• 제목/요약/키워드: effective factor

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디지털 마케팅 성과에 영향을 미치는 제품의 유형과 디지털 채널 선정에 관한 연구 (The Effect of Product Type and Channel Prioritization on Effective Digital Marketing Performance)

  • 한지영;김완기
    • 유통과학연구
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    • 제13권5호
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    • pp.91-102
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    • 2015
  • Purpose - This study aims to build a systematic frame for effective marketing performances by prioritizing product type and pertinent channel that are appropriate for digital channel characteristics. FCB grid model was used to define a product type, and Internet communication satisfaction index was considered as a marketing performance measuring tool for digital channel. Research design, data, and methodology - As systematic understanding for Digital marketing is still unfamiliar to even professional marketer, the hypothesis was established based on preliminary research by conducting a qualitative survey of marketing experts who already experienced digital marketing in the fields as well as existing related study literature. Through a preliminary research, the degree for understanding for digital marketing, current digital marketing (including product/channel mix) execution status, and difficulties for marketers who had experienced digital marketing were figured out. Based on preliminary research, the main part of survey was designed to examine which type of product would be effective for digital marketing and which digital channel would be effective to achieve marketing performance in line with marketing objectives. To collect data, the questionnaire survey was conducted for professional marketers who had experienced digital marketing in 10 different fields including FMCG, cosmetics, distribution industry for one month (July, 10, 2014~Aug, 10, 2014). A total of 90 questionnaire were distributed and 66 questionnaires were used for the analysis, excluding the unanswered and insincere questionnaires. The data were analysed using SPSS ver.18.0. Results - The analysis for product type which is pertinent to digital marketing and prioritization for digital channel per digital marketing performance type could be summarized as followings. First, high involvement buying decision type of product and rational purchasing decision type of product in FCB grid are more effective for digital marketing in terms of marketing performance. Therefore, marketers in field would prioritize considering product type before executing digital marketing. Second, factor for sales increase, potential consumer creation and brand awareness was represented respectively 31.25%, 21.9%, and 20.8% as a result of factor analysis in terms of digital marketing channel performance. Third, effective major digital channel per digital marketing performance factor was differently identified as each digital channel has its own peculiarity. For instance, search engine is more effective for increasing sales while social media such as facebook and Kakaotalk is more effective for encouraging consumer participation. Conclusions - As a result of this study, product type and peculiarity which were pertinently fit to digital marketing were identified by using FCB grid model, and also suggested framework for decision making of digital channel selection in line with marketing objectives for effective marketing performance. It also provided insight to professional marketer which type of product could be effective for digital marketing execution as well as which factors should be measured for digital marketing performance.

모듈형 관군 열교환기에서의 관 형상에 따른 열전달 및 압력강하 특성에 관한 연구 (Heat Transfer and Pressure Drop Characteristics for Various Tube Geometries in Modular Tube Bundle Heat Exchanger)

  • 윤준식;박병규;김찬중
    • 대한기계학회:학술대회논문집
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    • 대한기계학회 2000년도 추계학술대회논문집B
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    • pp.105-111
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    • 2000
  • A numerical study has been performed to obtain the heat transfer and pressure drop characteristics for shell-and-tube heat exchanger with various shapes of tubes. The Tubes have variation of Aspect Ratio, Pitch and Rotation. Results are presented as plots of Colburn j factor and friction factor f against Aspect Ratio, Pitch and Rotation. As Aspect Ratio increases, j factor and f factor decreases. As Pitch increases, j factor decreases. j/f have optimized Pitch for each Aspect Ratio. Accordingly, there is fitness of Aspect Ratio and Pitch fur most effective cases. The Rotation of tubes are of no meaning for both heat transfer and pressure drop.

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일부 요통환자의 인자분석 (Factor Analysis of Low Back Pain Patients)

  • 강점덕
    • 대한물리치료과학회지
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    • 제9권1호
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    • pp.123-128
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    • 2002
  • Objectives: The objective of this study was to investigate factor analysis of low back pain patients. Methods: The data were collected from hospital located in Daegu. Observation was made on 40 low back pain patients and factor analysis study was also performed in terms of their abnormal physical findings. Results: The low back pain patients occupied 20% of all clinical patients in male group and 20% in female group. The occurrence of acute low back pain in the first factor tended to be higher among in male group than among in female group. While it was significantly higher muscle weakness of the back in female group. The most prevailing abnormal finding among low back pain patients in the first factor were tender point on the back, While it was significantly lower Decreased tendon reflex in both sexes Conclusions: The factor pattern of abnormal physical findings in low back pain patients was much different between male and female patients, suggesting the different pattern of etiology. Although low back pain is one of the most common symptoms causing limitation activity, as yet there is no known specific effective treatment.

