• International Journal of Advanced Culture Technology
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• 제10권1호
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• pp.67-74
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• 2022

In this study, the core competencies of 7-Eleven, Japan's representative convenience store, were derived through a qualitative analysis method using VRIO (value, rarity, Imitability, and organization) framework, a management strategy model based on Resource-Based View (RBV). As a result of VRIO analysis, the value can be based on the scale that 7-Eleven ranks first in the Japanese convenience store industry in terms of the number of stores and market share that it has developed based on capital. The rarity is based on the fact that raw material procurement, the main activity of a company, is establishing the nation's largest distribution channel in the entire process, from producers to logisticians and franchisees. The difficulty for Imitability is based on a dominant strategy and has secured a competitive advantage by opening stores in a specific area, improving awareness, and raising barriers to entry. As the largest company in the convenience store industry, it is confirmed that 7-Eleven is the result of organizational power that has built stores not only in Korea but also in 16 countries around the world.

• 유통과학연구
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• 제8권3호
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• pp.37-47
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• 2010

CRM은 고객에 대한 가치를 잘 이해하고 고객정보를 바탕으로 하여 그들의 욕구를 충족시키고 나아가서는 평생가치(Life Time Value)를 극대화시킬 수 있는 전략수립 및 고객관리프로세스를 통합적으로 잘 운영하는 것이다. 또한 이를 고객들과 좋은 관계로 유지 발전시켜서 궁극적으로는 회사의 수익을 최대화하기 위한 경영활동이다. 성공적인 CRM을 위한 전략은 고객접점을 담당하는 조직의 변화와 고객관리 프로세스를 재설계한 후에, 기업이 장기적인 계획으로 고객관계를 유지시키는 마케팅 전략과 시장 환경대응에 적절한 방법으로 통합시스템을 구축하여 전사적인 프로그램으로 전개되어야 한다. 또한 CRM 프로그램을 꾸준히 기업 특성에 맞게 개선과 보완활동을 펴나가야만 한다. 특히 중소규모의 유통업체들의 성공적인 CRM을 위한 전략은 다음과 같다. 첫째, CRM에 대한 인식을 바꾸고 고객에 대한 관심을 깊이 기울여야 한다. 둘째, 선진기업들의 CRM 기법을 벤치마킹하여 성공 포인트를 찾아내어 활용한다. 셋째, 나만의 재주와 장기를 마케팅에 접목하는 아이디어를 통해 자사 여건에 알맞은 방법을 모색한다. 넷째, 작지만 화제성 강한 이벤트 행사 등을 통하여 스위스의 소상공인의 사례처럼 개별고객에 대한 관계증진을 키울 수 있는 CRM 모델을 개발하여야 한다.

• Strategy21
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• 통권40호
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• pp.131-143
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• 2016

On 12 July 2016, China's maritime claim to most of the South China Sea (SCS) based on the so-called nine-dash line was rejected by the Arbitral Tribunal, constituted under Annex VII to the UN Convention on the Law of the Sea (UNCLOS) concerning issues in the South China Sea including the legality of the so-called "nine-dashed line", the status of certain maritime features and their corresponding maritime entitlements, together with the lawfulness of certain actions by China which the Philppines, in a case brought in 2013, alleged were violations. As having the Tribunal determined that China's claim had no legal grounds in UNCLOS, thus undermining China's claims, and establishing that China has no exclusive legal rights to control the area roughly the size of India. There are some major implications from the Tribunal's ruling in the Arbitration award. These include implications on: how to delimit the maritime boundary in disputed waters, how to promote maritime confidence-building measures, how to safeguard maritime safety and security, and how to promote the rule of law in the SCS. Since its application of UNCLOS in East Asia, it has been obvious that the only way to resolve maritime disputes in the region is to build strong maritime cooperative partnerships under the auspices of the rule of law.

• 대한산업공학회지
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• 제32권4호
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• pp.291-297
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• 2006

Since the six sigma strategy was first introduced to Korean enterprises in 1997, it has been taken as an important business strategy to strengthen the competitiveness of major Korean companies under the global competitive environment. These major companies also demand their suppliers to implement six sigma. But small and medium sized companies have several barriers to overcome for successful implementation of six sigma. First, the financial status is not so sound to support initial expenses for launching six sigma. Second, physical and human resources are not sufficient for driving six sigma. And finally, the infrastructure is not well established to manage and support the six sigma program. In this paper, we suggest a method to overcome these barriers and propose a model for establishing six sigma in a small and medium sized company. We also provide some practical case studies.

• 통상정보연구
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• 제8권3호
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• pp.385-396
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• 2006

The successful knowledge and information based companies facilitate to restructure the industry and strengthen the national competitiveness in the future. The advent of information age provides us new challenge because the information breakthrough can play a pivotal role in terms of knowledge transfer in the human resource management. Executive officer must present long term vision in order to expand enterprise continuously and establish long term management goal and strategy which are appropriate for key organizational skills of future management environment (Pfeffer, 1998). Also, long term talent management based on vision, goal and strategy and talent development strategy and employment management must be established (小池, 1994)). American HRM system's reformation cannot be defined without scientific management policy. However, currently widely discussed Japanese HRM system's reformation cannot be defined without organizational commitment focused Japanese employment system. (津田, 1992 ; 太田, 1994). Japan's development of the following policies are behind comparing to Europe : (1)Skill based talent management regardless of age, sex, nationality, race and academic background (2)Consideration of retirement age of 64 (3)Creativity and freedom promoting talent management policy. Also, there are problems to be solved. Solutions will be searched for by establishing new wage policy based on tasks and individuals in the basis of lifetime employment system.

