• The Research Journal of the Costume Culture
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• v.23 no.3
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• pp.400-411
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• 2015

Successful use of displays in stores arouses consumers' curiosity, and induces them to purchase a product after a visit. Facade is a word meaning an external front wall of a building, and is usually the first point of visual contact for the consumers. The present study is an empirical investigation of external appearance of a clothing store, with a $2{\times}2{\times}2$ factorial design of facade, show window, and wall surface material designed for the purpose of the study. Dependent variables were store image variables and attitude toward store. A total of 320 questionnaires from male and female consumers were used for the analysis. Facade type and material had significant main and interaction effects, while show window type had no meaningful effects overall. A facade of irregular design prompted significantly higher levels of perceived 'elegance', 'uniqueness', and 'attractiveness' of the store. Material itself did not have significant influence but did have significant interaction effect with facade design. The interaction effect was found in store attitude as well. In order to create a positive store attitude, a concrete material facade should have an irregular design. Companies owning fashion brands should carefully select facade type and wall surface material in the visual merchandising strategies of a store.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2009.04a
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• pp.247-252
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• 2009

The purpose of this study is to analyse the facade design of the modern multistory-housing in europe and to try to find the significant factor of them. For analysing, the facade design factors are divided by three criterion, which consists of external expression, visual expression and Housing Shape. And those three criterion are schematized by subdivision. By integrating those data, this study aims at deriving the significant factor of facade designs and categorizing them. Conclusively, I suggest the alternative method to improve the facade design of multistory-housing in Korea based on results of this study.

• Korean Institute of Interior Design Journal
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• v.25 no.4
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• pp.23-34
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• 2016

The purpose of this study was to investigate the influential factors of space marketing, and then to empirically analyze how they were reflected on the facade elements of sports stores. In order to achieve such a purpose, the research was firstly based on the perspective of space marketing to extract various features into 4 types of factors, namely sensuous factors, differentiated external appearance factors, image-associating factors and story-creating factors. Secondly, this study extracted the elements of facade design for sports stores including architectural elements, visual elements and display elements. Thirdly, it clarified the correlation of the influential factors of space marketing with the external space elements of sports stores. Fourthly, the qualitative analysis method was applied to analyze eight selected cases in Busan and eight selected cases in Fukuoka, Japan in order to explore the various different methods of expression of facade design. Lastly, the study found that the stores in Busan mostly take advantage of contrasting effects to deliver a strong visual impression to customers in the sensuous factors. Besides, the facade shapes in Busan were designed to be straight in order to enhance the main doors with its distinguished formative features to maximize the effective expression of the differentiated external factors, along with other expression methods of the image associating and story creating factors. This was done to associate with the brand identity in comparison with the stores in Fukuoka.

• Journal of the Korean housing association
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• v.14 no.3
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• pp.119-126
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• 2003

The purpose of this study is to evaluate the natural ventilation performance for variable external wind speed as a preliminary step to determining the seasonal operating modes of the Double-skin Facade System applied to apartment buildings. For this purpose, two simulation programs are used to compare the Double-Skin Facade System with the Double Sash Window. First, TAS is used to plan a schedule for natural ventilation during the intermediate season and to analyze the cooling loads. Second, CFD is used for a more detailed airflow analysis on a typical floor plan of the model building. The results of the simulations on natural ventilation performance show that the Double-Skin Facade System can reduce the cooling load by 10.5% compared to the Double Sash Window.

• KIEAE Journal
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• v.16 no.3
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• pp.35-46
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• 2016

Purpose: This paper aims to analyse the composition system of architectural elements including shape, kinetic and material elements of kinetic facades and establish the design parameter system as a common conceptual and practical knowledge sharing platform with mechanical and electrical experts. Method: This research has been conducted in a three steps. At first, 120 cases of external shading devices are analyzed and their classification criteria have been established. Secondly geometric, kinetic and material elements are categorized in a common kinetic facade coordinates system considering environmental effects and operation method, and the applicability of combination of each element are tested. Lastly core design parameters for each element have been established in a common office building installation coordinate. Result: Geometry elements are categorized into seven geometric shapes and kinetic elements is categorized into basic linear and rotational motion and combinational folding and rolling motion. The combined set of parameters for three elements composes the whole design parameters for architectural elements of kinetic façade. Design parameters of shape elements are composed of shape, installation and arrangement parameters; design parameters for kinetic elements are composed of axis and range parameters; and design parameters of material elements are composed of thermal, lighting and color parameters.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2021.05a
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• pp.187-188
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• 2021

