• 대한가정학회지
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• 제36권5호
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• pp.75-88
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• 1998

The purpose of this study is to investigate (1) the level of childrens' concern and behavior on the environmental preservation, (2) the influential factors related to the two dependent variables above mentioned. The subjects were 286 childrens, in October, 1997, in kwangju. The data obtained were analyzed by Mean, Person's correlation, Stepwise Regression and Path Analysis. The major findings were as follows: 1) The general tendency of the childrens' concern and behavior on the environmental preservation was over the average level. 2) According to the background variables(ie: environment information contracting time, family cohesion and adaptability, biospheric orientation, egoistic orientation), the childrens' concern on the environment was significantly different. 3) According to (1) the background variables(ie: environment information contracting time, family cohesion and adaptability, concern on the environment, biospheric orientation), (2) intermediated variable(ie: concern on the environment), the childrnes' behavior on the environmental preservation was significantly different. 4) The indirect variable of the positive influence for childrnds' behavior on the environment, environment information contracting time. The indirect variable of the negative influence for childrens' the environmental behavior was egoistic orientation.

• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.383-393
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• 2020

The purpose of this research is to identify factors affecting consumer's brand preference toward environment-friendly products like electric vehicles in Bangkok, Thailand. The researcher conducted the study based on a quantitative approach and adapted a nonprobability sampling as a convenience sampling method. The data were collected from 400 respondents living in Bangkok, who are 18 years old and above, with significant knowledge of electric vehicles. This study adapted the Structural Equation Model (SEM) and Confirmatory Factor Analysis (CFA) to examine the model accuracy, reliability and verification influence of various variables. The results revealed that social influence has significant effect on environment concern as well as a positive effect on attitude. The initial significance of environment concern leads to a positive effect on fuel efficiency, followed by brand preference. Lastly, attitude has a significant effect on brand preference as attitude of consumers toward environment-friendly products affects the encouragement of brand preference, which largely depends on individual opinion. From an environmental concern, the researchers identified fuel efficiency and attitude having a positive and significant effect on brand preference toward environment-friendly products for electric vehicles. The authors also found that environmental concern and social influences on green purchasing behavior were significantly interrelated.

• 한국환경교육학회지:환경교육
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• 제21권2호
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• pp.80-88
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• 2008

As the gravity of the issue of the global warming surfaced, environmental protection and energy conservation have become one of the most serious issues that global society faces. At the status quo, there are criticisms for not effectively educating the students although the problem is very severe. In middle school, for instance, only 10% of the school offer environmental education while only $20{\sim}30%$ of the high school offer it. As witnessed by these examples, we can infer that there are not well-structured, effective environmental education for teenagers. Recently, NIE(Newspaper-In-Education) has been used as effective means for some fields of middle and/ or high school education. If so, it also could be used for environmental education. The researches, however, on the topic of NIE on environmental education are very rare. In this study, the effect of NIE on environmental education was empirically tested. Our basic assumption is that NIE will cause differences in environmental perception; the cognition and concern. And environment education through NIE will cause the high level of cognition, concern, and practice regarding environment issue. Using simple experimental design and regression analysis, we tested the effect of NIE on cognition, and, concern of environment issue, and then, on the practice of environment-improving action. The "cognition level" did not show significant difference between the experimental group(which was exposed to NIE) and control group(which was not exposed to NIE). The "concern level" for environment showed significant difference. Finally, the "practice level" showed highly significant difference between the experimental and the control group. According to regression analysis, "concern" and "NIE"(dummy variable) was turned out to be statistically significant variables for practice of environment improving action. Therefore, we came up with the conclusion that NIE, which provides the most up-to-date information regarding the environmental status, can serve as the good supplementary mechanism for the effective environment education in the present Korean middle school curriculum system. The statistical result also suggests that each individual school needs to employ and extend NIE method in its environment education curriculum.

• 대한지구과학교육학회지
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• 제4권3호
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• pp.218-230
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• 2011

The aim of this current study is to survey and analyze the degree of concern and difficult of elementary school teachers in elementary school science classes, and providing the results to teachers as a basic reference to improve their scientific specialties. As a result, firstly, the degree of concern of elementary school teacher in science class is more than normal level. Secondly, the degree of concern in science class differs dependent on environmental factors. Next, the degree of difficulty about science class was under normal level. Among area surveyed, physical and psychological environment were lower compared with other areas, and the difficulty in evaluation of class result was comparably higher than others. At fourth, teacher's degree of difficulty in science class was dependent on environment factors, but not on gender. Finally, there was reverse correlation between degree of concern and the degree of difficulty of elementary school teachers in science class. Further, the degree of concern in student knowledge showed more significant reverse correlation with all of area tested.

