• International Journal of Human Ecology
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• v.4 no.2
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• pp.15-25
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• 2003

This study provides references to reduce consumer dissatisfaction by identifying the level of consumer dissatisfaction after the purchase and use of imported famous brand goods. In addition, it was aimed to provide basic materials for consumer education programs that will induce the rational consumption of imported famous brand goods. The survey was conducted on females in their 20s and 30s. A total of 483 questionnaires were used for the analysis. The results were as follows：(1) Consumer dissatisfaction with the purchase and use of imported famous brand goods showed a slightly higher level than the median and, (2) consumers had a lower level of consumer dissatisfaction when they had a higher ability to use internet information, greater financial stress, a higher educational level, and a greater availability of consumer education through newspapers and magazines. Additionally, consumers had a higher level of consumer dissatisfaction when they had greater holdings of imported famous brand goods, greater monthly income, and more experiences with overseas travel.

• Fashion & Textile Research Journal
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• v.9 no.2
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• pp.157-166
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• 2007

The purpose of this study is to provide guidance to plan clothing design with an analysis of design property of famous overseas brands. For this purpose, the prt-a-porter fashion collection from 2001 S/S to 2005 F/W is divided into the following sectors: brands, years, and seasons, focusing on the design elements, with regards to the design property of clothing. The reference for the actual study was 1055 pictures of clothing that were collected of collections of famous overseas brand. The results of this study are as follows. With regard to the character of the clothing design classified by brand, the design property was embossed with all design elements. Therefore, we can use design elements to express design property, like clothing design of famous overseas brands. With regard to the changes of clothing design year by year, it was changed with almost all of the design elements. Therefore, it is noted that clothing design do well to reflect the fashion trends of the year with almost all design elements. With regard to design properties of seasonal clothing, clothing design properties which are popular in the S/S season are slim silhouette, see-thru material, brilliant material, abstraction pattern, and so on. On the other hand, clothing design properties which are popular in the F/W season are wide silhouette, hard material, complex material, complex pattern, inorganic decoration and so on. Therefore, it is noted that clothing design do well to reflect the seasonal trends.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.10
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• pp.1487-1496
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• 2008

The purpose of this study is to provide guidance to plan bag design with an analysis of design properties of bags of famous overseas brands in a pret-a-porter fashion collection. For this purpose, the pret-a-porter fashion collection from 2001 S/S to 2005 F/W is divided into the following sectors: brands, years, and seasons, focusing on the design elements. The reference for the actual study was 773 pictures of bags that were collected of Chanel, Louis Vuitton, Gucci, Christian Dior, Prada, Fendi and Etro collections. The results of this study are as follows. With regard to the character of the bag design classified by brand, the design property was embossed with all design elements. Therefore, we can use design elements to express design property, like bag design of famous overseas brands. With regard to the changes of bag design year by year, it was changed with almost all of the design elements. Therefore, it is noted that bag design do well to reflect the fashion trends of the year with almost all design elements. With regard to design properties of seasonal bags, bag design properties which are popular in the S/S season are circle form, small size, lively colors and so on. On the other hand, bag design properties which are popular in the F/W season are common form, large size, quiet colors and so on. Therefore, it is noted that bag design do well to reflect the seasonal trends.

• Journal of Fashion Business
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• v.2 no.4
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• pp.21-27
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• 1998

This study is regards to merchandising in terms of paradigm shift on marketing and cost reduction. All research was done to trace the change of customer's purchasing trend taking examples through two of major women fashion brand, Katharine Hamnett and Cynthia Rowley since Korea has been in IMF controlling. The conclusion is as following; 1. After IMF controlling, young character casual and middle-low priced unisex mode have mainly been in '98 fashion trend. On item terms, cross coordination with reasonable prices was formed as main stream. 2. Shortened production lead-time made it possible to reduce its cost. Also new types of fashion business has been introduced to customers. 3. Speedy action are more emphasized through the benefits of simplified marketing channel and shortened payment terms. 4. It used to be a typical style to enjoy the high margin with an famous overseas brand paying license fee. Currently, the trend is extended to re-export to overseas for the licensed OEM goods.