• Asia Marketing Journal
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• 제16권4호
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• pp.59-73
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• 2015

Previous research has revealed that people feel past target events are more distant when they recall more intervening events, event markers, that are both accessible in memory and perceived to be related to that target event (Zauberman, Levav, Diehl, and Bhargave 2010). This phenomenon was called the systematic effect of event markers (SEEM). In this research, we explore the moderating effect of the valence of the target event on SEEM and suggest the difficulty of recalling event markers as the possible mechanism. Study 1 shows that SEEM mainly occur when the valence of the target event is negative rather than positive. Study 2 showed that even though people have more difficulty recalling four event markers than one regardless of event valence, the difficulty of recalling event markers only mediates SEEM when the target event valence is negative. Furthermore, when the target event is positive, SEEM does not exist, confirming that the mediating role of the difficulty of recalling event markers on SEEM is moderated by the valence of the target event.

• The Journal of Asian Finance, Economics and Business
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• 제8권12호
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• pp.1-7
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• 2021

The study examines the influence of COVID-19 on the stock market returns of Saudi Arabia. The data was analyzed through event study methodology using daily price data of Tadawul All Share Index (TASI). The study examines the behavior pattern of the Saudi Arabian stock market in different phases during the event period by selecting six-event windows with a range of 10 days. The results report a negative Abnormal Return (AR) of -0.003 on the event date, while the abnormal returns reversed the next day to 0.005 positively. The result of Cumulative Abnormal Return (CAR) is negative and significant at the 1 percent level in all the six-event windows starting from the event date to day 59 after the event for the TASI index. Even though the influence of the COVID-19 pandemic decreased after 30 days of the event date, it increased during the last ten days of the event window. The stock market volatility of Saudi Arabia increased during the post-event period compared to the pre-event period with a negative mean return of -0.326 and a greater standard deviation. In a conclusion, the study found a significant influence of the COVID-19 pandemic on the stock market returns of TASI.

• 한국컴퓨터정보학회논문지
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• 제22권10호
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• pp.109-119
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• 2017

In recent through development of IOT owing to that mass stream data is being generated in variety of application complex event processing technology is being watched with keen interest as a technology to analyze this kind of real-time continuous data. However, the existing study related with complex event processing only comes to an end at simple event processing based on low-level event or comes to an end at service defect discovery with providing limited operator and so on. Accordingly, there would be limitation to provide useful analysis information. In this paper in consideration of complex event along with aspect-oriented programming an extended complex event model is provided, which is possible to provide more valuable and useful information. Specifically, we extend the model to support hierarchical event structures and let the model recognize point-cuts of aspect-oriented programming as events. We provide the event operators designed to specify the events on instances and handle temporal relations of the instances. It is presented that syntax and semantics of constructs in our event processing language including various and progressive event operators, complex event pattern, etc. In addition, an event context mechanism is proposed to analyze more delicate events. Finally, through application studies application possibility of this study would be shown and merits of this event model would be present through comparison with other event model.

• The Journal of Asian Finance, Economics and Business
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• 제7권5호
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• pp.9-18
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• 2020

The research paper examines the influence of elections on the stock market. The study analyses whether the market reaction would be the same when a party wins and comes to power for the second consecutive time. The study employs Market Model Event study methodology. The sample period taken for the study is 2014 to 2019. A sample of 31 companies listed in Bombay Stock Exchange is selected at random for the purpose of the study. For the elections held in 2014, an event window of 82 days was taken with 39 days prior to the event and 42 days post event. The event (t0) being the declaration of the election results. For the elections held in 2019 an event window of 83 days was taken with 41 days prior to the event and 41 days post event. The results indicate that the market reacts positively with significantly positive Average Abnormal Returns. The findings of the study reveal that the impact on the market is not the same between any two elections even when the same party comes to power for the second time. The semi-strong form of efficient market hypothesis holds true in the context of emerging markets like India.