• 아태비즈니스연구
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• 제15권2호
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• pp.107-123
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• 2024

Purpose - This study aims to analyze the relationship between perceived risk, privacy concerns, continual intention to use of Fintech services. Design/methodology/approach - This research developed a conceptual framework using attitude theory and analyzed the relationship between risk perception to Fintech services, Fintech concerns(service concern, platform concern, network concern, device concern, and privacy concern), and continual use in the context of Fintech services. In this study, Data analyzed using the PLS(partial least squares) structural equation model approach. Findings - As a result of empirical analysis, Fintech risk perception affected service concern, platform concern, network concern, device concern, and privacy concern. In addition, it was found that privacy risk did not affect continual use of Fintech services. In addition, among Fintech service concerns, platform concern, network concern, and privacy concern did not affect continual use of Fintech services. However, only device concern affected the intention to continual use of Fintech services. Research implications or Originality - The results will help to understand the psychology of Fintech service users and develop more stable Fintech services continual use strategies.

• 한국환경보건학회지
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• 제21권4호
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• pp.63-74
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• 1995

The objective of this study were to identify the state of re. cognition and attitude of residents in Seoul city about air environment and to identify factors affecting attitude toward air environment. Study object was residents in Seoul city sampled by multistage random proportional sampling. Sample size was 0.0067%(500 persons) of total residents in Seoul city. The results were divided into two parts: (1) descriptive results of recognition and attitude toward air environment, (2) results of factor analysis to classify categories of attitudes toward air environment and regression analysis to identify factors affecting attitude toward air environment. Most of resident in Seoul city recognized that air environment in Seoul city was highly polluted and was not satisfactory. Experience of damage of air pollution was reported in about 70% of residents in Seoul city. More than 60% of residents in Seoul city had concern about air environment. Attitude toward air environment were classified into four categories using factor analysis: Necessity of intervention of local government for air environment conservation, Participation of residents and enterprises for air environment conservation, Optimistic attitude about air pollution, Preference of economy. Factors affecting the above attitudes were knowledge about air pollution, knowledge about policies and institutions related air environment conservation, concern about air environment, educational level, subjective assessment of air environment, sex, marital status. In conclusion this study suggested providing information of air environment in Seoul city to the residents and to educating residents for making positive attitude about air environment conservation.

• 한국유기농업학회지
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• 제21권2호
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• pp.171-187
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• 2013

The environment-friendly agricultural product market receives consumers' great interests despite relatively few studies focused on consumers' decision making process of the environment-friendly agricultural products. This paper examines what factors influence on consumers' attitude and buying behavior on the environment-friendly agricultural product. In order to find the relative importance of each factor's influence, this study adopts multiple regression method based on the survey results of 500 people with the systematic random sampling. The results showed that consumers' favorable attitude towards the environment-friendly agricultural product were influenced by taste, freshness, food safety, and positive attitudes toward the environment-friendly agricultural product promotion. In addition, consumers' purchase intention was influenced by taste, food safety, environmental concern, and the promotion. Respondents recommend the environment-friendly agricultural product when they believe that the environment-friendly agricultural product had the values of taste, environmental concern, and promotion. Women are more active in buying and recommending the environment-friendly agricultural product; however, the price was not the statistically meaning factor. This study provides empirical data that was used for marketing and increasing the sales of the environment-friendly agricultural product. Future research was advised to examine more thoroughly on the relationships between the promotion efforts and purchase intention and the occasions when the price becomes the issue in the buying decision of the environment-friendly agricultural product.

• 유통과학연구
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• 제17권10호
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• pp.125-134
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• 2019

Purpose - Environment-friendly behaviors are diverse and can be motivated by different factors. For example, magnitude of factors affecting recycling behavior could be different from those affecting purchasing of environmentally-friendly products. In this study, the focus is on usage satisfaction of consumers who have purchased environmentally-friendly products. Research design, data, and methodology - For this purpose, data were collected from a total of 345 users of environmentally-friendly products, consisting of 177 users of electric vehicles and 168 users of environmentally-friendly detergents. The study analyzed the relationships among consumer's innovation propensity, consumer's environmental concern, and usage satisfaction. In addition, the moderating effect of the product's innovativeness was examined. Results - The result shows that there is a relationship between consumer's innovation propensity and consumer's environmental concern. In particular, it is shown that both consumer's innovation propensity and consumer's environmental concern have positive effects on usage satisfaction. Further, there was a moderating effect of the product's innovativeness. Namely, products rated higher in innovativeness showed a greater effect of consumer's innovation propensity on usage satisfaction. The degree of the product's innovativeness also affected the directional paths of the relationships. In the electric vehicle (i.e., high product innovativeness) case, consumer's innovation propensity had a direct effect on usage satisfaction, as well as an indirect effect through consumer's environmental concern. In the environmentally-friendly detergent (i.e., low product innovativeness) case, consumer's innovation propensity only had an indirect effect on usage satisfaction, through consumer's environmental concern. Conclusions - Theoretical contributions of this study are as follows. Foremost, this is the first study that suggests an existence of a relationship between consumer's innovation propensity and consumer's environmental concern. Second, this study showed the positive effect of consumer's innovation propensity on usage satisfaction of environmentally-friendly products. Third, this study expanded the scope of previous studies by showing the interaction between consumer's innovation propensity and consumer's environmental concern. Lastly, this study showed that the effect of these variables on usage satisfaction can differ by the degree of innovativeness of the environmentally-friendly product. The results of the study will have implications for marketers and policy makers in formulating marketing activities and policies.

