• Journal of Distribution Science
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• v.10 no.11
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• pp.61-70
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• 2012

Purpose - The entry of Super Supermarkets (SSM), operated by large corporations, into the retail distribution market weakens the competitive power of local supermarkets (SM) and their families leading to a rapid collapse of the local-SM market. Accordingly, this is a very sensitive and urgent issue in Korean society and politics. Therefore, the government is required to take steps to activate a local-SM market and regain the loyalty of their customers. However, in spite of the urgent need of a comparative study on the advantages and competitive power of local-SM in relation to the SSM, little research has been done on this issue to date. One purpose of this study is to analyze the differences in store characteristics of the local SM and SSM, and to explore the relationships amongst various store characteristics, such as consumption emotion, relation quality, and store loyalty between store types to provide an efficient solution to activate a local-SM market. Research design, data, methodology - To analyze the differences in the evaluation of store characteristics between store types, and to test the moderator and mediator effects, data were collected from 488 customers in Seoul, Incheon,and Gyeonggi Province. The theoretical model consists of four hypotheses, and data was processed to test these using factor analysis, t-test, regression analysis, hierarchical regression, and the three step regression proposed by Baron and Kenny. Results - First, the analysis shows that local-SM customers evaluate location characteristic factors significantly higher compared to SSM customers. However, SSM customers evaluate quality of merchandise, sales promotion activities, and store environment significantly higher. Yet, there are no significant differences in the evaluation of consumption emotion, relation quality,and store loyalty between the store types. Second, the analysis of moderator effects of the store type show that sales promotion and store atmosphere factors have a significantly negative moderating effecton positive consumption emotion, while positive consumption emotion has a significantly positive moderating effect on absorption of relation quality, while there are no significant moderating effects between consumption emotion and store loyalty. Third, while both trust and absorption of relation quality are partially mediated between consumption emotion and store loyalty, only absorption is partially mediated between positive consumption emotion and store loyalty. There are no significant mediating effects of absorption between negative consumption emotion and store loyalty. Conclusions - We strongly recommend that location restrictions on entrance of SSM into local-SM market should either be further strengthened or sustained for the activation of the local store market. Government should strengthen financial support to improve the quality of merchandise, sales promotion, employee education, store environment of the local-SM by providing appropriate business consulting. Moreover, the result implies that the owners of alocal-SM should take measures to increase customers' absorption and store loyalty, such as store cleanliness, maintaining a delightful atmosphere at the store, and training employees on attitudes towards customers. As this study is restricted within Seoul, Incheon, and Gyeonggi Province, care needs to be taken in generalizing the interpretation and application to the national level.

• MALSORI
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• no.62
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• pp.19-32
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• 2007

This study investigated the perception of emotional voices by transplanting some or all of the prosodic aspects, i.e. pitch, duration, and intensity, of the utterances produced with emotional voices onto those with normal voices and vice versa. Listening evaluation by 24 raters revealed that prosodic effect was greater than segmental & vocal quality effect on the preception of the emotion. The degree of influence of prosody and that of segments & vocal quality varied according to the type of emotion. As for fear, prosodic elements had far greater influence than segmental & vocal quality elements whereas segmental and vocal elements had as much effect as prosody on the perception of happy voices. Different amount of contribution to the perception of emotion was found among prosodic features with the descending order of pitch, duration and intensity. As for the length of the utterances, the perception of emotion was more effective with long utterances than with short utterances.

• Journal of the Ergonomics Society of Korea
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• v.22 no.3
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• pp.1-11
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• 2003

The objective of this research is the development of the Automatic Subjective Assessment System (ASAS). The proposed subjective assessment system is designed to evaluate human emotion and sensibility (or "gamsung" in Korean terminology) with subjective responses of volunteers about the experiment of emotion and sensibility. Once volunteers enter their subjective responses about the experiment into the developed system, the proposed system can automatically generate statistical results of human emotion and sensibility using Statistical Package for the Social Sciences (SPSS). Then, the system stores the statistical results in the database which will be open to public through internet. The proposed system will be integrated into the universal" gamsung" assessment system for evaluation of human emotion and sensibility.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1999.03a
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• pp.39-44
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• 1999

