• 제목/요약/키워드: eco-friendly design

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Gemas: Enhancing the Distribution of Integrated Eco-Friendly Marketing Strategies towards Digital Transformation and Global Competitiveness

  • Diana AQMALA;Febrianur Ibnu Fitroh Sukono PUTRA
    • 유통과학연구
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    • 제22권5호
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    • pp.39-57
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    • 2024
  • Purpose: Various policies continue to be strengthened to develop Micro, Small and Medium Enterprises (MSMEs), which have a strategic role in the economy through the pillars of corporatization, capacity and financing to support strong and inclusive economic growth. Efforts to transform MSMEs marketing strategies are undertaken through eco-friendly digitalization to increase resilience and more productive and innovative capacity. Research design, data and methodology: This research is an exploratory qualitative approach taken to investigate the transformation of eco-friendly marketing strategies for MSMEs to increase competitiveness at the global level. The samples obtained were 425 MSMEs assisted by the DKI Jakarta, Bali, Java, Borneo, and Sumatera. The data collection technique used non-probability sampling (snowball sampling). Data is analyzed through collection, reduction, analysis, validity testing, presentation and conclusion. Results: This research shows the transformation of eco-friendly digital-based MSME marketing strategies occurred through four stages, namely production and institutional activities, expanding market share, digitalization and financing, and export market access. Conclusions: Eco-friendly digital transformation allows MSMEs competencies to be refined to improve business processes and business competitiveness at the international level. The contribution of this marketing strategy transformation is expanding MSMEs access to financial institutions (fintech), marketplaces, and QRIS (QR Code Indonesian Standard) digital payments.

Eco-Metal 보강토 옹벽의 합리적 설계에 관한 연구 (A Study on the Resonable Design of Eco-Metal Reinforced Retaining Wall)

  • 윤준영;노시원;이영생;이순호
    • 한국지반공학회:학술대회논문집
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    • 한국지반공학회 2010년도 추계 학술발표회
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    • pp.772-781
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    • 2010
  • In this study, a revegetation reinforced earth retaining wall to strengthen the strength than construction and make up for the weakness; eco-friendly part, of the existing facilities is new construction method. The special attention is that Eco-Metal reinforced retaining wall is not use concret. Before test construction on the scene, the stability of Eco-Metal reinforced retaining wall was checked by an experiment with a model and numerical analysis. The result of an experiment with a model was that the loaded tensile stress 40.2KN/m was more than long-term design tensile strength 29.4KN/m at Geogrid and a safety factor of numerical analysis was 1.14.

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신생아복의 사용 실태 및 만족도 연구 - 배냇저고리를 중심으로 - (A Study on Usage and Satisfaction of Newborn Clothing - Focused on Baenaet Jeogori -)

  • 권상희;노의경
    • 한국의류산업학회지
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    • 제20권3호
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    • pp.312-322
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    • 2018
  • This study investigates customers' possession, usage, and satisfaction of newborn clothing, and analyzes their satisfaction with textiles of baenaet jeogori (the most basic Korean item of newborn clothing). The survey was conducted on 102 mothers with infants under 24 months old. The baenaet jeogori was the most commonly possessed item, followed by swaddling blanket, shirt and pants set, bodysuit, one-piece, and baenaet gown. About 52.6% of respondents used the swaddling blanket all day, 52% of respondents possessed 4-6 baenaet jeogories, and most respondents used the baenaet jeogori 4 weeks or more. Two most important selection criteria of the baenaet jeogori were textiles and season suitability which are closely related to functionality. Respondents were satisfied with the baenaet jeogori; however, there are a few problems with difficulty in putting and taking off as well as textiles. Most baenaet jeogories chosen by respondents were made of cotton and 68.8% of them were made of eco-friendly textiles. Respondents were dissatisfied with textiles when they are unsuitable for the season. Eco-friendly textiles were chosen for baby health and eco-friendliness, and respondents were satisfied with a baenaet jeogori made of eco-friendly textiles in general. The results show customers' high interest in textiles and the popularization of newborn clothing made of eco-friendly textiles. There was little interest in eco-friendly or safety certification marks despite the significant interest in the functionality and safety of textiles. Therefore, correct information on those certification marks is required.

