionnaires were analyzed by using frequency, mean, factor analysis, ANOVA, Duncan's multiple range test, cluster analysis, and X^2 _ test. The results were as follows: 1. Chinese consumers were segmented into clothing high-involvement group, fashion pursuing group, practicality pursuing group, and characterless group. 2. The clothing purchase behavior variables such as purchasing motive, using informants, clothing selection standards, store selection standards, purchasing place, satisfaction after purchasing clothes, price of purchase, shopping time, shopping companion, and paying method were significantly different among the 4 segmented groups. 3. The demographic variables such as a city, marriage, total monthly income, and average monthly expenditure on clothing were significantly different among the 4 segmented groups.

• 대한가정학회지
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• 제41권10호
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• pp.45-55
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• 2003

This study was performed to find ways to improve the wearing comfort of high school boys' summer uniforms. The subjects were 640 boy students of high schools in Cheongju and Ansung city. The data was collected self-administered questionnaires to measure the actual wearing condition and the wearing satisfaction. Factor analysis, t-test, and F-test were used for data analysis. The results were as fellows: 1) Most students were wearing shirts made of polyester/rayon blended fabrics and pants made of wool/polyester blended fabrics. 2) Most students were wearing round neckline T-shirts or running shirts as underwears of the shirts, and trunks as pants. 3) About a half of respondents had altered their summer uniforms, and main alteration of their uniforms was focused on making their pants narrow. 4) The wearing satisfaction of uniforms were classifies into three factors: aesthetic, moving function, thermal comfort wearing sensation. 5) They evaluated the wearing sensation of school uniforms of shirts and pants with low satisfaction. 6) There were partially significant differences in three factors of the wearing satisfaction according to the uniform's fabrics, the wearing of underwear and the alteration of uniform.

• 한국의류학회지
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• 제34권11호
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• pp.1923-1932
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• 2010

This study researches appearance management behaviors through their interests in appearance and the degree of their management among undergraduates to study the effects of sociocultural attitudes toward appearance, self-esteem, and perceptive physical attractiveness on face and hair management behavior. A questionnaire was distributed to 825 female/male undergraduates in Daegu city and Gyeongbuk province. SPSS 12.0 package was used for data analysis; in addition, frequency analysis, factor analysis, and Cronbach's ${\alpha}$ multiple regression analysis were utilized. The results were as follows: 1) In negative weight management behaviors, internalization among sociocultural attitudes and personal physical attractiveness among the physical attractiveness perceptive showed positive effects, while self-esteem showed negative effects. 2) Internalization of sociocultural attitudes and social physical attractiveness of physical attractiveness perception seemed to have positive effects with regard to positive weight management behavior. 3) Internalization among sociocultural attitudes and social physical attractiveness among physical attractiveness was influenced positively in terms of clothing management behavior.

• 한국의류산업학회지
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• 제7권6호
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• pp.633-640
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• 2005

The main objective of this research is how they recognize the face appearance before and after the make-up, based upon the survey on the female college students of their 20s (221 College students in Daegu metropolitan City), who are very conscious about their appearance. In addition, it is to provide the fundamental findings, which are necessary to establish the appearance management of self-concept through the make-up. The results are as follows: About 78% of subjects are performing the make-up on daily basis or needs basis, and 91.6% of the subjects wanted to have more elegant and improved make-up. Comparing the self-satisfaction level before and after the make-up, the satisfaction level on their appearance has been very much improved to 77.2% after the make-up, while the level was 28.8% before the make-up. It has been found out that the purpose of the make-up is more appreciated in pursuing the self-concept, rather than pursuing the beauty. Also we revealed that they could achieve a certain level of psychological stability by improving each individual's social image. We also found out that the stylish and modern style of image contributed more to the satisfaction level of make-up, compared with the image of neatness, individuality, delicacy, or youthfulness.

• 한국의류산업학회지
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• 제11권6호
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• pp.878-886
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• 2009

The purpose of this study was to identify clothing shopping orientation of university students and brand loyalty in Jinju, Korea. In addition, the effect of consumer's shopping orientation and brand equity factors on brand loyalty were analyzed. A self-administrated questionnaire was developed based on previous studies. A total of 257 useful data were analyzed by SPSS 13.0 program. About 64.6% were female with the mean age of 22.2 years old. The results of this study were as follows. First, clothing shopping orientation was classified into 6 factors: hedonic, store patronage, planned, brand-pursued, economic, and convenience shopping orientation. Second, brand equity was identified into two factors, brand image and brand-consumer relationship. Third, store patronage and hedonic orientation were significant predictors of brand loyalty($R^2$=.275). Brand image and brand-consumer relationship showed significant effects on brand loyalty($R^2$=.541). Findings of this study were expected to contribute to understand young consumers in a typical trading area and to develop marketing strategy for casual brands to increase and maintain brand loyalty.

• 패션비즈니스
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• 제9권1호
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• pp.137-151
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• 2005

The purpose of this study is to analyze body types of Chinese women and provide concrete information of body compatibility improvement of Chinese adult female clothing product to domestic ready-made clothes companies. As for the method of this study, statistical analysis is made of 111 items. This is done from June 23 to August 07, 2004. 1381 female subjects from age 19 to 50 participated in this study. They all live in Beijing and Shanghai in China. Data was analyzed by used SPSS/WIN10.0 Program. The results of this study are as follows. The important city(Beijing and Shanghai) the significant difference which body measuring hits especially appeared. The area dwelling woman in Shanghai appeared the height region and head region relation item a lot. The area dwelling woman in Beijing measuring appeared a lot from wide thick circumference length angle item. The upper half of body horizontal and vertical length compared to route with the obesity somatotype person it was investigated with the thing.