• 가정과삶의질연구
• /
• 제11권2호
• /
• pp.13-29
• /
• 1993

The Purpopse of this study are to classify the lifestyles of urban housewives with automobiles living in Gwangju to see their relationship between lifestyle and demographic social and econo-mic variables and to see the relationship between lifestyle and prepurchase information search activity. For these purpose a survey was conducted using questionaires on 410 The data was collected from March 8 to March 20 1993 and analyzed by factor analysis cluster analysis Duncan test {{{{ chi ^2 }} }}- t e s t a nd ANOVA. The findings are classified into 7 types: enjoyable convenience type (15.6%) conservative sound and thrifty type(17.3%) rationative type (13.2%) thrifty life type (11.0%) passive-inactive type(8.3%) fashion-pursuity type(12.9%) 2) The lifestyles of he respondents showed significant difference according to their age education level employment status. length marriage consumer education and type of housing. 3) The lifestyles of the respondents showed a difference only automobile attitude While showing no significant difference by automobile size information sources of automobile priority of automobile attitude and time spent in searching information The lifestyle of respondents showed a difference by automobile price size quality secuity warranty service and maintenance cost. 4) Among the lifestyle patterns of the respondents the passive-inactive type and rationative typ were positive about all the prepurchase information activity of automobile.

• 한국의류산업학회지
• /
• 제7권6호
• /
• pp.624-632
• /
• 2005

The purpose of this study was to examine the consumers' purchasing behavior of budget-priced cosmetics according to the shopping orientation. Questionnaires used for this study were composed of 57 questions including 21 questions about cosmetic shopping orientation, 32 questions about budget-priced cosmetic purchasing behavior and four questions about demographic variables. Questionnaires were administrated to 20 to 49 aged 317 women who have shopping experience on budget-priced cosmetics. Data were analyzed by using factor analysis, cluster analysis, ANOVA, ${\chi}^2$-test, correlation, crosstabulation analysis, and scheffe test utilizing SPSS/WIN. The results were as follows. First, shopping orientation of cosmetics were classified into 5 factors: 'interest and impulsive purchasing tendency', 'price-oriented purchasing tendency', 'ration-oriented purchasing tendency', 'famous brand-oriented purchasing tendency' and 'brand royalty- oriented purchasing tendency'. According to the shopping orientation of cosmetics, the respondents were classified into 4 groups: 'passive shopping group', 'rational shopping group', 'active shopping group', 'neutral shopping group'. Second, when comparing each group's purchasing behavior of budget-priced cosmetics with shopping orientation of cosmetics, there was not significant difference in one time purchasing cost and the number of shop visits. In case of demographic variables concerning purchasing behavior of budget-priced cosmetics, there was significant differences in one time purchasing cost according to age, level of education and employment status. The number of shop visits had also difference according to age, level of education and monthly family income. Based on these results, marketing strategies for demographic characteristics of target market rather than the shopping orientation are needed.

• 보건행정학회지
• /
• 제8권1호
• /
• pp.15-51
• /
• 1998

compensation is a major function of human resources management. The hospital industry is characterized by its remarkable labor intensity and human resource input by unit. That is why the hospital industry has a higher level of wage/cost ration. The issues of how much the hospital personnel's direct financial compensation amounts to and how the organizational and other factors generate compensation differentiation, are central problems for research in hospitals. But there have been few approaches to study staff compensation in hospitals, its magnitude and inter-hospital relative compensation amounts for the same personnel. A worker who moves from low-wage to a high-wage employer can usually increase his or her pay without change in job description. This means in the cases of same jobs, relative importance is different for each hospitals. The purpse of this study were to find the compensation levels of hospital personnel and to determine the factors affecting compensation levels of hospital personnel. The unit of analysis is the hospital and 145 hospitals were studied for nurse(RN), medical technoloist(MT), managerial personnel(MP) and 100 hospitals for medical doctor(MD). In this study the definitions of direct financial compensation are before tax, excluding employer's contriution and total annual remuneration received by the employee. Main findings of the research can be summarized as follows. 1. Direct financial compensation of hospital personnel are MD 45,056,000 won, RN 9,222,000 won, MT 9,513,000 won and MP 9,185,000 won in the starting year's employment in hospital. 2. According to determinants of hospital personnel compensations, there are no statistical significant variables to determine the level of MD's compensation. Wlith RN and MT's compensation level, the greater the patient revenue per 100 hospital beds, the higher the RN compensation and the tertiary hospital's compensation is much more than other types of hospitals. The location of hospital is another determinant factor for the MT's compensation level. Hospitals that are in the uban area have lower compensation level than rural area. There are the same results in MP with MT. Conclusions can be drawn from the results of the study. First, the wage differentiation of MD and other health personnel still remains and the differentiation existed in inter and intra job personnel of hospitals. Second, determinants of hospital personnel personnel compensation level are patient revenue, location, and type of hospital level.