PEI를 활용한 건설시설물의 친환경 설계평가모델 (Eco-Friendly Design Evaluation Model Using PEI for Construction Facilities)

  • 김준수;김병수
    • 대한토목학회논문집
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    • 제37권4호
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    • pp.729-738
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    • 2017
  • 2015년 말 신기후변화협약인 파리협정(Paris Agreement)이 체결됨에 따라 우리나라의 환경정책에도 많은 영향을 미칠 것으로 보인다. 우리나라의 전체 이산화탄소 배출량의 42%를 차지하고 있는 건설업은 그동안 환경문제를 개선하기 위하여 다양한 정책을 펼쳐 왔지만, 친환경건축물 인증에 해당하는 프로젝트 외에는 소극적 적용에 그치고 있다. 이는 대부분의 친환경 관련제도가 건축시설물을 위주로 하기 때문인 것으로 판단된다. 따라서 건축 뿐 아니라 토목시설물에도 광범위하게 적용될 수 있는 새로운 친환경 설계평가모델이 필요하다. 본 연구에서는 기존의 VE모델을 기반으로 시설물의 친환경성, 잠재적인 환경오염 개념과 환경위험성을 평가 할 수 있는 새로운 요소를 추가하여 의사결정자가 설계단계에서 친환경에 효과적인 대안을 선정할 수 있도록 친환경 설계평가 모델을 제시 하였다. 원안인 블록식 옹벽과 대안인 현장타설 옹벽을 대상으로 사례분석을 실시한 결과 대안의 친환경가치값이 원안보다 1.026배 높게 산출되었다. 본 모델이 설계단계에서 활용된다면 환경친화적인 시설물의 건설뿐 아니라 탄소배출량의 감축에도 기여할 것으로 기대된다.

한국 골프장의 친환경적 개발에 관한 연구 (Study of Pro-environmental Development for Golf Course in Korea)

  • 김광두
    • 아시안잔디학회지
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    • 제12권1호
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    • pp.49-78
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    • 1998
  • Nowadays, there are increasing demands of golf courses and it is necessary to make more golf courses than the present. To do this, we need to improve the environmental problems with the regional inhabitants, and it is said that the first thing to be considered in developing any golf course in Korea is to preserve the environment. In this context, the purpose of this study is to set forth several design factors to lessen the negative impacts which are accompanied with the development of golf courses. 1. The present conditions of golf courses in Korea Many new golf courses have come into being, particularly since the late 1980s, and now, in the year of 1997, over one hundred of golf courses are doing their business, yet the number of golf course is still less than required. So far, over a half of them have been made in the vicinity of Seoul on account of various reasons, and this has adversely affected on our natural environment. This unreasonable development of golf courses has caused serious water pollution, landslides and the other problems. Also, the topography of Korea is not good for golf courses. Although the demands of golf courses are increasing, the suitable sites for them are very limited, and therefore it is sometimes unavoidable to make golf courses on steep hills. Consequently, in designing golf courses in Korea, the most important thing is the balance between natural environment and artificial environment. 2.Eco-friendly golf course design factors 1) The concept of eco-friendly golf courses Ecologically sustainable and sound golf courses which are made by eco-friendly approaches 2)Basic conditions of eco-friendly golf courses (1)The most suitable sites (2) Conservation of existing ground as much as possible (3)Proper use of agricultural chemicals which have great impacts on the environment (4) Reasonable use of fertilizers (5) Developing a specialized fertilizer only for grass (6) Adaptation of organic agriculture (7) Improvement of grass sorts (8) Establishing reservoirs for purifying the water from golf courses 3) Eco-friendly golf courses (1) Location-Enough area /Gentle slope/Winding ground/Including lakes or streams /Not crossing wind's main direction Facing south or southeast /Suitable soIl for grass /Good drainage /Low level of underground water (2)Course layout and design -Consideration about existing contours as much as possible -Adaptation of Scotish design trend -Various holes' configuration -Consideration toward surrounding landscapes -Reducing grass areas -Giving buffer zones -Adapting computer methods in the process of site analysis and design (3) Eco-friendly considerations in constructing and managing golf courses -Protection of wildlife -Reuse of existing forests and preservation of topsoil -Renovation of old-fashioned courses -Reducing grass areas -Purification of water -Standization of management -Strict regulations against chemicals -Recycling organic materials -Through separation of the water inside golf courses and out of bounds -Getting proper construction works done in a due time 4.Eco-friendly considerations from a viewpoint of cultural environment 1) Well-matched landscape design and events planning 2) Implement of identifications and awarding systerns 3)Acknowledgement of superintendents' qualitications in the maintenance of golf courses 4)Increasing public golf courses and keeping good relationships with the neighbors near golf courses Key words: Pro-environmental development, Golf course.

