• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.2
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• pp.129-144
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• 2017

Throughout the rich human history, patterns have developed as a symbolic sign and representation of the inner psychology of human beings. Thanks to its intrinsic beauty and emotional richness, the flower has been utilized as a one of the major materials for patterns used in everyday life and art. As a product of nature, floral patterns have played a key role in fashion trends as a Surface Design with other elements of fashion design such as silhouette, fabric and color. Therefore, this research sought to identify the trends of floral patterns of women's garments that appeared at the four major global fashion collections (Paris, Milano, New York and London), and to analyze how importantly the fashion magazines' prediction were applied in the actual collections. Furthermore, the research aimed to suggest possible methods to utilize trend magazines for collections in the future. As a main research method, the authors investigated professional fashion literature and internet websites to extract a total of 4,681 items presented by sixteen designers who participated in the four major global fashion collections each time during the period of the 2012 S/S~2017 S/S seasons. First View Korea and Samsung Design Net were used as major sources for the pattern extraction and analysis. According to the analysis, floral patterns account for 31%(1,454 items) among the total number of patterns appearing in the four major global fashion collections(4,681 items). For the reflection ratio, Samsung Design Net recorded a 4% higher ratio(52%) than First View Korea(48%). Based on the data and analysis of this research, the authors expect that floral patterns in various forms will be continuously presented in fashion collections, and conclude that utilizing fashion magazines is highly useful due to their appropriate predictions.

• Fashion & Textile Research Journal
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• v.22 no.5
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• pp.551-560
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• 2020

Due to the nature of fashion design that responds quickly and sensitively to changes, accurate forecasting for upcoming fashion trends is an important factor in the performance of fashion product planning. This study analyzed the major phenomena of fashion trends by introducing text mining and a big data analysis method. The research questions were as follows. What is the key term of the 2010SS~2019FW fashion trend? What are the terms that are highly relevant to the key trend term by year? Which terms relevant to the key trend term has shown high frequency in news articles during the same period? Data were collected through the 2010SS~2019FW Pre-Trend data from the leading trend information company in Korea and 45,038 articles searched by "fashion+material" from the News Big Data System. Frequency, correlation coefficient, coefficient of variation and mapping were performed using R-3.5.1. Results showed that the fashion trend information were reflected in the consumer market. The term with the highest frequency in 2010SS~2019FW fashion trend information was material. In trend information, the terms most relevant to material were comfort, compact, look, casual, blend, functional, cotton, processing, metal and functional by year. In the news article, functional, comfort, sports, leather, casual, eco-friendly, classic, padding, culture, and high-quality showed the high frequency. Functional was the only fashion material term derived every year for 10 years. This study helps expand the scope and methods of fashion design research as well as improves the information analysis and forecasting capabilities of the fashion industry.

• Fashion & Textile Research Journal
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• v.18 no.2
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• pp.149-157
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• 2016

Research on changes of Chinese women's fashion styles was conducted through analysis of fashion images and articles in Chinese fashion magazines since 1980s. Through the fashion magazine research centered on Shanghai, the most developed commercial city having a great influence on the entire fashion industry in China, it examined Chinese fashion styles by period so identified a developmental process of Chinese fashion styles. Based on general understanding of Chinese fashion magazine industry, case study was conducted on "Shanghai Style(上海服飾)". After analyzing 1100 fashion images by period derived from 245 volumes from 1985 to 2013, this study compared fashion styles in 4 periods and analyzed the developments of Chinese fashion styles. Findings from the case analysis based on the classification of fashion styles are as follows. In the early editions, images to give a visual stimulus and express styles more intuitively were frequently used with reported articles. As for the general change of the style in "Shanghai Style(上海服飾)", expression was done centered on casual wear with gradual disappearance of formal wear. There was a tendency entire atmosphere of the style became romantic. Through a comparative analysis between Chinese fashion styles having such developmental characteristic and the global fashion trends, this study identified special characteristics of Chinese fashion style changes. As for common characteristics, firstly, both have a tendency to change into the coexistence of various styles rather than popularity of certain style. Secondly, style was expressed gradually centered on casual wear.