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인산석고 취급공정에서의 라돈농도 및 유효선량 수준 평가 (Evaluation of Effective Dose and Exposure Level of Radon in Process Handling NORM)

  • 정은교;장재길;김종규;김준범;권지운
    • 한국산업보건학회지
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    • 제28권3호
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    • pp.283-291
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    • 2018
  • Objectives: To monitor the radon concentration level in plants that handle phosphorus rock and produce gypsum board and cement, and evaluate the effective dose considering the effect of radon exposure on the human body. Methods: Airborne radon concentrations were measured using alpha-track radon detectors (${\alpha}$-track, Rn-tech Co., Korea) and continuous monitors (Radon Sentinel 1030, Sun Nuclear Co., USA). Radon concentrations in the air were converted to radon doses using the following equation to evaluate the human effects due to radon. H (mSv/yr) = Radon gas concentration x Equilibrium factor x Occupancy factor x Dose conversion factor. The International Commission on Radiological Protection (ICRP) used $8nSv/(Bq{\cdot}hr/m^3)$ as the dose conversion factor in 2010, but raised it by a factor of four to $33nSv/(Bq{\cdot}hr/m^3)$ in 2017. Results: Radon concentrations and effective doses in fertilizer manufacturing process averaged $14.3(2.7)Bq/m^3$ ($2.0-551.3Bq/m^3$), 0.11-0.54 m㏜/yr depending on the advisory authority and recommendation year, respectively. Radon concentrations in the gypsum-board manufacturing process averaged $14.9Bq/m^3$ at material storage, $11.4Bq/m^3$ at burnability, $8.1Bq/m^3$ at mixing, $10.0Bq/m^3$ at forming, $8.9Bq/m^3$ at drying, $14.7Bq/m^3$ at cutting, and $10.5Bq/m^3$ at shipment. It was low because it did not use phosphate gypsum. Radon concentrations and effective doses in the cement manufacturing process were $23.2Bq/m^3$ in the stowage area, $20.2Bq/m^3$ in the hopper, $16.8Bq/m^3$ in the feeder and $11.9Bq/m^3$ in the cement mill, marking 0.12-0.63 m㏜/yr, respectively. Conclusions: Workers handling phosphorous gypsum directly or indirectly can be assessed as exposed to an annual average radon dose of 0.16 to 2.04 mSv or 0.010 to 0.102 WLM (Working Level Month).

7075-T6Al 합금에 있어서 변동하중진폭 하에서의 피로균열성장거동 (Fatigue Crack Growth Behavior of 7075-T6Al Alloy under Simple Stepped Variable Amplitude Loading Conditions)

  • 신용승
    • 한국생산제조학회지
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    • 제6권4호
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    • pp.80-88
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    • 1997
  • An experimental investigation of the fatigue through crack growth behavior under simple stepped variable loading condition has been performed using Al7075-T651. Experiments were carried out by using cantilever bending type specimens, with chevron notches on a small electro-magnetic test machine. Tensile overloads have a retarding effect on the fatigue crack growth rates, therefore tensile overloads were used for the beneficial effect on the fatigue life. While in most cases compressive overloads have only a vanishing effect on crack growth rates, some experiments with single edge crack tension specimens reveal a marked growth retardation. The stress ratios used in this investigations varies from R=0.32 to 0.81, from R=0.04 to 0.76, from R=-0.15 to 0.73, and from R=-0.33 to 0.68 and the peak load for each case was not varied. The crack growth and crack closure were measured by Kikukawa's compliance method with a strain gauge mounted on the backside of each specimens. The results obtained are as follows. When the stepped variable load was applied, the smaller the stress ration was, the larger the delayed retardation of the crack growth rate was. The fatigue crack growh rate data obtained for through cracks were plotted well against the effective stress intensity factor range from 4.0 to 20.0MP{a^{SQRT}m}. It was found that the effective stress intensity factor range ratio was related well to the opening stress intensity factor, the maximum stress intensity factor, and crack length.

