• 유통과학연구
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• 제21권2호
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• pp.77-89
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• 2023

Purpose: At the end of the pandemic, many digital startups had negative performances. For that, this study aims to analyze the mediating role of entrepreneurial competence and digital entrepreneur career maturity. Seven hypotheses were proposed, namely the effect of entrepreneurship orientation, digital entrepreneurship experience, and digital entrepreneur career maturity on digital entrepreneurial competence, the effect of digital entrepreneurial experience on digital entrepreneurial career maturity, the influence of entrepreneurial orientation, entrepreneurial competence, and digital entrepreneur career maturity on business performance. Research design, data and methodology: The population is digital entrepreneurs in Central Java, Indonesia with a business duration of more than 4 years. The number of samples as many as 184 people were carried out by questionnaire distribution through face-to-face, email, and Google forms. Partial Least Square Structural Equation Modeling was used to test the path coefficient statistics. Results: The results showed that all the hypotheses proposed were accepted. Digital entrepreneurial competencies and digital entrepreneurial career maturity are also proven to have a mediating role. Conclusions: The findings of this study can contribute to the development of digital entrepreneurship research. Practically, the government's role is needed to facilitate the three main elements of digital business: e-commerce, payment methods, and distribution channels.

• 한국전자거래학회지
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• 제13권3호
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• pp.121-135
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• 2008

현재 화차를 이용하여 화물을 운송하는 철도 물류는 국내 화물 물동량의 $10{\sim}20%$ 가량을 담당하고 있다. 철도물류 사용자인 운송사(화주 포함) 또는 내륙화물기지는 철도물류 업무를 처리하기 위해 EDI(XML)를 통해 문서를 전송하거나 WEB을 통해 데이터를 입력하고 있다. 그러나 점차 e-비즈니스 환경이 활성화됨에 따라 기존 철도물류 업무에 대한 개선이 요구되고 있다. 또한 확장성 있는 ebXML 기반의 스키마 형식의 사용이 확산되면서 DTD 구조의 전자문서를 XML 스키마 형태로 개선할 필요성도 제기되고 있다. 본 논문에서는 철도물류업무 개선을 위한 철도물류 정보 표준을 연구하고자 한다. 이를 위하여 기존 비즈니스 프로세스를 재정의 하여 불필요한 업무를 개선하고, 비즈니스 프로세스 모델링으로 철도 물류 액티비티를 정의해서 최종 정보 모델을 도출한다. 또한 도출된 정보 모델에 따라 새로운 전자문서를 설계할 수 있도록 비즈니스 정보 개체를 정의하였으며, 철도물류 정보시스템의 개선된 구조도 제안하고자 한다. 이를 통해 철도물류 비즈니스에 효율적이고 확장성 있는 업무 절차를 제공할 수 있을 것이다.

• 한국전자거래학회지
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• 제14권4호
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• pp.299-313
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• 2009

국내 물류 환경이 점차 글로벌 물류로 변화됨에 따라 업무 처리에 다양한 물류 주체들이 참여하고, 화물은 컨테이너에 포장되어 여러 단계를 거쳐 수화인에게 전달된다. 또한 화물 배송 과정 중간에 화물이 손상되거나 유실될 가능성이 크다. 이 때문에 송화인과 수화인을 비롯한 여러 물류 주체들에게 있어서 수출입 화물에 대한 흐름의 파악은 매우 중요한 문제가 되고 있다. 하지만 현실적으로는 여러 가지 문제로 인해 화물이 전달되는 과정을 일관되게 추적하는 것은 매우 어려운 실정이다. 그 원인은 화물과 정보 흐름이 일치하지 않는다는 것과 업무자동화 측면에서 표준 정보 및 프로세스가 아니어서 물류 주체 간 데이터 연동이 어렵다는 것이다. 이에 본 논문에서는 화물 추적 업무에 있어서 단일화되고 통합된 비즈니스 협업을 위한 비즈니스 프로세스를 정의하고, 그 결과를 이용해 표준 데이터를 정의하고자 한다. 개발된 프로세스 모델과 표준 데이터는 국제적으로 상호운용성을 지원할 수 있도록 하였다.

