• Journal of Distribution Science
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• v.22 no.2
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• pp.83-93
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• 2024

Purpose: Although many studies have addressed destination marketing concepts, the relationship between beach tourists' memorable tourism experience (MTE), revisit intention and electronic word of mouth (eWOM) remains unknown. To address this issue, the authors established a model to investigate the effects of MTE's dimensions on revisit intention and eWOM. Research design, data and methodology: Drawing on 581 questionnaires from domestic beach tourists in Vietnam, a quantitative study approach was administered to empirically analyze a partial least squares path model in PLS-SEM. Results: The findings revealed that four dimensions of MTE including hedonism, local culture, meaningfulness and involvement have positive influence on beach tourists' revisit intention. Besides, meaningfulness and knowledge directly affect eWOM. It is worth noting that beach tourists' revisit intention significantly and directly influence their eWOM. The findings also confirm the indirect effects of hedonism, local culture, meaningfulness and involvement on eWOM through the mediating role of revisit intention. Conclusions: This study will be important to determine beach tourists' behavior through each dimension of MTE. This study also emphasizes on the direct effect of beach tourists' revisit intention on eWOM, as well as confirms its mediating role in the relation between MTE and eWOM. The findings will assist policymakers and destination marketers with strategies and effective future actions.

• The Journal of the Korea Contents Association
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• v.13 no.2
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• pp.400-411
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• 2013

OCB(organizational citizenship behavior) is a employee behavior that goes above and beyond the call of duty, that is discretionary and not explicitly recognized by the employing organization's formal reward system, and that contributes to organizational effectiveness. In a word, OCB has great potential as a organizational slack. As such, researchers have been showing great interest in the antecedents of OCB, and as a result, now we can meet so many antecedents of OCB from individual level variables to group or organizational level variables that are said to be important in explaining OCB. Additionally each of these variables is known to have its own sound logic and statistically significant effect on OCB. However the results of these studies are so fragmented that researchers have a great difficulty in drawing some meaningful or coherent conclusions. In this context, we try to applicate Q-methodology to find more coherent way of explaining the motives of OCB, and briefly speaking, we find four types of the motives of OCB, that is norm-based, instrumentality-based, trait-based, and avoidance-based type. Among these the last avoidance-based type is especially interesting, because we can't find any remarks on this type in the previous studies. The paper ends with suggestions for future research directions. We expect that these suggestions could be a foundation on which more developed and coherent OCB theories stand. We don't see this approach supplanting earlier efforts; rather we believe this can offer more detailed explanation in addition to those provided by other approaches.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.629-635
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• 2020

Using a sample of two-hundred thirty-eight employees in the service industry, this study examined the relationships between perceived similarity, leader-member exchange (LMX), envy, and deviant workplace behavior (DWB) drawing on social comparison theory. Specifically, the current study predicts that an individual who perceives similarity to co-workers whose LMX is higher is more likely to report lower levels of LMX by focusing on upward social comparison. In addition, the study examines the moderating effect of envy in the relationship between perceived similarity and LMX. The results of the study supported the hypotheses, implying that, first, envious feelings coming from lower levels of LMX positively predict DWB. Second, employee envy moderated the relationship between perceived similarity and LMX such that envious people who report being similar to their colleagues also report lower levels of LMX with their supervisors. This means that employees who reported lower levels of LMX with their supervisors, reported committing more DWB than their counterparts. Finally, LMX mediates the relationship between perceived similarity and DWB, indicating that individuals who view themselves similarly to their colleagues report lower levels of LMX with their supervisors and in turn commit more DWB. We believe that it highlights the need for employees to feel special in order to have unique attention by, and relationships with their supervisors. These results have implications and suggest the need for the further study of employee's negative emotions, LMX theory, and DWB.

• Journal of the Korea Institute of Building Construction
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• v.23 no.4
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• pp.417-428
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• 2023

The demolition of domestic infrastructures mirrors other significant construction initiatives in presenting a markedly high accident rate. A comprehensive investigation into the origins of such accidents is crucial for the prevention of future incidents. Upon detailed inspection, the causes of demolition construction accidents are multifarious, encompassing unsafe worker behavior, hazardous conditions, psychological and physical states, and site management deficiencies. While statistics relating to demolition construction accidents are consistently collated and reported, there exists an exigent need for a more foundational cause categorization system based on accident type. Drawing from Heinrich's Domino Theory, this study classifies the origins of accidents(unsafe behavior, unsafe conditions) and human errors(human factors) as per the type of accidents experienced during demolition construction. In this study, a three-step model of QFD-FMEA(Quality Function Deployment - Failure Mode Effect Analysis) is employed to systematically categorize accident causes according to the types of accidents that occur during demolition construction. The QFD-FMEA method offers a technique for cause classification at each stage of the demolition process, including direct causes(unsafe behavior, unsafe environment), and human errors(human factors) through a tri-stage process. The results of this accident cause classification can serve as safety knowledge and reference checklists for accident prevention efforts.

