• 제목/요약/키워드: eye pattern

검색결과 297건 처리시간 0.023초

A Study on the Visual Attention of Sexual Appeal Advertising Image Utilizing Eye Tracking (아이트래킹을 활용한 성적소구광고 이미지의 시각적 주의에 관한 연구)

  • Hwang, Mi-Kyung;Kwon, Mahn-Woo;Lee, Sang-Ho;Kim, Chee-Yong
    • Journal of the Korea Convergence Society
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    • 제11권10호
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    • pp.207-212
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    • 2020
  • This study analyzes the Soju(Korean alcohol) advertisement image, which is relatively easy to interpret subjectively, among sexual appeal advertisements that stimulate consumers' curiosity, where the image is verified through AOI (area of interest) 3 areas (face, body, product), and eye-tracking, one of the psychophysiological indicators. The result of the analysis reveals that visual attention, the interest in the advertising model, was higher in the face than in the body shape. Contrary to the prediction that men would be more interested in body shape than women, both men and women showed higher interest in the face than a body. Besides, it was derived that recognition and recollection of the product were not significant. This study is significant in terms of examining the pattern of visual attention such as the gaze point and gaze time of male and female consumers on sexual appeal advertisements. In further, the study looks forward to bringing a positive influence to the soju advertisement image by presenting the expression method that the soju advertisement image should pursue as well as the appropriate marketing direction.

Effects of Neuroticism on Situation Awareness, Eye Movement, and Driving Performance (운전자의 신경증 수준에 따른 상황인식, 안구운동 및 운전수행에서의 차이)

  • Kang, Hyunmin;Lee, Donghoon;Lee, Jaesik
    • Science of Emotion and Sensibility
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    • 제16권2호
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    • pp.235-248
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    • 2013
  • In this study, the effects of driver's neuroticism on situation awareness(SA), eye movement(EM), and driving performance were examined. In Experiment 1, in which static driving scenes were presented, it was found that the drivers of higher neuroticism showed shorter percentage of dwell time and less percentage of fixation counts for the peripheral area than those of lower neuroticism, although SA scores yielded no difference between the two neuroticism groups. In Experiment 2, differences in the drivers' driving performances as well as SA and EM as a function of neuroticism were compared using driving simulation. The results of Experiment 2 showed the followings. First, contrasting to Experiment 1, the high neuroticism group showed lower SA score than low neuroticism group. Second, the pattern of EM was similar to those of Experiment 1. Third, high neuroticism group deviated more from center of road, and drove slower than low neuroticism group.

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A Study on Observation Type at the Process of Visual Understanding - Focused on the Lobby in the Public Space - (공간의 시각적 이해과정에 나타난 주시유형에 관한 연구 - 공공공간의 로비를 중심으로 -)

  • Kim, Jong-Ha;Cho, Eun-Kil;Ban, Young-Sun
    • Korean Institute of Interior Design Journal
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    • 제21권2호
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    • pp.92-100
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    • 2012
  • This study was to examine the pattern of visual interpretation in the process of eye-tracking. I categorized the subjects' observation inclination for analysis so that I could find out which element the user observing the space concentrated and explored. First, for 2 minutes of observation, there occurred 171 times of eye-fixations and 9.8 times of observation frequency on average, which showed that the subject, through this observing fixation, spent 44.5% of the entire time performing the visual activity in order to acquire the "visual understanding" of the lobby-space. Second, I found out that there was a consistent observation type as the time passed. I could categorize the subjects observing the space into 6 concentrating types and 3 discontinuing ones of observation types, which category can be utilized as data for analyzing the subjects' characteristics at space-observation. Third, the type, which was so intensive as to get the visual understanding on the space, was mostly of the case that (1) the subject had a kind of high degree of observation type, exploring the space, again having high degree of the observation type [Type A], (2) the subject repeated the concentration from the early part to the latter [Type C], which can be considered to be the observation type generally shared. Fourth, in the case of observing the space, 45.8% of the subjects showed a high rate of concentration at the time of starting the observation and in less than two minutes. The subjects of type A can be considered to understand the space visually by distinctively repeating the concentration and exploration.