• 유통과학연구
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• 제18권10호
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• pp.89-99
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• 2020

Purpose: There has been a growing focus on E-wallet adoption especially in emerging markets as it offers a convenient method for users to conduct cashless transactions. This study examines antecedents influencing the decision of Generation Z to adopt E-wallet. It looks into the effect of determining factors including compatibility, perceived convenience, perceived trust, perceived reputation, perceived usefulness, perceived ease of use and social influence on users' intention to use. The moderator role of social influence is also under examination. Research design, data and methodology: The quantitative method has been adopted to collect data from 170 Generation Z users. SmartPLS 3.0 was applied to examine the constructed hypotheses. Results: The results indicate an indirect effect between Compatibility, Perceived Ease of Use, Perceived Trust and Social Influence toward intention to adopt Electronic wallet, or both of those factors are mediated by Perceived Convenience, Perceived Usefulness, and Reputation. Moreover, research finding highlights the role of Perceived Usefulness as Generation Z's intention determinant to use E-Wallet. Conclusions: This study is substantial as it selected the promising customer segment - Generation Z to examine the factors influencing their decision to adopt Electronic wallet. Marketers can navigate which dimensions should be included in marketing campaigns to encourage Generation Z's adoption.

• 유통과학연구
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• 제21권7호
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• pp.11-20
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• 2023

Purpose: The development of e-commerce in the marketplace is becoming a big trend, but there is a handful of research about the unique characteristics of e-commerce. Online distribution has several differences from offline, such as consumer approach, payment, and product assortment. In addition to the relationship between quality factors and e-commerce satisfaction, this study research how brand awareness affects consumer satisfaction and which quality factor affects brand awareness. Research design, data, and methodology: This study conducted a survey on 457 customers using top online shopping malls. As for the analysis method, multiple regression analysis to verify the mediating effect. Results: All quality factors and brand awareness affect consumer satisfaction. Among the quality factors, only price, payment, and delivery had an effect among the four factors. As a result of verifying the mediating effect of brand awareness in the relationship between online shopping mall quality factors and consumer satisfaction, price, payment, and delivery showed mediating effects. Conclusion: Online shopping mall satisfaction affects the satisfaction of brand awareness consumers perceive aside from consumers' direct experience. The result showed that price, payment, and delivery were significant in the relationship of quality factor and brand awareness of an online shopping malls.

• 산경연구논집
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• 제11권2호
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• pp.49-59
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• 2020

Purpose: Online and social media and mobile shopping are increasing and companies are required to provide personal information in order to supplement the non-invasive characteristics of the channels. With the increased provision of personal information, consumers' personal and social concerns about the prevention of personal information infringement are also increasing, and in response, personal or opt-in marketing has emerged to compensate for reckless information abuse. Despite the background of this emergence, the existing prior studies are limited to ignoring the negative feelings of consumers in the real world, including only the net function and positive effect of the opt-in mail. Research design, data and methodology: The research framework was intended to utilize the impact of human marketing activities on consumer attitudes combined with positive and negative factors. Factors that positively affect attitudes toward permation marketing were presented, such as informality, and perceived risks were presented as negative impact factors. Also, based on previous prior research, the prior factors of opt-in marketing were to present the effect on purchase intent through the medium of attitude toward opt-in marketing. Results: In this study, we used the framework of a two factor theory to address positive and negative factors as a leading factor in the customer attitude toward opt-in mail advertising, and as a result, functionality and personalization have a positive effect on customer attitude and perceived risk have a negative impact on customer attitude. In addition, it was confirmed that the customer attitude formed this way affects the intention to purchase again. Conclusions: This study suggests that we have demonstrated that marketing, an opt-in marketing that has been recognized as part of marketing that is deployed after obtaining customer consent, has been applied without any other marketing methodology. E-mail advertising at this point also provides practical implications that the system safeguards are in place under an opt-in protocol or system, and that even if an e-mail advertisement is carried out, customers will need to look at the level of awareness about the risks, and suggests that they need to consider the customer's journey that could lead to purchase at the content level.

• 한국전자거래학회지
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• 제12권4호
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• pp.99-125
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• 2007

최근 U-City와 같은 유비쿼터스 지능 공간(USS) 개발 계획이 확산됨에 따라 USS 특성에 맞는 시스템 분석 및 설계 방법론으로 USS과제의 생산성을 높이는 것이 중요하게 되었다. 하지만 전통적 UML과 같은 기존의 개발 방법론은 상황 인식, 서비스 기반 아키텍처 및 다중에이전트와 같은 USS에 필수적으로 고려되는 컴포넌트를 고려하지 않는다. 즉 기존 방법론들은 USS 분석 및 설계에 최적이 아니다. 따라서 본 논문의 목적은 USS 개발을 위한 보다 정교한 개발 방법론을 제안하기 위해서 BPR-USS와 UML-USS라는 복합적 접근법을 제안하는 것이다. BPR-USS는 공간 설계 제공하고, StarUML 툴킷을 기반으로 하는 UML-USS는 확장된 UML을 제공한다. 본 논문에서 제안한 접근법의 적합성을 나타내기 위해서 서울 소재의 특정 복합상가를 대상으로 하는 실제 USS 개발 과제에 대한 예제를 제시하였다.

