• 유통과학연구
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• 제22권2호
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• pp.83-93
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• 2024

Purpose: Although many studies have addressed destination marketing concepts, the relationship between beach tourists' memorable tourism experience (MTE), revisit intention and electronic word of mouth (eWOM) remains unknown. To address this issue, the authors established a model to investigate the effects of MTE's dimensions on revisit intention and eWOM. Research design, data and methodology: Drawing on 581 questionnaires from domestic beach tourists in Vietnam, a quantitative study approach was administered to empirically analyze a partial least squares path model in PLS-SEM. Results: The findings revealed that four dimensions of MTE including hedonism, local culture, meaningfulness and involvement have positive influence on beach tourists' revisit intention. Besides, meaningfulness and knowledge directly affect eWOM. It is worth noting that beach tourists' revisit intention significantly and directly influence their eWOM. The findings also confirm the indirect effects of hedonism, local culture, meaningfulness and involvement on eWOM through the mediating role of revisit intention. Conclusions: This study will be important to determine beach tourists' behavior through each dimension of MTE. This study also emphasizes on the direct effect of beach tourists' revisit intention on eWOM, as well as confirms its mediating role in the relation between MTE and eWOM. The findings will assist policymakers and destination marketers with strategies and effective future actions.

• 한국콘텐츠학회논문지
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• 제13권2호
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• pp.400-411
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• 2013

본 연구에서는 기존연구들이 OCB의 선행요인들에 대한 지속적인 연구를 해 오고 있음에도, 환원주의적 회귀모형 혹은 이변량적 접근에 치중함으로써, 그 수행동기를 충분히 설명해 내지는 못하고 있다는 비판에 착안하고 있다. OCB는 본질적으로 지극히 주관적이고, 가변적인 속성을 띠기에, 구성원들이 자신의 관점과 입장에서 OCB를 어떻게 인식 및 해석하고 또 수행하는 지를 탐구할 필요가 제기되는 바, 그 속성상 이에 매우 부합하는 특성을 지닌 Q방법론을 적용하며, 두 가지 연구과제, 즉, 첫째, OCB의 수행동기에 대한 구성원들의 인식유형을 파악하고, 둘째, 파악된 인식유형별로 그 구체적 특성을 비교분석한다. 17명의 P표본을 대상으로 분석한 결과 모두 4가지 유형의 OCB수행의 주관적 동기가 도출되고 있는 바, 각기 그 특징에 부합하도록 규범기반형, 수단기반형, 기질기반형, 그리고 회피기반형이라는 명칭들을 부여하였다. 이 유형들은 대부분 기존연구들에서 이론적으로 논의되어 왔던 OCB의 수행동기들에 부합하는 특징 들을 드러냄과 동시에, 서로 분명하게 구분되는 차별성을 보여주고 있어 매우 흥미롭다. 한편 본 연구에서 회피기반형이라 명명된 마지막 유형의 경우에는 기존의 연구들에서는 전혀 논의된 바 없는 OCB의 새로운 수행동기유형으로서, 차후 집중적인 연구가 필요한 부분이라 할 것인데, 이는 가설생성적인 Q방법론의 특징을 여실히 보여주고 있다할 것이다.

• 한국콘텐츠학회논문지
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• 제20권7호
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• pp.629-635
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• 2020

본 연구는 서비스업에 종사하는 238명의 종업원을 대상으로 조직 내 인식된 유사함, 리더-구성원 교환이론, 시기심과 직장 내 일탈행위와의 관계를 사회비교이론을 토대로 실증적으로 분석하였다. 상향비교에 초점을 맞춘 연구분석 결과, 상향비교에 초점을 맞추어, 리더-구성원 교환이 상위에 있는 동료와 본인을 비교하는 종업원은 리더-구성원 교환이 하위에 머물 수 있다는 결과가 나왔고, 이들의 시기심은 비교이론와 리더-구성원 교환이론에 영향을 미치는 것으로 드러났다. 연구 결과를 보면 시기심은 리더-구성원 교환이론과 직장 내 일탈행위에 영향을 주고, 또한 시기심은 하위 리더-구성원 교환이론과 관계가 있는 것으로 나타났다. 조직 내 부정적인 감정이 조직에 미치는 영향에 관한 연구가 미비한 실정을 감안하면 본 연구는 감정과 리더십, 성과분야의 연구에 긍정적인 기여를 할 것으로 기대된다.

• 한국건축시공학회지
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• 제23권4호
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• pp.417-428
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• 2023

사고 원인에 대한 철저한 분석은 사고 재발 방지를 위한 필수적인 과정이다. 해체공사 사고의 원인을 살펴보면 작업자의 불안전한 행동, 불안전한 상태, 심리적·신체적 상태, 현장관리 원인 등 매우 다양하다. 현재 해체공사 사고통계는 지속적으로 조사·보고되고 있으나 사고 유형에 따른 보다 근본적인 원인 분류 정보가 필요하다. 본 연구에서는 하인리히의 도미노 이론을 바탕으로 해체공사 사고의 유형에 따라 사고원인(불안전한 행동, 불안전한 조건)과 휴먼에러(인적요인)를 분류하였다. 본 연구에서는 해체공사시 사고유형에 따라 사고원인을 체계적으로 분류하기 위해 QFD-FMEA(Quality Function Deployment - Failure Mode Effect Analysis) 3단계 모델을 사용하였다. 사고원인 분류 결과는 사고예방을 위한 안전지식 및 체크리스트로 활용할 수 있다.

