• Journal of Sport and Applied Science
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• 제4권2호
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• pp.31-43
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• 2020

Purpose: The purpose of this study is to provide fundamental information for professional sports and economy activation of cities, to explore mutual cooperative constructive relationship, and to investigate the Impact of Korean professional volleyball teams brand personality on city brand equity. Research design, data, and methodology: The study collected 500 survey responses and analyzed 478 surveys except for 22 which did not complete all items. For analyzing data, frequency, reliability, exploratory factor analysis, t-test, One-Way ANOVA, correlation, Multiple Regression were computed. Results: First, in difference in brand personality and city brand equity, due to gender, age, region of fan, significant difference were shown statistically in team image by gender, in honesty, interest and obdurability of brand personality by age, and in local community contribution, development possibility and sports facility of team image. Also, all factors show significant difference in region of fan. Second, regarding the impact of brand personality on city brand equity, honesty and capacity were shown to affect every factor of city brand equity, interest affected city image, and obdurability affected city perception. Conclusion: Professional teams need to develop win-win relationship with local community and seek to build positve image towards community fans via distinctive strategies for positioning.

• The Journal of Asian Finance, Economics and Business
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• 제8권7호
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• pp.195-201
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• 2021

This study aims to assess the impact of ownership structure of commercial banks on bank credit risk in Vietnam. The authors used the unbalanced table data of 28 commercial banks in the period from 2004 to 2020 with 439 observations. The ratio of loan loss provisioning to loans (CR) is selected as a dependent variable representing credit risk at commercial banks. The regression methods used include: least squares method (OLS), fixed-effect model (FEM), random-effect model (REM) and general least squares method (GLS). The results reveal that, with interaction variable between the ratio of equity to total assets and foreign ownership, the national GDP annual growth rate is negatively associated with credit risk. With the ratio of equity to total assets, the interaction variable between equity and state ownership, and bank size have a significant positive impact on credit risk. In addition, inflation has negligible impact on the credit risk of commercial banks in Vietnam over the research period. The findings of this study suggest that, if foreign-owned banks increase equity capital, there will be a stronger impact on reducing credit risk than other banks. On the other hand, when state-owned commercial banks in Vietnam increase equity, they will have higher credit risk.

• International journal of advanced smart convergence
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• 제12권4호
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• pp.246-259
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• 2023

This study explores the evolving landscape of consumer experiences in the context of pop-up stores, considering the shifts from product economy to service economy and now the experience economy. It investigates the factors influencing consumer word-of-mouth intentions by examining the interplay of pop-up store experiences, brand equity, brand charisma, and verbal intent. Using Schmitt's strategic experience modules and the Aaker brand equity model, the study employs quantitative methods and data analysis to uncover the relationships among these variables. Surprisingly, it finds limited associations between the aspects of the pop-up store experience and brand equity. However, it highlights the direct impact of brand equity on brand charisma, which subsequently influences consumers' intentions to share brand-related information. This research contributes to our understanding of word-of-mouth marketing for pop-up stores, filling a knowledge gap and offering valuable insights for academics and businesses navigating the evolving marketing landscape. It also emphasizes the significance of brand charisma in the context of transient in-store experiences and evolving consumer preferences.

• 복식문화연구
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• 제17권2호
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• pp.330-342
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• 2009

The purpose of this study was to investigate the equity formation of private apparel brand according the service quality of TV home-shopping. A questionnaire was designed for the survey and the subjects were 383 female adults in Seoul and the Kyongnam province, Korea. The statistical analyses were carried out in the forms of frequency, factor analysis and path analysis of SPSS WIN 14.0. The findings throughout the research are as follows; First, the underwear sets and single item apparel sets with private brand had been well sold at better price. Second, the service quality of TV home shopping was perceived as the four factors of safety, contents, informative faculty and reliability. The reliability and contents factors had higher effects on the equity formation of private apparel brand. Third, the brand image, perceived quality, brand recognition as the cognitive dimension had influenced on the hedonic and utilitarian attitudes. The hedonic attitude and perceived quality had a great deal influence on the purchasing intend as the last behavior dimension.

