• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2004년도 추계학술발표대회 논문집
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• pp.159-162
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• 2004

The globalization through sport has its own positive point, because its speed can proceed faster than the other area. For twenty-five years long Soccer has influenced people all of the world not only as a role of the most enjoyable sport, but also as a role of the most important position in politics, economics and social fields. Moreover, soccer has comprised transcendentally within region, race and nation which has made a big market share in leisure industry. By completing this research, the Sport Exhibition should be defined innovatively as a place that enables people actively to develop their creativity. Some of overseas sport exhibitions were selected as a sample in this study, such as The National Football Museum in England, Cornilon Nord Saint Denis in France and Sir Matt Busby Way Old Trafford Manchestrer Ml6 ORA in England, which produced an experience based exhibition. Here this study is purposed to establish, efficiently, the history of korean soccer and FIFA Worldcup as a part of construction for 2002 FIFA Worldcup exhibition and to define its conceptional characteristics composition of planning and schematic design than to play a role as basic study of architectural space.

• 지식경영연구
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• 제20권2호
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• pp.43-58
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• 2019

The main purpose of this study is to empirically investigate determinants affecting MICE quality, which then affects to loyalty. In particular, this study focuses on variables in the exhibition and event experiences of the MICE participants. The proposed research includes four variables representing the exhibitions and event experiences (affective, intellectual, behavioral, relational experience), two MICE qualities (commitment, satisfaction), and MICE loyalty. The results of this study reveal that four proposed variables (affective, intellectual, behavioral and relational experience) have a positive impact on two MICE qualities (commitment and satisfaction). Furthermore, the study found that commitment and satisfaction positively influence MICE loyalty. The findings of the study would provide theoretical and practical implications of exhibition and event experiences, quality and loyalty of MICE.

• International Journal of Internet, Broadcasting and Communication
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• 제15권2호
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• pp.268-272
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• 2023

With the development of SNS, companies and individuals are actively marketing through social media to develop their own products. It is also important to post posts promoting on simple SNS or to show a lot of exposure using algorithms, but customers upload reviews or proof shots of the product on their own, naturally increasing the exposure of the product and increasing the purchasing power of potential customers. As the number of products that users want to purchase through SNS is increasing, they want to access and purchase not only tangible products such as goods and food, but also intangible services through SNS. In this paper, we would like to study exhibitions that have both tangible and intangible characteristics. SNS accounts that mainly introduce these products by searching for reviews have been created while spending leisure time such as exhibitions and fairs, reducing the hassle of searching for personal interests on search engines, and providing prices and reviews from the exhibition's schedule, lowering entry barriers and increasing purchasing power. Using this point, many exhibitions not only display works, but also open various experience centers, and create a photo zone or a unique exhibition hall atmosphere to attract many customers. In this study, we study the impact of SNS on the leisure culture of exhibition. The marketing direction in the situation where SNS marketing is becoming the mainstream is presented, and the change in the form of exhibition is described and presented as an academic approach.

• 예술인문사회 융합 멀티미디어 논문지
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• 제6권3호
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• pp.291-300
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• 2016

스마트 디바이스와 사물 인터넷의 등장은 온라인과 오프라인의 경계를 허무는 O2O 서비스의 등장으로 이어졌다. 이는 오프라인 시장에 온라인 서비스의 강점이 덧붙여지면서 오프라인 공간이 디지털화가 됨을 의미하며, 오프라인 산업의 판도를 바꾸고 있다. 이러한 오프라인 시장의 변화 양상과는 다르게 전시 산업은 오프라인 산업에서 꾸준한 성장세를 보이고 있으나, 전시 산업 또한 O2O 서비스와의 접목으로 새로운 부가가치를 창출이 가능한 것으로 보았다. 본 논문은 코엑스에서 열린 '2015 서울 디자인 페스티벌'에서 20명을 대상으로 설문을 진행하였다. 설문은 공간 구조에 대한 분석 용도 및 기계학습을 위한 데이터 세트를 생성하는데 사용되었다. 본 논문은 기존의 공간 구조에 대한 분석연구가 가진 문제점을 파악하여 공간 구조에 대한 새로운 분석 방법을 제안하였다. 또한 생성된 데이터 세트를 기반으로 기계학습을 진행하여 전시 공간 내 O2O 서비스 배치를 위한 평가 모델을 제안한다.

