• 대한가정학회지
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• 제46권7호
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• pp.35-45
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• 2008

For the highly involved and emotional product, such as cosmetic product, the consumer focuses on the information about the symbolic meaning of a product. As a continuum, cosmetic advertising frequently requires a celebrity and/or cue since it provides identification between customer and cosmetic. Although many studies have examined the effectiveness of the congruence between brand image and self-image, there are little research regarding the congruence between advertising image and self image. The objective of this study is to examine the attitudinal effectiveness of the congruence between cosmetic advertising image and self-image. For the experiment, 2(ad type: rational vs emotional) factorial designs were performed. A total of 240 undergraduate female students participated in the experiment. The results of the study are as follows. First, the congruence had a significantly positive influence on advertising attitude, but not on brand attitude. Second, the type of cosmetic advertising caused differences in attitudinal persuasiveness affected by the congruence.

• 경영과정보연구
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• 제34권4호
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• pp.97-120
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• 2015

본 연구는 소비자 공감 반응에 대한 연구로 이론적 배경을 바탕으로 하여 실증분석을 통해 검증하였으며, 연구결과를 토대로 연구결과를 요약하면 다음과 같다. 소비자 공감 반응에 대한 관계를 살펴보기 위해 인지적 반응(매력성, 친숙성, 실제적 자아일치성, 이상적 자아일치성 그리고 동감)요인, 감정적 반응(공감, 몰입, 애착) 그리고 인지적 반응과 감정적 반응을 매개하는 동일시와 상호작용성의 역할 및 관계를 살펴보고자 하였다. 본 연구의 가설을 검증한 결과 2개의 가설(가설 1-1, 가설 3)을 제외하고 모든 가설이 채택되었다. 이에 대한 구체적인 결과는 다음과 같다. 첫째, 인물매력성, 실제적 자아일치성을 제외하고, 스토리 매력성, 인물친숙성, 스토리친숙성, 이상적 자아일치성은 동감에 정의 영향을 미치고 있음을 알 수 있다. 둘째, 인지적 반응과 감정적 반응을 매개하는 변수로 동일시, 그리고 상호작용성의 관계 및 역할을 살펴보면 다음과 같다. 동감반응과 공감반응의 매개 역할로 동일시와 상호작용성 모두 정의 영향을 미치고 있음을 알 수 있다. 셋째, 감정적 반응간의 관계를 살펴보면 다음과 같다. 먼저 공감과 몰입 그리고 애착은 모두 정의 영향을 미치고 있음을 알 수 있다.

• 패션비즈니스
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• 제27권1호
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• pp.140-155
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• 2023

This study was undertaken to observe the influence of the model image and self-image congruence of consumers in Korean cosmetic advertisements on the advertising attitude and analyze the relationship between self-image congruence and advertising demand type, participation, and advertising effect, and to help develop plans to more effectively communicate advertising images. The experimental design of this study was 2 (self-image congruence: consistency vs. inconsistency) × 2 (advertising appeal: rational appeal vs. emotional appeal) × 2 (involvement: high vs. low) three-way ANOVA. The results of the study showed that the interrelationship between self-image congruence and advertising appeal type and involvement played an important role in determining the advertising attitude. More specifically, firstly, the self-image congruence of consumers in Korean cosmetic advertising affected the advertising attitude. Secondly, in the advertisements of Korean cosmetics, consumers preferred a rational advertising appeal to an emotional advertising appeal. Finally, statistical results showed significant differences in the influence of the interaction effect of the self-image congruence status of consumers and the advertising appeal on the attitude of advertising. The Korean cosmetic involvement of consumers had a significant impact on whether the Korean cosmetic advertising model image and consumer self-image were consistent with the type of advertising appeal and on the interaction effect of advertising attitude.

• 산경연구논집
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• 제11권3호
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• pp.51-62
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• 2020

Purpose - This study examined the relationship between individual creativity and its related variables to observe how individual creativity contributes to organizational performance. In addition, this study strived to explore how to maximize the utilization of individual creativity and innovate the structure of the organization itself so that teams and organizations can respond more effectively to new rising trends. this study aimed to examine whether the value congruence between individuals and organizations (propensity congruence, goal congruence has a significant impact on knowledge sharing and innovation behavior as dependent variables by exerting individual creativity and synergy as independent variables. Research design, data and methodology - SPSS 24.0 program were used to analyze the data. Descriptive Statistics and correlation analysis were performed, and the reliability factor (Cronbach's α) was calculated. Afterwards, we analyzed the moderating effects of structural equation model analysis and hierarchical regression analysis. The number of samples used in the study were 309 copies. Results - First, Individual creativity had a positive effect on knowledge sharing and innovative behavior. In other words, it was confirmed that decision-making processes fused with individual creativity could create an atmosphere of knowledge sharing and transform the organization. Second, value congruence adjusted the influence of individual creativity on knowledge sharing and innovation behavior. Conclusions - First, it is important for managers to recognize the value and secure the pool of creative talents who will be a potential future basic source of organizational success and competitive advantage. Second, managers should be able to identify those with creative talents and expertise, and use them to increase their knowledge sharing performance, while also developing emotional and motivational creativity. Third, in order improve knowledge sharing performance, managers should pay attention to the emotional aspect of creativity. Fourth, managers should strive to create an environment that is beneficial for the reinforcement of individual self-management capabilities. Fifth, managers should be able to develop decision-making processes to develop potential creativity and encourage creative thinking, opinions, or solutions. Sixth, managers should promote the dissemination and integration of new knowledge based on the creative views and attitudes of team members.