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The Effects of Environment-conscious Consumer Attitudes towards Eco-friendly Product and Artificial Leather Fashion Product Purchase Intentions

  • Park, Sung Hee;Oh, Kyung Wha;Na, Youn Kyu
    • 한국의류산업학회지
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    • 제15권1호
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    • pp.57-64
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    • 2013
  • This research examines the environmental consciousness of fashion consumer attitudes towards eco-friendly products and artificial leather purchase intentions. The survey was conducted from March 11 to March 15 2012 and all respondents had at least once experience of purchasing fashion items made of artificial leather. A total of 426 subjects were used in the dataset; the statistical analysis methods were frequency analysis, factor analysis, reliability analysis and multiple analysis. The results are as follows. The study finds that environmental consciousness has three dimensions of public participation, resource conservation, and recycling. Public participation, recycling, and resource conservation influenced eco-friendly product attitudes. Eco-friendly product attitudes influenced artificial leather purchase intentions. The research results show that appropriate plans in fashion business such as usefulness of design and business value will need to be provided to fashion consumers. Detailed information on materials related to fashion products as the content of environment-friendly techniques and recycling methods will help consumers to evaluate environmental-friendly attitude products.

Sensibility Evaluation of Eco-friendly Apparel Products according to Recognition of Eco-friendliness

  • Na, Young Joo;Kim, Hee Jin
    • 한국의류산업학회지
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    • 제15권4호
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    • pp.642-648
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    • 2013
  • This study investigates the changes inconsumer sensibility and product preferences according to theirecofriendly productperceptions. Stimulants (released by three companies of sport casual brands)include three shirts made of recycled polyester and three made of organic cotton. A surveymethod was used to respond to the emotion and image while watching the presented pictures of the clothes. The change in the reactions was analyzed before and after the presentation of eco-friendliness information. The questionnaire consists of sensibility adjectives, open-ended questions about the associated image of eco-friendliness, color attractiveness, product favorability, price satisfaction, and reasons for an eco-friendly productpurchase. The survey was conducted on 200adult male and female participants. Two factors ('eco' and 'design')were identifiedthrough the factor analysis of image adjectives. There was a statistically significant increase in the evaluation of sensibility, color attractiveness, product favorability, and price satisfactiondue to the re-evaluation of the same products after consumers recognized the eco-friendly information of apparel products. When consumers recognize products aseco-friendly, they evaluate the products more positively than before. The result of the analysis of the increases by textile materials shows no significant difference in the sensibility changes depending on the materials. However, with regard to 'eco', the increase of sensibility change for organic cotton products was larger than for recycled polyester products.