• 대한영양사협회학술지
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• 제12권3호
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• pp.235-242
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• 2006

The purpose of this study of was to provide basic data for preparing event menus to increase customer's satisfaction by investigating university students' participation and preference for the event menus in the foodservice operations. The questionnaires were distributed to 300 customers from August 1 to 31, 2005. 88.0% of the questionnaires were analyzed. Statistical analysis of data was performed using SAS package program(version 8.2) for descriptive analysis and $χ^2$-test, t-test, one-way ANOVA, Duncan multiple range test. The results of this study can be summarized as follows : 50.4% of the students have participated in foodservice operation's event and the average degree of the satisfaction was 2.67 out of 5. The type of the events customers have most frequently participated in were the national holiday·subdivisions of the season event(47.3%), the day event(34.1%), environment event(26.9%) and so on. In large classification, preferred were season event(85.2%), international food event(76.9%), and healthy food event(73.1%) and so on. In small classification, orgarnic food event(53.0%), summer fruits festival(41.3%), midsummer event(36.6%) and christmas event(34.4%) and so on. From now on, the event reflecting customers' expectation and requirement should be planned and implemented.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제14권2호
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• pp.807-825
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• 2020

In recent years, business environments have become more complex; therefore, enterprises must be capable of responding flexibly and agilely. For these purposes, effective enterprise systems service monitoring and early decision making based on the same, emerge as core competency of the enterprise. In addition, enterprise system techniques that filter meaningful data are needed to event processing. However, the existing study related with this is nothing but discovering of service faults by monitoring depending upon API of BPEL engine or middleware, or is nothing but processing of simple events based on low-level events. Accordingly, there would be limitations to provide useful business information. In this study, we present an extended event processing model that enables delivery of more valuable and useful business information through situation detection. Primarily, the event processing architecture in an enterprise system is proposed as a definite approach, and then define an event meta-model suitable for the proposed architecture. Based on the defined model, we propose the syntax and semantics of the elements that make up the event processing language include various and progressive event operators, the rules, complex event pattern, etc. In addition, an event context mechanism is proposed to analyze more delicate events. Finally, the effectiveness and applicability of proposed approach is presented through a case study.

• 기록학연구
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• 제42호
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• pp.37-71
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• 2014

현대 사회에서 메가 스포츠이벤트는 한 지역이나 국가의 스포츠 역사를 이해하는데 중요한 키워드로서 자리매김하고 있다. 이러한 역사적 의미를 지닌 메가 스포츠이벤트를 효과적으로 기록화 하여 후대에 전달하는 일은 매우 중요한 일이다. 그러나 국내에서 1986년서울아시안게임을 시작으로 1988년서울올림픽대회 그리고 2002FIFA월드컵대회 등과 같은 메가 스포츠이벤트가 다수 개최되었음에도 불구하고 한국의 체육 스포츠 현장에서는 기록의 중요성에 대한 인식 부재로 이를 체계적으로 기록화 하여 후대에 전달하려는 방법론에 대한 논의는 미진한 실정이다. 따라서 이 연구의 목적은 국내에서 개최할 예정인 메가 스포츠이벤트를 효과적으로 기록화 할 수 있는 방법론을 탐색하기 위하여 메가 스포츠이벤트의 진행 단계별로 기록화 사례를 분석하여 시사점을 도출하는데 있다. 이와 같은 연구목적을 수행하기 위해 문헌고찰을 통해 메가 스포츠이벤트의 진행단계를 이벤트 이전단계, 운영단계 그리고 이후단계로 구분하였고, 각각의 단계별로 참고할 수 있는 기록화 사례를 선정하였다. 이후 문헌고찰을 통해서 각 단계별로 선정된 사업의 개요를 파악하였고, 이를 토대로 현지 방문조사를 실시하여 구체적인 사업내용을 분석하였다. 각 단계별로 선정된 사례는 다음과 같다. 이벤트 이전단계는 국민의 기록(The People's Record)사업, 운영단계는 올림픽대회 지식관리(Olympic Game Knowledge Management)사업 그리고 이후단계는 올림픽 구술사(Olympic Oral History)사업이다. 이들을 분석한 결과는 다음과 같다. 첫째, 국민의 기록 사례는 다양한 계층의 경험을 포착하여 기록화 하는데 유용한 방법으로 이벤트 이전단계에서 활용이 가능하다. 올림픽대회 지식관리 사례는 대회운영을 위한 조직위원회의 업무 활동과 지식을 기록화하는데 효과적인 방법으로 이벤트 운영단계에서 이용이 가능하다. 셋째, 올림픽 구술사 사례는 이벤트의 전 단계에서 발생한 결락기록을 보완할 수 있는 방법으로 이벤트 이후단계에서 적용이 가능하다. 이상의 연구결과는 국내에서 개최가 예정된 메가 스포츠이벤트의 기록화에 일정한 역할을 할 것이며, 메가 스포츠이벤트의 기록을 관리하고 있는 기관에서 기록관리 방법론을 마련하는데 활용이 가능할 것이다.

