• International Commerce and Information Review
• /
• v.6 no.1
• /
• pp.77-98
• /
• 2004

This paper examines the major determinants affecting the user satisfaction on e-Trade portal sites in small and medium-sized exporters. The development of our research model is based on the empirical studies on the service quality of information system, web sites or Internet shopping mall, and on the factors influencing the user satisfaction. With the help of a regression analysis and factor analysis, five hypotheses are derived and tested. The results from regression analysis suggest that the user satisfaction of e-Trade portal sites is affected by information characteristics and ease of use of e-Trade portal sites. In addition, the user satisfaction of e-Trade portal sites is enhanced by support for international trade. Our findings will be useful, especially for those who are planning to build user-oriented e-Trade portal sites.

• The Journal of the Korea Contents Association
• /
• v.4 no.3
• /
• pp.21-40
• /
• 2004

Trade portal site is one of the tools which make it possible for small and medium-sized enterprises(SMEs) to manage international trade activities more efficiently by using the newest information and telecommunication technology. So Korean SMEs should utilize trade portal sites more actively to promote global competitive power. Based on the theory of service quality and existing researches related to using information technology, this paper analyzed the primary factors which affect user's utilization satisfaction in using trade portal sites. According to the results of the empirical study on actual users of the representative trade portal sites by multiple regression analysis, the primary factors, such as service quality, government policy and cost factor have affected user's utilization satisfaction in using trade portal sites. And user's utilization satisfaction have positive effect on continuous using intention. These research results will provide many useful insights to trade portal site managers, e-trade system developers and government policy makers.

• Proceedings of the Korea Contents Association Conference
• /
• 2004.05a
• /
• pp.241-260
• /
• 2004

Trade portal site is one of the tools which makes it possible for small and medium-sized enterprises(SMEs) to manage international trade activities more efficiently by using the newest information and telecommunication technology. So Korean SMEs should utilize trade portal sites more actively to promote global competitive power. Based on the theory of service quality and an existing research related to using information technology. this research analyzed the primary factors which affect user's utilization satisfaction in using trade portal sites. According to the results of the empirical study on actual users of the representative trade portal sites by using multiple regression analysis, The primary factors, such as service quality, government policy and cost have affected user's utilization satisfaction in using trade portal site. and user's utilization satisfaction have positive effect on continuous using intention. These research results will provide many useful insights to the managers of trade portal sites, e-trade system developers and government policy makers.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
• /
• v.34
• /
• pp.135-156
• /
• 2007

Trade Portal Site(TPS) is one of the essential tools which can make it possible for small and medium enterprises(SMEs) to perform international trade activity more efficiently using newest information and communication technology including the Internet. Therefore, Korean SMEs need to utilize TPS more actively to enhance their export competitiveness. In this context, this article analyzes the determinants of export performances of Korean SMEs in utilizing the service of TPS based on the Service Quality Model. As a result of an empirical research by using regressive analysis, various measures of service reliability such as reliability, empathy, and tangibilities have positive effects on SMEs export performance in utilizing TPS. These results provides many useful implications to the TPS managers, e-trade related government agency, along with managers of SMEs using TPS.

• International Commerce and Information Review
• /
• v.10 no.3
• /
• pp.101-116
• /
• 2008

Future e-Trade RFID/USN distribution should satisfy the new needs of reasonable customers such as efficient supply of goods, presentation of information, and communication by developing intermediate and long-term strategies through analysis of industrial conditions and customers' needs. Through preferential application of new technology, knowledge-based e-Trade RFID/USN distribution environment and DB of industrial portal sites should be developed, RFID/USN infra such as Supply Chain Management(SCM) should be expanded, future-oriented knowledge-based services should be developed to prepare specific and realistic plans for proper UT(Ubiquitous Technology). Such change in e-Trade distribution environment should have historical and environmental backgrounds to suggest specific tasks and directions as a conversion of structural concept of engineering and trade theory for new u-Trade. Accordingly, this study is to present all the problems available in RFID/USN distribution, develop an organized and technological estimate model and provide a foundation to apply it efficiently. This study aims to present an interpretational foundation of RFID/USN distribution, rather than technical directions.