• 아동학회지
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• 제13권2호
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• pp.251-272
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• 1992

The purpose of this study is to investigate the relationships among the beliefs of parents and children, children's cognitive and emotional behavior based on cognitive and interreactionary approach models. The Subjects were 138 children (68 eight-year-olds and 70 eleven-year-olds) and their parents. Instruments used in this study were the modified Family Belief Interview Schedule(Alessandri & Wozniak, 1987), the Standard Achievement Test, and Harter's Perceived Competence Scale. Data analysis was by Pearson's r product moment correlation, two-way ANOVA, Fisher-Z test and Student-Newman-Keuls post-hoc test. The major findings are as follows: (1) The beliefs of parents and children has a significant influence children's perception of competence. (2) The congruence of parents' and children's beliefs was hightest in "assumed similarity". (3) Mother's positive view of their children and congruence of mother's and father's beliefs were correlated with children's academic achievement. Parents' positive beliefs and congruence of beliefs were also correlated with children's self-perception of competence.

• International Journal of Contents
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• 제9권4호
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• pp.78-85
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• 2013

Music functions as a catalyst for various emotional experiences. Among the numerous genres of music, film music has been reported to induce strong emotional responses. However, the effectiveness of film music in evoking different types of emotions and its relationship in terms of which musical elements contribute to listeners' perception of intended emotion have been rarely investigated. The purpose of this study was to examine the congruence between the intended emotion and the perceived emotion of listeners in film music listening and to identify musical characteristics of film music that correspond with specific types of emotion. Additionally, the study aimed to investigate possible relationships between participants' identification responses and personal musical experience. A total of 147 college students listened to twelve 15-second music excerpts and identified the perceived emotion during music listening. The results showed a high degree of congruence between the intended emotion in film music and the participants' perceived emotion. Existence of tonality and modality were found to play an important role in listeners' perception of intended emotion. The findings suggest that identification of perceived emotion in film music excerpts was congruent regardless of individual differences. Specific music components that led to high congruence are further discussed.

• The Journal of Asian Finance, Economics and Business
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• 제9권6호
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• pp.95-104
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• 2022

This study investigates the complex mechanism of work-family conflict affecting counterproductive behavior of employees based on resource conservation theory and 417 valid samples by using polynomial regression and response surface analysis. Counterproductive work behavior refers to any intentional behavior of an individual that has potential harm to the legitimate interests of the organization or its stakeholders. Results show that first, work-to-family conflict (WFC) and family-to-work conflict (FWC) had four matching types. Compared with "high WFC-low FWC," "low WFC-high FWC" and "low WFC-low FWC" matching conditions, the employee self-control resource depletion and counterproductive work behavior (CWB) are at their highest under "high WFC-high FWC" congruence matching condition. Second, the joint effect of WFC and FWC has a U-shaped relationship with counterproductive behavior. Compared with the "high WFC-low FWC" match state, the level of CWB in the "low WFC-high FWC" match state is higher. Third, the depletion of self-control resources played a mediating role in the effect of WFC on counterproductive behavior. Fourth, emotional intelligence moderated the relationship between the congruence of WFC and FWC and self-control resource depletion. Emotional intelligence was higher, and the positive relationship between the congruence of WFC and FWC and self-control resource depletion was weaker.

• 한국엔터테인먼트산업학회논문지
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• 제13권7호
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• pp.261-272
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• 2019

본 연구는 프로야구 관중의 구단과 자아이미지 일치성이 구단 충성도에 미치는 영향에서 정서적 유대감의 조절효과를 규명하여 구단과 관중의 정서적 유대감의 효과성을 제고하고, 구단의 브랜드 마케팅 전략 수립에 시사점을 제시하는 데 그 목적이 있다. 이를 위해 프로야구 관람객 500명을 대상으로 설문조사를 수행하였고, 450부의 수집된 자료를 기초로 SPSS 21.0을 이용하여 상관관계분석, 단계적 회귀분석 및 위계적 회귀분석을 실시한 결과는 다음과 같다. 첫째, 프로야구 관중과 구단의 자아이미지 중 현실적 자아이미지 요인이 구단 충성도에 유의미한 영향을 주는 것으로 나타났다. 둘째, 현실적 자아이미지 일치성이 구단 충성도에 미치는 영향에서 현실적 자아이미지 일치성이 조절되는 것으로 확인되었다. 이러한 결과는 정서적 유대감 형성이 이상적 자아이미지 일치성에는 영향력이 없고, 현재 구단이 보여주고 있는 현실적 자아이미지와 관련이 있음을 실증하였기 때문에 이러한 점들을 고려하여 보다 이러한 효과가 부각될 수 있는 마케팅 전략 수립이 필요할 것으로 판단된다.

