• Title/Summary/Keyword: emotional dimensions

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Guidelines for Designing Earcons to Deliver Process Control Information using its Semantic Association (한국인의 스테레오타입에 부합하는 공정제어용 이어콘 설계 가이드라인의 도출)

  • Kim, Sang-Ho;Kim, Jin-Su
    • Journal of the Korea Safety Management & Science
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    • v.13 no.1
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    • pp.81-89
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    • 2011
  • It is presumable that properly designed earcons given simultaneously with visual information could enhance the situation awareness of operators when they are involving in highly complicate process control activities. In this study, population stereotypes of earcons with respect to process control information were identified using 60 Korean subjects. To do this, 11 most distinctive earcons were selected from various earcons having different pitch, rhythm, and timbre. Associations between the selected earcons and 40 pairs of adjectives used to describe the state of control in process were gathered from 37 subjects using a semantic differential method. Based on the results from multivariate analyses, the 40 pairs of adjectives were aggregated into three distinctive semantic dimensions. The emotional maps of the 11 earcons matched with the semantic dimensions were presented in this study. On the basis of these results, a general guideline was suggested for designing earcons to deliver process control information.

The Impact of Omnichannel Shopping Experience and Channel Integration on Customer Retention: Empirical Evidence from China

  • WANG, Junbin;JIANG, Xinyu
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.2
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    • pp.229-242
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    • 2022
  • Creating a new retailing environment to meet the seamless experience requirements of consumers is a challenge for Omnichannel-related businesses. Based on the "appraisal-emotion-response" chain, the purpose of this research is to explore the psychological mechanism of omnichannel integration influencing customer retention and the moderating effect of customer showrooming experience. This research uses a structural equation model in partial least square software to analyze a two-stage survey (Study 1: n = 210; Study 2: n = 342) conducted in China. The results show that channel control experience has three dimensions: perceived channel attribute familiarity, channel type matching, and cross-channel access convenience; consistent interactive experience has two dimensions: information cross-channel consistency and cross-channel service support. Furthermore, both channel control experience and consistent interactive experience are favorable for customer retention through increased customer satisfaction (transactional and retailer satisfaction). Finally, customer showrooming experience positively moderates the relationship between consistent interactive experience and customer satisfaction. This research proposes a self-regulation process model to explain how omnichannel integration enhances consumers' experience, finally leading to consumer retention. The findings contribute to the omnichannel retail business literature and provide management implications for Asian retailers to implement an omnichannel business strategy.

The Effects of Fashion Brands' Retro Marketing Types on Retro Characteristics Perception and Nostalgia Emotions (패션 브랜드의 레트로 마케팅 유형이 레트로 특성 지각과 노스탤지어 감정에 미치는 영향)

  • Oh, Myeoungsoo;Kim, Hanna
    • Journal of Fashion Business
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    • v.26 no.1
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    • pp.140-157
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    • 2022
  • This study examined the types of retro marketing of fashion brands and explored the difference in retro characteristics and nostalgic emotions. Additionally, the effects of retro characteristics on nostalgic emotions and the influence of nostalgic emotions on brand attitude were examined. A total of 33 fashion brands, including eight designer brands, 10 sports and outdoor brands, 11 casual brands, and four SPA brands were investigated to categorize the retro marketing types. An online survey was also conducted of respondents in their 20s to 50s, and a total of 363 responses were analyzed using SPSS 26.0. The results were as follows. First, the retro marketing of fashion brands was categorized into four types including brand heritage marketing, retro design marketing, retro emotional experience-oriented marketing, and brand collaboration marketing. The four retro marketing types showed differences in retro characteristics and nostalgic emotions. Second, the retro characteristics consisted of four dimensions including familiarity, attractiveness, uniqueness, and historicity. Nostalgic emotions consisted of four dimensions including sadness, longingness, comfort, and pleasure. Third, the results showed that familiarity and attractiveness had significant effects on comfort and pleasure, while uniqueness and historicity had significant effects on longingness. Fourth, the results showed that longingness, comfort, and pleasure had positive effects on brand attitude, whereas sadness had a negative effect on brand attitude.

