• International Journal of Contents
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• 제8권1호
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• pp.10-15
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• 2012

Since MegaStudy started e-learning business for Korean high school students, the Korean e-learning industry began to expand and steadily gain attention. This paper focused on the analysis of the development of the Korean e-learning business for teens and the growth of MegaStudy. The three institutional mechanisms were used to examine the factors that aided the development of the business. The regulatory mechanism was the government policy to prevent the expansion of the offline private education sector, which greatly aided the growth of the e-learning business. The mimetic mechanism was the notion to mimic the characteristics of the Korean e-business initiatives. The normative mechanism involved the widespread social norm suggesting that every student should be given an equal opportunity of private education. This paper also examined the case of MegaStudy as a successful case of the e-learning companies. It analyzed the business model of MegaStudy, which is based on its advantage as the front-runner and its high-quality contents and services.

• 디지털융복합연구
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• 제3권1호
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• pp.27-44
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• 2005

Nowadays, demand for human resource for the e-learning industry is rapidly increasing along with the expansion of e-learning market capacity. However. there are numerous difficulties in expansion and industrialization of e-learning due to insufficient supply of human resources to meet the demand. Therefore, the goal of this study is to present various policy directions that can supplement the supply or e-learning manpower. Overall contents of this study focus on presenting the long-term directions for fostering of human resources for e-learning industry. Among these, role of government policies for fostering of human resources for e-learning industry is being particularly emphasized because e-learning industry is still at its infant stage.

• 문화기술의 융합
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• 제7권1호
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• pp.383-396
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• 2021

본 연구는 e-CRM이 이러닝 재이용의도에 미치는 영향에 대해 연구하고자 한다. 또한, e-CRM과 이러닝 재이용 의도 간의 관계에 대한 실재감의 매개효과를 확인하고자 한다. 본 연구의 결과는 다음과 같다. 첫째, e-CRM(e-마케팅, e-서비스, e-커뮤니케이션)은 이러닝 재이용 의도에 유의한 정(+)의 영향을 미쳤다. 둘째, 실재감의 하위요인들인 교수 실재감, 인지적 실재감, 사회적 실재감 또한, 이러닝 재이용 의도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 셋째, e-CRM이 교수 실재감을 매개로 이러닝 성과에 미치는 영향을 검증한 결과, e-마케팅과 e-서비스는 교수 실재감을 매개로 재이용 의도에 유의한 정(+) 의 영향을 미쳤지만, e-커뮤니케이션은 교수 실재감을 매개로 재이용 의도에 유의하지 않았다. 또한, e-CRM이 교수 실재감을 매개로 학습만족도에 미치는 영향의 경우, e-마케팅과 e-서비스는 교수 실재감을 매개로 학습만족도에 미치는 효과는 유의하였으나 e-커뮤니케이션과 학습만족도 간의 관계에 있어서 교수 실재감의 매개 효과는 유의하지 않았다. e-커뮤니케이션의 경우 이러닝 성과에 미치는 직접 효과는 유의하였다.

• 정보교육학회논문지
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• 제9권2호
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• pp.309-318
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• 2005

최근 교육의 전 부분에서 이러닝(e-learning)이 도입되고 있고, 또 빠른 속도로 확장되어가고 있다. 이러닝과 함께 새로 대두되는 통합형 학습(blended learning)은 오늘날의 교육이 좀 더 새로운 형태의 교육 패러다임으로 변화하고 있다는 것을 보여주는 한 예이다. 본 논문은 앞서 연구된 여러 이러닝 콘텐츠 평가 준거들을 살펴보고, 초등학교 교사들을 대상으로 실시한 설문을 통해 초등학교에서 이러닝 콘텐츠의 학습유효성을 평가할 수 있는 평가 문항으로 정리하였다. 그리고 이 평가 문항과 학습자의 학업성취도 결과를 이용하여 이러닝 콘텐츠의 학습유효성 평가에 적용해보았다. 본 연구는 초등학교 이러닝 콘텐츠의 평가준거와 평가 방향에 대한 논의를 공유하며, 더 나아가 통합형 학습의 질적 향상을 위한 양질의 이러닝 콘텐츠 개발을 위한 이론적이고 실무적인 자료를 제공하고자 하는데 의의가 있다.

