• Proceedings of the Korea Society for Simulation Conference
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• 2003.11a
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• pp.95-103
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• 2003

Event notification service is a event-based messaging middle ware service needed for various vertical domains, such as, business applications, distributed system management, and web service integration. In this paper, we investigate the architecture of an event notification service that includes a subject-based event dissemination service and a flexible message communication service. The event dissemination service is in charge of transferring events asynchronously but speedy according to the subjects of events and their environmental knowledge. It also includes content-based message filtering. The message communication service provides a common communication infrastructure supporting variety types of messages and variety of protocols. Depending on application domains and situation, we can re-configurate the communication infrastructure in order to optimize the efficiency and usability. This paper shows the performance analysis of our event notification service with various types of message formats and protocols.

• Proceedings of the KSR Conference
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• 2009.05b
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• pp.351-355
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• 2009

There are two types of controller between railway and train. those are the Continuous Message Controller and the Intermittent Message Controller using for KHSR. The conventional Intermittent Message Controller board used a variable resister for setting the phase, but the variable resister affected some environmental facts, such as temperature, humidity, and vibration, etc. And It is requirement of reduction message processing time for speed-up operation in Next-Generation High-Speed Rail. This study suggests how to solve the problem described above. Using FPGA is quite profitable. It's easy to use and maintain, flexible with the New algorithm to fix up the problem.

• Journal of the Korean Society of Food Culture
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• v.21 no.5
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• pp.536-540
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• 2006

The purposes of this study were 1) to analyze the correlation between Word-of-Mouth(WOM) message sender credibility and WOM effect and 2) to analyze the differences of WOM message sender creadibility and WOM effect in off-line and on-line WOM communication. The messages were created as a form of scenario for this study. Respondents were asked to evaluate the message sender credibility and predict WOM behaviors after reading given scenario. The questionnaires were distributed to 200 customers and a total of 175 questionnaires were used for analysis(87.5%). The statistical analysis was conducted using SPSS Win(12.0) for descriptive analysis, paired t-test, factor analysis, correlation analysis. The positive off-line WOM message sender was considered as more credible(p<.001) than on-line WOM message sender. 'Message sender credibility' is correlated with 'attitude formation' in both channels, but 'reliable' factor of 'credibility' variable is not significantly correlated with 'attitude change'.

• Fashion & Textile Research Journal
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• v.26 no.3
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• pp.251-264
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• 2024

This study identified the structural impact relationships, mediated by information reliability and brand authenticity, of different types of environmental messages from the perspective of luxury fashion brands, leading to formation of brand attitudes. Additionally, the study investigated how the impact of message sidedness on the formation of information reliability and brand authenticity varies according to consumers' regulatory focus tendencies. Data were collected through online surveys targeting individuals from Generation MZ, utilizing a professional research firm. A total of 300 respondents (150 for one-sided scenarios and 150 for two-sided scenarios) were selected. The collected data were validated using SPSS and AMOS. The following results were obtained. First, message sidedness influenced information reliability and brand authenticity, both of which demonstrated positive effects on brand attitude as mediating factors. However, message sidedness did not directly affect brand attitude. Second, consumers with both promotion and prevention focus tendencies perceived higher information reliability in two-sided message scenarios, and the perception difference in information reliability based on message sidedness was more pronounced among consumers with a prevention focus. Additionally, consumers with a prevention focus did not show a significant difference in brand authenticity between one- and two-sided message scenarios, while consumers with a promotion focus demonstrated an increase in brand authenticity in two-sided message scenarios compared to one-sided ones.

• Journal of Venture Innovation
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• v.6 no.3
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• pp.95-109
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• 2023

In light of the world grappling with diverse environmental issues due to climate change, the prominence of the 'pre-cycling' movement has grown. This movement strives to curtail or eliminate waste generation even before product purchases, garnering more attention than conventional eco-friendly practices. Consequently, this study employs experiments to delve into effective message strategies for promoting pre-cycling behaviors, which serve as preventive measures against the escalating environmental challenges posed by worsening waste problems. This study investigated the effects of message framing and temporal distance on pre-cycling behavioral intention. In terms of message frame, suggestive messages increased pre-cycling behavioral intention more than coercive messages, and temporal distance had no direct effect on pre-cycling behavioral intention. Assertive messages were associated with higher pre-cycling behavioral intentions when the target was interpreted as near future and suggestive messages were interpreted as distant future. Although temporal distance did not directly affect pre-cycling behavioral intention, it positively influenced consumers' pro-environmental behavioral intention by reducing their antipathy toward assertive messages. The implications of this study extend to the realm of management, offering insights into steering consumer behavior in response to pro-environmental messages.