Multi-Cultural Society and Social Distance for Foreigners in Korean Society (다문화사회와 외국인에 대한 사회적 거리)

  • Lee, Myoung-Jin;Choi, Yu-Jung;Choi, Set-Byol
    • Survey Research
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    • v.11 no.1
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    • pp.63-85
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    • 2010
  • This study defines the substance and multi-dimension of emotional reactions which Koreans have toward foreigners to find the starting point of change in values which is an inevitable task in this multi-cultural society. The results indicate that the Bogardus scale which has been used to measure the social distance toward the minority race is found to have limitations in explaining the closed attitude of Koreans toward 'nation' and 'kinship through marriage'. To supplement such limitations, exploration on attitudes toward foreigners from different native places is performed based on the 'evaluation', 'power' and 'activity' dimensions of the Affective Control Theory. As a result, Americans are highly evaluated in all three dimensions while Japanese are evaluated low in the 'evaluation' dimension and high in the 'power' and 'activity' dimensions. North Korean defectors and ethnic Koreans from China (the Chosun race) are high in evaluation but low in other dimensions. West Asians are evaluated low in all three dimensions. By comprehending the influencing factors and the relative influence of social distance, it proves that the 'evaluation' dimension is the common denominator in all groups while 'power' dimension toward Japanese and 'activity' dimensions toward Chinese and West Asians influence social distance. All foreigners excluding Americans receive closer social distance when having higher education level. Moreover, American women and older North Korean defectors receive closer social distance.

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A Balanced Cognition-Affect Model of Information Systems Continuance for Mobile Internet Service (모바일 인터넷 서비스를 위한 정보시스템 지속성에 대한 이성과 감성의 조화 모델)

  • Kim, Ki-Eun;Kim, Hee-Woong
    • Science of Emotion and Sensibility
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    • v.11 no.4
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    • pp.461-480
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    • 2008
  • There are innumerable studies on technology adoption and usage continuance; most examine cognitive factors while affective factors or the feelings of users are left relatively unexplored. Although attitude and user satisfaction are factors commonly considered in Information Systems(IS) research, they represent only some aspects of feelings. In contrast, researchers in diverse fields have begun to note the importance of feelings in understanding and predicting human behavior. Feelings are anticipated to be essential particularly in the context of modern applications, such as mobile internet(M-internet) services, where users are not simply technology users but also service consumers. Drawing on the support of consumer research, social psychology and computer science, this study proposes a balanced cognition-affect model of IS continuance. Prior works in relation to IS research have already considered the emotional factors. The common factors are enjoyment, anxiety, affect and satisfaction. The main difference in our study is that the factors that we used are the primary dimensions of affect according to Circumplex Model of Affect. The horizontal axis of the model represents the pleasure dimension and the vertical represents the arousal dimension. Other emotional factors such as enjoyment and anxiety can be viewed as a combination of these two dimensions, and they can be placed in the vector space formed by these two primary dimensions. Affect has been defined as the enjoyment a person derives from using computers. Satisfaction has different conceptualizations. It has been conceptualized as judgment based on the expectation disconfirmation theory. Thus, while prior works considered the direct and indirect effects of "feeling-related constructs"(enjoyment and anxiety) on usage behavior, our study proposes effects of "feeling-based constructs"(pleasure and arousal). The balanced cognition-affect model is tested in a survey of, M-internet service users. The results establish the validity of the model.

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A Comparative Understanding of Health Concepts

  • Lee, Mi-Kyung;Duncan Boldy;Kim, Kong-Hyun-Kim
    • Korean Journal of Health Education and Promotion
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    • v.1 no.1
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    • pp.75-94
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    • 1999
  • This study explored the understanding of health of people from Korea. Data were collected from a total of eighteen focus groups: Koreans (living in Korea), Korean-Australians, Korean-Americans and Australians. The data were analysed using QSR NUD*IST. The meaning of health varied among people and it was related to differences in age, culture, gender, marital status and perceived health status of individuals. However, there were several themes common to everybody. All groups included aspects of physical, mental, emotional (and spiritual), environmental and social dimensions in their definitions of health. All young single groups placed more emphasis on physical and lifestyle factors whereas mental and emotional aspects and social responsibility were more associated with health among older married groups. Young women in all cultures felt social pressure to 'look good' and the media was perceived as responsible. Men in general associated health with societal roles and social competition. Health was strongly associated with the economy and economic stability for all Korean groups reflecting the recent adverse economic situation in Korea. This information will be of value to health professionals to provide more effective health services and health promotion programs for clients of Korean ethnicity living in multicultural societies like Australia and America.