• International Journal of Industrial Entomology and Biomaterials
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• 제26권2호
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• pp.81-88
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• 2013

Wet-spun silk fibers have attracted the attention of many researchers because of 1) the unique properties of silk as a biomaterial, including good biocompatibility and cyto-compatability and 2) the various methods available to control the structure and properties of the fiber. Cellulose nanofibrils (CNFs) have typically been used as a reinforcing material for natural and synthetic polymers. In this study, CNF-embedded silk fibroin (SF) nanocomposite fibers were prepared for the first time. The effects of CNF content on the rheology of the dope solution and the characteristics of wet-spun CNF/SF composite fibers were also examined. A 5% SF formic acid solution that contained no CNFs showed nearly Newtonian fluid behavior, with slight shear thinning. However, after the addition of 1% CNFs, the viscosity of the dope solution increased significantly, and apparent shear thinning was observed. The maximum draw ratio of the CNF/SF composite fibers decreased as the CNF content increased. Interestingly, the crystallinity index for the silk in the CNF/SF fibers was sequentially reduced as the CNF content was increased. This phenomenon may be due to the fact that the CNFs prevent ${\beta}$-sheet crystallization of the SF by elimination of formic acid from the dope solution during the coagulation process. The CNF/SF composite fibers displayed a relatively smooth surface with stripes, at low magnification (${\times}500$). However, a rugged nanoscale surface was observed at high magnification (${\times}10,000$), and the surface roughness increased with the CNF content.

• 한국식품영양학회지
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• 제22권2호
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• pp.166-176
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• 2009

This study was performed to develop dietary education programs for children, by researching the actual conditions of dietary education and its demand aimed at teachers in child centers in Masan. Most of the interviewed teachers were in their 20s(71%) with under 5 years teaching experiences(56.8%), and working in a kindergarten environment(34.9%). The rate of doing dietary education on mealtime was 96.4%. The main items taught pertained to 'not leaving food(20.6%)' and 'washing hands before meals(20.5%)'. The primary teaching method for students with unbalanced eating habits was 'eating after teaching them to understood(76.8%). The primary reward for good behavior was 'using food(76.8%)', usually as 'candy'(50.8%) or 'cookies'(25.8%). The desirable dietary education type was 'during spare moments(52.6%)' and 'at mealtime (23.5%)'. The concepts taught were 'balanced eating(23.2%)' and 'food hygiene(21.2%), and the students were interested in 'the roles of foods and nutrients'(34.5%), 'balanced eating(20.9%)', and 'food hygiene(19.1%)'. Educational activities encompassed 'pictures and drawing(25.7%)', 'fairy tales(23.4%)', 'songs(19.4%)', and 'play(14.1%)'. Also, the activities of most interest were 'fairy tales(29.4%)', 'play(24.4%)', and then 'songs(23.1%)'. The greatest difficulties during dietary education were 'attracting interest from the children(37.8%)' and 'making and purchasing materials(33.9%)'. Approximately, 44.2% of the teachers had experiences in dietary education, and 96.4% stated teachers had the intention to participate in dietary education. They want to address 'child meal direction(23.0%)', 'health problems(22.7%)', and then 'child nutrient requirements (17.3%)'. Also the majority wanted it two times per year(57.6%) or one time per year(30.9%). This study indicated that proper dietary education must be established in child centers by developing various practical dietary education programs and then implementing them.

• 한국실내디자인학회논문집
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• 제22권3호
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• pp.108-116
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• 2013

This study has the purpose to review the way of experience element and property of space design appearing in vocational experience space and accumulate basic study material for children's vocational experience space and build systematic and specialized modules. Analysing the marketing elements of experience space through pilot research to arrange frame of analysis, and in a determined range, experimental marketing's property appearing in children's vocational experience center is analysed. This researcher analysed experimental displaying space's function of recognition, emotional, behavior, sense marketing and experimental marketing induced from pilot research on space design expressive elements of experimental marketing when it is applied to spaces through the frame of analysis with the combination of total 8 kind's experience display space function such as investigative, conceptional, aesthetic, entertaining, logical, relative, participating, and comprehensive experience based on 5 vocational experience spaces located in Seoul and Gyeonggi, opened after 2010, being operated at present with more than 500 pyeong (about 1,650 square meter) and targeted for children, after this researcher visited the site directly to make check list with the frame of analysis together with the staff and administrator in charge of vocational experience education. As a conclusion, vocational experience center is a space of edutainment helping children experience various profession more easily to find their interest and to bring up their dream. By analysing current vocational experience center through the element called experimental marketing, current status of vocational experience center could be known. the experience itself in vocational experience center becomes a merchandise. Instead of mere experience, so as to get professional experience and new information, new experiences should be provided by incessant variation and development. This study is to build basic research data for children's vocational experience space, however not only drawing specialty of vocational experience center through the connection of enterprises based on the contents arranged above but also systematic and specialized modules are expected to be built in next researches.