• 가족자원경영과 정책
• /
• 제25권2호
• /
• pp.41-52
• /
• 2021

본 연구의 목적은 여성의 경제활동참가율과 가족정책변수, 양성평등가치변수가 출산율에 미치는 영향을 규명하는 것이다. 이를 위해 1990년부터 2019년까지 30년 간 OECD회원국의 출산율 자료와 UNDP 자료, World Value Survey 자료를 시계열로 결합한 패널데이터를 분석하였다. 종속변수인 출산율에 영향을 미치는 독립변수는 1단계에서 여성의 경제활동참가율과 통제변수를 투입하였고, 가족정책변수, 양성 평등가치변수 순으로 변수를 추가하면서 각 변수들의 변화를 비교하였다. 주요 분석 결과 첫째, 여성의 경제활동참가율은 각 모형에서 출산율에 양의 영향을 보였다. 즉, 여성의 경제활동참가로 인해 출산율이 감소되는 현상이 나타나지 않았다. 둘째, 가족정책변수인 부성 출산휴가기간이 출산율에 정적 영향을, 모성 출산휴가기간이 부적 영향을 미치는 상반된 효과를 보였다. 셋째, 양성평등가치변수인 성불평등지수가 높은 국가에서 출산율이 높았다. 또한 성평등 가치 수준이 높은 국가일수록 출산율이 낮았으며, 성평등 가치관을 3개 하위지표로 분리하여 분석했을 때 대학교육의 중요성에 양성 평등한 가치를 보일수록 출산율이 낮았다. 여성의 경제활동참가율이 출산율에 정적 영향을 미친 결과는 경제활동이 저출산의 원인이 아니며, 경제활동참여와 출산율이 동시에 상승할 수 있음을 보여준다. 또한 남녀의 출산휴가와 같은 정책적 지원, 그리고 남녀의 성평등 가치가 출산율을 조절할 수 있는 요인임이 확인되었다. 따라서 출산율은 가족의 시간, 소득 등 자원에 대한 배분과 관리, 자녀양육분담의 차원에서 이루어지는 의사결정이나 이를 지원하는 가족정책과 성평등 가치가 통용되는 사회적 기반 위에서 제고될 수 있을 것이다.

• 마케팅과학연구
• /
• 제18권4호
• /
• pp.61-118
• /
• 2008

본 연구는 국내외 프랜차이즈의 해외진출에 대한 연구들을 바탕으로 국제프랜차이징연구의 전체적인 연구체계를 세워보고, 연구체계를 형성하고 있는 연구요인들을 확인하여 각 연구요소별로 이루어지는 연구주제와 내용을 살펴보고, 앞으로의 연구주제들을 제안하고자 한다. 주요한 연구요소들은 국제프랜차이징의 동기 및 환경 요소과 진출의사결정, 국제프랜차이징의 진입양식 및 발전전략, 국제프랜차이징의 운영전략 및 국제프랜차이징의 성과이다. 이외에도 국제프랜차이징 연구에 적용할 수 있는 대리인이론, 자원기반이론, 거래비용이론, 조직학습이론 및 해외진출이론들을 설명하였다. 또한 국제프랜차이징연구에서 보다 중점적으로 개발해야 할 질적, 양적 방법론을 소개하였으며, 마지막으로 국내연구의 동향을 정리하여 추후의 연구방향을 종합적으로 정리하였다.