• The Journal of the Convergence on Culture Technology
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• v.4 no.3
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• pp.127-132
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• 2018

This study set out to examine message orientation in advertising expression through the content analysis of apartment sales advertisements in Busan. For this purpose, the study analyzed newspaper ads about apartment sales in the Busan area in terms of advertising appeal methods and message types. Advertising appeal methods(rational and emotional appeal) and message orientation(environmental, emotional, investment, and functional orientation) were categorized according to brands(nationwide and local brands). The findings show that most of apartment sales ads in Busan used a rational appeal method. While nationwide brands used rational and emotional appeal in similar percentage, local brands used a lot of rational appeal. Of the types of advertising message orientation, investment and emotional orientation recorded the highest percentage. Messages of investment orientation to show economic profit or premium were used most, being followed by messages of emotional orientation to show pride and happiness. These findings were interpreted to display differences in strategies for advertising expressions among brands. The findings are expected to offer useful practical implications for message strategies for apartment sales ads.

• Journal of Convergence for Information Technology
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• v.7 no.6
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• pp.97-102
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• 2017

In this paper, we have interested in cooperative intelligent transport system and autonomous driving system, and focused on analysis of the characteristics of Cooperative Awareness Message (CAM) and Decentralized Environmental Notification Basis Service (DENM) message, which is key delivery message among cooperative intelligent transport system (C-ITS) characteristics for research objectivity. For research method, we also described V2X communication, and also analyzed the security certificate and header structure of CAM and DENM messages. We described CAM message, which is a message informing the position and status of the vehicle. And the DENM message is presented a message informing an event such as a vehicle accident, and analysis security communication, which is supported services. According to standard analysis result, 186 bits or 275 bits are used. In addition to the security header and the certificate format used for vehicle communication, we have gained the certificate verification procedure for vehicles and PKI characteristics for vehicles. Also We derived the characteristics and transmission capability of the security synchronization pattern required for V2X secure communication. Therefore when it is considered for communication service of DENM and CAM in the C-ITS environment, this paper may be meaningful result.

• Journal of Information Processing Systems
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• v.5 no.4
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• pp.229-236
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• 2009

Sensors are deployed to gather physical, environmental data in sensor networks. Depending on scenarios, it is often assumed that it is difficult for batteries to be recharged or exchanged in sensors. Thus, sensors should be able to process users' queries in an energy-efficient manner. This paper proposes a spatial query processing scheme- Minimum Bounding Area Based Scheme. This scheme has a purpose to decrease the number of outgoing messages during query processing. To do that, each sensor has to maintain some partial information locally about the locations of descendent nodes. In the initial setup phase, the routing path is established. Each child node delivers to its parent node the location information including itself and all of its descendent nodes. A parent node has to maintain several minimum bounding boxes per child node. This scheme can reduce unnecessary message propagations for query processing. Finally, the experimental results show the effectiveness of the proposed scheme.

• Journal of the Korea Society of Computer and Information
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• v.10 no.3 s.35
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• pp.201-208
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• 2005

Event notification service is a event-based messaging middleware service needed for various vertical domains, such as, business applications, distributed system management, and web service integration. In this paper, we investigate the architecture of an event notification service that includes a subject-based event dissemination service and a flexible message communication service. The event dissemination service is in charge of transferring events asynchronously but speedy according to the subjects of events and their environmental knowledge. It also includes content-based message filtering. The message communication service provides a common communication infrastructure supporting variety types of messages and variety of protocols. Depending on application domains and situation, we can re-configurate the communication infrastructure in order to optimize the efficiency and usability. This paper shows the performance analysis of our event notification service with various types of message formats and protocols.

• Economic and Environmental Geology
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• v.45 no.4
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• pp.431-440
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• 2012

This study examines the communication status and strategies of geological resource related companies in Korea through the comparison with American companies. Through this analysis, this study is to draw the domestic companies' characteristics and problems on communication, and even to suggest how to execute the communication about geo-technologies at national level. The results indicate that geo-technologies related compaies in Korea don't use a lot of advertising communication as means of providing informations about corporate itself, corporate activities, and it's product, etc. And the companies using advertising communication tend to execute more organization advertising focusing on corporate image than product advertising. The advertising utilized by geological resource related companies is usually targeted at consumers, they don't use advertising endorser actively. And all the companies analyzed in this study have their own website and run it. This study provides some recommendations on communication strategies and executions for various geo-technologies related organizations. (1)Advertising strategies for establishing a specific image (2)Advertising message for understanding about geo-technologies (3)A variety of advertising creative (4)A consistent advertising concept and message strategies (5)A consideration about website in terms of PR (6)Information on website for various stakeholders (7)Providing various information message on website.