• The Journal of Asian Finance, Economics and Business
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• 제9권1호
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• pp.353-362
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• 2022

Small and medium businesses (SMEs) play a critical role in the economy, yet they are plagued by a shortage of finance. Determining the influence of cash sources both inside and outside the firm is critical to the company's survival and growth. As a result, the purpose of this research is to determine the impact of capital on the growth of SMEs in Vietnam. The key factors of this research are equity and liabilities, which are two proxies for a firm's capital. The data is based on the results of a survey conducted every two years from 2005 to 2015, which included over 2,600 SMEs in 20 processing and manufacturing industries in ten provinces and cities, including Hanoi, Hai Phong, Ho Chi Minh City, Ha Tay, Phu Tho, Nghe An, Quang Nam, Khanh Hoa, Lam Dong, and Long An. The findings show that characteristics such as equity capital, total workforce growth rate, and male entrepreneurs have a positive impact on enterprise growth, whereas liabilities, firm age, and export have a negative impact on enterprise growth. The study has demonstrated that equity has a positive impact while liabilities have a negative impact on the growth of Vietnamese SMEs.

• 경영과정보연구
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• 제30권2호
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• pp.185-210
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• 2011

기업의 가장 중요한 자산은 고객임을 인지한 기업들은 제품중심의 브랜드자산관리에서 고객중심으로 그들의 노력과 관심을 집중하였고 좀 더 효과적인 관리방법을 강구하게 되었는데 그것이 고객자산관리이고 관계마케팅을 통해 이를 실현하고있다. 그러나 기존연구가 고객을 지향하고 있지만 실제적인 연구의 중심은 브랜드자산을 토대로 하고 관계의 매개변수도 관계질에 한정되어 있다. 그 결과 만족하더라도 재구매를 하지 않는 즉, 관계매개변수가 기업의 수익성을 잘 설명해주지 못하는 결과가 나타나고 있다. 따라서 본 연구는 고객자산 동인을 매개변수로 제시하고자 한다. 또한 관계마케팅활동을 세 가지로 구분하여 관계마케팅활동과 고객 행동 간의 상대적인 영향을 검증하였다. 그 결과는 다음과 같다. 첫째, 기업의 관계마케팅활동과 고객자산의 관계에 있어 고객자산 동인으로 가치자산, 브랜드자산, 관계자산이 있고 각각의 매개역할은 존재하는 것으로 나타났다. 둘째, 재무적 활동, 사회적 활동, 구조적 활동은 각각의 매개변수를 통해 재구매의도, 구전 의도, 교차구매 의도에 모두 유의한 영향을 미치는 것으로 나타났다. 셋째, 고객자산의 중요성이 증가함에도 불구하고 관련 연구가 많이 이루어지지 않았고 따라서 연구자가 각기 다른 정의를 제시하다 보니 개념적 정의에 있어서도 많은 혼동이 야기되었다. 이에 본 연구는 고객자산에 관한 연구의 부족한 실정에서 관련 연구들을 체계적으로 정리하고 분류하고자 노력하였는데 이는 향후 관련 연구들에 있어 이론적 기초를 제공할 수 있으리라 본다.

• 아태비즈니스연구
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• 제15권1호
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• pp.145-157
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• 2024

Purpose - In this study, we propose an empirical model for predicting seasoned equity offering (SEO here after) using machine learning methods. Design/methodology/approach - The models utilize the random forest method based on decision trees that considers non-linear relationships, as well as the gradient boosting tree model. SEOs incur significant direct and indirect costs. Therefore, CEOs' decisions of seasoned equity issuances are made only when the benefits outweigh the costs, which leads to a non-linear relationship between SEOs and a determinant of them. Particularly, a variable related to market timing effectively exhibit such non-linear relations. Findings - To account for these non-linear relationships, we hypothesize that decision tree-based random forest and gradient boosting tree models are more suitable than the linear methodologies due to the non-linear relations. The results of this study support this hypothesis. Research implications or Originality - We expect that our findings can provide meaningful information to investors and policy makers by classifying companies to undergo SEOs.