• 한국융합학회논문지
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• 제10권10호
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• pp.215-222
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• 2019

본 연구는 종단적 자료를 기반으로 이러닝 학습경험 전과 후의 이러닝 이용의도에 영향을 미치는 요인들을 비교하여 대학생들의 인식 변화를 알아보기 위해 경상북도에 소재한 Y대학과 K대학의 대학생을 대상으로 연구조사를 실시하였다. 그 결과, 첫째 학습시간의 편의성과 학습과정의 용이성, 이러닝 유용성은 학습경험과 관계없이 이러닝 이용의도에 영향을 미치는 것으로 나타났다. 둘째, 학습공간의 편의성은 학습경험 전과 후의 인식에 차이가 있었으며, 이러닝 학습을 경험한 후 이용의도에 영향을 미치는 것으로 나타났다. 셋째, 실제 이러닝 학습을 경험한 대학생들은 학습과정의 용이성이 이용의도에 가장 많은 영향을 미치는 것으로 나타났다. 본 연구의 결과는 효과적인 이러닝 활성화 방향과 이러닝 학습자들에 대한 종단적 연구의 기초자료를 제공할 수 있을 것으로 생각된다.

• 한국콘텐츠학회논문지
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• 제12권3호
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• pp.498-508
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• 2012

효과적인 e-PBL을 구현하기 위해서는 학습내용 중심이 아닌 학습활동 중심의 이러닝을 개발할 필요가 있다. 본 연구는 IMS Learning Design(IMS LD) 기반 e-PBL 프로토타입을 개발함으로써 학습활동 중심의 이러닝의 구현 가능성에 대해서 살펴보았다. IMS LD 기반 e-PBL 프로토타입은 일반적인 이러닝 프로 그램과 비교하여 학습내용과 학습활동을 통합적으로 제시함으로써 적극적인 학습활동 참여를 유도하고, 학습자의 수준이나 학습자의 역할에 따라 서로 다른 학습내용 및 학습활동을 제공함으로써 적응적인 이러닝 구현을 가능하게 하였다. 또한, 학습자의 학습활동에 따라 제공될 수 있는 학습공지 등을 미리 설계하여 과정 운영상 발생하는 교수자의 부담을 경감하였다. 인터페이스 및 학습절차 구성에서 확인된 몇 가지 점들이 개선되는 것을 고려할 때 본 연구는 효과적인 이러닝 설계를 위한 대안적 시도라는 점에서 의의가 있다.

• Journal of Information Technology Applications and Management
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• 제16권1호
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• pp.137-148
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• 2009

Knowledge management becomes the key point for organizations to survive and maintain competitive advantages in the knowledge economy era. E-learning plays a vital role for the organizational learning. How to share the experience of knowledge and the success of the knowledge management has great connection with the organizational culture. This study focuses on the factors of effective E-learning as well as its relation to the organizational culture. A successful e-learning system should not only aim at different statistical variables but emphasize on : course contents, variety of teaching methods and establishes a stable network environment. A stable E-learning platform and speedy bandwidth is a must to achieve the non-barrier communication and built an interactive learning environment. To achieve success in E-learning, it is not necessary to divide the organizational culture to strengthen the course content multiplication and plans the E-learning supervisory work by the sole responsibility unit. It should establish an ample teaching frequency width and platform and also must establish the appropriate study network frequency width and hardware equipment to achieve the best E-learning effect. The interaction in different organizational culture in adapting E-learning, those Ad-hoc and Marketing Culture, are mostly influence by the external environment and have more interactive content. Those in Clan and Hierarchy Culture are affected by traditional conception and lack of interaction. Meanwhile, under the cost consideration, Clan and Ad-hoc Culture on the dynamic side prefer to spend more cost on E-Learning while the stable side, Hierarchy and Marketing culture are willing to pay more expenses on E-Learning.

• Educational Technology International
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• 제20권2호
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• pp.195-221
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• 2019

This study explored middle and high school students' learning experiences using e-textbooks in online learning courses. Data were collected from in-depth interviews. The interviewees for this study were 19 students who enrolled voluntarily in an online mathematics and science inquiry program, actively participated in the online learning. The students generally have high academic achievement and motivation for learning in science and mathematics. Data were analyzed based on a grounded theory approach. As a result, the characteristics of the online learning environment using e-textbooks were conceptualized via three different categories including temporal, spatial, and technical. Such characteristics of the learning environment were able to provoke self-directed learning, extended learning, interactive learning, in-depth learning, improved ICT literacy, and formation of positive emotions and learning habits. Most of the learners showed positive feedback towards the use of e-textbooks, while some mentioned the technical limitations compared to conventional paper-based learning. This study suggested that e-textbooks are likely to induce positive experiences for learners in the context of online learning, so it is necessary to design contents that utilize various functions and advantages of electronic teaching materials in order to use e-textbooks effectively.

