• 통상정보연구
• /
• 제8권2호
• /
• pp.59-78
• /
• 2006

Considering rapid development of Internet Portal Site Contents in Korea, it is an important issue to analyze consumers' satisfaction and e-loyalty. This research develops, and empirically test a model for explaining/predicting the satisfaction and e-loyalty with internet-based Electronic Trade Site. This paper describes a theoretical model for investigating the Satisfaction and e-Loyalty of the Electronic Trade Site. This study investigates the concept of the satisfaction, e-loyalty in Electronic Trade Site and its determinants, and tries to establish e-loyalty analyzing model. The model of the satisfaction, e-loyalty electronic trade site is tested here using data from 158 samples. Based on the research model, a comprehensive set of hypotheses is formulated and a methodology for testing them is outlined. some of the hypotheses are tested empirically to demonstrate the applicability of the theoretical model. In examining the relationships of the determinants factors, service quality satisfaction show in significantly by Reliability, Information Provided, Trustworthiness, Convenience, International of contents but that show in not significantly by Interaction. In addition, Electronic Trade site retention shows indirect effect between customer satisfaction and referral. Although our research can not show the determinants of e-loyalty in the electronic trade site the empirical result give both theoretical and managerial implication for managing the consumers' satisfaction and e-loyalty in electronic trade site.

• 통상정보연구
• /
• 제7권3호
• /
• pp.195-212
• /
• 2005

International trade has been changed from traditional trade to e-trade due to the fast expanding of information technology like e-marketplace, EDI (Electronic data interchange) using Internet since mid of 1990's. e-Trade, as a new trade method, could handle every trade procedure such as market research, contract, customs clearance, logistics and payment using IT like internet without restriction of time and space. The evolution of transaction-based business model is upon us. The business models of many e-Marketplace in their early stages have typically been based on transaction fees. Many e-Marketplaces have even called out transaction revenues as a core element of their business plans. The transaction business represents the most simple of business models, but it does not provide a long-term sustain able advantage. For buyer's convenience, wide selection and test price hold appeal. For suppliers, the extended global market reach and direct access to customers and consortiums of customers is powerful. To maximize leverage of these new e-marketplace, you must from both a buyer perspective as well as a supplier perspective. Also required is a strategy that takes in account all of the various e-Marketplace transaction standards and one that allows the easy accomodation to new e-marketplace as the market change. These new e-marketplace will need to be factored into the sales channel strategies. To be successful, integration with these e-marketplaces should occur at a complete business process level. This study would suggest on the role of buyers and sellers for e-trade which could maximize effect of e-trade in order to cope with rapid changing IT environment and global trade environment. Therefore, this study suggests top priority tasks for implementing on the specialization strategy of e-trade process.

• 정보학연구
• /
• 제7권3호
• /
• pp.99-112
• /
• 2004

최근 정보기술을 활용하여 무역의 효율을 극대화하고 있다. 이를 위해 전자무역(e-Trade)을 활용하여, 고효율의 글로벌 마케팅을 적극 추진하고 있다. 기존 종합상사의 기능고도화를 목적으로 e무역상사가 등장하여, 새로운 마케팅을 적극 추진하고 있다. 이를 위해서는 계약체결이전의 바이어 발굴 등 마케팅의 고도화가 전자무역을 통해 활성화되고 있으며, 계약체결이후의 운송, 보험, 결제 등의 전자화도 적극 추진하고 있다. 이와 관련하여 e무역상사의 글로벌 마케팅 추진현황을 살펴보고, 향후 지식형 전자무역을 가능하게 해주고 있는 전자무역의 확산을 위한 전략적 제언을 하고자 한다.

• 통상정보연구
• /
• 제12권2호
• /
• pp.109-132
• /
• 2010

The purpose of this study is to survey the learning strategies and learning styles of the undergraduates in international e-trade simulation education. The set of learning strategies are investigated and the analysis is made how learning styles could affect the learning strategies. The subjects of this study were 112 undergraduates majored in international trade and their classes were using e-trade simulation. It is found that the undergraduates' learning strategy level is not high because the simulation education is not common yet in e-trade classes. The levels of self-efficacy and positive attitudes have high level whereas the expression strategy has the lowest. Strong results were not found among undergraduates' learning styles by each of the 11 strategies except two cases. One is that the undergraduates who had experiences of e-learning have higher level of social strategy than those of non e-learning experience group. The other is that the more the students spend the time in the simulation class, the more they have positive attitudes. This study supports that the simulation can increase the effectiveness of e-trade learning.

• 통상정보연구
• /
• 제7권4호
• /
• pp.271-285
• /
• 2005

Korean Government has been actively and aggressively promoted the global e-commerce (or e-trade). However, the global researches regard the Korea as the passive or retrogressive country in e-trade. The purpose of this study is to clarify the change of the policy paradigm on the e-trade of Korea and to search for new paradigm based on the total amendment (or inauguration) of the e-trade promotion law. The research concludes the current political paradigm on "the Designated total solution provider" should be separated from the e-trade infra or platform. More competitive and market-oriented paradigm of the promotion support on e-trade metamediary should be evaluated in terms of facilitator, service provider and collaborator.