시나리오 기반의 생태마을 계획 및 설계 지원 GIS도구 개발 (Development of a Scenario-based GIS Tool for Planning and Design of Eco-Village)

  • 박성우;김두순;안경모
    • KIEAE Journal
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    • 제13권3호
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    • pp.41-49
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    • 2013
  • A tool to assist in designing an eco-village was developed using GIS(Geographical Information System) and RS(Remote Sensing) data and images. The difficulties of using GIS by untrained designers are resolved by simplifying the usage and making it a user friendly scenario-based tool, so that the designers with limited knowledge in GIS can use as a design tool. For this task, Da-Mu-Po, a village in Pohang, Gyeongbuk was picked as a site to test the design tool; through planning and designing as an eco friendly village, we tested the flexibility and usability of our newly developed design tool. From this experiment we also introduced test version of stand-alone GIS design tool by constructing program scenario and GUI(Graphic User Interface).

친환경 제품에 대한 소비자의 심리적 불편함이 추가가격 지불 의향에 미치는 영향 및 제품군 관여의 조절효과 연구 (A study on the impact of consumers' psychological discomfort regarding eco-friendly products on their willingness to pay additional prices and the moderating effect of category involvement)

  • 이은정
    • 문화기술의 융합
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    • 제10권1호
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    • pp.253-259
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    • 2024
  • 소비자 관점에서 친환경 소비는 여전히 다양한 심리적 불편함을 유방할 수 있는 주제로서, 심리적 불현함은 부정적인 소비자 심리 메커니즘을 통해 친환경 소비 의사를 낮추는 작용을 할 수 있다. 본 연구는 친환경 제품에 대한 심리적 불편함이 이들이 해당 친환경 제품에 대해 갖는 추가가격 지불 의향에 미치는 영향력을 분석했다. 또한 이러한 관계에서 소비자의 제품군 관여가 갖는 조절효과를 분석했다. 총 407명의 미국 소비자들을 대상으로 진행된 온라인 설문에 의해 얻어진 소비자 응답 데이터를 바탕으로 한 통계적 분석 결과, 친환경 소비에 대해 갖고 있는 사람들의 심리적 불편함의 정도는 이들이 친환경 제품에 대해 갖는 추가가격 지불 의향에 직접적인 유의한 영향을 미치지는 않으나, 심리적 불편함이 추가가격 지불 의향에 미치는 영향력은 소비자의 제품군 관여 정도에 따라 유의하게 차이가 나는 것으로 확인되었다.

친환경 유아복에 대한 인식이 유아복 구매시의 제품과 점포 선택기준에 미치는 영향 - 친환경 유아복 구매자와 비 구매자 비교 - (Perceptions of eco-friendly young-children's wear and selection criteria for young-children's wear and stores - A comparison of eco-friendly and ordinary children's wear purchasers -)

  • 홍은비;황춘섭
    • 복식문화연구
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    • 제20권6호
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    • pp.895-911
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    • 2012
  • The purpose of this study was to examine consumers' perceptions of eco-friendly children's-wear and their impact on the selection criteria for children's-wear and stores. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of mothers with children under the age of 13 residing in Seoul and the Gyeonggi area. Data were collected from September 2011 to October, 2011. The collected data were analyzed to find the differences between purchasers and non-purchasers of eco-friendly children's-wear in terms of their perceptions of eco-friendly children's-wear, as well as the influence of these perceptions on the consideration degree of criteria for the selection of children's wear and store. The results indicate that perceptions of eco-friendly children's-wear implied five key factors related to quality reliability, expected value, style, degree of recognition, and dissatisfaction with design and price. The results also revealed some differences between the group purchasing eco-friendly children's-wear and the group not purchasing eco-friendly children's-wear. These different perceptions were related to the aspects of quality reliability, expected value, style, degree of recognition. In general, the non-purchasing group displayed a lower mean score than the purchasing group. Both groups showed a low interest in aesthetic appreciation and the degree of recognition factor. The results showed that consumer's perceptions of eco-friendly children's-wear had an influence on the criteria for the selection of children's-wear and store type in both groups. Considering the findings of the study, it is clear that both purchasers and non-purchasers of eco-friendly children's-wear showed differences in their perceptions and purchasing behavior. Therefore, marketing strategies to appeal to the non-purchasing group should be differentiated from strategies used to ensure the loyalty of the purchasing group.