• 제목/요약/키워드: e-business education

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가상현장교육을 통한 능동적 체험 학습의 도입과 활용 (Virtual Field Education(VFE) for Active E-Business Learning)

  • 김범수
    • 한국전자거래학회:학술대회논문집
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    • 한국전자거래학회 2003년도 종합학술대회 논문집
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    • pp.167-171
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    • 2003
  • 목차 ◎연구의 배경 ㆍ전통적인 교육과 온라인 교육 ◎효과적 온라인 교육:능동적 체험 학습 ◎가상현장교육(Virtual Field Education) ㆍ가상현장교육 환경 및 구성 ㆍ지식의 전달 및 학습 과정 ◎가상현장실험(Virtual Field Experiments) ◎정보통신 교육과 연구의 융합(중략)

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농산물 직거래 활성화를 위한 e-비즈니스 교육 방향 (Suggestions of E-business Education to Promote Direct Sales of Agricultural Products)

  • 박길석;최재혁;조현지;김성용
    • 농업생명과학연구
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    • 제50권5호
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    • pp.239-249
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    • 2016
  • 농산물 직거래는 생산자와 소비자를 직접 연결하면서 중간유통비용을 절감하고 이를 통해 생산자와 소비자 모두에게 만족을 줄 수 있는 대안적인 유통경로이다. 이러한 역할때문에 최근 온라인 농산물 직거래에 대한 관심이 다시 높아지고 있다. 하지만 농산물 직거래는 중간유통단계를 생략하는 것이기 때문에 생산자가 그 역할을 대신하여야 하기에 다양한 장애요인을 가지고 있다. 본 연구에서는 직거래를 추진하고 있는 농업인을 대상으로 직거래 장애요인을 파악하고, 직거래 활성화를 위하여 농촌진흥청에서 수행하고 있는 e-비즈니스 교육을 어떤 방향으로 이끌어가야 할지에 대하여 방향을 제시하였다. 그 결과, 교육 프로그램 보완, 개인역량 강화, 협업화, 농업인들이 희망하는 교육 확대 등이 필요한 것으로 나타났다.

교육서비스품질이 고객만족 및 재이용에 미치는 영향에 관한 실증적 연구 - E평생교육센터 중심으로 - (An Empirical Study on effect of Education Service Quality which Influence Re-Use and Customer Satisfaction - Focusing on E life-long Education Center -)

  • 김지현;이상복
    • 품질경영학회지
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    • 제39권1호
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    • pp.155-166
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    • 2011
  • In this research, we study on to find the inter-relation among education service quality and customer satisfaction and re-use focusing on E life-long education center. Education service quality consists of four factors such as training center's facility, trainer, employee's service and operating service. As like the results of this research, we found that three factors of education service quality such as facility, trainer and operating service give a positive effect to customer satisfaction and also we found that customer satisfaction gives a positive effect to re-use.

농촌형 가정기업의 웹사이트 관리실태와 활성화를 위한 제언 (Web-site Management and Utilization Strategies for Family Farm Businesses)

  • 고선강;진경아
    • 가족자원경영과 정책
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    • 제9권1호
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    • pp.131-146
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    • 2005
  • The farming type in Korea is predominantly a small farm managed by family members. This study mainly examines the current usage of the website of family farms as a management tool for small farm business and discusses the strategies for effective utilization of the website. A county that currently employs governmental project of information system was purposely selected. Among all the websites operated by small farm businesses in that county, websites of which purpose is introduction of the business, advertisement, or e-business were included for analysis; it yielded total seven websites, The study was conducted with two phases; on-line website analysis and interview with business owners. The websites were analyzed based on four categories; content, interface, design, and site management. With regard to the content of the websites, the lack of connection between domain names and product names was found. Moreover, the problem relevant to site management was shown as low utilization of bulletin boards and delayed upload of new information. However, design and interface were comparatively well presented. Business owners reported that the motivation to initiate the websites was mostly supports from the governmental project for the agricultural information system. The barriers to effective management of websites were found i) business owner's misinterpretation of business website with e-business ii) very limited opportunity for website management education in small farm business, and iii) lack of regional infrastructure for information system. Based on the findings, this study suggests as followed; i) construction of infrastructure should be preceded to make effective management for websites; ii) education for website management should include small business management strategies as well as computer skills, iii) the education should be provided in diverse ways considering subject's characteristics iv) small farm business owners should be informed that their websites could play a role only to provide information about the products and hand over the practical load for e-business to retailing web sites such as portal shopping mall; and v) wives' participation should be encouraged.