• 통상정보연구
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• 제9권1호
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• pp.467-491
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• 2007

The Korean Peninsula has the gateway role of Far East Asia in economic aspect, because it is the channel to global world that Korea and Japan should take in the future. Till now, there was no real economic cooperation in service industry for two Koreas. Nevertheless, it is high time that two Koreas have to play a gateway role in order to pave the way to come true their global vision. This paper aims to examine the possibility of economic cooperation between two Koreas in service sector and explore the vision and strategy which are useful for the ways toward peaceful unification on the Korean Peninsula and two Koreas' future survival in the midst of global competition. Economic cooperation in service sector, such as transport, tourism, educational services, etc. between two Koreas means establishing and strengthening the infrastructure of their unification. If there were no cooperation of service sector on the Korean Peninsula, we also could not expect the outcome of economic cooperation and the vision of Korea's unification. To sum up, the strategy recommended for the Korean Peninsula's global vision is that two Koreas should simultaneously open the window of economic cooperation in service sector and link the interface between the Eurasian continent and the Korean Peninsula.

• 농촌지도와개발
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• 제27권2호
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• pp.65-74
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• 2020

The study aims to identify the factors affecting business performance of rural tourism operators. For this study, 1,004 questionnaires were collected by field survey of rural tourism operators. The linear multiple regression analysis were used to identify factors affecting performance of rural tourism business. The result indicate that the factors influencing the sales of rural tourism business were in order of owning sales facilities, perception of multi-functional value of agriculture and rural, group promotion, number of rooms, and gender. In the case of gender, it was found that females had a high probability of positively affecting sales. The factors influencing the satisfaction of the rural tourism business were in the order of management strategy, number of days of operation, perception of multi-functional value of agriculture and rural, and business career. In the case of management strategy, it was found that the differentiation strategy have a positively affecting the satisfaction of the rural tourism business. As for the business career, the shorter the career, the higher the probability of positively affecting the satisfaction of the rural tourism business. The results of this study would be useful for establishing strategies to improve the management performance of the rural tourism business.

• Spatial Information Research
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• 제20권6호
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• pp.69-76
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• 2012

본 연구에서는 산업연관분석을 통해 공간정보산업의 특징을 도출하였다. 이를 위하여 공간정보산업을 재분류하고 이에 맞게 산업연관표를 수정하여 공간정보산업을 분석하였으며 생산유발계수, 영향력계수, 감응력계수를 도출하였다. 그 결과 공간정보산업은 생산유발효과는 작으나 전방연쇄효과가 매우 큰 산업으로 확인되었다. 이를 기반으로 공간정보산업 육성을 위한 정책의 방향성을 '산업생태계 조성, 고도화와 활용도 향상 병행, 장기적 관점 수립'으로 제시하였다.

• 수산해양교육연구
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• 제24권2호
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• pp.286-301
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• 2012

This study was to consider the development strategy of Jeju Marine leisure equipment industry for facilitating marine leisure tourism industry. For achieving this goal, the case studies related to domestic & foreign marine leisure equipment industry, interviews of marine leisure equipment company, the contents of specialist consultation meeting were used in this study. The strategies for promoting were suggested in progress that step 1 was the expansion of maintenance infrastructure as of a port of call, step 2 was the establishing of marie leisure tourism image, step 3 was the integration of marine leisure equipment industry. More specific suggestions were followed. As an aspect of infrastructure, the expansion of management of marine leisure equipment such as yacht, development of marina having similar image of Jeju were suggested. As an aspect of law/institution, the development of financial support system on the marine leisure equipment, promotion of establishment of professional education institutions were suggested. As an aspect of contents/programs, the hosting the exhibition of marine leisure used equipment of international trade, the development of environmental-friendly program associated with cruise were suggested, Finally, as an aspect of promotion/marketing, the promotions linked with drama & movie industry, the strategy of improvement of negative image to the yacht industry were suggested.

• 패션비즈니스
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• 제11권2호
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• pp.113-128
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• 2007

The purpose of this study was to comparatively analyze advertisements of prestigious products and domestic fashion brands through fashion magazines. Especially, a comparative analysis of creative advertising strategies of prestigious products and fashion brands will be vital in establishing advertising strategies and marketing planning of domestic fashion brands. This study targeted and analyzed all the advertisements of prestigious fashion products and domestic career women's high-end casual brands printed in VOGUE KOREA and ELLE KOREA in 2005 and 2006. Descriptive statistics and x2-test were used. As a result of the analysis, prestigious product advertisements accounted for 197 (57.9%), and domestic fashion 143 (42.1%) out of a total of 764. Except for duplicates, the 340 advertisements analyzed, were selected for this study. Luxury fashion brand advertising accounted for more than domestic fashion brands in the magazines studied. That is luxury fashion brands have greater exposure to consumers. Based on the results drawn in this study for fashion products, various and unique advertising strategies utilizing visual factors that most effectively delivered to consumers are imminently needed as creative strategy measures in domestic fashion advertising.