• 복식
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• 제52권8호
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• pp.137-149
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• 2002

This study was made to investigate the differences in Korean woman's perceived makeup image and self-consciousness according to their expectation level in socio-psychological effect of makeup, and to gather information needed for the better understanding of cosmetics consumers and more effective marketing activities of cosmetics industries. Normative-descriptive survey method using questionnaire was employed for the present study. The survey was conducted in August 2001 and the sample consisted of 942 women between the ages of 18 and 50 residing in Seoul and Kyungi province. Data were analyzed by SPSS package. Factor analysis, ANOVA, and MANOVA were employed for the analysis of the data. The results are as follows : (1) Six factors emerged from the data related to the category of expected socio-psychological effect of makeup. Those factors were named as "increasing positiveness", "refreshment", "covering weakness", "self-expression", "consideration for others", and "the tool for self-change". Four factors were found in the category of makeup image, and the factors were named as "refinement", "nobility", "favorable impression ", and "personality ". (2) There was a tendency that those who highly expect the socio-psychological effect of makeup have more positive self-image. Considering this differences in self-image according to the level of expected socio-psychological effect of makeup. service activities for the consumers' positive opinion and attitude to the effect of makeup are needed, and it seems that those service activities will have a good influence on the consumers' emotional health. (3) Subjects with higher level of social anxiety showed higher expectations in refreshment, covering weakness and self-expression. Considering this trend, marketers have to make an constant effort for the variety of cosmetics and makeup manner by which consumers satisfy their expectation in makeup. It seems that the satisfaction of their expectation on the help of makeup effect will contribute to lessen social anxiety, and to get emotional stability. (4) Subjects with higher personal self-anxiety showed higher expectations of the effect. "increase of positiveness". Therefore, if the product advertisement imply the content of increasing positiveness effect of makeup, it might appeal more easily to their consumers.imply the content of increasing positiveness effect of makeup, it might appeal more easily to their consumers.

• 무역학회지
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• 제48권1호
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• pp.287-306
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• 2023

본 연구는 그동안 소셜미디어 성과연구에서 다소 소홀했던 소셜미디어 기업들의 강압적이고 비자발적인 마케팅 자극과 부정적 결과물에 대한 관련성을 규명하고자 하였다. 아울러 사회문화적인 환경의 차이가 있는 대표적인 소셜미디어 시장인 한국과 중국의 소셜미디어 서비스들을 비교하고자 하였다. 분석 결과, 강압적인 마케팅 자극들이 소셜미디어 기업들의 부정적인 성과를 유발하였으며, 특히 강압적인 마케팅 자극에 따른 이용자들의 태도 및 부정적인 성과가 한국과 중국의 시장에서 극명하게 차이를 보이고 있었다. 본 연구의 결과는 소셜미디어를 활용하여 자신들의 비즈니스를 수행하고자 하는 개인이나 기업들에게 보다 실질적인 시사점들을 제공할 것으로 기대된다.

• 기술경영경제학회:학술대회논문집
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• 기술경영경제학회 1997년도 제11회 하계학술발표회 논문집
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• pp.222-223
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• 1997

인공씨감자 대량생산기술 상업화 사례는 모방 중심의 연구개발풍토 하에서 드물게 찾아볼 수 있는 출연(연)에 뿌리를 둔 Technology push형의 창조형 혁신사례이다. 본 논문은 모방형 연구개발풍토에서의 창조형 기술혁신사례를 분석함으로써 창조적 혁신의 성공요인을 발굴하여 지식창조 지향의 연구관리 모형 제시를 시도하였다. 출연(연)에 뿌리를 둔 Technology push형 혁신은 연구자 관점의 연구개발단계와 기업가 관점의 기업화 단계로 구분된다. 연구자 관점의 연구개발단계에서는 연구자의 고집과 집념 그리고 상사의 후원에 의해서 창의적인 아이디어가 살아남아 가능성 있는 기술로 발전할 수 있었으며, 연구성과에 대한 언론보도 및 외부세계의 관심과 기대, 민간기업의 참여는 연구자에게 심리적 압박(pressure)을 제공하나 연구자의 몰입을 촉진하는 효과를 가져왔다. 현장문제에 대한 몸으로의 체험 그리고 지식창조 체험은 중요한 암묵적 지식(tacit knowledge)이며, 연구자의 연구몰입을 가속화시켰다. 기업가 관점의 기업화 단계에서는 선진외국에서 검증된 기술을 도입개량하는데 익숙해 있고 새로운 창조형 혁신 경험이 없는 개발도상국의 입장에서 법적, 제도적, 사회적 요인 등 많은 장애요인이 등장하였다. 결국 새로운 개념의 혁신 추진과정에서 나타나는 많은 장애요인을 극복할 수 있는 지속적인 노력이 중요하였으며, 연구자의 기업가 정신(entrepreneurship), 참여기업의 기업화 의지와 노력이 중요하게 작용하였다. 또한 Technology push형 기술혁신에서 나타나는 소비자의 수용성을 제고시킬 수 있는 개선노력이 중요하다. 한편 Technology Push형 연구는 실용화까지 많은 시행착오 함께 약 10여년이라는 긴 시간이 필요하게 되는데, 장기간의 연구개발재원을 어떻게 조달하느냐가 창조적 기술혁신 성패의 관건이다. 이 과정에서 angel과 promoter의 역할이 중요하다.물질(hydrophilic components)은 30~33%정도의 분포를 보였고, 전염소 및 전오존 공정을 거친 처리수에서는 각각 62.2-62.8%, 43.9~49.0% 및 50~ 55%, 40~57% 정도의 분포를 보였다. 그리고 웅집-침전을 거친 처리수에서는 그 분포가 77~82%, 24-48%였다. 전주리 공정을 통하여 소수성 물질(byoghobic components)의 분포가 감 소하는 것을 볼 때 전염소 및 전오존 처리가 용존유기물의 응집에는 오히려 역 효과를 나타내는 것으로 판단된다. 것으로 판단된다.여 황토 2g에 대하여 Hieltijes and Lijklema 방법에 의해 Adsorbed-p, Nonapatite inorganic-P(NAI-P), Apatite-p, Organic-P로 구분하여 분석하고, 총인(Total Phosphorus)을 Standard Methods에 따라 Persulfate digestion후 0.45 m membrane 여지 여과하여 여액에 대해 PO3-4-P의 농도를 Ascorbic Acid 법으로 측정한 결과, NAI-P가 가장 큰 비율을 차지하였고, 부원료로 첨가된 금속 양이온 중 Fe3-이온이 흡착에 기여하는 정도가 가장 큰 것으로 평가되었다.다당류 T-AS의 보체 활성화 기작은 classical과 alternative complement pathway의 양 경로를 통해 활성화 되었다. T-AS 분획은 mouse내의 특정 혈청단백을 증가시켰으며, 항체 생성능의 증가가 관찰되어 effect T 세포의 활성화가 나타나고 있음을 알 수 있었다. T-AS는 생체내 투여시에 대식세포의 탐식능이 증진되었으며, 대식세포 기능 저해제에 의한 대식세포의 기능 저해 현상이 회복되었다. 이와 같은 결과들로부터, T-AS의 항암 활성은 활성화된 보체 성분 및 당 수용체들이 존재하는 대식세포의 개입을 시사한다.가능성과 그 방법의 모색에 관심을 갖게 되었으며

