• Journal of Global Scholars of Marketing Science
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• v.13
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• pp.113-133
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• 2004

The present study examines the the role of subjectively perceived factors of the attitude toward job-seeking activities in forming an intention to use a web. An integrative research model is presented and tested empirically. It includes the following two aspects of belief in Davis' TAM: perceived usefulness, perceived ease of use. Specially, internet job-seeking efficacy, or the belief in one's capabilities to organize and execute courses of Internet actions required to achieve given goals, is a potentially important factor in efforts to gain more favorable attitude toward Internet uses. Survey data were collected to develop a reliable operational measure of Internet job-seeking efficacy and to examine its construct validity. An four-item Internet job-seeking efficacy scale developed for the present study was found to be reliable and internally consistent. Also, many previous studies have established that perceived usefulness is an important factor influencing user acceptance and usage behavior of information technologies. However, very little research has been conducted to understand how that perception forms and changes over time. The current work presents and tests the determinants of perceived usefulness. The present study found that higher internet job-seeking efficacy is an important concept which is significantly related to job-seeking activities by positively influencing intention and performance as well as usefulness on the Internet.

• Journal of the Society of Disaster Information
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• v.11 no.4
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• pp.506-514
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• 2015

In this study, a new analytical techniques is proposed for seeking policy alternatives aimed at objectives of TDM, increasing the transit rideshare. Determinants of travel mode such as personal characteristics, lifestyle, and urban spatial characteristics are interdependent and have combined effect on decision. In addition, individuals, groups, and regional characteristics have interdependencies at different levels. Unlike traditional regression analysis, hierarchical analysis model has the advantage of identifying interdependencies and complex relationship between the combined impact factors. This analysis technique is expected to be a significant contribution to seek a more efficient TOD policy.

• Korean Journal of Communication Studies
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• v.22 no.2
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• pp.89-121
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• 2014

In order to suggest a strategy for continuous growth of webtoon, this article examined webtoon usage motivation and tried to make a prediction about culture content products and services connected with webtoon, including intention for viewing movies, based on webtoon; intention for switching to paid webtoon content, and intention for buying webtoon character products. From the point of view of Uses and Gratification Theory intentions for using webtoon and human sociocultural behavior intention are already predicted but with the usefulness of Theory of Planned Behavior Integrated Model this study extended the explanation power of prediction about webtoon related behavioral intention. Results found 5 motivational factors for webtoon usage i.e. 'seeking information', 'entertainment and access availability', 'webtoon genre characteristics', 'influence from a friend or acquaintance', and 'escapism and tension release'. Among them the ones that influenced the intention for viewing movies, based on webtoon, were found to be 'webtoon genre characteristics', 'escapism and tension release' and the 3 variables from Theory of Planned Behavior. 'Seeking information', 'entertainment and access availability', 'webtoon genre characteristics', and all the 3 variables from Theory of Planned Behavior were found to influence the intention for switching to paid webtoon content. The intention for buying webtoon based character products was affected by the motivational factors 'seeking information', 'escapism and tension release' and the behavior and subjective norms variables from Theory of Planned Behavior. Based on the uncommon results from the research several suggestions were made for the continuous growth of webtoon.

• Journal of the Korean Society for Library and Information Science
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• v.56 no.4
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• pp.239-267
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• 2022

In this study, the adolescents' perception of the Information Search Process(ISP); their anxiety and the need for intervention during the process were investigated based on Kuhlthau's ISP model, and the relationship among the factors was analyzed with structural equations. In addition, the effectiveness of scaffolding strategy to the experimental group during the class was verified. The main findings are as follows. First, as a result of exploring the anxiety felt by learners and the need for intervention in the information search process, it was found that the presentation stage had a significant effect on the anxiety, and the collection, presentation, and assessment stages had significant effects on the need for intervention. Second, as a result of controlling each variable to investigate the anxiety felt by learners and necessity of intervention in the information search process, it was confirmed that among the demographic variables, the difference between the first graders and the second ones was significant; and the difference in the metropolitan area was more significant than that in the Gangwon province. Third, as a result of paired t-test and covariance analysis on the control group and the experimental group, it was confirmed that the anxiety and need for intervention of the experimental group were statistically significantly reduced. The significance of this study lies in the point that it presents a practical basis for applying scaffolding strategies appropriate to information search process in the field of education.