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기업의 e-Learning에 대한 학습효과 및 전이에 영향을 미치는 요인 (Factors Influencing the Learning Effectiveness and Transfer of e-Learning in Business Organlizations)

  • 정경수;김경준
    • 한국정보시스템학회지:정보시스템연구
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    • 제15권2호
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    • pp.1-29
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    • 2006
  • The recent development of IT, consolidation of communication and multimedia technology have brought enormous changes in many organizations. Theses changes are enabling the new educational opportunities such as distance teaming and virtual class room. Recently, e-Learning has grown rapidly in business training field, In the context of companies, e-Learning has merits in terms of access convenience, costs reduction self-directed learning, reciprocity, and flexibility. In this regard, the primary purpose of this study is to investigate which factors of e-Learning influence the effectiveness of education and transfer of loaming in business organizations. Based on the prior studies of the education and business training field, research model and research hypotheses were developed. Factors studied in this paper were as follows: 1) learners' characteristics, 2) organizational support and 3) system environments. The results of our study are as follows. (1) Motivation perceived usefulness in Learner factors had an significant influence on both learning effectiveness and transfer of teaming, whereas Ability, expectation had an influence on transfer of teaming. (2) Support from peer, support from supervisor in Organization factors had an significant influence on both Loaming effectiveness and transfer of teaming, whereas support from organization had influence on learning effectiveness. (3) Appropriate contents in system circumstance had an significant influence on both teaming effectiveness and transfer of teaming, whereas interface design had an influence on learning effectiveness.

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정부주도의 농촌 정보화마을 전자상거래 모델의 성공요인과 수익성에 대한 연구 (A Study of Success Factors and Profitability of the E-village Shopping Mall Supported by the Korean Government)

  • 정수현;구철모;이대용
    • 경영정보학연구
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    • 제12권3호
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    • pp.141-158
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    • 2010
  • 본 연구에서는 농산물 전자상거래의 한 형태인 정보화 마을 조성사업의 성과를 분석하였다. 정보화마을 조성사업의 목표인 정보화를 통한 소득증대, 즉 전자상거래 매출액에 영향을 주는 요인을 파악하고자 하였다. 전자 상거래 매출액에 영향을 주는 요인으로 정보화 교육, 정보기술이용, 홈페이지 커뮤니티 조직의 지식공유를 선정하였으며 체험 관광 유 무가 각 요인의 매출액에 주는 조절효과를 측정하였다. 분석결과 홈페이지 커뮤니티 활성화와 조직의 지식공유가 매출액에 영향을 주는 요인으로 나타났으며, 나머지 요인들은 매출액에 영향을 주지 않았다. 체험 관광의 조절 효과는 체험관광유 무에 따라 정보화 총 교육시간과 정보기술이용에 효과가 오히려 긍정적으로 나타났으며, 조직의 지식공유에는 부정적인 영향을 주었다. 이는 체험 관광이 정보화 마을의 주민들에게 정보화 교육과 정보기술을 이용 할 수 있는 촉매가 될 것으로 예상되며, 조직의 지식공유는 정보화 마을 주민들 사이에 커뮤니케이션이 이루어졌기 때문에 체험 관광에 대한 소비자들의 다양한 욕구를 충족시키지 못함으로써 신뢰를 주기보다는 실망을 주는 것으로 해석 할 수 있다.

The Shifting of Business Activities during the COVID-19 Pandemic: Does Social Media Marketing Matter?