• Asia pacific journal of information systems
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• 제18권4호
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• pp.105-130
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• 2008

Consumers of e-learning market differ from those of other markets in that they are replaced in a specific time scale. For example, e-learning contents aimed at highschool senior students cannot be consumed by a specific consumer over the designated period of time. Hence e-learning service providers need to attract new groups of students every year. Due to lack of information on products designed for continuously emerging consumers, the consumers face difficulties in making rational decisions in a short time period. Increased uncertainty of product purchase leads customers to herding behaviors to obtain information of the product from others and imitate them. Taking into consideration of these features of e-learning market, this study will focus on the online herding behavior in purchasing e-learning contents. There is no definite concept for e-learning. However, it is being discussed in a wide range of perspectives from educational engineering to management to e-business etc. Based upon the existing studies, we identify two main view-points regarding e-learning. The first defines e-learning as a concept that includes existing terminologies, such as CBT (Computer Based Training), WBT (Web Based Training), and IBT (Internet Based Training). In this view, e-learning utilizes IT in order to support professors and a part of or entire education systems. In the second perspective, e-learning is defined as the usage of Internet technology to deliver diverse intelligence and achievement enhancing solutions. In other words, only the educations that are done through the Internet and network can be classified as e-learning. We take the second definition of e-learning for our working definition. The main goal of this study is to investigate what factors affect consumer intention to purchase e-learning contents and to identify the differential impact of the factors between consumers with purchase experience and those without the experience. To accomplish the goal of this study, it focuses on herding behavior and perceived usefulness as antecedents to behavioral intention. The proposed research model in the study extends the Technology Acceptance Model by adding herding behavior and usability to take into account the unique characteristics of e-learning content market and e-learning systems use, respectively. The current study also includes consumer experience with e-learning content purchase because the previous experience is believed to affect purchasing intention when consumers buy experience goods or services. Previous studies on e-learning did not consider the characteristics of e-learning contents market and the differential impact of consumer experience on the relationship between the antecedents and behavioral intention, which is the target of this study. This study employs a survey method to empirically test the proposed research model. A survey questionnaire was developed and distributed to 629 informants. 528 responses were collected, which consist of potential customer group (n = 133) and experienced customer group (n = 395). The data were analyzed using PLS method, a structural equation modeling method. Overall, both herding behavior and perceived usefulness influence consumer intention to purchase e-learning contents. In detail, in the case of potential customer group, herding behavior has stronger effect on purchase intention than does perceived usefulness. However, in the case of shopping-experienced customer group, perceived usefulness has stronger effect than does herding behavior. In sum, the results of the analysis show that with regard to purchasing experience, perceived usefulness and herding behavior had differential effects upon the purchase of e-learning contents. As a follow-up analysis, the interaction effects of the number of purchase transaction and herding behavior/perceived usefulness on purchase intention were investigated. The results show that there are no interaction effects. This study contributes to the literature in a couple of ways. From a theoretical perspective, this study examined and showed evidence that the characteristics of e-learning market such as continuous renewal of consumers and thus high uncertainty and individual experiences are important factors to be considered when the purchase intention of e-learning content is studied. This study can be used as a basis for future studies on e-learning success. From a practical perspective, this study provides several important implications on what types of marketing strategies e-learning companies need to build. The bottom lines of these strategies include target group attraction, word-of-mouth management, enhancement of web site usability quality, etc. The limitations of this study are also discussed for future studies.

• 지식경영연구
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• 제6권1호
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• pp.105-122
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• 2005

The LG Electronics case shows the process whereby an organization evolves as a learning organization through the integration of e-learning and knowledge management. In other words, it shows the process whereby e-learning is recognized as an important means of solving a problem concerning actual worksite operations, as it became one of the daily activities in the organization. In terms of organizational learning, this process points to the fact that e-learning is emerging as the fastest and most effective means of transferring the internally shared value of a company. Recently, advanced corporations and organizations have been endeavoring to boost their internal and external customer satisfaction and customer loyalty, paving the way for changes in their organizational cultures, and establishing learning organizations through e-learning. Therefore, from an advanced viewpoint, e-learning within a company is not a simple system of transferring educational contents, but is a knowledge portal concept connected with knowledge management. To achieve this end, the organization is required to undergo changes that is, it should make the acquisition of learning possible through e-learning and a knowledge management system (KMS) in order to improve corporate performance. Since LG Electronics is utilizing e-learning as a strategic means to change the paradigm of corporate education, and, in particular, is attempting to integrate this with knowledge management, insights that will facilitate the understanding of the core success factors in and challenges to the integration of knowledge management and e-learning can be obtained through this case.