• 통상정보연구
• /
• 제17권1호
• /
• pp.29-55
• /
• 2015

국제무역거래를 수행하는 과정에는 거래 관련 제비용이 수반되며, 이러한 비용은 국가별 경쟁 및 기업간 경쟁의 주요한 변수이기 때문에 제비용 및 시간의 절감을 통한 경쟁력 강화는 필수 요건이다. 본 연구에서는 기존연구의 문헌적 자료를 기반으로 2014년 11월 27일 타결된 WTO 무역원활화협정(Trade Facilitation Agreement)의 주요 논의 및 내용을 기반으로 무역원활화를 위한 전자무역의 역할을 살펴보았다. 무역원활화협정에서 제1절과 제2절에 다수의 조항들이 전자무역과 관련된 사항들이 나열되었으며, 공통적인 특징은 인터넷을 기반으로 전자화된 서류는 정보와 서류의 흐름을 신속하게 하며 시간과 비용을 절약할 수 있기 때문에 적극 활용하도록 권고하고 있다. 급변하는 국제통상환경하에서 전자무역은 기업 및 국가의 경쟁력을 달성할 수 있는 중요한 수단중의 하나이며, 이러한 효과를 극대화하기 위해서는 무역원활화를 위한 전자무역관련 기술을 지속적으로 개발하고 국가간에 교류가 요구된다.

• 통상정보연구
• /
• 제14권4호
• /
• pp.545-562
• /
• 2012

전자무역 해외시장조사, 계약, 신용조사, 거래알선, 결제, 보험, 운송 등 무역거래 전반의 프로세스를 통합하여 구매효율성을 높이고, 시간단축 등을 통해 전자무역 업무의 효율성 및 생산성을 높일 수 있는 장점을 가지고 있다. 본 연구는 전자무역업무의 몰입 요인인 무역업체 종업원이 해외시장조사업무의 몰입, 상역업무의 몰입, e-LC업무의 몰임, 통관업무의 몰입, e-B/L 및 Logistics업무의 몰입, 결제 및 e-Nego업무의 몰입 등을 개발하여, 전자무역업무의 성과에 미치는 영향을 분석하고 있다. 분석결과, "해외시장 조사업무의 몰입", "e-LC업무의 몰입", "통관업무의 몰입"과 "e-B/L 및 Logistic 업무의 몰입" 그리고 "결제 및 e-Nego업무의 몰입"의 요인들은 전자무역 성과에 유의한 영향을 미치고 있다. 반면 "상역업무의 몰입"은 전자무역 성과에 유의한 영향을 미치고 있지 않다는 분석 결과가 나왔다. 본 연구에서 나타난 바와 같이 전자무역은 무역업체에게 유효한 효과가 있기 때문에 글로벌 전자무역과 시스템 개발에 노력해야 하며, 각 관련부처간의 시스템 연계의 통일화를 기해야 할 것이다.

• 한국디지털정책학회:학술대회논문집
• /
• 한국디지털정책학회 2005년도 춘계학술대회
• /
• pp.287-308
• /
• 2005

The purpose of this paper is to review the trend and roadmap of standardization for e-Trade. As a survival strategy in this rapidly changing global competition environment, domestic and global e-Trade network should be harmonized and interconnected, which requires multilateral or regional cooperation to set relevant inter-operable infrastructure. For this, standardization for e-Trade message and communication is critical success factor. Korea has been an early adopter of international e-Trade standards like UN/EDIFACT and ebXML. Based on the overall knowledge and experiences of e-Trade projects, Korea can take initiatives in the creation of global e-Trade through the harmonization and interconnection of other countries.

• 통상정보연구
• /
• 제10권3호
• /
• pp.3-21
• /
• 2008

This research investigates the strategy for application of E-Trade to SMEs to analyze the economic effect of e-trade. And the influence of the proliferation of e-business and e-trade upon the industrial business conditions, value-chain, and business activities is also analyzed. The subjects of the inquiry are the nationwide petrochemical industries in which small and medium sized companies are in mutual and intimate cooperation. The results show that the business structure of the petrochemical industries are divided into four stages, and, with the introduction of e-business, the value chain is changed by stages. And the change of value-chain explains the transition of the e-business of petrochemical industries including trade business into industrial DB and leads to a variety of the economic effect including the reduction in the trade expense, the change of the production process, and the innovation of trade structure.

• 통상정보연구
• /
• 제9권1호
• /
• pp.149-168
• /
• 2007

e-Trade Payment system has been transformed by quickly and effectively. The e-trade Payment system such as TradeCard System, Bolero Surf, Identrus Eleanor and e-Escrow and e-letter of Credit issued by SWIFT System enable partly sellers, buyers and service providers. This paper studies for SWIFT, Surf, TradeCard, Eleanor, e-Escrow as international trade payment, As reason following : The First, Bolero is a neutral secure platform enabling paperless trading between exporter, importer, and their logistics service and bank partners, insurance company. The Second, TradeCard is to manage procurement-to-payment worldwide, that is exporter, importer and connected partners, paperless platform. The Third, Identrus is the global leader in trusted identity solutions, recognized by global financial institutions, commercial organizations and bank partners around the world. The Forth, Escrow payment have effect to L/C issue and enter into electronic contracts in internet bank. Trader practice use Escrow Bank as the same bank that rules to Issuing Bank and Advising Bank and payment, acceptance. This paper of these electronic payment have studies new international trade payment to approach such as eUCP rules and TradeCard System, Surf of bolero, eleanor of Identrus, SWIFT.