• 한국실내디자인학회논문집
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• 제22권4호
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• pp.70-77
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• 2013

This study has analysed the composition elements in a cafe space where visual transfer-elements are filled and the perceptual characteristics of facade designs with the purpose of drawing any important elements to advertisement and their related items for uniqueness of designs. For the analysis of the perception process shown in the consecutive situations of observing and visiting cafes, the cafe facade was grouped and stereotyped for the analysis of perceptual characteristics and significant composition elements for better designing of cafes through survey with representative facades as subjects. The conclusions from this study are the followings. First, for the uniqueness specific to cafes to be integrated into facade, memory was chosen first as the most significant advertisement factor followed by interest as with male and attention as with female. The memory has much to do with furniture and finishing material of Clause (4), Chapter 4.1 and the types having effects on perception of Clause (1) and the atmosphere having effect on that of Clause (2) were found to be major factors to attention and interest. Second, it was found out that women preferred horizontally stable partition and men clearly divided facades. The factor of shape was observed first among the constituents of facade followed by color. There was no difference with 'shape' between men and women and color was found to be a space constituent having a lot of effects on women. Third, the memory of experience from visiting a cafe was very likely to offer the motivation of visiting it again, on which furniture had the most effect followed by finishing material and color. Such elevation elements as facade and logo were found not to have effect on the memory or the re-visit. Any intention of visiting again seemed to be influenced by such comprehensive images as atmosphere rather than by any concrete facade, furniture, or appliance. From the above viewpoint, facade design should have any uniqueness or impressive feature as well as the effect of making passers-by drop in and attracting them into the shop. The analysis of attributes of facade constituents revealed that the abstract images in addition to the configuration of facade had much to do with interest or behavior.

• 한국정보시스템학회지:정보시스템연구
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• 제25권2호
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• pp.131-152
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• 2016

Purpose Mobile phones increase the frequency and speed of communication. The most popular mobile application in Korea is KakaoTalk, one of the mobile instant messenger(MIM) services. Although studying mobile services such as SMS, SNS and SNG suggests drawing upon theories in marketing, consumer behavior, psychology to investigate their personal use, research on MIM is scarce. We designed this paper to fill this gap. More specifically, this study is focused on the relationships among consumers psychological variables related to purchase intention to emoticons in context of MIM. Design/methodology/approach Data was obtained from 310 KakaoTalk users in Korea via questionnaire. The data was analyzed by structural equation modeling in order to verify the relationship between variables in the model. Specifically, this study is designed to examine the structural relationships among perceived benefits, perceived risks, trust in messenger service, system quality, trust in platform, and emoticons purchase intention. Findings The findings of this study are as follow. First, perceived benefits and perceived risks had a significant impact on trust in MIM service(e.g. KakaoTalk). Specifically, while perceived benefits had a positive effect on trust in MIM service, perceived risks had a negative effect on trust in MIM service. Second, trust in messenger service also had a positive impact on system quality. Third, trust in messenger service and system quality had a positive effect on trust in platform(e.g. Kakao platform) directly. Lastly, trust in platform had a positive influence on emoticons purchase intention in KakaoTalk messenger.

• 한국콘텐츠학회논문지
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• 제11권1호
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• pp.379-386
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• 2011

본 연구는 국내에 거주하는 외국인을 대상으로 문화적응에 기준이 되는 거주기간에 따른 한국 음식점의 선택과 문화 적응도에 미치는 영향을 파악하여 더 넓은 소비시장의 영역을 확장하기 위한 기초자료로 제시하고자 한다. 설문지는 250부를 배포하여 220부를 실증분석에 활용한 결과는 다음과 같다. 첫째, 외국인들은 기술습득과 훈련, 타 문화 및 경험을 습득하기 위해 방문하였고, 한국문화에 대해 보통이거나 잘 모르며, 한국음식에 대해서는 30.5%로 조금 잘 먹는 것으로 나타났다. 거주기간은 2년 미만이고, 한국생활에서 가장 힘든 점은 의사소통의 불명확성, 무례한 행동 태도 언어로 나타났다. 둘째, 한국 음식점을 이용하는 목적은 '친구와 즐거운 시간을 보내거나', '특별한 음식을 먹기 위해서'이고, 한국음식은 점심과 저녁에 먹는 반면에 모국음식은 시간적인 여유가 많은 주말에 하는 것으로 나타났다. 셋째, 한국 음식점선택에서 2년 미만인 경우 '서비스' 와 '위생 및 청결' 요인을 높게 인지하는 반면에 4년 이상은 '입지' 요인을 높게 평가하는 것으로 나타났다. 넷째, 한국문화 적응도에서 2년 미만인 경우가 '정체성 및 한국문화'를 높게 인지하는 것으로 나타났다.