• Journal of the Ergonomics Society of Korea
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• v.34 no.5
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• pp.377-399
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• 2015

Objective: The aim of this study is to understand and identify the critical issues in vision research area using content analysis and network analysis. Background: Vision, the most influential factor in information processing, has been studied in a wide range of area. As studies on vision are dispersed across a broad area of research and the number of published researches is ever increasing, a bibliometric analysis towards literature would assist researchers in understanding and identifying critical issues in their research. Method: In this study, content and network analysis were applied on the meta-data of literatures collected using three search keywords: 'visual search', 'eye movement', and 'eye tracking'. Results: Content analysis focuses on extracting meaningful information from the text, deducting seven categories of research area; 'stimuli and task', 'condition', 'measures', 'participants', 'eye movement behavior', 'biological system', and 'cognitive process'. Network analysis extracts relational aspect of research areas, presenting characteristics of sub-groups identified by community detection algorithm. Conclusion: Using these methods, studies on vision were quantitatively analyzed and the results helped understand the overall relation between concepts and keywords. Application: The results of this study suggests that the use of content and network analysis helps identifying not only trends of specific research areas but also the relational aspects of each research issue while minimizing researchers' bias. Moreover, the investigated structural relationship would help identify the interrelated subjects from a macroscopic view.

• Journal of The Korean Association For Science Education
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• v.32 no.9
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• pp.1443-1451
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• 2012

This study aims to investigate the gaze patterns of two expert and two novice teachers in one hour of lecture type class. Teachers recruited from the same middle school conducted the class each, wearing an eye-tracker. Gaze rate and gaze movement pattern were analyzed. The scene where teachers faced in the classroom was categorized into three zones; student zone, material zone, and non-teaching zone. Student zone was divided into nine areas of interest to see the gaze distribution within the student zone. Expert teachers showed focused gaze on student zone while novice teachers' gaze rate was significantly higher at the non-teaching zone, compared to expert teachers' one. Within student zone, expert teachers' gaze spread to the rear areas, but novice teachers' one was narrowly resided in the middle areas of the student zone. This difference in gaze caused different eye movement pattern: experts' T pattern and novices' I pattern. On the other hand, both teacher groups showed the least gaze rate onto the left and right front areas. Which change is required to teachers' gaze behavior and what must be considered in order to make effective teacher gaze in the classroom setting were discussed.

• The KIPS Transactions:PartB
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• v.16B no.3
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• pp.203-214
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• 2009

In this paper, we could simply compute the user's gaze position based on 2D relations between the pupil center and four corneal specular reflections formed by four IR-illuminators attached on each corner of a monitor, without considering the complex 3D relations among the camera, the monitor, and the pupil coordinates. Therefore, the objectives of our paper are to detect the pupil center and four corneal specular reflections exactly and to compensate for error factors which affect the gaze accuracy. In our method, we compensated for the kappa error between the calculated gaze position through the pupil center and actual gaze vector. We performed one time user calibration to compensate when the system started. Also, we robustly detected four corneal specular reflections that were important to calculate gaze position based on Kalman filter irrespective of the abrupt change of eye movement. Experimental results showed that the gaze detection error was about 1.0 degrees though there was the abrupt change of eye movement.

• Journal of the Ergonomics Society of Korea
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• v.26 no.2
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• pp.149-155
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• 2007

