• Journal of the Korean Society of Clothing and Textiles
• /
• v.24 no.3
• /
• pp.289-300
• /
• 2000

Stretchable textile materials are getting more widely used in clothing industry. Among others are two obvious reasons which make it so desirable to young female customers, i.e., better confort with motion and more closely fitted silhouette. But these two points cannot get along well always. If a manufacturer try hard to make his products too closely fit, then the products are even less comfortable than made of non-stretchable material. On the other hand, if a stretchable garment are developed to be too comfortable with plenty of size tolerance. it cannot attract customers who are looking for something closely fit. So the study was aimed to investigate appropriate size tolerances.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.23 no.1
• /
• pp.90-110
• /
• 1999

Understanding consumer complaining behaviors plays a key role in post-purchase satisfaction customer retention and long-term customer relationships. This research was conducted to empirically investigate 1) the taxonomy of complaining behavior 2) causes and types of clothing complaining behavior according to sex. The subjects compoed of 250 male and 358 female consuemrs. Data were colleted through questionnaires employing the critical incident methodology. The findings indicated that clothing complaining behavior was fitted well into Singh(1998)'s three-factor model(i. e. voice/private / third-party complaining behaviors) these factors explained 53% of the total variances 75.1% of male and 65.2% of female group complained of poor instruental performance. The types of complaining behaviors were no action negative word-of-mouth to friends and associates n order. Most dissatisfied consumers didn't assert positive consumer's right. Marketer should increase the accessibility of their complaint receiving mechanisms to passive customers.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.40 no.2
• /
• pp.258-272
• /
• 2016

This study estimated a structural model for examining causal relationships among flagship store experiences, store emotion and loyalty, and to compare the structural models between luxury and fast fashion SPA brands. A total of 416 responses were collected from consumers who had experience with a variety of luxury and SPA flagship stores. Findings confirmed that flagship store experience consisted of four factors, such as sensory, affective, intellectual and behavioral experiences. Sensory and behavioral experiences had positive effects on store emotion that influenced loyalty. Affective and cognitive experiences influenced loyalty. All aspects of experiences explained store emotion or loyalty for luxury flagship stores; however, two of experiences (i.e., sensory and affective) were important to determine store emotion or loyalty for SPA flagship stores. The study discussed managerial implications for fashion brands to develop and manage flagship stores.

• Fashion & Textile Research Journal
• /
• v.4 no.3
• /
• pp.235-242
• /
• 2002

The purpose of this study was to investigate the types of perceived risk of Internet shopping and the impact of perceived risk on purchasing behavioral intention of Internet shopping mall shoppers. A self-administrated questionnaire was e-mailed to INR research (www.inr.co.kr) panel who had purchasing experience of fashion product through Internet shopping mall. The perceived risk was reduced when the innovativeness increased and purchasing experience in Internet shopping mall increased. The financial risk had an effect on purchasing intention, and social/psychological risk had impact on revisiting intention and word-of-mouth intention negatively. The performance risk perception had significantly negative influence on word-of-mouth intention. Internet using time per week, purchasing experience and Internet innovativeness were positive impact on purchasing behavioral intention of Internet fashion product.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.24 no.7
• /
• pp.1073-1080
• /
• 2000

Moisture transfer property of fabrics has known as one of the most important factors deciding wearer's subjective comfort not only thermally but also of sensorial. As a decisive property of fabric materials in determining human sensorial comfort, moisture vapor management property of heat resistant workwear material was examined in terms of increasing and decreasing rate and maximum value of relative humidity in the microclimate under the sweat pulse situation. An unique moisture regulation index, B$_{d}$, was calculated from the measurements using a novel dynamic sweating hot plate apparatus and was used to assess the buffering capacity of fabrics against a moisture vapor sweat pulse.e.