• International Journal of Costume and Fashion
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• v.8 no.2
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• pp.50-64
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• 2008

The purpose of this study is to classify Avatar fashion style through analysis of on-line Avatar Mall and to propose color pallette and fashion contents from fashion color analysis. The literature research focused on investigating the notion, characters and types of Avatar and relation of Avatar and self-image, clothing image and color image. In data research, 4 on-line portal sites Avatar Malls were analyzed and Avatar fashion style was classified. In addition, Avatar clothing color was analyzed. The research of this study are as follows: Firstly, Avatar in the cyber space represents 'me' of the real states. Avatar fashion helps to represent Avatar Image and clothing makes human image and identity as a social sign. Color helps to constitute clothing impression and human image, therefore clothing and color are the important elements to express self-image through Avatar in the cyber space. Secondly, Avatar Malls of 4 on-line portal sites are very similar and confuse Avatar users because of no standard of fashion style classification. Accordingly, the standard of fashion style classification should be made by a fashion expert, and the specific characters of every on-line portal site should be emphasized. Thirdly, as a result of the analysis of Avatar's clothing, the clothing is divided into a real world clothing and an imaginary world clothing. There are daily clothes, uniform, event clothes, story clothes and fantasy clothes. As a result of the color analysis of Avatar clothing, White, Red, Red Purple colors and bright and vivid tone are generally used for Avatar clothing. This study is significant to classify Avatar fashion style systematically, to notify sensitive and delicate users' sign and to make Avatar fashion image emotional and high-quality.

• Journal of Fashion Business
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• v.26 no.4
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• pp.64-82
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• 2022

This study aimed to explore fashion technologies for small-scale designer brands and reveal the priorities of the derived fashion technologies. Interviews were conducted with owners of 15 designer brands to explore fashion technologies needed in the field based on the business operation stage (study 1), and an online survey of owners of 61 designer brands was conducted to verify their priorities (study 2). A total of 12 fashion technologies were derived from study 1, including 2 market analysis stages, 6 season planning stages, and 4 product operation stages. In study 2, importance and satisfaction were measured with 12 fashion techniques derived from study 1, and importance-performance analysis (IPA) was performed. The technologies of product management with image tagging and sales channel matching were considered to be the fashion technologies that should be developed first. Second, in the case of maintenance, demand prediction and price determination were applicable. Third, over-effort avoidance was revealed through market analysis and design generation. Finally, in automatic product detail page creation and digital marketing, development was the lowest priority. The results of this study are expected to provide insight into priority areas for fashion technology developers and policy departments providing emerging brand support.

• Journal of the Korean Home Economics Association
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• v.28 no.4
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• pp.177-189
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• 1990

The purpose of this study were to measure the body cathexis and the characteristics of middle-aged women groups segmented by their fashion orientation. Self-administered questionaire method was used. Seven demographic variables, 9 self-images, body cathexis were included as independent variables. Fashion orientation developed by Gutman and Mills was used. Data was collected from 369 Middle-aged women in Chonbuk Province. Frequencies, Percentages, means, standard deviation were caculated. ANOVA, cluster analysis, and discriminant analysis were used for data analysis. The results were as follows: 1. The body cathexis of the subjects were lower than capital city and increased according to age. 2. The self-image of the subjects were down-to-earth, modern, conventional, playing it safe, confident, stable, reserved and blending out into a crowd. The subjects with the self-image of being more sophisticated, confident, creative, stood out in a crowd, or complicated life style had higher body cathexis. 3. When the subjects were divided into segmentations according to their fashion orientation by cluster analysis, the best suitable number of groups was seven. The characteristics of seven groups were: *Fashion negatives showed low levels of fashion leadership and fashion interest, and medium level of importance of being well-dressed, and high level of antifashion attitudes. *Fashion neutrals showed medium levels of fashion leadership, fashion interest, and importnace of being-well dressed, and low level of antifashion attitudes. *Fashion uninvolveds showed low levels of fashion leadership, fashion interest, and antifashion attitudes. *Fashion followers showed high levels of fashion interest and importance of being well dressed, but low levels of fashion leadership and antifashion attitudes. *Fashion independents showed a littel bit high levels of fashion leadership, fashion interest, and importance fo being well-dressed, but low level of antifashion attitudes. *Fashion rejectors showed low levels of fashion leadership, fashion interest, and importance of being well-dressed, but high level of antifashion attitudes. 4. The seven groups segemented by their fashion orientation showed significant differences according to the educational levels, employment status, and total monthly income. Fashion leaders and fashion independents had higher educational level and monthly income, and involved more women with jobs. 5. Fashion leaders had self-image of being most sophisticated modern, diffenrent, creative, sociable, stood out in a crowd, and complicated life style. Fashion rejectors had self-image of being most down-to-earth, traditional, conventional, stable, reserved, blend into a crowd, and simplified life style. 6. The most effective variables among body cathexis, demographic variabls and self-images in discirminating fashion oreintation group differences were different-conventional, creativestable, and employment status. The discriminating power of above variables were high in very low in discriminating fashion negatives, fashion neutrals, and fashion independents, and the total discriminating power of these variables was 32.25%.