Recently, various devices requiring text input such as mobile phone IPTV, PDA and UMPC are emerging. The frequency of text entry for them is also increasing. This study was focused on the evaluation of Korean text entry interface. Various models to evaluate text entry interfaces have been proposed. Most of models were based on human cognitive process for text input. The cognitive process was divided into two components; visual scanning process and finger movement process. The time spent for visual scanning process was modeled as Hick-Hyman law, while the time for finger movement was determined as Fitts' law. There are three questions on the model-based evaluation of text entry interface. Firstly, are human cognitive processes (visual scanning and finger movement) during the entry of text sequentially occurring as the models. Secondly, is it possible to predict real text input time by previous models. Thirdly, does the human cognitive process for text input vary according to users' text entry speed. There was time gap between the real measured text input time and predicted time. The time gap was larger in the case of participants with high speed to enter text. The reason was found out investigating Eye-Hand Coordination during text input process. Differently from an assumption that visual scan on the keyboard is followed by a finger movement, the experienced group performed both visual scanning and finger movement simultaneously. Arrival Lead Time was investigated to measure the extent of time overlapping between two processes. 'Arrival Lead Time' is the interval between the eye fixation on the target button and the button click. In addition to the arrival lead time, it was revealed that the experienced group uses the less number of fixations during text entry than the novice group. This result will contribute to the improvement of evaluation model for text entry interface.

• Smart Media Journal
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• v.13 no.4
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• pp.94-103
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• 2024

The eyeball input system is a text input system designed based on 'eye tracking technology' and 'virtual keyboard character-input technology'. The current virtual keyboard structure used is a rectangular QWERTY array optimized for a multi-input method that simultaneously utilizes all 10 fingers on both hands. However, since 'eye-tracking technology' is a single-input method that relies solely on eye movement, requiring only one focal point for input, problems arise when used in conjunction with a rectangular virtual keyboard structure designed for multi-input method. To solve this problem, first of all, previous studies on the shape, type, and movement of muscles connected to the eyeball were investigated. Through the investigation, it was identified that the principle of eye movement occurs in a circle rather than in a straight line. This study, therefore, proposes a new key arrangement wherein the keys are arranged in a circular structure suitable for rotational motion rather than the key arrangement of the current virtual keyboard which is arranged in a rectangular structure and optimized for both-hand input. In addition, compared to the existing rectangular key arrangement, a performance verification experiment was conducted on the circular key arrangement, and through the experiment, it was confirmed that the circular arrangement would be a good replacement for the rectangular arrangement for the virtual keyboard.

• Journal of the Korean Society of Earth Science Education
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• v.13 no.3
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• pp.211-225
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• 2020

The purpose of this study was to investigate and analyze pre-service teachers' eye-movement in science textbooks in the learning process, whether they perceived "arrow" presented in textbooks, and changes in eye-movement by arrows. For the study, an eye-tracker, a eye-movement tracking device, was used, and 10 pre-service teachers attending a teacher training college were selected and conducted. The science textbook unit used in the research was the "Weather and Our Life" unit, one of the areas of earth science. As a result of the study, first, it was investigated that pre-service teachers devote more time to texts rather than illustrations in the learning process of science textbooks. Second, it was analyzed that pre-service teachers did not pay attention to the "arrow" presented in science textbooks. Third, it was confirmed that in order for "affordance of the eye-movement by arrow" to occur, sufficient concentration on "arrow" should be made. These findings suggest the importance of the learner's visual attention to learning elements in science textbooks such as "arrow". In addition, it suggests the importance of developing a textbook editing design that can induce visual attention to learning elements in textbooks through eye-movement research data for effective learning.

• Asia Marketing Journal
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• v.17 no.4
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• pp.21-42
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• 2016

Purpose: Social influence has a decisive role in shaping a person's cognition and behavior. Chinese face consciousness, including moral component, is an important part of Chinese traditional culture, which influences people to implement moral behavior. With both eye-tracking technology and traditional questionnaire, this research aims to explore people's moral psychology and the psychological processing mechanisms of Chinese face consciousness, as well as the impact of Chinese face consciousness on the preference for the ecological product. Method and Data: 75 college and MBA students' eye movement data were collected when they read different kinds of moral materials, as well as data from the subsequent questionnaires. To test the hypothesis, ANOVA analysis and Heat Map analysis were performed. Besides, the PROCESS of bootstrap was used to test mediation effect. Findings: The results reveal that: 1. Compared to the moral-situation reading, when subjects read immoral situations, they need more processing time due to the moral dissonance and cognitive load. 2. Compared to the control condition, when threatened moral self is primed, subjects prefer to choose ecological product. 3. Protective face orientation is the mediator between threatened moral self and preference to ecological product. Key Contributions: First, this study broadens the use of eye-tracking technology in marketing and demonstrates a better understanding of the relationship between morality and consumer behavior in a more scientific way. Second, this study not only distinguishes the meanings between "protective face orientation" and "acquisitive face orientation", but also innovatively validates that when moral self is threatened, consumers tend to choose ecological product as moral compensation in order to protect their face. It can shed light on the promotion of ecological product in practical applications.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.34 no.6
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• pp.23-30
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• 2018