축계용 단조강재 보수 용접부의 피로 파괴 특성에 관한 연구 (A Study on the Effect of the Buliding Up by Welding on the Fatigue Fracture Behaviors for the Forged Steel)

  • 김영식;김종호;한명수;손병영
    • 한국해양공학회지
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    • 제5권1호
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    • pp.97-105
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    • 1991
  • In this paper, the fatigue strength and the fatigue crack propagation behaviors of the round bar specimens which were spirally built up by welding and subsequently hardened by quenching were investigated. The material used was SF60 which was whdely employed in mechanical components, especially shafts. Fatigue tests were conducted at the fully reversed condition(R=-1) and axial and load control in the room temperature ahd air environment. The experimental results were expressed by both the range of stress intensity factor ($\Delta{K}$) and the effective range of stress intensity factor ($\Delta{K}_{eff}$). It was clarified that applying of quenching after the building up welding process improved the fatigue strength and the gatigue crack propagation property in the low range of $\Delta{K}$ of the built up round bar specimen.

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An Effective Viewport Resolution Scaling Technique to Reduce the Power Consumption in Mobile GPUs

  • Hwang, Imjae;Kwon, Hyuck-Joo;Chang, Ji-Hye;Lim, Yeongkyu;Kim, Cheong Ghil;Park, Woo-Chan
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제11권8호
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    • pp.3918-3934
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    • 2017
  • This paper presents a viewport resolution scaling technique to reduce power consumption in mobile graphic processing units (GPUs). This technique controls the rendering resolution of applications in proportion to the resolution factor. In the mobile environment, it is essential to find an effective resolution factor to achieve low power consumption because both the resolution and power consumption of a GPU are in mutual trade-off. This paper presents a resolution factor that can minimize image quality degradation and gain power reduction. For this purpose, software and hardware viewport resolution scaling techniques are applied in the Android environment. Then, the correlation between image quality and power consumption is analyzed according to the resolution factor by conducting a benchmark analysis in the real commercial environment. Experimental results show that the power consumption decreased by 36.96% on average by the hardware viewport resolution scaling technique.

SEA를 이용한 셸과 실린더의 최적 용접 조건 (Optimum Welding Position between Shell and Cylinder based on SEA)

  • 이장우;양보석;안병하
    • 한국소음진동공학회논문집
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    • 제14권5호
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    • pp.370-376
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    • 2004
  • The overall aim of this paper is to determine coupling loss factor of welding point between shell and cylinder using loss factor and structural loss factor. For this purpose, two kinds of loss factor were adopted. One is loss factor of each sub structure, another is structural loss factor based on the complex welded or assembled structure. Using these two parameters, it ispossible to derive the coupling loss factor which represent characteristic condition of SEA theory. Coupling loss factor of conjunction in complex structure was expressed as power balance equation. The derived equation for a coupling loss factor has been simplified on the assumption of one way (uni-directional) power flow between multi-sub structures. Using these conditions, it is possible to find the equation of coupling loss factor expressed as above two loss factors. To check the effectiveness of above equation, this paper used two-stage application. The first approach was application between simple cylinder and shell. The next was adopted rotary compressor. Rotary compressor has three main conjunctions between shell and internal vibration part. This equation was applied to find out the optimum welding point with respect to reduce the noise propagation. It shows the effective tool to evaluate the coupling loss factor in complex structure

SEA를 이용한 쉘과 실린더의 최적 용접 조건에 관한 연구 (Study on Optimum Welding Position between Shell and Cylinder based on SEA.)

  • 안병하;이장우;양보석
    • 한국소음진동공학회:학술대회논문집
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    • 한국소음진동공학회 2003년도 춘계학술대회논문집
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    • pp.969-972
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    • 2003
  • The overall aim of this paper is to determine coupling loss factor of welding point between shell and cylinder using loss factor and structural loss factor. For this purpose, two kinds of loss factor were adopted. One is loss factor of each sub structure, another is structural loss factor based on the complex welded or assembled structure. Using these two parameters, it is possible to derive the coupling loss factor which represent characteristic condition of SEA theory. Coupling loss factor of conjunction in complex structure was expressed as power balance equation. The derived equation for a coupling loss factor has been simplified on the assumption of one way(nl- directional) power flow between multi-sub structures. Using these conditions, it is possible to find the equation of coupling loss factor expressed as above two loss factors. To check the effectiveness of above equation, this paper used two stage application. The first approach was application between simple cylinder and shell. The next was adopted rotary compressor. Rotary compressor has three main conjunctions between shell and internal vibration part. This equation was applied to find out the optimum welding Point with respect to reduce the noise propagation. It shows the effective tool to evaluate the coupling loss factor in complex structure

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