• Archives of design research
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• v.14 no.3
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• pp.107-116
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• 2001

Despite young age, Internet, as new advertising media, is actively studied worldwide. In 1995, the department of multimedia-related study was first founded in Technical Institute and has carried out the On Internet banner, user is not an object to accept only a message but has a specification to contact with banner actively having various motivation and desire. Internet advertising has various types but banner and e-mail type advertising are main stream. In the view point of recognition and concern rate, banner is very effective because it does not set limit to specific target, but is shown to unspecific audience. Acceding to studies, usage frequency and effect of e-mail type advertising is growing up. And e-mail type advertising is more active because it can target specific audience with various life style. If we can say banner is not so effective in spite of simply good exposure frequency, we can find theoritical background that e-mail type advertising is more effective internet advertising media because high click frequency. And we suppose that this study can be a guide line for measuring process of Internet advertising effect.

• Journal of KIISE:Software and Applications
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• v.29 no.10
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• pp.726-735
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• 2002

E-mail service has been a general method for communication as internet is widely used instead of post mails. Many companies have invested in e-mail advertisement as e-mail service is spread. E-mail advertisement has an advantage that it can consider personal characters. A lot of e-mail users have been given e-mails that they did not want to receive because their e-mail addresses were opened out to companies on internet. Therefore, they need junk mail checking systems and several e-mail service providers have supported junk mail filters. However, the junk mail filters can check the junk mail with constraint because they don't check the junk degree of mails by the contents of e-mail. This paper suggests a content-based junk mail checking model using fuzzy relational products. The process of the junk mail checking model using fuzzy relational products is as following: (1) analyzes semantic relation between junk words-base and e-mails, (2) checks the junk degree of the e-mail using the semantic relation, (3) checks the mails with SVJ(Standard Value of Junk) if those are junk mail or non-junk mail. The efficiency of the proposed technique is proved by comparing the junk degree of the e-mail and the number of junk mails that was checked by e-mail users and checked by the proposed junk mail checking model.

• Journal of Fashion Business
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• v.16 no.2
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• pp.62-73
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• 2012

This study is intended to analyze the effect of fashion consumer's information search on satisfaction with advertisement and the intent to reuse depending on type of advertisement. The survey of the men and women in their 20s and 30s living in Seoul and metropolitan area was conducted for data collection, beginning in 17th through 24th, October 2011. Total 355 copies of questionnaire were used for final data analysis and reliability analysis, factorial analysis and multiple regression analysis were carried out using SPSS 16.0. The results were as follows. First, for banner, e-mail and search advertisement, constant information search had influence on convenience for use and satisfaction with information, and for e-mail advertisement, information search appeared to have had effect on satisfaction with information. Second, constant information search by type of advertisement had effect on intent to reuse. Third, convenience for use, information and satisfaction with the interest by Internet user had influence on the intent to reuse, while for the user of search advertisement, convenience for use and satisfaction with information had effect on the intent to reuse.

• Journal of the Korea Computer Industry Society
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• v.3 no.3
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• pp.283-294
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• 2002

Now is the time for web-based video e-mail system because of world wide use of internet. But video data is so large, then data compression is much needed for transmission by web. In this paper, my colleagues and I implement full motion video e-mail system using MPEG-4, the international standards for audio-visual data. This video e-mail system is made of web-based active-X control, so easily accessible by web, and applies real-time audio-video compression. It's possible for everyone to send video e-mail for free to everywhere in the world if this system is used. The main application areas of this system are multimedia mailing service, web-based video advertisement, remote education, remote medical service and shopping mall construction, etc.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.1
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• pp.147-158
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• 2011

This study analyzed the effective and suitable promotion method to increase visitors on the internet fashion soho shopping mall by surveying of female university students. The methods were in-depth interviews for 20 students and questionnaires for 363 students. The results indicated that the main routes of visiting the internet fashion shopping mall were keyword search window, banner advertisement window, and open market. Others were price comparison sites, the rank shop, fashion magazines or internet news, information in e-mail, broadcasting sponsor advertisements, name cards, and leaflets. So the effective methods to increase the number of visitors is to implement keyword advertisements, banner advertisements, and enter the open market to expose the brand names and item information. Being on price comparison sites or rank shops, advertisements in the fashion magazines, internet news or e-mail, broadcast sponsorships, and distribution of leaflets or name cards were also effective methods.