Gordon Cullen, who tried to understand urban landscapes in terms of visual attention, introduced a concept called 'Space and Infinity' in his book 'Townscape'. According to him, urban images like infinity spreading across the sky are more effectively created when we happen to see an open space while walking along a ground-level street than when we look at the sky. This study aims to quantitatively examine if urban observers pay more attention to spaces like pilotis on the bottom of a building. Thus, this study collected observers on actual urban landscape images and partially-edited images and conducted an experiment by adopting Eye-movement Tracking to find out if they actually pay more visual attention to a space like pilotis. This study selected a total of 50 people as research subjects and divided them into two groups. Image 1 was shown to one group, and Image 2 with the pilotis space edited was shown to the other group. As an experiment to find objective evidences on Gordon Cullen's 'Space and Infinity', this study analyzed difference between Image 1 and Image 2, and it was found that the domain of pilotis showed a value five times higher than the average visual attention since it attracted much visual attention although it was very small in area. That is, it has objectively clarified that people get most fascinated with a place with infinite images in the background like a pilotis space out of all the urban landscapes as Gordon Cullen's theory. In addition, the differences in visual concentration of pilotis space by sex, by subject was examined, and there was no significant difference in visual concentration of pilotis space by gender. As a result of examining the difference of visual concentration by classifying the subjects into architectural related major, the major group showed higher frequency of viewing than the non - major group.

• (The) Korean Journal of Advertising
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• v.29 no.7
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• pp.29-53
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• 2018

In our study, we investigated the effects of position of endorser and endorser's gaze direction(direct/averted_image/averted_text) on advertising attitude, purchase intent and brand recognition using eye-tracking method. Focusing on the printed cosmetic ads which the role of endorser is important and indirect persuade route is relatively is emphasized, we conducted experiment on 36 participants in 20s. As prior studies, our results shows that participants paid attention to more and faster on specific element which the endorser is gazing at. But it was not reflected to ad attitude and purchase intent directly. When the endorser is positioned in left the side, the highest purchase intent was shown in direct gaze condition, while when the endorser is on the right side, the highest ad attitude was shown in gazing image condition. Additionally, the brand recognition task following eye-tracking experiment shows that recognition accuracy was higher only in condition which the endorser is in the left side looking at the product image. These results demonstrated that the gaze direction of endorser plays a role as attentional guidance, which means it can lead customer's attention to particular region in the printed ad, but the effect can be varied depending on the position of endorser and which type of information the endorser is gazing at. Therefore, ultimately, to increase customer's ad attitude and purchase intent, complex consideration of not only the gazing direction of the endorser, but the position of endorser and other diverse elements is necessary.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.6 no.2
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• pp.195-201
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• 2005

This paper describes preliminary results we have obtained in developing a computer vision system based on active IR illumination for real time gaze tracking for interactive graphic display. Unlike most of the existing gaze tracking techniques, which often require assuming a static head to work well and require a cumbersome calibration process for each person, our gaze tracker can perform robust and accurate gaze estimation without calibration and under rather significant head movement. This is made possible by a new gaze calibration procedure that identifies the mapping from pupil parameters to screen coordinates using the Generalized Regression Neural Networks (GRNN). With GRNN, the mapping does not have to be an analytical function and head movement is explicitly accounted for by the gaze mapping function. Furthermore, the mapping function can generalize to other individuals not used in the training. The effectiveness of our gaze tracker is demonstrated by preliminary experiments that involve gaze-contingent interactive graphic display.