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Interspecific hybridization in seahorses: artificially produced hybrid offspring of Hippocampus kuda and Hippocampus reidi

  • Han, Sang-Yun;Rho, Sum;Noh, Gyeong Eon;Kim, Jin-Koo
    • Fisheries and Aquatic Sciences
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    • 제21권5호
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    • pp.11.1-11.8
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    • 2018
  • Interspecific hybridization experiments were conducted between the common seahorse Hippocampus kuda (male) and the slender seahorse H. reidi (female) during artificial rearing to develop a new aquarium fish with unique polyandrous mating. Molecular analysis via mitochondrial DNA (mtDNA) cytochrome b and nuclear DNA (ncDNA) ribosomal protein S7 gene supported the hybridization between the two species, and the hybrid also showed morphological characteristics of both species. Juveniles of H. kuda have dense melanophores on the whole body or only on the trunk and tail, whereas juveniles of H. reidi have thin melanophores on the whole body or present in stripes only along their prominent trunk and tail rings. However, all the hybrid juveniles had dense melanophores only on the tail, with the striped trunk rings, thus showing an intermediate pattern, and these patterns were limited to the fairly early stage of development (1-10 days old). In contrast, the two eye spines in the hybrid were apparent after 9 days old, which were not inherited from H. kuda (one eye spine), but from H. reidi (two eye spines). According to LOESS (local regression) analysis, the growth rate increased between 20 and 25 days, and the hybrids grew faster than H. kuda when they entered the explosive second phase of growth between 25 and 45 days for all the seahorses. This study highlights the hybridization between H. kuda and H. reidi may contribute to the improved taxonomic information of young seahorses.

The characteristics of eye-movement in Korean sentence reading: cluster length, word frequency, and landing position effects (우리 문장 읽기에서 안구 운동의 특성: 어절 길이, 단어 빈도 및 착지점 관련 효과)

  • Koh, Sung-Ryongng;Yoon, Nak-Yeong
    • Korean Journal of Cognitive Science
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    • 제18권4호
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    • pp.325-350
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    • 2007
  • This study investigated global and local characteristics of eye movement while 16 college students read 48 easy Korean sentences. It was found that readers lusted for about 225ms at the word cluster(eojeol), made a forward saccade of about 3.6 characters to the next word, skipped short and high-frequent words about 25% during the first-pass reading, and regressed backward at 19%. There were also individual differences in readers' pattern of fixation and saccade. In addition, the effects of word cluster length and word frequency and the effects related to landing position were examined. The eyes landed on the center of a word cluster more frequently than on the boundaries. When the eyes landed at the boundaries, the eyes fixated the word cluster again more frequently. The word clusters with high-frequency words were read faster than those with low-frequency words.

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An Effect of Electrical Interconnect in Optical Transceiver Module (광송수신 모듈 구현을 위한 전기 접속부에 관한 연구)

  • 조인귀;한상필;윤근병;정명영
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • 제14권8호
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    • pp.863-870
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    • 2003
  • The digital transmission system entered in a RF region as digital system use IC chips of the speeder edge rate and clock speed nowadays. Optical path really was used in order to obtain the more capacity. In this paper, we described importance of electrical interconnect to get the signal integrity in optical module by simulation and experiment. 12 channel${\times}$2.5 G/ps optical parallel transmitter modules were manufactured by two different method ; access lines with microstrip and stripline type. We have clearly shown that the optical module adopting microstrip type with S$\sub$11/ $\geq$ -10 dB presents distortion but the optical module adopting stripline type with S$\sub$11/ $\leq$ : 15 dB obtains eye opening in 2.5 Gbis optical eye pattern response.

Effect of the Urban Land Cover Types on the Surface Temperature: Case Study of Ilsan New City (도시지역의 토지피복유형이 지표면온도에 미치는 영향: 경기도 일산 신도시를 중심으로)

  • Kim, Hyun-Ok;Yeom, Jong-Min
    • Korean Journal of Remote Sensing
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    • 제28권2호
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    • pp.203-214
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    • 2012
  • The physical environment of urban areas covered mostly by concrete and asphalt is the main cause of the urban heat island effect, primarily becoming apparent through increased land surface temperature. This study examined the effect of different urban land cover types on the land surface temperature using MODIS, Landsat ETM+ and RapidEye satellite data. As a result, the remote sensing based land surface temperature showed a marked difference according to the land use pattern in the case study of Ilsan new city. The high-rise apartment residential districts with less building-to-land ratio and higher green area ratio revealed lower land surface temperature than the low-story single-family housing districts characterized by relatively high building-to-land ratio and low green area ratio. From the view of climate zone and land cover types, there is a strong linear correlation between the impervious land cover ratio and the land surface temperature; the land surface temperature increases as the impervious built-up areas expand. In contrast, vegetation;water and shadow areas affect the decrease of land surface temperature. There is also a negative (-) correlation between NDVI and land surface temperature but the seasonal variation of NDVI can be hardly corrected.