• The Journal of Korean Association of Computer Education
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• v.12 no.2
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• pp.61-75
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• 2009

Modern day people can easily use an e-mail client for general communication, because of using Internet and cellular phone. The mail client for the purpose of private and business affair, advertisement, news searching, and business letter is widely used and has side effects. People could send an important document via an electronic mail client. It is important to support an e-mail client intelligent. We think that many kinds of techniques of natural language processing must be provided in the client with human's emotion. We consider to design a new mail client with six kinds of senders' emotional information; delight, angry, sad feeling and message to express, manner of talking, a discomfort index etc. Before sending an e-mail, we suggest a user to correct a bad word because we do not want to feel bad to a receiver. We present a proper process of sending/receiving for users with a new designed e-mail clients.

• Journal of Internet Computing and Services
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• v.2 no.3
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• pp.51-62
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• 2001

Recently, as computers and networks become popular, distributing information on the Internet is common In our daily life. also, the explosion of the Internet. of wireless digital communication and data exchange on Internet has rapidly changed the way we connect with other people. The e-mail has been commonly used by users as well recognizing It as the standard of manners among users on the Internet. In the past, e-mail has been the primary choice of exchanging Information, but secure mail is gaining popularity abroad and domestically because of their nature of providing security. That is. it has been used a variety of fields such as general mail and e-mail for advertisement. But, As the data transmitted on network can be easily opened or forged with simple operations. most of existing e-mail system don't have any security on the transmitted information. Thus. security mail system need to provide security including message encryption, content Integrity, message origin authentication, and non-repudiation. In this paper, we design implement secure mail system with non-repudiation service and encryption capability to provide services for certification of delivery and certification of content as well as the basic security services. API.

• Journal of KIISE:Information Networking
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• v.29 no.4
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• pp.333-345
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• 2002

As computers and networks become popular, distributing information on the Internet is common in our daily life. Also, the explosion of the Internet, of wireless digital communication and data exchange on Internet has rapidly changed the way we connect with other people. But secure mail is gaining popularity abroad and domestically because of their nature of providing security. That is. It has been used a variety of fields such as general mail and e-mail for advertisement. But, As the data transmitted on network can be easily opened or forged with simple operations. Most of existing e-mail system don't have any security on the transmitted information. Thus, security mail system need to provide security including message encryption, content integrity, message origin authentication, and non-repudiation. In this paper, we design and implement secure mail system with secure key agreement algorithm, non-repudiation service, and encryption capability to provide services for certification of delivery and certification of content as well as the basic security services.

• Journal of Information Technology Services
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• v.13 no.3
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• pp.257-274
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• 2014

Social Network Services (SNSs) have grown to be new and promising tools of marketing. By referring to researches done on e-mail viral marketing, this paper operationizes SNS viral marketing effectiveness to accurately reflect marketing success in SNS environment, and tries to identify its affecting factors. As potential affecting factors, fan size, advertisement type, existence of engagement elicitation and incentive are identified. By sampling real advertisement postings on Facebook, we showed that fan size, advertisement type, and engagement elicitation are factors affecting SNS viral marketing success. This research expanded the conventional model of viral marketing into SNS settings to improve understanding on SNS viral marketing. Motivation is discussed as an important factor, and this research showed that viral campaign can be more successful when it triggers internal motivation to engage, but not the external motivation. This research could also be a guide for practitioners on how to post a successful advertisement in SNSs.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.7
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• pp.1258-1269
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• 2001

The purpose of this study was to investigate the dimensions of fashion lifestyle, to examine the relationship between fashion lifestyle and internet advertising effect, and to identify the moderating effect of fashion lifestyle on the relationship between advertising types and advertising effects. Using dependent variables as internet advertising effects(i.e., attitude to advertising, attitude to product, attitude to brand), advertising types (i.e., banner, website e-mail types) and fashion lifestyle were used as independent variables. For the study, a sample of 152 apparel consumers participated in this survey research. The survey of design with a questionnaire was employed. Three types of fashion advertisement were included as banner type, website type, and e-mail type. For each type, two samples were included for the study. Questionnaire was developed with the html language and data collection was done through the internet on October 2000. For data analysis, descriptive statistics(i. e., frequency, percent), factor analysis, reliability analysis, linear regression and ANOVA were used. First, fashion lifestyle was classified with the seven dimensions: personality seeking group, planning purchase group, fashion leader group, fashion information seeking group, media preference group, commonness/traditional group, fashion follower group. Second, fashion lifestyle had signification effects on advertising effects. In the group of fashion lifestyle, fashion Information seeking group and planning purchase group were found to influence on the attitude toward advertising, and planning purchase type was influenced to attitude toward brand and attitude toward product. Third, main effects of fashion lifestyle were found to be significant. The correlation and interaction effects of fashion lifestyle and internet advertisement types were not significant.