The purpose of this study was to extract emotional dimensions from Korean adjectives relating to apartment noise. Noise-related 296 Korean adjectives were extracted from a dictionary and three evaluators selected 96 adjectives from those by removing very similar ones in meaning. Two types of 96 7-point scales were conducted to college students for evaluation, whether each adjective describes apartment noise appropriately. From this evaluation, 28 adjectives having above 4.5 points were selected. Again, 8 different types of 7-point scales on 378 adjective pairs(28 x 27/2) were administrated to separate college students to evaluate the degree of similarity between 28 adjectives. Based upon this evaluation, 14 adjectives were finally selected and scores on similarity sere analyzed through two different statistical analyses (Multi-dimensional scale and Cluster analysis). The results showed that three dimensions (displeasure, sensitivity and perceived loudness) exist in peoples' emotional response state to apartment noise. The previous studies have treated annoyance and sensitivity as separate measures to noise. However, this study showed that these two factors were on the same emotional dimension labeled as 'sensitivity' In addition, new dimension, labeled as 'displeasure', was found.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.240-243
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• 2000

An apparel products retrieval system was proposed in which users can refer to products using Kansei evaluation values. The system adopts relevance feedback using history of the retrieval to learn the tendency of user evaluation. The system is based on a vector space retrieval model using products images expression as semantic scales. The system makes a query from user inputting information and retrieves closest products from the database. Revising algorithms of the difference method. linear multiple regression performed to investigate the effectiveness and criteria of the search. As a result of evaluation of the accuracy, it was found that the linear multiple regression and the neural network models are effective for the retrieval considering the individual Kansei.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.301-305
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• 2000

The present study is part of the Special Research Project for the Construction of a Kansei Sensory Evaluation Model that is currently underway at the University of Tsukuba. In this study, a robot was operated by remote control at an actual art museum as part of a preliminary experiment. The results obtained therefrom were used to consider how people might view exhibits. In a previous study, a standard lens and s wide-angle lens were used to analyze differences in sensory-based movements, while VRML was used to analyze differences in these movements between a virtual and an actual museum. In the present study, the time delay in remote operation, which is currently unavoidable, placed some restrictions on the degree of freedom with which exhibits could be viewed, but it was apparent that sensory evaluation could be possible depending on the search behavior and viewing time. Furthermore specific viewing behaviors using the robot were observed, suggesting that new Kansei sensory perceptions were derived from these behaviors.

• Science of Emotion and Sensibility
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• v.10 no.4
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• pp.631-637
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• 2007

This research focuses on similarity evaluation of images according to tones of images. Color space of images were converted RGB color space into HSI color space. The information entropy criteria has been taken for evaluating similarity of images for digital library. The similarity was then calculated by combining correlation coefficients and information entropy. Those two values are further analyzed with a relation to human sensibility.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.05a
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• pp.57-62
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• 2002

This study described the specification and configuration of developed fixed-base AHS (Automated Highway System) simulator fur the human factors researches, and its usability evaluation results after riding 120, 140, and 160kph automated driving speed. As the results, this study suggested the subjects' preferences and opinions about simulator and AHS configurations that would help to establish the AHS R&D plan and driver-vehicle/road interface design guidelines as the basic researches of the AHS human factors.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.05a
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• pp.186-189
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• 2002

The footwear such as socks and shoes is the clothing which are necessary to our life. In this study, clothing comfort of the footwear was carried out by physiological responses and subjective evaluation. As a result, the effect to walking comfort by the height of a heel in female shoes became clear. Then suitability evaluation system of shoes was proposed from the measuring results. On the other hands, the clothing comfort of the hosiery was evaluated from ECG analysis. By this analysis, it became clear that the factor which influences the clothing comfort of the hosiery was the clothes pressure in the hosiery. In the future, plane shape of the foot and solid shape must be considered in order to design the hosiery.

• Science of Emotion and Sensibility
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• v.23 no.4
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• pp.93-104
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• 2020

In today's affluent food environment, investigating factors that facilitate resistance in the face of barriers to health goals may be vital for achieving successful promotion and regulation of health. This study was implemented to investigate the effect of self-compassion on the evaluation and choice of healthy vs. unhealthy food. In Study 1, participants (N = 101) primed with self-compassion evaluated unhealthy food more negatively than those primed with self-esteem. As predicted, however, there was no difference in attitude toward healthy food between the two priming conditions. In Study 2, participants (N = 54) were asked to choose between healthy and unhealthy food and then their self-compassion was measured. Results show that participants with high self-compassion chose healthy food more often than unhealthy food, while those with low self-compassion chose unhealthy food more than healthy food. The implications of the findings are discussed in terms of health campaign strategies and further research into the relation between self-compassion and health behaviors.