• 농촌지도와개발
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• 제24권2호
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• pp.117-125
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• 2017

The service quality and image are a central factor in understanding tourists destination choice. Existing literature suggests that sport event and destination image could interact to influence tourism behaviours. The purpose of this study w as to identify the factors influencing local image and re-visit intention in the 68th Chungcheongnam-do Provincial Sport Event held in Yesan city. The results of the study are as follows; First, as a result of factor analysis on the satisfaction with the sports event composed of 17 items, three factors were categorized, which were 'event management', 'event facility' and 'supporting facilities'. Second, satisfaction with local event had a positive effect on local image. Especially, satisfaction with event management had greater effect on local image than event facilities and supporting facilities. Third, as satisfaction with local event had positive effect on re-visitation intention, satisfaction with sports event had positive effect on the success of the sport event itself and re-visitation intention for the region. Fourth, as local image had a positive effect on re-visitation intention, strategic approaches to linking factors of tourism are required to attract visitors in addition to sports events.

• 한국관광식음료학회지:관광식음료경영연구
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• 제17권2호
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• pp.39-60
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• 2006

This study can realize customer satisfaction by planning in the advance and progresses event to business relation employee and event host and event participation customer of banquet event and mutually between in preparation checking process understand and I wished to explain that revisit is high. Specially, customer discovered that they are more satisfied to enfilade circle when banquet event preparation, progress recognized higher quality of service by plan. Furthermore, was expose that customer satisfaction for enfilade won improves relation quality because constructs trust about enfilade circle and banquet event, and customer loyalty degree to banquet hall. These study finding is presenting suggestion point of inside marketing that can affect to Saengjone of tissue because enfilade circle satisfaction can influence in customer possession in view of plan checking for enfilade won. Therefore, studied relation that exert effect that customers who use banquet event in this study are some in contents and customer satisfaction of plan, customer revisit that is late.

• 정보관리학회지
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• 제20권3호
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• pp.111-127
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• 2003

이 연구의 목적은 사건을 연구대상으로 하는 사건트래킹 기법이 과연 최신 사건 정보를 검색함에 있어 기존의 정보필터링 기법보다 성능이 우수한가를 살펴보는 데 있다. 따라서 이 연구에서는 특정 사건에 관한 최신 기사를 보다 효과적으로 검색하여 제공하는 기법을 찾아내기 위하여 kNN(k-Nearest Neighbors) 분류기를 응용한 사건트래킹 기법과 질의기반 정보필터링 기법을 사용하여 사건검색 실험을 수행한 후 두 기법의 검색 성능을 비교하였다. 사건트래킹 실험은 초기의 고정 학습문서 집합을 사용한 사건트래킹과 트래킹 과정에서 변화하는 동적 학습문서 집합을 사용한 사건트래킹의 두 가지 방법으로 수행되었다. 정보필터링 실험도 초기질의를 사용한 정보 필터링과 필터링 과정에서 계속 수정되는 질의를 사용한 정보필터링의 두 가지 방법으로 수행되었다. 실험 결과 사건트래킹 기법에서는 고정 학습문서 집합을 사용한 경우가 동적 학습문서 집합을 사용한 경우보다 더 우수한 성능을 보였으며, 정보필터링 기법에서는 초기질의를 사용한 경우가 수정질의를 사용한 경우보다 더 좋은 성능을 보였다. 또한 고정 학습문서 집합을 사용한 사건트래킹과 초기질의를 사용한 정보필터링을 비교한 결과 정보필터링 기법이 사건트래킹 기법에 비해 더 좋은 사건검색 성능을 보이는 것으로 나타났다.