A Human Factors Study in Instrument Panel Layout of the Korean Air Force Aircraft. (항공기 계기판의 적정배열을 위한 인간공학적 연구)

  • Park Jong-Sun
    • Journal of the military operations research society of Korea
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    • 제2권1호
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    • pp.127-143
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    • 1976
  • The purpose of this thesis is to study the optimal arrangement of aircraft instrument panels through the human factors approach. Human factors engineering is the process of effectively fitting the human component to the machine component in any man-machine system. The human factors. are especially important to an aircraft pilot who must constantly shift his attention between the instrument panel within the cockpit and the surrounding area of the aircraft. The preliminary part of this study is to find the general patterns of the Korean pilot's eye movements during their various flying maneuvers, and which instruments require the most attention while in flight. It is assumed that all pilots have a general pattern of eye movement when observing the aircraft instrument panel and that an optimum arrangement would be to minimize the eye travel distance between instruments. In this thesis the arrangements of instruments is taken to be the independent variable and the eye travel distance between instruments the dependent variable. la order to compile the information necessary for this study, sixty Korean Air Force pilots were interviewed and requested to complete information forms. These information forms listed various flying maneuvers and listed each instrument used on the instrument panel. The compilation of the information on these completed forms listed the instruments most frequently used by the pilots. The second part of this study was to determine the optimum instrument arrangement. It was necessary to study the various number of possible arrangements of instruments depending upon the number of instruments involved. Therefore, these instruments are grouped by two major functions, The flight instruments were subdivided into three groups, and the engineering instruments were subdivided into six groups. With this subdivision we arrive at the possible number of arrangements of 4,320. Through the simulation method, total eye travel distance for each of these 4,320 arrangements is calculated and the arrangement which appears to be of optimum distance between the most frequently used aircraft instruments is determined. The results of this study indicate that the optimum distance between instruments would be 33,028cm and that the corresponding distance of the instrument panel now being used is 34,288cm. Therefore, an increased efficiency of $3.8\%$ would be realized if the existing aircraft instrument panel were re-arranged according to layout proposed in this thesis.

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The effects of PNF combined patterns training on balance ability and functional ability of hockey players (PNF 통합패턴 트레이닝이 하키선수들의 균형능력과 기능적 능력에 미치는 영향)

  • Ann, Yong Duk;Park, Jong Hang
    • Journal of Digital Convergence
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    • 제11권11호
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    • pp.521-528
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    • 2013
  • This study was performed to examine effects of PNF combined pattern training on balance ability and functional ability of hockey players. In order to achieve this purpose, total 28 participants were separated into two group: 14 comparison group and 14 experiment group, and the experiment group performed PNF combined pattern training for 12 week, 3 times a week, 60 minutes a day. Each group was measured beforehand, after 6 week and 12 week. balance ability was measured using GOOD BALANCE system and functional ability was measured using carioca and shuttle-run test. For statistically verifying above measured values, repeated measure analysis of variance was analyzed and have following results. As the comparing results of balance ability, normal standing eye close(NSEC) was ant-post and velocity moment of experiment group showed significant differences(p<.05). And one leg right eye close(OLREC) was ant-post, med-lat and velocity moment of experiment group showed significant differences (p<.05). Also, dynamic balance ability was ant-post and velocity moment of experiment groups showed significant differences(p<.05). As the comparing results of functional ability, shuttle-run of experiment group sowed significant differences(p<.05). From above results, balance ability of hockey players was shown to be improved through symmetric training of PNF combined pattern applied to hockey players, and it can be considered that this is actively recommended for training method to improve athletic performance of hockey players.

Discriminant Analysis of Human's Implicit Intent based on Eyeball Movement (안구운동 기반의 사용자 묵시적 의도 판별 분석 모델)

  • Jang, Young-Min;Mallipeddi, Rammohan;Kim, Cheol-Su;Lee, Minho
    • Journal of the Institute of Electronics and Information Engineers
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    • 제50권6호
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    • pp.212-220
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    • 2013
  • Recently, there has been tremendous increase in human-computer/machine interaction system, where the goal is to provide with an appropriate service to the user at the right time with minimal human inputs for human augmented cognition system. To develop an efficient human augmented cognition system based on human computer/machine interaction, it is important to interpret the user's implicit intention, which is vague, in addition to the explicit intention. According to cognitive visual-motor theory, human eye movements and pupillary responses are rich sources of information about human intention and behavior. In this paper, we propose a novel approach for the identification of human implicit visual search intention based on eye movement pattern and pupillary analysis such as pupil size, gradient of pupil size variation, fixation length/count for the area of interest. The proposed model identifies the human's implicit intention into three types such as navigational intent generation, informational intent generation, and informational intent disappearance. Navigational intent refers to the search to find something interesting in an input scene with no specific instructions, while informational intent refers to the search to find a particular target object at a specific location in the input scene. In the present study, based on the human eye movement pattern and pupillary analysis, we used a hierarchical support vector machine which can detect the transitions between the different implicit intents - navigational intent generation to informational intent generation and informational intent disappearance.