• Title/Summary/Keyword: emotional communication

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Interactive Advertisement that Feels and Experiences

  • Kim, Yuji;Lim, Chan
    • International journal of advanced smart convergence
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    • v.8 no.3
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    • pp.13-19
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    • 2019
  • In this paper, we propose and implement VVVV base interactive advertisement. It has now expanded from the traditional marketing methods of television, radio, newspapers and magazines to become a digital marketing era. However, it is still in the form of infusion-type advertising, similar to traditional marketing techniques. For more innovative we put story and design elements into digital technology. Consumers will feel fresh excitement as they experience advertising. Emotional stories and image will also provide an element for customers to talk to each other. The propose advertisement is design to recognize the movement of people in the corridor by using Arduino and ultrasonic sensor installed in the passageway where many people pass. Arduino and VVVV takes people's movements for a values. This values change the advertising image. In this case, we applied the mask in VVVV so that the image to be reproduced and the image of the background role are displayed when the person passes the sensor. By realizing this interactive advertisement, the objective is to increase the buyer's purchasing power by approaching the buyer more effectively than the existing advertisement.

Communication with Psychosomatic Patient: With a Clinical Vignette "When Words Are Unspeakable: A Bridge Beyond the Silence" (증례 '금지된 언어와 침묵을 넘어서'를 통해 본 정신신체화 환자와의 소통)

  • Jahng, Eun Jin
    • Psychoanalysis
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    • v.29 no.4
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    • pp.72-82
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    • 2018
  • What should a therapist do if the patient has lost the ability to speak in sessions? How should the therapist understand and approach this 'deadly silence'? Psychosomatic patients have poor ability to mentalize their experience, so they create a 'shunt' from emotional experience to body bypassing symbolic sphere. This makes psychosomatic patients vulnerable to expressing their emotions in words. With the case vignette 'When words are unspeakable: a bridge beyond the silence' written by Wirth in a book "From soma to symbol" we observe how psychosomatic pathology arises, from inappropriate mirroring and poor containment; and how this escalates into a vicious cycle of sin and punishment in the patient's conscience. This conscience scenario imprisons a talented and creative mind in a dark, silent place, wherein symbols and words are forbidden. This seemingly impossible task of providing silent patients with a 'talking cure' finds breakthrough with containment, and transformative thinking using therapists' reveries.

Facial Expression Algorithm For Risk Situation Recognition (얼굴 표정인식을 이용한 위험상황 인지)

  • Kwak, Nae-jong;Song, Teuk-Seob
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.10a
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    • pp.197-200
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    • 2014
  • This paper proposes an algorithm for risk situation recognition using facial expression. The proposed method recognitions the surprise and fear expression among human's various emotional expression for recognizing risk situation. The proposed method firstly extracts the facial region from input, detects eye region and lip region from the extracted face. And then, the method applies Uniform LBP to each region, discriminates facial expression, and recognizes risk situation. The proposed method is evaluated for Cohn-Kanade database image. The proposed method produces good results of facial expression and discriminates risk situation well.

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Thermal Display-Based Emotional Communication System for Blindness (시각장애인을 위한 온각 기반 감정 전달 시스템)

  • Noh, Hyoju;Kim, Kangtae;Lee, Sungkil
    • Proceedings of the Korea Information Processing Society Conference
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    • 2013.11a
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    • pp.1659-1660
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    • 2013
  • 사람 간 의사소통에서 표정, 몸짓과 같은 비언어적 시각 요소들은 감정 표현의 중요한 요소이나, 시각장애인들은 이러한 감정 정보들을 받아들이는데 제한적이다. 본 논문은 시각장애인에게 이러한 비언어적 시각 요소 기반의 감정 정보를 인식하여 온각으로 전달하기 위한 방법론을 제안한다. 상대방의 표정은 안경 착용형 카메라로 인식되어 감정으로 분류된다. 인식된 표정이 웃는 얼굴과 같이 호감인 경우, 이 상태는 온각으로 변환되어 안경에 착용된 온도전달 장치에서 시각장애인에게 호감을 전달한다. 이러한 온각기반 감정전달 장치는 시각장애인의 의사소통 향상을 위한 장치의 개발에 응용될 수 있다.