• International Journal of Industrial Entomology and Biomaterials
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• v.26 no.2
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• pp.81-88
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• 2013

Wet-spun silk fibers have attracted the attention of many researchers because of 1) the unique properties of silk as a biomaterial, including good biocompatibility and cyto-compatability and 2) the various methods available to control the structure and properties of the fiber. Cellulose nanofibrils (CNFs) have typically been used as a reinforcing material for natural and synthetic polymers. In this study, CNF-embedded silk fibroin (SF) nanocomposite fibers were prepared for the first time. The effects of CNF content on the rheology of the dope solution and the characteristics of wet-spun CNF/SF composite fibers were also examined. A 5% SF formic acid solution that contained no CNFs showed nearly Newtonian fluid behavior, with slight shear thinning. However, after the addition of 1% CNFs, the viscosity of the dope solution increased significantly, and apparent shear thinning was observed. The maximum draw ratio of the CNF/SF composite fibers decreased as the CNF content increased. Interestingly, the crystallinity index for the silk in the CNF/SF fibers was sequentially reduced as the CNF content was increased. This phenomenon may be due to the fact that the CNFs prevent ${\beta}$-sheet crystallization of the SF by elimination of formic acid from the dope solution during the coagulation process. The CNF/SF composite fibers displayed a relatively smooth surface with stripes, at low magnification (${\times}500$). However, a rugged nanoscale surface was observed at high magnification (${\times}10,000$), and the surface roughness increased with the CNF content.

• The Korean Journal of Food And Nutrition
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• v.22 no.2
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• pp.166-176
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• 2009

This study was performed to develop dietary education programs for children, by researching the actual conditions of dietary education and its demand aimed at teachers in child centers in Masan. Most of the interviewed teachers were in their 20s(71%) with under 5 years teaching experiences(56.8%), and working in a kindergarten environment(34.9%). The rate of doing dietary education on mealtime was 96.4%. The main items taught pertained to 'not leaving food(20.6%)' and 'washing hands before meals(20.5%)'. The primary teaching method for students with unbalanced eating habits was 'eating after teaching them to understood(76.8%). The primary reward for good behavior was 'using food(76.8%)', usually as 'candy'(50.8%) or 'cookies'(25.8%). The desirable dietary education type was 'during spare moments(52.6%)' and 'at mealtime (23.5%)'. The concepts taught were 'balanced eating(23.2%)' and 'food hygiene(21.2%), and the students were interested in 'the roles of foods and nutrients'(34.5%), 'balanced eating(20.9%)', and 'food hygiene(19.1%)'. Educational activities encompassed 'pictures and drawing(25.7%)', 'fairy tales(23.4%)', 'songs(19.4%)', and 'play(14.1%)'. Also, the activities of most interest were 'fairy tales(29.4%)', 'play(24.4%)', and then 'songs(23.1%)'. The greatest difficulties during dietary education were 'attracting interest from the children(37.8%)' and 'making and purchasing materials(33.9%)'. Approximately, 44.2% of the teachers had experiences in dietary education, and 96.4% stated teachers had the intention to participate in dietary education. They want to address 'child meal direction(23.0%)', 'health problems(22.7%)', and then 'child nutrient requirements (17.3%)'. Also the majority wanted it two times per year(57.6%) or one time per year(30.9%). This study indicated that proper dietary education must be established in child centers by developing various practical dietary education programs and then implementing them.

• Korean Institute of Interior Design Journal
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• v.22 no.3
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• pp.108-116
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• 2013

This study has the purpose to review the way of experience element and property of space design appearing in vocational experience space and accumulate basic study material for children's vocational experience space and build systematic and specialized modules. Analysing the marketing elements of experience space through pilot research to arrange frame of analysis, and in a determined range, experimental marketing's property appearing in children's vocational experience center is analysed. This researcher analysed experimental displaying space's function of recognition, emotional, behavior, sense marketing and experimental marketing induced from pilot research on space design expressive elements of experimental marketing when it is applied to spaces through the frame of analysis with the combination of total 8 kind's experience display space function such as investigative, conceptional, aesthetic, entertaining, logical, relative, participating, and comprehensive experience based on 5 vocational experience spaces located in Seoul and Gyeonggi, opened after 2010, being operated at present with more than 500 pyeong (about 1,650 square meter) and targeted for children, after this researcher visited the site directly to make check list with the frame of analysis together with the staff and administrator in charge of vocational experience education. As a conclusion, vocational experience center is a space of edutainment helping children experience various profession more easily to find their interest and to bring up their dream. By analysing current vocational experience center through the element called experimental marketing, current status of vocational experience center could be known. the experience itself in vocational experience center becomes a merchandise. Instead of mere experience, so as to get professional experience and new information, new experiences should be provided by incessant variation and development. This study is to build basic research data for children's vocational experience space, however not only drawing specialty of vocational experience center through the connection of enterprises based on the contents arranged above but also systematic and specialized modules are expected to be built in next researches.