In the case of the Busan North Port, where the Busan Opera House is located, it is an environment exposed to various external deterioration factors such as frequent strong winds, seawater and salty winds, and an exterior material using UHPC (Ultra High Performance Concrete), a highly durable exterior material as a solution to this. Has been adopted. in this study, an economical production and construction direction was reviewed by applying UHPC to the exterior panels of atypical buildings that cannot cope with GFRC, metal, and glass, which are the main exterior finishing materials applied so far. When steel fibers are used, structural performance may be better than organic fibers, but due to environmental factors in Busan, corrosion due to exposure to steel fibers or problems with safety management after construction and completion may occur. Therefore, the site used the newly developed SACF fiber. Facade design of atypical buildings, which will increase in the future, is an important part, and the scope of use of UHPC panels is expected to increase in the future as design trends and demand for high durability increase.

• Journal of Korean Association for Spatial Structures
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• v.17 no.4
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• pp.133-140
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• 2017

Recently, the interest in the smart buildings is increasing in the architecture field. Among them, a research of facade design using a transformable system that can adjust the effect of the external environment is in progress. One of a typical example of the deployable system is a Scissors system that can change shape by using the geometric conditions of a unit member. Scissors system is a high-tech structural system which can construct the deployable plan and curved space by using the SLE (Scissors-Like Element) consisted of two Bar and Pivot. If the facade is designed by applying Scissors system, it is possible to maximize the performance and aesthetic effect of the structure by using a shape change of the line member. This paper presents a study of deployable facade design applying hybrid-typed Scissors system. A new deployable pattern of facade design is developed by combining Angulated Scissors system and tessellation pattern. Applying the deployable pattern a double skin construction method which is to add an outer wall for design, it raises three dimensional effects and can maximize the artistic essence of the change in shape upon deployment.

• Journal of the Korean housing association
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• v.22 no.2
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• pp.131-139
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• 2011

This study is to examine architectural designers' views on the correlations between components and contextual principle of the roadside building facade with the roadside building facade on the border of Asian Culture Center in Gwangju which is expected to undergo a great change by public policies. For setting direction of the roadside building management at the region examined, height of facade, advertisement/signboard, security of continuity through surface pattern management, nodes building, array of height by story, awning/arcade and locality of advertisement/signboard should be induced to design with locality and consideration of local characteristics with silhouette, window and external colors is needed for discrimination from other cities. Regarding the realization method important thing was found that the planning and implementation of architectural design guidelines, architectural aesthetics of the pre-hearing enhancement, active citizen participation, and then additional landscape screening system, incentive schemes, landscape designation of landscape zone was found to be a major realization system.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2017.05a
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• pp.62-63
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• 2017

According to the rapid development of digital technology, the free formed buildings with complex and various curved surfaces are being constructed. Most of the external cladding of free formed buildings have been applied materials such as metal, glass, FRP, GFRC, etc. However, these materials have many disadvantages such as a complicated manufacturing process for realizing 3D irregular shape and an increase in production period and cost. Therefore, the studies for UHPC which is an optimized material for overcoming this problem for a long time in overseas. This study reviewed the remodeling construction of Samsung-dong KEB Hana Bank appling the exterior curved UHPC panel for the first time in Korea. As a result, we confirmed the possibility of UHPC panels with various free formed shapes.

• Archives of design research
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• v.11 no.1
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• pp.11-20
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• 1998

Display in commercial space is one of the most important fields in modem advanced industrial sectors as means of promoting the volume of sales. Additionally, consummers' preferences are more complicated and various than before because of improvement of quality of life. In order to satisfy the various comsumer's desire, the role of display must be an important factor in commercial space. On the other hand, the facade of commercial buildings in the concept of visual merchandising has important effect on the commercial space such as layout of a shop, setting up presentation space, and visual expression. The structure of the facade of the store provides not only an advertising function but also an important position to the composition of external space. Besides, enterance space is a part of a store, and it is closely related to outdoor space. Therefore, the relationship between a store and outdoor space should be carefully considered in terms of functional and expressional problems.This study introduces all sort of characteristics of the facade of enterance speac in the commercial buildings. It also investigates the relationship among the characteristics. Moreover, it analyzes the effect of facade style on shop environment such as zonning, inducement plan, and allocation plan. For the purpose of this study, 57 fashion stores, located in Myung-Dong(Seoul), are investigated. Based on the sample, this study analyzes the relationship between the facade style and visual presentation. Finally, it suggests the desirable direction of space composition based upon the concept of visual merchandising.