• 한국심리학회지 : 문화 및 사회문제
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• 제27권3호
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• pp.325-350
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• 2021

본 연구는 한국대학생의 부모자녀관계와 진로정체감의 관계에서 부모자녀진로합치과정의 매개효과를 살펴보는 것을 목적으로 하였다. 구체적으로, 정서적으로 끈끈한 유대감(부자유친성정)과 권위적 효의식을 지지하는 상호협조적 부모자녀관계와 자녀의 독립성과 자율성을 지지하는 독립적 부모자녀관계가 어떠한 부모자녀진로합치과정을 거칠 때 진로정체감에 긍정적인 영향을 미치는지를 살펴보았다. 이를 위해 4년제 대학생 509명의 자료를 분석하였으며, 병렬다중매개모형분석을 실시하였다. 그 결과, 부자유친성정은 보완합치와 조정합치과정을 완전매개하여 진로정체감으로 이어지는 것으로 드러났다. 권위적 효의식은 진로정체감에는 부정적인 직접 영향을 미치지만 보완합치와 조정합치과정을 매개하면 진로정체감에 긍정적인 영향을 미치는 것으로 드러났다. 자녀의 자율성을 지지하는 부모자녀관계는 보완합치와 조정합치과정을 완전매개하여 진로정체감으로 이어지는 것으로 드러났다. 가족침입성은 진로정체감에 부정적인 직접 효과만을 갖는 것으로 드러났다. 한편 유사합치과정은 상호협조적 부모자녀관계와 독립적 부모자녀관계 모두에서 통계적으로 유의한 매개효과를 갖지 않았으며, 진로정체감과는 부적인 직접효과를 갖는 것으로 드러났다. 이러한 결과를 통해 부모자녀관계와 진로정체감의 관계에 대한 문화보편적 특성과 문화특수적 특성을 논의하였으며, 연구의 한계와 향후 연구방향을 제언하였다.

• 대한간호학회지
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• 제22권3호
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• pp.237-388
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• 1992

This study was done to identify the degree of congruence between nurses and patients on patients' health problems. The purposes of this study were 1. To compare the health problems of parturient women as identified by interview and in the nursing record. 2. To compare the health problems of patients who have had gynecological surgery as identified by interview and in the nursing record. 3. To compare the health problems of chemotherapy patients as identified by interview and in the nursing record. The design of this study was a comparative descriptive design. The subjects were 205 Obstetric-Gynecologic patients. The tool for this study was an 11 item questionnaire, including one open ended question on the patient's problem during the past one day. Data was collected through interviews and an audit of the nursing records during the period from March 22, 1992 to April 29, 1992. Data was analyzed using by frequencies and percentiles. The result of this study were summarized as follows : Pain was the most prevalent complaint for parturient women by interview(60.3% ) and from the nursing records(83.2%). There was no record in the nursing records about the complaints of lack of information and emotional problems even though there were complaints of communication problems (17.6%) and of emotional problems(3.5%) identified in the interviews but there were more records of cardiopulmonary problems in nurses record(9.1%) than the patient interviews (3.3%). In the nursing records 25.9% of the identified records identified pain problems compared with 23.3% in the interviews. In the nursing records, 22.3% of the records identified nutrition problem as compared with 18.2% in the interview. There were only a very few emotional problem identified in the nursing records (3.7%) as compared to 18.2% in the interviews. There were no comments about communication problems in the nursing records but 5.2% of the subjects mentioned of communication problems in the patient interview. There were problems in five categories for the parturient women ; comfort, communication, activity and rest, elimination, emotions, and there were problems in ten categories for the surgery patients : comfort, elimination, communication, emotions, nutrition, cardiopulmonary, thermoregulation, physical integrity, host defense and activity /rest. There were also problems in the same ten categories for chemotherapy Patients. On the other hand, in the nursing records, only comfort activity /rest, and elimination problems were identified for the parturient women, there were only seven categories of problems : comfort, elimination, cardiopulmonary, activity /rest, and nutrition for the gynecology surgical patients, and for the chemotherapy Patients, comfort, nutrition, physical integrity, cardiopulmonary, activity /rest, thermoregulation, emotion and elimination were the categories identified, and no communication problems were identified. It was found that there was low congruence between the patients' problems as identified through patient interview and as recorded in the nursing records. Therefore it can be concluded that the main content of the nursing records is the physical problems of the patients and this is not in congruence with the patients' reported problems in the emotional and communication domain.