• 경영과학
• /
• 제34권3호
• /
• pp.61-77
• /
• 2017

This study investigates the effect of consumer involvement in the relationship between customer satisfaction and loyalty (which is measured as consumers' repurchase and WOM intentions). Previous research has presented inconsistent implications on the role of consumer involvement in the relationship. Some researchers have presented the empirical results showing that consumer involvement moderates the relationship, whereas others have done the empirical results implying that the consumer involvement does not moderates. In sum, the previous empirical studies have provided the inconsistent empirical results that consumer involvement may be a moderator or a non-moderator in the relationship between customer satisfaction and loyalty. Thus, we start this research with two research questions: "Does consumer involvement has a moderation effect on the relationship between-customer satisfaction and loyalty across various service industries?" and "Can the moderation effect of consumer involvement be detected differently depending on the statistical methods used to probe the moderation effect?" A questionnaire survey was conducted in the context of four service categories: eight service firms for fast food, four firms for family restaurant, four firms for movie theater and four firms for Bakery. Hierarchical regression analyses (moderated regression analyses) and chi-square difference tests were used to identify the role of consumer involvement in the relationship between customer satisfaction and loyalty. The empirical results show that there does not exist the difference in the moderation effects of consumer involvement identified by the two statistical methods (i.e., hierarchical regression analyses vs. chi-square difference tests), however, that there exists the difference in the identified moderation effects of consumer across service categories. In the final section, we summarize the implications and re-interpret the empirical results provided in the previous studies.

• 한국산업정보학회:학술대회논문집
• /
• 한국산업정보학회 2003년도 추계공동학술대회
• /
• pp.109-131
• /
• 2003

This Study intends to find the impact of industry type on the relationship between Electronic Commerce(EC) implementation and performance. For this purpose, empirical study of domestic small and medium enterprises(SMEs) is carried out to test the relationship between EC implementation and EC performance and the moderating effect of industry type on the relationship between them. Previous empirical studies on EC mostly focused on the adoption of EC by business firms, and also have been carried out with the data from big enterprises. More often than not, the results obtained from the large business firms are used to provide the guidelines for SMEs. SMEs are, however, different from large business firms in many aspects, and need to be studied on their own. Empirical test shows that there are differences between manufacturing industry and service industry in utilizing EC and in achieving EC performance. The results of data analysis indicate that the industry type of SMEs is moderating the relationship between EC implementation variables(EC type, EC strategy, EC formality and EC character) and EC performance variables(EC utilization, EC satisfaction and EC usefulness).

• 산업경영시스템학회지
• /
• 제16권28호
• /
• pp.59-67
• /
• 1993

Recently, The concept of strategic groups is recognized as a basic unit of understanding framework in strategic management research. Researchers have consistently approached the relationship between strategic groups and organizational variables(organization structure vs strategies, management process vs strategies, management systems vs strategies, environment vs strategies, strategies vs performance). However the relationship between strategic groups and human resources has been neglected in theortical approach and empirical approach. Therefore this study explores the relationship between strategic groups and human resources management.

• 응용통계연구
• /
• 제34권6호
• /
• pp.889-904
• /
• 2021

본 연구는 Kang과 Kim (2020)의 후속 연구이다. 본 연구에서는 기존 연구에서 직접 유도하지 않았던 통계량의 표본영향함수를 유도한다. 그리고 이 결과를 바탕으로 경험적 영향함수와 표본영향함수는 어떠한 관계를 가지고 있는지 이론적으로 살펴보고, 경험적 영향함수를 통해 표본영향함수를 근사시켜 추정하는 방안에 대해 생각해 본다. 또한, 임의추출한 300개의 데이터를 바탕으로 모의실험을 통해 유도한 함수와 그 관계에 대한 그 타당성도 검증한다. 모의실험 결과 t통계량으로부터 유도한 표본영향함수와 경험적 영향함수와의 관계 및 경험적 영향함수를 통한 표본영향함수의 근사 방안에 대한 타당성도 검증해 냈다. 본 연구는 경험적 영향함수를 이용한 표본영향함수의 근사에서 오차를 줄이기 위한 방안을 제안하고 그 타당성을 검증하였으며, 이를 통해 기존의 연구에서 경험적 영향함수로 표본영향함수를 바로 근사시켰던 연구 방법에 효과적인 근사 방안을 제안한 점에서 의의를 갖는다.

• Computers and Concrete
• /
• 제31권6호
• /
• pp.545-559
• /
• 2023

In this study, an experimental investigation was conducted to assess the influence of ground granulated blast furnace slag (GGBS) and silica fume (SF) on the fresh and hardened properties of grout specimens and preplaced aggregate concrete (PAC). Grout proportions were optimized statistically using a factorial design and were applied to 10 mm and 20 mm coarse aggregates to produce PAC. The results demonstrate that GGBS has a more significant effect on the compressive strength of grout compared to SF, with a small increase or decrease in the GGBS content having a greater influence on the compressive strength of grout than SF. The water to binder ratio had the most significant effect on the compressive strength of PAC, followed by the coarse aggregate size and sand to binder ratio. An empirical relationship to predict the compressive strength of PAC was proposed through an experimentally derived factorial design along with a statistical analysis of collectively obtained data and a deep literature review. The results predicted by the empirical relationship were in good agreement with those of PAC produced for verification.