• 디지털콘텐츠학회 논문지
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• 제9권4호
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• pp.661-667
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• 2008

비즈니스의 역동성은 매 해마다 새로운 기술도입으로 인한 거시경제적 힘에 의해 변화되어 왔다. 이러한 역동성은 기업의 정보통신 투자에도 막대한 영향을 끼치고 있다. 오늘날 IT투자의 가장 중요한 목표는 단순히 생산비용을 낮추는 것이 아니라, 최적화된 대량 생산을 위해 고객들과 파트너들에게 기업의 유용성을 높이는 데 있다. 따라서 기업들은 확장된 기업의 프로세스를 자동화하고, 통합하고 최적화 하기 위해 BPM을 통한 모든 역량을 집중하고 있다. 또한 RFID 응용시스템을 이용하여 기술적 측면에 접근함으로써 비즈니스 확장을 위한 시스템 개발에 주력하고 있다. 그러나 기술적 측면, 비즈니스 프로세스적 측면, 조직적 측면을 함께 고려하여야 성공적인 기업 역량을 이룰 수 있다. 따라서 본 논문에서는 기술적 요소인 RFID 시스템을 통해 조직적인 측면을 고려하여 비즈니스 프로세스에 접근하기 위한 접근 방법론을 제안하였다. 또한, 상황 분석 방법론을 적용하여 업무 분류에 따른 최적화를 꾀하고자 하였으며, 전송된 관련 프로세싱 절차 및 형식을 통해 이후 발생되는 반복적 과정을 최소화할 수 있는 사례 기반 방식을 활용함으로써 시간 인력 비용 요소를 절감할 수 있었다. 제안한 방법론을 통해 비즈니스 프로세스 분석에서부터 시스템 설계 및 분석에 따른 시간 비용 품질 및 고객의 만족 수준에 혁신적인 개선을 이끌어낼 수 있기를 기대할 수 있었다.

• 통상정보연구
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• 제7권1호
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• pp.261-282
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• 2005

In the 21st century, both globalization and e-Transformation trends of business in China have been in progress simultaneously and very rapidly. Due to those phenomena, there is consequently big change not only in the field of political-economy but also in the cultural trend of the world. But, despite of the importance of mutual cooperation between Korea and China, the research about Chinese cyber culture is neglected relatively. The purpose of this study is to review the cyber cultural aspect of business between two countries, and to devise proper measures for cultural cooperation not only reengineering the role of two countries but developing mutual benefit in East Asia in the era of global competition. The methodology used in this study is basically depending on theoretical study. Major findings are as follows: China has some cyber-cultural characteristics like very big size of netizen, heaven on earth of counterfeit, deepening in digital divide, etc. And Chinese traditional off-line culture has changed as the cyber culture spreaded over in cyberspace recently. But, on the other hand, cultural trends are changed to homogeneity both in nation-side which is between Korea and China and in space-side which is between online and offline culture. It is recommended that Korea and China have to endeavor to understand mutual culture, and to utilize the cyber culture in the respect of business cooperation. Consequently, two countries should effort to prepare exchange program for both netizen group, to design culture-networking system, to strengthen cyber-cultural marketing, and to make good use of both Korean Cultural Wave(said Han-Ryu) and Chinese Cultural Wave(said Hwa-Ryu).

• 동아시아경상학회지
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• 제6권4호
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• pp.47-57
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• 2018

Purpose - This paper aims to analyze the determinants of licensing behaviors of manufacturing firms empirically in non-advanced exporting countries. Research design and methodology - We try to approach licensing behavior from the perspective of innovation strategy and open innovation, and deal with two activities composing licensing, i.e. licensing-in and licensing-out using the result of Korean Innovation Survey Results - Firstly, Organizational characteristic factors, particularly the size and size related factors influence the firm behavior of licensing-out, but not in case of licensing-in. Secondly, innovation strategy influences the firm behavior of licensing-in, but not in case of licensing-out. Lastly, the determinants of licensing-in and that of licensing-out are different. Conclusions - In general, firms doing licensing-out have many complementary assets and orientation for global markets. Meanwhile, firms doing licensing-in are innovative firms utilizing patent as an appropriation mechanism. Licensing-out have relevance with product market-related factors and licensing-in have more relevance with technology market-related factors