• The Research Journal of the Costume Culture
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• v.23 no.6
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• pp.940-954
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• 2015

The purpose of this study is to identify the antecedents of repurchase intention toward fast fashion brands. Perceived quality, perceived price, deindividuation, and overly trendy styles, which are product characteristic variables, and fashion innovativeness, which is a consumer characteristic variable, were considered as antecedents. It was hypothesized that product and consumer characteristics influence repurchase intention toward fast fashion brands not only directly, but also indirectly through cognitive dissonance. Data were gathered by surveying university students in Seoul using convenience sampling. Three hundred and fifty-two questionnaires were used in the statistical analysis. SPSS was used for exploratory factor analysis, and AMOS was used for confirmatory factor analysis and path analysis. The factor analysis of product characteristics revealed four dimensions: "perceived quality", "perceived price", "deindividuation", and "overly trendy styles", and the factor analysis of consumer characteristics revealed one dimension. The factor analysis of cognitive dissonance revealed two dimensions, "regrets" and "perceived uncertainty." The hypothesized path test proved that perceived quality, deindividuation, overly trendy styles, and fashion innovativeness influence repurchase intention directly. Perceived price and deindividuation influence repurchase intention indirectly through the factor of cognitive dissonance, which is the perceived uncertainty, indicating the importance of cognitive dissonance. The results indicate effective marketing strategies should be used to decrease consumers' cognitive dissonance, and suggestions for future study are provided.

• Fashion & Textile Research Journal
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• v.14 no.5
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• pp.720-729
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• 2012

This study investigates trends and design characteristics of recent eco fashion designs on websites. For such purposes, 1185 pictures were collected from the websites of 12 eco fashion brands from 2006 to 2010 to analyze current status and design characteristics. Content analysis and statistical analysis using SPSS will be conducted for data analysis. The results of the research are as follows. First, the change difference according to the year of the eco fashion design. The focus was on, the natural image (from 2006 to 2008), the romantic image (from 2008 to 2009), and vintage, multi, and modern (from 2010). It was noticeable that the forms, colors, and materials changed simultaneously with the various images. The changing progress of eco fashion design was on the design changes according to fashion image changes. Second, after an examination of the characteristic difference of eco fashion designs according to seasons, the difference was shown as a natural and romantic image in the S/S season as well the vintage and classical image focused on the F/W season. It is figurative that S/S season shows a romantic image as well as magnifies a sportive image that is natural and active. Multi, natural and vintage images mostly appeared for the F/W season. In conclusion, eco fashion design is influenced by fashion trends, yearly changes, and seasons.

• Journal of Fashion Business
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• v.23 no.2
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• pp.48-61
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• 2019

The objective of this study was to derive a list of creative thinking techniques applied with the requirements of the appropriate technique for the task of fashion design development among the process of fashion product planning. This was done through the analysis of thinking techniques by the type of thinking and idea method. Also, the study presented how each creative thinking technique derived is applied to the task of developing fashion design. The scope of the study was 'Fashion Design Development Task', which corresponds to the design sketch of a fashion item based on the seasonal design concept derived through the fashion design planning stage. Research on the thinking techniques consisted largely of the process of idea thinking, the elements of creative thinking, the patterns and types of thinking. Four studies by Makoto, Michalko, De Bono, and Cox suggesting that the patterns and types of thinking techniques were analyzed for the purpose of this study as empirical studies through FGI of a group of five fashion experts. The analysis results showed that the thinking techniques suitable for the development of fashion design were derived from the technique of fractionation, attributive listing, scamper, morphological analysis, mind mapping, lotus blossom, pattern language, provocative operation, and forced connection. In particular, it can be confirmed that the scamper was treated as an efficient and practical technique in the many studies.

• Fashion & Textile Research Journal
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• v.10 no.4
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• pp.436-444
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• 2008

Recycle fashion is suggested to the suitable alternative of the environmental problem and the exhaustion of natural resources. The purpose of this study is focused on trying to comprehend between design characteristics and aesthetic values of recycle fashion design and those from fashion brands, fashion designers, and the public. For such purpose, 1553 photos of recycle fashion design which appeared in web-site, newspaper, fashion magazines between 2002 and 2007 were analyzed. Method of analysis did content analysis. The results of the research can be summarized as follows. First, design characteristics of recycle fashion were expressed by Junk Recycle Look, Vintage Recycle Look, Contemporary Recycle Look, Artisanal Recycle Look. Second, the expression methods of recycle fashion were presented reuse, reform, and regeneration. Third, aesthetic values of recycle fashion can be explained by the promotion of environment, the variableness, and the deconstruction.