• 품질경영학회지
• /
• 제37권3호
• /
• pp.102-122
• /
• 2009

In this study, we will conduct an empirical study to see how the 3PL firm's logistics service quality and relationship orientation affects the supply chain performance. To examine the research model and hypotheses, we have used an empirical method based on the field survey in which most of measurements used and verified in previous studies are selected as measurements. The results of our empirical study can be summarized as follows: First, it can be shown that higher level of logistics service quality not only affects satisfaction and relationship orientation positively, but also improves supply chain performance. Second, it can be also shown that satisfaction for logistics service quality affects relationship orientation between shipper and 3PL firm positively. Finally, it can be shown that relationship orientation affects supply chain performance positively. This paper presents much implications both theoretical and practical side.

• 한국정보기술응용학회:학술대회논문집
• /
• 한국정보기술응용학회 2005년도 6th 2005 International Conference on Computers, Communications and System
• /
• pp.357-360
• /
• 2005

Domestic enterprises are surveyed and analyzed to find the empirical relationship between environmental characteristics and electronic commerce(EC) performance. Dynamism, hostility and heterogeneity are selected as environmental characteristics. EC performance is articulated as EC utilization, EC satisfaction and EC usefulness. Empirical test presents that dynamism has a statistically significant relationship with EC performance except EC usefulness, but hostility and heterogeneity have no statistically significant relationship with EC performance. The impact of industry type on environmental characteristics and EC performance is also tested.

• 산업융합연구
• /
• 제5권1호
• /
• pp.61-85
• /
• 2007

The purpose of this study is to examine the relationship between justice factors and organization support. The empirical results have indicated that the justice factors affect on the pay satisfaction and organization support have moderate effect on the relationship of justice and pay satisfaction. Implications and limitations are discussed.

• 유통과학연구
• /
• 제14권11호
• /
• pp.129-138
• /
• 2016

Purpose - The ICT(information and communications technologies) development is affecting consumer behaviors on selecting channel or distribution system. This study aims to advance our knowledge about the factors influencing omni-channel behaviors. This study considers the positive brand experience as the moderating variable into the relationship between omini-channel use intention and consumer brand relation. Also, the effect of positive brand experience on consumer-brand relation is researched. Research design, data, and methodology - This study conducted an empirical test with the subject as customers who purchase goods or service through on-off cross channel simultaneously. The research model is developed from prior literatures about influencing variables on channel selection. The structure of this study is designed to identify causal relationships between the variables. 268 survey data from the questionnaire survey which is conducted to target customers who use online and offline channels, is used for empirical analysis. This study validates generality with descriptive statistics and data reliability with Cronbach's alpha value. The exploratory factor analysis is used for value purification. Then, the confirmatory factor analysis is conducted for structural equation modeling. Finally, the execute structural equation modeling is analyzed to confirm the hypotheses Results - First, the two causal influences between perceived performance risk and the propensity of omni-channel and between price consciousness and the propensity of omni-channel are verified through the empirical test. Second, the result identifies that the propensity of omni-channel is influenced on consumer-brand relationship. Third, the AMOS analysis proves that the moderating variable, positive brand experience, has significant positive impact on consumer-brand relationship. This significant relationship is highly supported by the regression analysis between brand experience and propensity of omni-channel because it results that positive brand experience has positive impact on the propensity of omni-channel. All hypotheses are verified to be true. Conclusions - Based on the empirical result, this study confirms that perceived performance risk and price consciousness are the important factors influencing propensity of omni-channel. According to the additional analysis, the moderating variable and positive brand experience plays important role between the propensity of omni-channel and consumer-brand relationship. Furthermore, positive brand experience influences more on consumer-brand relationship than non-positive brand experience.

• 한국정책학회보
• /
• 제21권1호
• /
• pp.337-361
• /
• 2012

본 연구는 노인의 사회적 고립과 외로움을 치유할 수 있는 세대 간 가족관계를 국가가 적극적 노년정책 수단을 통해 개선을 유도하는 것이 가능하다는 실증적 증거를 제공하기 위해 수행되었다. 이를 위한 실증분석의 핵심과제는 역방향의 인과관계의 존재에 의한 선택편의를 통제하는 작업이며 이를 위하여 '적격비참여자'로 비교집단을 구성하여 도구변수로 실증모형을 추정하는 전략을 채택하였다. 분석결과 노년기의 생활패턴이 적극적으로 변화함에 따라 자녀들과의 가족관계는 경제적 연대측면이나 유대적 연대측면 모두에서 유의미하게 개선되는 것으로 나타났다. 또한 이러한 개선효과는 자녀세대와 동거하지 않는 노인부모들에게 집중되어 발생하는 것으로 나타났다. 본 연구의 결과는 세대 간 가족관계의 개선이 적극적 노년정책의 새로운 편익으로 추가될 수 있는 실증적 근거를 제시하였다는데 정책적 의미를 갖는다.