• 한국호스피스완화의료학회:학술대회논문집
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• 한국호스피스완화의료학회 2004년도 정기총회 및 하계학술대회
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• pp.100-102
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• 2004

Under the current medical system, a terminal patient and his/her family who are neglected inevitably face various aspects of crises including not only physical, but also psychological, social, economic, spiritual and legal problems. Nurses often look after many terminal patents with these types of complicated problems. Therefore, educating the nurses who will take care of such patents would greatly reduce stress so the patents end could their lives in peace and without losing their dignity. This research is a quasi experimental study of nonequivalent control group. A pretest-posttest design where a basic education program is developed for nurses, who frequently treat terminal patents, to understand the importance of the role of hospice and to apply their understandings to treat terminal lancer patents. A sample of the nurses were taken from those who were working in general wards at two general hospitals in Seoul during October, 2003${\sim}$December 2003. The study was composed of 46 experimental group and 43 control group. A basic hospice education program was developed by taking emphasized and overlapping parts from advanced practice hospice nurses education course, short-term education course, an extensive literature survey and by consulting three professionals as well. With the group of 5 professors with vast experiences in oncolgy, 5 nursing administrator, 3 nursing practitioner, the tentative first version of the program was developed and reviewed. Afterwards, by utilizing person to person interviews with 2 head nurses experienced with terminal patients, 1 nurse in charge of hospice, 1 nurse on the contents of the program, and a person to person rating on the educating medium by a nurse were performed. The final version of a basic education program was developed after the second revision. The hospice basic education program consists of introduction to hospice, hospice and commucation, management of pain for terminal cancer patients, physical management for terminal cancer patients, socio-psycological caring of terminal cancer patients and management of death and separation. Total education time was four hours organized into 50 minutes of instruction and 10 minutes of break. $Powerpoint^{(R)}$ software was used as the education medium. As research tools, "Knowledge on Hospice" was developed by the author after receiving a review from one expert. "Attitude of Hospice Nursing" was revised Kim(2001)'s attitude measuring tool which was based on Wang(1998), Kwon(1989), Park and Sung(1991)'s tool. "Liability on nursing terminal patients" was used as developed by Zarits(1980) and Mongomory(1985) translated by Lee(1985). For collecting data, preliminary investigation prior to 1 week of the hospice basic education program and post-investigations after 1 week and 4 weeks of the education were carried out for the nurses at a general ward who understood and agreed on the purpose of the program. Collected data were analyzed throughout t-test, $x^2-test$, Manova test and Bonferroni correction in $SAS^{(R)}$ program. The summary of the investigation is as follows: Hypothesis 1: "Educated experimental group would possess more knowledge on hospice compared to the un-educated control group" was supported after 1 (F=12.14, p=.00) and 4 (F=5.3, p=.02) weeks of education. Hypothesis 2: "Educated experimental group would take a positive attitude toward hospice nursing compared to the un-educated control group" was supported after 1(F=3.92, p=.05) and 4(F=5.05, p=.02) weeks of education. Hypothesis 3: "Educated experimental poop would feel less liability compared to the un-educated control group in nursing terminal cancer patients' was rejected. In this study, it was found that knowledge on hospice was significantly important. By applying hospice basic education programs to nurses, the education program helped nurses to take a positive attitude toward terminal patients. It was, however, seen that the education program had no effect on alleviating liability in nursing terminal patients. Therefore, it is expected that this educational program would help hospices and nurses at general wards to understand the concept and the role of hospice so that terminal patents, now neglected under current medical system, would be able to end their lives in peace.