• 한국노년학
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• 제29권2호
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• pp.563-578
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• 2009

서구복지국가의 공적연금제도는 현재 근로세대와 퇴직세대간의 자원이전을 통해 유지되어 왔다. 하지만 고령화가 진행됨에 따라 공적연금의 재정 부담이 가중되었고 노인복지지출에 대한 축소가 논쟁의 핵심으로 등장하였다. 이러한 논쟁은 미국에서 가장 활발하게 논의되었으며 '세대간 형평성' 이라는 담론으로 구성되어져 왔다. 본 연구에서는 문헌연구를 통해 세대간 형평성 논쟁이 제기된 배경을 분석하고, 이러한 논쟁이 미국에서 가장 활발하게 진행되었던 역사적·제도적 맥락을 규명하고자 하였다. 세대간 형평성의 문제를 제기하는 입장에서는 노인들을 위한 사회적 자원의 편중으로 인해 미국의 아동빈곤율은 과거에 비해 증가된 반면 노인지출은 지속적으로 증가하여 노인빈곤율은 상대적으로 감소하였다는 주장을 하고 있다. 이러한 주장에 대해 실증적 근거가 약하며 그러한 주장은 노인집단을 공격하기 위한 정치적 수사라는 반론도 제기되어 왔다. 다른 서구복지국가보다도 미국에서 세대간 형평성 담론이 활발하게 정치적 논쟁으로 전개되었던 원인은 바로 미국의 다원주의적 정치문화와 선별적 복지프로그램의 특성 때문이라고 할 수 있다. 이 연구를 통해 세대간 형평성 논의의 정치경제학적 의미는 바로 그 사회의 정치문화와 복지제도의 특성과 관련되어 있음을 확인할 수 있었으며 보편적 복지제도가 정착되지 못한 우리 사회에서도 향후 이러한 논쟁이 정치적 이슈로 등장할 수 있는 가능성이 높다는 점에서 함의를 가지고 있다.

• 경영과학
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• 제27권3호
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• pp.197-211
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• 2010

This research applies Blattberg's CE (customer equity) model to B2B business context. Through the model we estimate customer lifetime value of a Korean semiconductor manufacturer. The results show that Blattberg model has limiting applicability to B2B business context. To overcome the limits, several suggestions were made. The main suggestion was predicting maintenance costs for different customers groups and including decision variables regarding marketing costs that would help building a differentiated CE model for the B2B business context.

• 복식문화연구
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• 제21권6호
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• pp.921-937
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• 2013

Sportswear brands in particular have been intensely competing to get an opportunity to prove the value of their new technology and products through sports sponsorship. The purpose of this study was to examine the relationship among sports involvement, the attitude toward sports sponsorship carried by sportswear brands, brand equity, and purchase intention of the products of the sponsor's brand. The study was implemented though a descriptive survey method using a questionnaire. The sample consisted of 455 men (n=289) and women (n=166) in their twenties, residing in Seoul and Gyeonggi area. Data were analyzed by confirmatory factor analysis, correlation analysis, and path analysis of structural equation modeling. The results revealed that sports involvement has an influence on the consumers' attitudes toward sports sponsorship performed by sportswear brands. Also, the sports sponsorship attitude of consumers had an influence on the brand equity and purchase intention toward the sponsor's brand products. It was notable that the attitude toward the manner of sponsoring of the sponsor than the contents itself of the sports event sponsored had an influence more on brand loyalty. Among the component factors of brand equity, brand loyalty showed the biggest impact on purchase intention. Considering the results, in order for sports sponsorship to be more effective, sports involvement of the target market should be considered more carefully.