• 대한가정학회지
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• 제27권4호
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• pp.11-20
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• 1989

Teen-agers are much concerned for their appearances. Their clothes reflect their living conditions and serve as a means to represents themselves as well. They also show great concern for the clothes of students of an age. So to guide their clothing behaviours in school plays a very important role in the living guidance of students. From this point, this study was aimed at examing closely the differences of recations as to the girl students' clothing behaviours between boy students and girl students of high school, and the correlation between environment condition and reaction upon the clothing behaviours of girl students. To check the physical environment condition of the family, the family circumstances test, made and standardized by Jung Won Sik, was used. To check the clothing behaviours of girl students, four items-modesty, fashion and esthetics were made and each item had five questions, wihich comprised fifteen questons all told. The subjects of this study included students in eight high schools located in Incheon, totaling 930 boys and girls. The results of this study were summarized as follows: 1. There are great differences in students' reaction upon girl students' clothing behaviours according to their physical circumstances level, sex, grade years and the degree of concern for other sex. (A) The correlation between students' physical circumstances level and their reaction upon the girl students' clothing behaviours is high in all the three items. The higher the students' circumstancses level is, the lower their reaction upon modesty is, and the higher their reaction upon fashion. In case of esthetics, only girl students show great concern for it. (B) As to the reaction upon the girls students' clothing behaviours by sex, girls show higher concern for modesty, fashion and esthetics than boys. (C) As to the reaction upon the girl students' clothing behaviours by the grade years, the first year students as a whole show higher concern for modesty than second grade year students. (D) As to the reaction upon the girl students' clothing behaviours by the degree of concern for other six, the more concern both the boy and the girl students have for other sex, the higher their reactions are upon fashion and esthetics, but the lower upon modesty. 2. From the point of reactions upon the girl students' clothing behaviours, (A) as to fashion, free variables can explain by 7.8 percent the degree of concern for other sex, physicial circumstances level, and sex in that order. (B) as to fashion, free variables can explain by 5.4 persent the concern for other sex, physicial circumstances level, and sex in that order. (C) as to esthetics, free variables can explain by 4.8 percent the concern for other sex, physicial circumstances level, and sex in that order. From the above analysis, the following are included: The concern for other sex has the greatest influence on the girl students clothing behaviours, the physicial circumstances level the nest, sex the third and the grade year the last.

• 패션비즈니스
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• 제22권6호
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• pp.25-38
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• 2018

Recently, issues on the environment, which have become key bottlenecks relative to sustainable economic development, have generated common concern. However, relatively scant research has been devoted to consideration of relations between consumers' environmental concern, green fashion advertisement value, and green consumption. In this study, using structural equation modeling (SEM), effects of environmental concern, perceived green fashion advertisement value, and attitude towards green fashion advertisements, on ecological purchases and their interrelationships are investigated. A model is constructed to link aforementioned constructs. Data, was collected through a questionnaire-based online survey (www.sojump.com) of 260 Korean consumers and 260 Chinese consumers. Findings suggest that environmental concern can improve their perception of green advertisement value. One of the findings showed strong positive relationship among green advertisement value, positive attitude, and purchase intention towards green fashion advertisement, while environmental concern negatively influenced their attitude towards green fashion advertisements. It suggests that if companies adopt green advertising strategies, environmentally-conscious consumers are willing to pay more, to purchase green fashion goods in to satisfy their needs. We should put more effort in educating consumers about environmental issues, to raise the level of environmental awareness and satisfy their concerns relative to green fashion goods. Conversely, there is significant positive relationship with the moderating effect of consumers' nationality in all paths, so results above would make significant contributions to green literature, and would also contribute to advertisement strategy implications as well. Especially fashion marketers, an use accurate and fair environmental claims in their advertisements to increase sale and profits.