Design of Sociogram Visualization for Emotional Labor Enhancement in Organization and Communication (조직 커뮤니케이션 관계에서 감정노동 개선을 위한 소시오그램 시각화 설계)

  • Kim, Yong-Woo;Park, Seok-Cheon;Hong, Suk-Woo;Kim, Tae-Youb
    • Proceedings of the Korea Information Processing Society Conference
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    • 2013.11a
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    • pp.1034-1037
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    • 2013
  • 최근 감정노동으로 인해 고충을 겪고 있는 사람들이 늘어가고 있다. 이로 인해 감정노동이 사회적 이슈가 되고 있으며 감정 노동을 해결하기 위해 조직들은 다양한 해결 방법들을 모색하고 시행하고 있다. 감정노동이란 육체가 힘들기 보다는 정신적 스트레스와 상처가 문제이기 때문에 이를 해결하기 위해서 기업들은 심리상담, 심리치료 등의 서비스 제도를 시행하고 있지만 한계가 있다. 업무 특성상 감정 노동에 장시간 노출 되어 고통 받고 있는 조직원들의 상황을 조직 내 커뮤니케이션 빈도와 관계를 분석하고 커뮤니케이션의 핵심역할을 하고 있는 인재들을 소시오그램 형태로 시각적으로 보여주어 조직 발전에 도움을 주는 시스템 시각화 절차와 소시오그램 요소를 설계하였다.

A Study on Strategies to Improve the Effectiveness of Influencer Advertising

  • Chanuk Park;Sin-Bok Lee;Do-Eui Kim
    • International journal of advanced smart convergence
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    • v.12 no.2
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    • pp.1-16
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    • 2023
  • Influencer advertising, which has gained significant attention in academia and industry, is widely adopted as a digital marketing strategy. This study empirically analyzes the impact of perceived influencer channel attributes and ad attributes on the suitability of advertisements and their effects on consumers' positive and negative advertising behaviors. The research aims to identify various factors that can enhance the effectiveness of influencer advertising. The results reveal that among the influencer channel attributes, informativeness and intimacy have a positive impact on ad suitability, while ad clutter has a negative impact. Additionally, ad-influencer fit positively affect ad attention and negatively influences ad avoidance. Based on these findings, companies can enhance the effectiveness of influencer advertising by first selecting influencers who align well with the advertisement and emphasizing informativeness and emotional bonding to improve ad suitability. Moreover, the study suggests that influencer advertising strategies can be effective as long as they avoid excessive ad clutter, as it diminishes ad suitability. Marketing practitioners and advertising planners can utilize these insights to formulate more effective influencer advertising strategies.

A Music Retrieval Scheme based on Fuzzy Inference on Musical Mood and Emotion (음악 무드와 감정의 퍼지 추론을 기반한 음악 검색 기법)

  • Jun, Sang-Hoon;Rho, Seung-Min;Hwang, Een-Jun
    • Proceedings of the Korea Information Processing Society Conference
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    • 2008.05a
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    • pp.51-53
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    • 2008
  • 최근 오디오 압축 기술의 발전에 힘입은 디지털 음원과 웹 스트리밍의 보급으로, 사용자가 음악 정보에 손쉽게 접할 수 있게 되었다. 이에 따라 음악을 보다 쉽고 효율적인 방법으로 검색하는 방법뿐 아니라 사용자의 환경에 따라 적절한 음악을 검색할 수 있는 기능의 필요성이 증가하게 되었다. 본 논문에서는 음악의 특징에 따라 분류된 데이터베이스를 사용하고, 사용자의 감정을 분석하여 적절한 음악을 검색하는 시스템을 제안한다. 본 시스템은 사용자의 감정 입력을 효율적으로 처리하기 위한 방법으로 Thayer의 2D emotional space를 적용하여 Valence-Arousal model의 두 가지의 입력을 처리한다. 가장 적합한 음악의 정보를 얻기 위해 사용된 Fuzzy Inference System의 IF-THEN 규칙을 정의하기 위하여 언어적으로 정의된 기존의 음악 감정 연구 결과를 적용하였고, 도출된 결과와 가장 유사도가 깊은 음악을 우선적으로 검색하도록 설계하였다. 이와 같이 구현된 시스템의 타당성을 검증하기 위해 사용자 설문조사를 수행하였다.