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The Types of Relationship Quality and Multi-loyal Relations of Department Store Fashion Consumers (백화점 패션상품 구매고객 관계본질 유형과 충성대상)

  • Moon, Hee-Kang;Rhee, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.10
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    • pp.1497-1508
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    • 2008
  • The objective of this study is to identify the types of relationship quality of department store fashion consumers. This study also aims to look at if consumers form different type of relationship quality with various relation partners. In this study, qualitative research was conducted on 25 female consumers to come to a comprehensive and in-depth understanding of fashion consumers' diverse loyal relationships. Fashion consumer's relationship quality consisted of 'self attachment', 'symbolic', 'trust', 'intimacy', 'compensational bind', and 'habitual alternative'. 6 relationship quality dimensions were distinguished according to each dimension's emotional involvement level and conscious activeness level of consumers. While self attachment was classified as emotional and active relationship quality, compensational bind and habitual alternative were typical relationship quality types of fashion store loyalty such as department store loyalty, thus classified as inertial and cognitive relationship quality type. This study might provide a useful direction to apparel brands and retailers in finding out which relationship quality type is more effective for differentiated marketing strategies.

Meta-analysis on the Effectiveness of Pulmonary Rehabilitation Program on Exercise Capacity/Tolerance and General Health Status (만성 폐쇄성 폐질환 환자를 위한 호흡재활 중재가 운동 능력 및 내구성, 일반적 건강상태에 미치는 효과에 대한 메타분석)

  • 오현수
    • Journal of Korean Academy of Nursing
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    • v.33 no.6
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    • pp.743-752
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    • 2003
  • Purpose: This study was conducted to combine the effects of pulmonary rehabilitation program (PRP) on exercise capacity/tolerance and general health status of COPD patients based on the primary research results examined the effects of PRP, Method: Seventeen studies were selected by the sampling criteria established to include the studies that reported enough statistics necessary to conduct meta-analysis. Result: According to the study results, the most effective indicators for exercise capacity/tolerance were exercise time (such as cycling time or treadmill walking time) and ground walking distance within given time (6 minutes or 12 minutes), whereas effects on such indicators as VE and VO$_2$ were not statistically significant. PRP induced significant effect on patients' general health status, frequently measured by physical, psycho-emotional, and holistic indicators, the enhancement on psycho-emotional dimension resulted from PRP was more prominent than those of the other dimensions. From the results, it was noted that the place where PRP was given and the contents of PRP exercised their influence on the outcome variables. Which body part was trained was also one of the important factors that influence on the patients' perception of dyspnea during exercise as well as on exercise capacity/tolerance. Conclusion: PRP including exercise training significantly improved the exercise capacity and general health status of COPD patients.

Commitment to environment, consumer typology, and quality of life: with emotional dimension as a independent (환경몰입, 소비자 유형 및 삶의 질: 선행변수로서 감정구조의 역할)

  • Lee, Il-Han;Hahn, Ju-Hee
    • Proceedings of the KAIS Fall Conference
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    • 2009.12a
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    • pp.245-248
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    • 2009
  • The aim of the study is to look at the relationships among emotional dimensions, commitment to environment, consumer typology, and quality of life. For this study, 303 students completed the questionnaires and SPSS and Amos 4 were employed. The findings are: First, positive emotion increases commitment to environment. Second, commitment to environment encourages green consumer behaviors and quasi-green consumer behaviors while it reduces non-green consumer behaviors. Third, green consumer behaviors increase quality of life while quasi-green consumer behaviors and non-green consumer behaviors do not have any influence on quality of life. Some practical implications are included.

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Building a Sustainable Community in Social Low-rent High-rise Housing: the Case of the Chongqing Model in China

  • Peng, Xueni;Baek, Jin
    • Architectural research
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    • v.17 no.4
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    • pp.139-146
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    • 2015
  • In 2007, in the city of Chongqing, the city government announced a plan to meet the basic needs of its lower-to-middle class residents, namely those of providing a shelter and urban infrastructure. In one respect, the effort to attain such goals has achieved good quantitative results; however, a more critical examination reveals that little consideration has been given to analyzing the qualitative aspects of such a policy, namely the physical and emotional effects on tenants. The results of the research in this paper have implications on the need to focus on building a 'sustainable' and 'healthy' community, with the awareness that for people in low-rent areas, sociability and community spirit are more closely related to their neighborhood contentment. Although attention to scale and type of area-planning are both important, the immediate surroundings and services are often neglected, but as we shall show they are key considerations for residents in this new type of housing. While attempting to comprehend the role of community in the quality of a neighborhood, in this research, we attempt to document the physical appearance of the problem and explore its underlying causes in order to shed more light on residents' individual evaluations of quality in their local living conditions and include the affective dimensions of such perceptions.