• 한국엔터테인먼트산업학회논문지
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• 제15권4호
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• pp.369-381
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• 2021

AI(인공지능) 기술은 전시 기획, 현장 진행, 평가에 이르는 예술 전시 준비 과정에서 활용할 수 있다. AI는 전시 기획과 안내 서비스 분야부터 예술 창작의 도구까지 영역을 확장하고 있다. 본 연구는 전시와 AI 기술의 융합을 정보와 서비스 제공에 활용하는 챗봇을 중심으로 고찰해보았다. 더 구체적으로 연구하기 위해 네이버 클로바 챗봇 제작툴과 국립현대미술관의 정보를 사용하여 전시 서비스용 챗봇 개발(연구설계)을 진행하였다. 본 연구에서는 국립현대미술관의 모든 정보가 아닌 관람과 전시로 정보를 한정하였으며 버튼을 통해 원하는 답변을 얻는 시나리오 방식과 직접 질문을 입력하는 텍스트 Q&A 방식을 제공하는 챗봇을 개발(모델 및 평가)하였다. 엘리자(ELIZA)의 챗봇 평가 척도에 따라 여섯 가지 항목으로 챗봇을 평가해본 결과 5점 만점에 4.2점이 도출되었고 관람, 전시 정보를 전달하는 목적으로 사용될 챗봇 개발(연구모형)을 완성했다. 개발한 챗봇에 연속적인 시나리오 답변 연결과 텍스트 Q&A형 답변 실패 및 오류 해결 및 추가 서비스 확대를 통해 실제 예술 전시 공간에서 사용될 수 있는 완벽한 챗봇 모델을 제작하는 것을 향후 연구 과제로 삼는다.

• 한국농촌건축학회논문집
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• 제5권2호
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• pp.20-32
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• 2003

In this study, I grasped the actual conditions of folk exhibition hall in Chungbuk area. From this data I researched basically as the fundamental role of regional museum, eco-museum core center facilities, the connection with islanded and various inheritances, and central facilities whole area to the museum. And I could get following conclusion. First, on the studied result of folk exhibition hall in chungbuk area, it is not enough the activity of unearthing, collection, study etc. that is basic activity of the museum because the museum just permanently displayed historical contents of the area and simple life folk data. Second, add to existent museum concept and have to widen viewpoint to the museum which whole area is no roof, and utilize folk exhibition hall as the central facilities. Specially, there are a lot of difficulties to communicate information to visitors because of the absence of cultural heritance exponent. So a plan that local resident participate actively in museum activity may have to be considered. Third, the concept of inheritance limited in historical culture of area has to be widening by nature and industry etc. And we should keep up study that is the linked plan to scattered conservation remains, inheritance and tourist place in area.

• 무역학회지
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• 제46권4호
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• pp.1-16
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• 2021

This study suggests improvements in the management performance of the five largest exhibition and convention centers in Korea through financial ratio analysis. For this research, the financial ratios of each center were compared to the average of the centers as well as to the overall industry average during the past five years. According to the analysis results, the stability and growth ratios of the centers were excellent, but the profitability and activity ratios were poor. In particular, the ratios of profitability were in state of urgent need for improvement because they were at the level of severe deficits. It was analyzed that sales increase can be the key factor to improve centers' operation income and net profit to improve profitability. This study recommends measures to increase sales by using centers' facilities and their functions. The first is to actively host large-scale international meetings and conventions that only exhibition and convention centers can accommodate. The second is to attract brand exhibitions through strategic alliances with global Professional Exhibition Organizers (PEOs). Lastly, it is to organize sports and cultural events that are appropriate for incentive tours of associations and corporations.

• 식품기술
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• 제22권2호
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• pp.404-411
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• 2009

• 건축사
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• 통권488호
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• pp.76-77
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• 2009

• 벤딩인더스트리
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• 제6권1호통권16호
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• pp.36-37
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• 2006

중국의 자판기 시장은 여전히 가능성의 영역이다. 2008년 북경 올림픽 개최를 계기로 자판기 시장의 큰 성장이 예상되고 있는 반면 자국내 산업 인프라는 제대로 갖추어져 있지 못한 상황이다. 이렇다보니 많은 자판기 관련 해외업체들이 이 시장에 관심을 가지고 시장 진출을 추진하거나 눈독을 들이고 있다. 올 7월 20일부터 22일까지 개최되는 Automatic Vending System & Equipment Exhibition 2006 전시회는 중국시장 진출에 관심을 가지고 있는 업체들에 있어 구미가 당기는 전시회이다. 전시회 참가를 통해 해당회사와 제품에 대한 현지의 반응을 살펴볼 수 있을뿐더러 전반적인 현지 시장조사도 알차게 진행을 할 수 있다. 중국시장 진출을 위한 교두보로 국내 업체도 관심을 가질 필요성이 큰 이번 전시회의 면면을 살펴보기로 하자