Learning Experiences in Expressive Writing to Improve Psychological and Emotional Wellbeing

  • Kapseon KIM
    • Journal of Wellbeing Management and Applied Psychology
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    • v.7 no.1
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    • pp.43-50
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    • 2024
  • Purpose: People must express their feelings and thoughts to maintain mental health and stability. Expressing one's emotions, experiences, and thoughts in writing relieves inner feelings, promotes self-exploration, and improves individual well-being, resulting in a pleasant state on physical, mental, and social levels. This study aims to reveal the learning experiences of university students who participated in a self-expressive writing course to improve their well-being. Method: To explore the learning experiences of university students who took a self-expressive writing course, this study used qualitative research methods to analyze the students' written reflection notes. Results: Self-expressive writing was found to resolve university students' negative emotions, regulate their emotions, improve their self-reflection and self-awareness, contributing to their problem-solving skills and ability to set new goals, and strengthen their social communication. The meaning of this class experience can be summarized as healing, awareness, reflection, change, and growth. Conclusion: The results of this study provide concrete data on expressive writing classes and are valuable when designing the writing programs.

Evaluation of the MBTI Popularity in South Korea -- An Analysis Based on Media Coverage

  • Wanting Jiang
    • International Journal of Advanced Culture Technology
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    • v.12 no.1
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    • pp.26-33
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    • 2024
  • With the start of COVID-19 in 2020, the MBTI test became popular among Korean young generation and then developed into a nationwide hot topic. This paper aims to investigate the characteristics of the MBTI popularity in Korea and the public opinions toward this phenomenon. With the analysis of the reports contents, 231 news reports related to MBTI were selected from KINDS (Korea Integrated News Database System) as research samples. The general attitude of the media towards MBTI tests and the reasons for the formation of positive and negative evaluations will be discussed from three perspectives: media attention, media attitudes and cognitive sources. The research finds that the increasing interest in MBTI among the younger generation in Korea is driven by a post-epidemic desire for self-exploration, emotional planning, and online group affiliation. MBTI has gained quasi-scientific status, similar to horoscopes, influenced by celebrities and a substantial fan base in online communication. While widely used for entertainment and social currency, there are concerns that extensive labeling may unconsciously impact individuals' self-perception and hinder the development of a holistic and objective cognitive framework.

Empirical Analysis of Political Communication Mode at Cyberspace (사이버 공간에서의 정치 커뮤니케이션 양식 분석 연구 : 제16대 공선 후보자 사이버 게시판 분석을 중심으로)

  • Hwang, Geun
    • Korean journal of communication and information
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    • v.16
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    • pp.207-254
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    • 2001
  • This study is focused on forecasting the future of tole-democracy. Many Scholars expect that internet provides technological space needing realizing the tole-democracy or deliberate democracy. Especially in Korea, this expectation is higher than other nations because of political corruption and inefficiency. Therefore internet is intended to considering as new technologies reforming political process. In 16th the general election period, many candidates established home page and used as election campaign tool. And a little of home pages is payed attention to among voters. In spite of using internet as political medium, many political communication researchers have a doubt that internet will realize ideal direct democracy. It's reason is that internet is open and anonymous space. At anonymous space, communication participators is tended to be irresponsible and non-serious. Therefore it is hard that cyber-politics will be ideal type of democracy. In this context, this paper analyzed how pauicipators communicate with others at cyber bulletin board establishing candidate's home pages. Main research questions is how do discussions at cyberspace fulfill the conditions of deliberate democracy. Therefore, concrete questions include; who are participators at candidate's cyber bulletin board; which pattern do they communicate; what is the theme of communication; which effects do the anonymous character of cyberspace influence. To that purpose, this study conducted content analysis on 4,210 written matters at 82 cyber bulletin boards of candidate's home page establishing during 16th the general election period. It can be found that cyberspace in Korea still is not deliberate democracy space and not will be. Firstly, discussion patterns at cyber bulletin board is "candidate with supporters communication space. To be exact, it is said that candidate's home page is "the space of self-convincing among supporters." Secondly, the main themes of discussion are simple emotional expressions; "I support you!" "fighting" "Be vigor" etc. By contrast, real political contents'-central or local political matters - is relatively few. In the mode of expression, real political messages are more positive, logical than simple expressions, candidates private matters. Especially this characteristic will make cyberspace as "mutual slander space" consolidating anonymous characteristic of cyberspace. finally, Cyberspace in Korea still is not real "public sphere" realizing deliberate process. Therefore to be real public sphere, it is needed to participant's ethical maturity and political citizenship. In conclusion, it is difficult that cyberspace will reconstruct the Athene's Agora. On the contrary, Cyberagora will like to be irrespectable area fulfilling the sweeping. Making the deliberate space, technological possibility and ethical condition will have to be balanced together.

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