• Korean Institute of Interior Design Journal
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• v.22 no.4
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• pp.70-77
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• 2013

This study has analysed the composition elements in a cafe space where visual transfer-elements are filled and the perceptual characteristics of facade designs with the purpose of drawing any important elements to advertisement and their related items for uniqueness of designs. For the analysis of the perception process shown in the consecutive situations of observing and visiting cafes, the cafe facade was grouped and stereotyped for the analysis of perceptual characteristics and significant composition elements for better designing of cafes through survey with representative facades as subjects. The conclusions from this study are the followings. First, for the uniqueness specific to cafes to be integrated into facade, memory was chosen first as the most significant advertisement factor followed by interest as with male and attention as with female. The memory has much to do with furniture and finishing material of Clause (4), Chapter 4.1 and the types having effects on perception of Clause (1) and the atmosphere having effect on that of Clause (2) were found to be major factors to attention and interest. Second, it was found out that women preferred horizontally stable partition and men clearly divided facades. The factor of shape was observed first among the constituents of facade followed by color. There was no difference with 'shape' between men and women and color was found to be a space constituent having a lot of effects on women. Third, the memory of experience from visiting a cafe was very likely to offer the motivation of visiting it again, on which furniture had the most effect followed by finishing material and color. Such elevation elements as facade and logo were found not to have effect on the memory or the re-visit. Any intention of visiting again seemed to be influenced by such comprehensive images as atmosphere rather than by any concrete facade, furniture, or appliance. From the above viewpoint, facade design should have any uniqueness or impressive feature as well as the effect of making passers-by drop in and attracting them into the shop. The analysis of attributes of facade constituents revealed that the abstract images in addition to the configuration of facade had much to do with interest or behavior.

• The Journal of Information Systems
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• v.25 no.2
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• pp.131-152
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• 2016

Purpose Mobile phones increase the frequency and speed of communication. The most popular mobile application in Korea is KakaoTalk, one of the mobile instant messenger(MIM) services. Although studying mobile services such as SMS, SNS and SNG suggests drawing upon theories in marketing, consumer behavior, psychology to investigate their personal use, research on MIM is scarce. We designed this paper to fill this gap. More specifically, this study is focused on the relationships among consumers psychological variables related to purchase intention to emoticons in context of MIM. Design/methodology/approach Data was obtained from 310 KakaoTalk users in Korea via questionnaire. The data was analyzed by structural equation modeling in order to verify the relationship between variables in the model. Specifically, this study is designed to examine the structural relationships among perceived benefits, perceived risks, trust in messenger service, system quality, trust in platform, and emoticons purchase intention. Findings The findings of this study are as follow. First, perceived benefits and perceived risks had a significant impact on trust in MIM service(e.g. KakaoTalk). Specifically, while perceived benefits had a positive effect on trust in MIM service, perceived risks had a negative effect on trust in MIM service. Second, trust in messenger service also had a positive impact on system quality. Third, trust in messenger service and system quality had a positive effect on trust in platform(e.g. Kakao platform) directly. Lastly, trust in platform had a positive influence on emoticons purchase intention in KakaoTalk messenger.

• The Journal of the Korea Contents Association
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• v.11 no.1
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• pp.379-386
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• 2011

The article is to investigate selection of Korean cuisine restaurants and levels of acculturation for foreigner living in Korea and to suggest some guidelines for drawing them and enlargement in consuming market. Out of 250 questionnaires, 220 questionnaires were used for data analysis. The findings are showed visiting for taking experience other culture and learning technology & training, not knowing well much about Korean culture, and eating experience Korean food on 30.5%, less than 2 years length in Korea. And the most difficult points are showed unclear communication, rude behavior, attitude, and language in living Korea. Second, the purpose of visiting restaurant is to spend good time with friends and to eat out special food, then foreigners usually have lunch & dinner Korean food, their own food on weekend. Third, 'service' and 'sanitation & cleanness' factors were ranked highly for foreigners living less than 2 years, but 'location' factor was ranked highly for residents living more than 4 years in the Korea. Last, foreigners living less than 2 years recognized highly on 'identification and Korea culture' in the Korea.