• Fashion & Textile Research Journal
• /
• v.7 no.1
• /
• pp.4-12
• /
• 2005

The purpose of this study was to analyze the utilization of Fashion Brands Web-site. This analysis was done by 6C Concept(Contents, Community, Commerce, Connection, Customizing, Communication) which was Internet Marketing Strategy. The review of previous studies and empirical investigations through the Internet were processed for this study. 151 fashion brands in department stores in Daegu, Korea were surveyed from January to February 2004. Data were analyzed by using frequency and percentage. Total 105 brands established their Web-Sites of Internet out of 151(69.5%) fashion brands. There were four characters on Contents, six characters on Connection and five characters on Communication. And there were a establishing rate of 38.1 percent on Online Community and 30.5 percent on Online Shopping Mall. On Customizing, 73.3 percent of brands had e-CRM systems.

• Fashion & Textile Research Journal
• /
• v.6 no.6
• /
• pp.765-771
• /
• 2004

This study surveys the warp and weft tension differences among 3 types of rapier looms and analyses the mechanical properties of worsted fabrics for garment with relation of these looms characteristics using KES-FB system. Raper is divided by two parts. In the 1st paper, the worsted fabric is woven as 5 harness satin weave using 1/40 Nm sirofil worsted warp yam and 1/30 Nm worsted weft yam by rapier looms such as FAST-R, THEMA-11-E and PICANOL-GTX respectively. The weavability is also analysed by measuring warp tension variation according to the warp position and weft tension of 3 kinds of looms. The relationship between shed amount and the warp tension is surveyed, and the relationship between end breaks and warp and weft tensions is also discussed.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.27 no.9_10
• /
• pp.1060-1071
• /
• 2003

This study was intended to identify customer's response to CRM of fashion business.488 questionnaires were distributed to male and female respondents aged 16 to 55, and then analyzed by descriptive statistics, oneway-ANOVA, chi-square test, and factor analysis. As a result of customer information management, respondents evaluated taste, interest and demographic informations as most valuable. But they did not value personal and credit information. For CRM concept, 4 factors were determined: continuous care and suggestion, particular service to important customer, customer management program development, and customer convenience consideration. For CRM activity, 3 factors were determined: customization, information offering, and programmed service strategies. Respondents were having positive attitude toward CRM concept and activity of fashion business. Among customer loyalty programs, they affected by immediate and direct programs most. The preference of customer contact methods was differentiated by sex and age groups. Males and teenagers preferred e-mail, and females preferred catalog and telephone connection.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.36 no.12
• /
• pp.1285-1296
• /
• 2012

This study investigates the effects of changes in price, total consumption expenditures and economic sitations on Korean household demands for clothing and footwear using time-series data. The clothing and footwear category was reclassified as clothing, footwear and clothing services items for the demand analysis. This study utilized the Linearized Almost Ideal Demand System (LAIDS) model to analyze household demand. The results indicate that price and total consumption expenditures are significantly related to Korean household consumption expenditure allocations for clothing and footwear items. The effects of the IMF bailout crisis in 1997 and the global financial crisis in 2008 on household expenditure shares for clothing and footwear items were very weak and statistically insignificant. All the demand elasticities were estimated with respect to total consumption expenditures and prices. Clothing was expenditure elastic (greater than one) and other items were classified as inelastic. All the own price elasticities of demands were negative (other than clothing). Through the estimations of cross price elasticity the relationships between the demands for items and other item prices were evaluated (i.e., substitutes and complements).

• Journal of the Korean Society of Clothing and Textiles
• /
• v.20 no.2
• /
• pp.311-322
• /
• 1996

To accomodate workers with efficient mobility, coveralls were redesigned, construted and evaluated. In this study, especially, image processing techniques were applied to the evaluation stage, to quantify thE ease of body movement. For the initial observation stage, car-center workers were interviewed and their movements were videotaped. By analyzing the videotape, the area of stress and strains on the work clothes were marked on the figure chert and considered for the pattern making. 4DM cut pattern were applied to the upper part of the work clothes and other alternations were made throughout the problem area. Honey comb slashes were made on the problem area of the original and newly designed coveralls. Open areas of honey comb slashes due to body movement between the original and newly designed coveralls were analyzed by image processing techniques. Other objective and subjective evaluation of newly designed coveralls was compared with the original one. Overall evaluation of functionally designed coveralls was appered to be positive and the image processing techiques were useful methology to quantify the amount of stress in this study.