  • PATMA, Tundung Subali;WARDANA, Ludi Wishnu;WIBOWO, Agus;NARMADITYA, Bagus Shandy
    • The Journal of Asian Finance, Economics and Business
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    • 제7권12호
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    • pp.283-292
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    • 2020
  • The implementation of physical or social distancing during the Covid-19 pandemic has an implication on the shifting of conventional to online business activities. This study aims to explore how financial support, perceived benefits, external pressure determine social media marketing as well as understanding the role of internet and e-business technology (IEBT) that occurs in this relationship. This study adopted a quantitative study with Structural Equation Modeling (SEM)-based variance Partial Least Square (PLS), which aims to enhance understanding of the relationship between variables. The surveyed population of this study came from 123 small- and medium-sized enterprise (SME) owners in East Java of Indonesia, using an online survey and selected with the convenience random sampling method. The findings of this study indicated that the perceived benefits and external pressure have a positive effect on the adoption of IEBT. However, financial support failed in explaining SMEs' adoption of IEBT. This study confirmed that the adoption of IEBT has successfully mediated the influence of financial support, perceived benefits, and external pressure on social media marketing. Despite the samples solely collected from East Java, this study is the first step in research related to the social media marketing in SMEs in Indonesia.

컨벤션 실무자 태도와 감정이 e-learning 교육성과에 미치는 영향 (E-Learning Impact on the Convention Business Settings Focusing on the Employees' Attitude and Emotion)

  • 이기동;김선호;김학희;박천웅;김좌현
    • 디지털융복합연구
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    • 제6권1호
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    • pp.113-122
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    • 2008
  • In this paper, we studied on the e-learning impact on the employees in the convention business, focusing on the employees' learning attitudes and emotion. Since the convention business is getting more attention especially in the culture and tourism industry, the employees in this convention setting are needed to reeducated periodically. We collect and test 126 employees who have studied some conventional education in e-learning. The findings of this research are that an employees' attitude and emotion have a significant positive effect on the achievement or success of the e-learning program. Based on this study, we discuss and suggests managerial implications for building e-learning context, with the consideration of the attitudes and emotion of the participants.

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교육서비스 품질이 지원 사업 충성도와 경영성과에 미치는 영향 : 사업체 형태를 중심으로 (Quality of Retailer Education Program and its Effect on Loyalty and Business Performance)

  • 박우석;이철;임재익
    • 벤처창업연구
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    • 제8권1호
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    • pp.127-136
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    • 2013
  • 2009년부터 시작된 소상공인 조직화 지원 사업은 2013년 들어 소상공인 협업화 지원 사업으로 변하면서 정책적 위치를 확립해 나가고 있다. 이 지원 사업은 크게 두 가지 측면을 지원하고 있는데, 하나는 유통의 효율화를 위해 소상공인들을 조직화 하여 규모의 경제 측면을 강화시키는 것이고, 다른 측면은 방문교육을 통하여 경영을 개선하고 효율성을 제고하는 것이다. 본 연구에서는 소상공인 조직화 지원 사업의 두 가지 측면 중 방문교육의 영향에 대해서 연구한다. 세부적으로는 사업체 형태를 체인형 소상공인과 조합형 소상공인으로 나눠 방문지도 교육의 품질이 경영성과 및 지원 사업의 충성도에 주는 영향을 실증적으로 분석하였다. 분석 결과, 지원 사업의 충성도에는 방문지도 교육의 품질이 사업체 형태에 상관없이 유의한 영향을 주는 것으로 분석되었다. 그러나 경영성과에는 조합형 소상공인의 사업장에서만 방문지도교육의 품질이 유의한 영향을 주는 것으로 분석되었다. 따라서 소규모 점포 조직화 지원 사업에 대한 충성도를 높여 계속적으로 지원 사업을 받게 하기 위해서는 방문지도교육의 품질을 높여야 하며, 소상공인들의 경영성과를 높이기 위해서는 사업체 형태를 고려해야 함을 시사하고 있다.

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